FloridaRentals
- Company typePrivate
- Founded-
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
FloridaRentals firmographics
Firmographics- Name
- FloridaRentals
- Legal name
- Florida Rentals, LLC
- Website
- https://floridarentals.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
FloridaRentals industry classification
Industry- Product category
- Online Travel Marketplace
- NAICS
- Other Consumer Goods Rental (53228)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Professional/Managed Inventory Vacation Rental Marketplaces (THAMALAB)
- akta.pro secondary industry
- Owner Services, Reporting & Portfolio Administration (THAMAKAI)
Keywords
Where FloridaRentals is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FloridaRentals business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Host/Owner Subscriptions: Property owners and managers pay an annual subscription fee (billed per advertisement) to list their vacation rental properties on the platform. After a free trial period, owners must purchase a subscription. The company explicitly states no commissions are charged on bookings received.
- Listing Advertisement Fees: Hosts pay a yearly fee to list their property on the service. Subscription fees are billed annually in advance on a per-advertisement basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Host Property Listing - Annual Subscription |
| Freemium | Pay-as-you-go | Traveler Booking - No Fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
FloridaRentals product offering
Product offeringCore offering
FloridaRentals.com is a two-sided vacation rental marketplace platform that connects travelers with Florida vacation rental property owners and managers. Property owners and managers pay an annual subscription fee (billed per advertisement) to list their properties on the platform, while travelers search and book directly with hosts at no booking or service fees. The platform aggregates 3,000+ vacation rental listings across all major Florida destinations including the Panhandle, Gulf Coast, Florida Keys, Disney Area, and Atlantic Coast, and integrates with 11 third-party property management systems.
Product overview
FloridaRentals.com is a single vacation rental marketplace platform. The core product is a consumer-facing website that allows travelers to search and book vacation rentals directly with property owners across Florida. Property owners and managers can list their properties on the platform for a yearly subscription fee. The platform covers various property types including condos, houses, villas, apartments, townhomes, cottages, bungalows, and estates across multiple Florida regions.
Differentiator
Problem solved
Functional benefit
Products and services
- FloridaRentals.com Marketplace Two-sided online marketplace that aggregates 3,000+ Florida vacation rental listings (condos, houses, villas, apartments, townhomes, cottages, bungalows, estates) and allows travelers to search and book directly with hosts at no booking or service fees, while property owners and managers pay an annual subscription fee per advertisement to list properties.
- Annual Property Listing Subscription Annual subscription service billed per advertisement for vacation rental property owners and managers to list and advertise their Florida rental properties on FloridaRentals.com, with no commissions charged on bookings received.
- Traveler Booking Service (No Booking Fees) Free search and direct-booking service for travelers to find and reserve Florida vacation rental properties at no booking or service fees, with properties available across snowbird, beachfront, pet-friendly, by-owner, private pool, and luxury categories.
Quantifiable outcome
- Travelers save up to 25% compared to other rental websites by avoiding booking fees
- +1 more outcomes
Companies that use FloridaRentals
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
FloridaRentals technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature1 record
FloridaRentals partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- StreamlinecoreProperty management system integration allowing Streamline users to easily list and manage their vacation rental properties on FloridaRentals.com.
- OwnerRezcoreIntegration partnership with OwnerRez property management software enabling seamless property listing synchronization.
- NextPaxcoreProperty management system integration with NextPax for vacation rental distribution and management.
- LodgixcoreLodgix property management software integration for vacation rental listing management.
- CiiruscoreIntegration with Ciirus property management system for vacation rental distribution.
- TrackcoreTrack property management software integration for vacation rental operations.
- HostawaycoreHostaway vacation rental management software integration for listing synchronization.
- BreezewaycoreBreezeway property management and operations platform integration.
- Rental Network SoftwarecoreIntegration with Rental Network Software for vacation rental property management.
- Rentals UnitedcoreRentals United property management system integration for vacation rental distribution.
- HospitablecoreHospitable smart property management software integration for vacation rental automation.
- VRMA (Vacation Rental Management Association)minorPartner organization shown in footer logos, indicating industry membership and affiliation.
- Visit FloridaminorOfficial Florida tourism marketing organization partnership shown in footer logos.
- Local Tourism PartnersminorPartnerships with local Florida tourism organizations including Panama City Beach, Naples, Cape Coral, Marco Island, Destin, Anna Maria Island, Siesta Key, Indian Shores, Fort Myers Beach, Fort Walton Beach, and Key West tourism boards.
Scale indicators10 records
Recent moves5 records
Expansion highlights4 records
FloridaRentals competitors and assessment
Company assessmentBroad incumbents
- Vrbo (Expedia Group): Major US vacation rental marketplace historically strongest in traditional drive-to destinations (Florida, Carolinas, Gulf Coast). Direct head-to-head competitor to FR with brand recognition and Expedia distribution, but charges typical OTA commissions.
- Airbnb: Global vacation rental marketplace and the dominant short-term rental platform in Florida. Directly comparable two-sided model connecting travelers and hosts; FR competes on Florida-specific focus, no booking fees, and zero host commissions versus Airbnb's split-fee model.
- Marriott Homes & Villas: Curated vacation rental marketplace operated by Marriott targeting upscale whole-home stays. Comparable professional-inventory focus and similar Florida destinations (Naples, Marco Island, FL Keys) where FR also lists luxury rentals.
- Booking.com (Expedia): Global OTA that includes vacation rentals alongside hotels. Comparable product offering (short-term vacation rental booking) with overlapping traveler base in Florida; competes for the same family/snowbird traveler demographic.
Emerging players
- Hipcamp: Outdoor vacation rental marketplace connecting travelers with private land/unique stays. Comparable two-sided marketplace model and similar subscription/listing-fee revenue approach; overlapping Florida traveler demographic seeking alternative accommodations.
Direct peers
- Vacasa: Large professional vacation rental manager with a listing marketplace. Comparable on professional-managed inventory focus and PMS-driven operations; similar to FR in handling full-service property management plus consumer bookings in Florida markets like PCB and 30A.
- Evolve: Vacation rental marketplace specializing in professionally managed whole-home rentals. Comparable low-commission, professional-inventory model to FR; targets similar Florida and beach destinations with a similar PMS-integrated supply strategy.
- HomeToGo: Metasearch and aggregator for vacation rentals across multiple suppliers. Directly comparable marketplace model aggregating professional vacation rental inventory; Florida is a key destination market for both HomeToGo and FR.
Others
- OwnerRez: Vacation rental property management software that integrates with FloridaRentals as a PMS partner. Adjacent enabler in the same ecosystem rather than a direct competitor; comparable because FR's distribution advantage relies partly on OwnerRez-synced supply.
Regional players
- iTrip Vacations: Regional full-service vacation rental management and listing company focused on drive-to US destinations including Florida Panhandle (Destin, PCB, 30A). Comparable professional-inventory, no-commission-to-host economics in shared Florida geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FloridaRentals social profiles
Digital presenceFloridaRentals financial estimates
Financial estimateRevenue estimate
Valuation estimate
FloridaRentals leadership team
Management profileNumber of profiles
FloridaRentals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FloridaRentals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FloridaRentals
What does FloridaRentals do?
FloridaRentals.com is a two-sided vacation rental marketplace platform that connects travelers with Florida vacation rental property owners and managers. Property owners and managers pay an annual subscription fee (billed per advertisement) to list their properties on the platform, while travelers search and book directly with hosts at no booking or service fees. The platform aggregates 3,000+ vacation rental listings across all major Florida destinations including the Panhandle, Gulf Coast, Florida Keys, Disney Area, and Atlantic Coast, and integrates with 11 third-party property management systems.
Is FloridaRentals a public or private company?
FloridaRentals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FloridaRentals founded?
FloridaRentals was founded in -1. It employs 1 to 10 people.
Where is FloridaRentals based?
FloridaRentals is headquartered in Orlando, United States, in the North America region.
How does FloridaRentals make money?
Two revenue lines are on record. Host/Owner Subscriptions are the primary driver. The others are listing Advertisement Fees.
Who are FloridaRentals's main competitors?
Broad incumbents on record are Vrbo (Expedia Group), Airbnb, Marriott Homes & Villas and Booking.com (Expedia). Hipcamp is listed as an emerging player. Direct peers are Vacasa, Evolve and HomeToGo. OwnerRez is listed as an others. iTrip Vacations is listed as a regional player.
Does FloridaRentals have an API?
No public API is recorded for FloridaRentals.
What industry is FloridaRentals in?
FloridaRentals's product category is Online Travel Marketplace. Its primary akta.pro industry code is THAMALAB, Professional/Managed Inventory Vacation Rental Marketplaces, with a secondary code of THAMAKAI, Owner Services, Reporting & Portfolio Administration. Its NAICS code is 53228 and its SIC code is 6531.