Micromac Computers

What Micromac Computers does

Micromac Computers is an Australian family-owned IT services company founded in June 2000, headquartered at Unit 3/1 O'Hart Close, Charmhaven, on the NSW Central Coast. The company provides repair and support services for computers, laptops, mobile phones, and networking equipment, operating from a single workshop with mobile onsite coverage spanning the Central Coast, Newcastle, Hunter, and Lake Macquarie regions. Customer reach spans government departments, multi-site retailers, small and medium businesses, and walk-in consumer clients.

Micromac generates revenue through a mix of fee-for-service repairs and authorized warranty work. Consumer offerings are priced on a standardized menu including $100 flat labour, $100 virus removal, $198 laptop screen replacement, and $100 phone screen replacement. Commercial revenue flows from multi-site service contracts and onsite field engineering engagements. A core technical asset is the company's OEM partner credentials: it is an Authorized Service Agent for Dell, HP, IBM, Lenovo, and Panasonic, and a Preferred Onsite Service Agent for AWA, Acer, HP, and Lexmark. The company is also a Registered Partner with ASI Solutions. Microsoft Certified Professionals and Systems Engineers on staff underpin contract eligibility for government and enterprise work.

The business model combines bottom-up walk-in consumer ticket flow with top-down contracted work from government and multi-site retail logos including NSW Department of Education, Roads and Traffic Authority, Department of Corrective Services, Super Cheap Auto, Domino's Pizza, Bunnings, and Reject Shops. The 11-employee team is split across administration, workshop technicians, and onsite field engineers, supporting both the fixed workshop and the regional mobile service radius. The 25-year continuous operating history, the Localsearch Certificate of Trust 2026, and the deep OEM partnership set collectively point to a stable, locally-anchored services franchise rather than a high-growth venture.

Name

Micromac Computers

Legal name

Micromac Computers

Website

https://micromac.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Australian family-owned IT repair services company based on the NSW Central Coast, servicing computers, laptops, mobile phones, and networking equipment for businesses and consumers. Authorized warranty service agent for Dell, HP, Lenovo, Panasonic, and other major hardware brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Central Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Tech Repair Services: One-time fees for repair services including computer repairs, laptop repairs, phone repairs, virus removal, data recovery, and NBN setup. Services are priced as flat fees (e.g., labour, virus removal) or quote-based for complex jobs. Workshop and on-site service options generate revenue per job.
2. Screen Replacement Services: Phone screen repairs, laptop screen replacements, and iPad screen repairs billed per unit replacement. Laptop screens from $198, phone screens from $100 inc GST. Revenue per repair unit.
3. Anti Virus Product Resale: Authorised reseller of AVG Internet Security products, generating revenue from software product sales alongside installation and configuration services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Micromac Computers is an Australian IT repair service business that diagnoses and fixes hardware and software faults on desktops, laptops, smartphones, and tablets. Core offerings include computer and laptop repairs, phone and iPad screen replacements, virus and malware removal, data recovery, and NBN/internet connectivity setup and troubleshooting, delivered from a Charmhaven workshop and via onsite/mobile service visits. The company is also an authorised warranty service agent for Dell, HP, IBM, Lenovo, and Panasonic, and a preferred onsite service partner for AWA, Acer, HP, and Lexmark.

Product overview

Micromac Computers is an Australian-owned computer repair and IT services company operating since June 2000. The company operates as a single-location service business rather than a software platform. Their core offerings center around repair services for computers (desktops and laptops), smartphones, and tablets, complemented by software services (virus removal, data recovery) and connectivity services (NBN setup). The service portfolio is delivered through their Charmhaven workshop with optional onsite/mobile service delivery, and includes authorized partnerships with major hardware vendors (Dell, HP, Acer, Lenovo, IBM, Panasonic) for warranty and project work.

Differentiator

Problem solved

Functional benefit

Products and services

• Computer Repairs

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ASI SolutionscoreChannel Partner/ Reseller/ DistributorASI Solutions is one of Australia's largest computer distributors and suppliers to NSW Education and Government departments. Micromac Computers is a Registered Partner and service agent for ASI Solutions, providing quality equipment to customers and authorised warranty and project work.
• AWAcoreChannel Partner/ Reseller/ DistributorPreferred onsite service agent for AWA for the Central Coast/Hunter Regions, performing warranty and project work.
• AcercoreChannel Partner/ Reseller/ DistributorPreferred onsite service agent for Acer for the Central Coast/Hunter Regions, performing warranty and project work.
• HP (Hewlett Packard)coreChannel Partner/ Reseller/ DistributorPreferred onsite service agent for HP for the Central Coast/Hunter Regions, performing warranty and project work. Also performs warranty work for Hewlett Packard.
• LexmarkcoreChannel Partner/ Reseller/ DistributorPreferred onsite service agent for Lexmark for the Central Coast/Hunter Regions, performing warranty and project work.
• DellminorChannel Partner/ Reseller/ DistributorMicromac performs warranty and project work for Dell as part of its authorised service network.
• IBMminorChannel Partner/ Reseller/ DistributorMicromac performs warranty and project work for IBM as part of its authorised service network.
• LenovominorChannel Partner/ Reseller/ DistributorMicromac performs warranty and project work for Lenovo as part of its authorised service network.
• PanasonicminorChannel Partner/ Reseller/ DistributorMicromac performs warranty and project work for Panasonic as part of its authorised service network.
• Best InternationalminorStrategic or Co-development PartnerPartnered with Best International and IMI Solutions alongside ASI Solutions for major government computer rollout projects including Department of Education T4L, DER, Roads and Traffic Authority, and Department of Corrective Services.
• IMI SolutionsminorStrategic or Co-development PartnerPartnered with IMI Solutions and Best International alongside ASI Solutions for major government computer rollout projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jim's IT: Franchise network under the Jim's Group offering computer repairs, IT support, and networking services across Australia. Comparable in service mix (repairs, on-site visits, hardware sales) but operating through a franchise model rather than a single workshop.
• Doctor Mobile: Australian phone and tablet repair specialist chain. Directly comparable to Micromac's phone screen repair, iPad repair, and device-level service offerings.
• iHelp Australia: Provides computer repair, IT support, and tech help services across Australia. Overlaps with Micromac's consumer and SMB repair propositions.
• The Tech Guys: Australian IT services business providing computer repairs, virus removal, data recovery, and business IT support. Closely matches Micromac's core service catalogue and small-to-medium business customer focus.
• Geeks2U: Australia's largest on-site IT support provider, owned by Telstra. Offers in-home and business IT support, repairs, and setup with a national technician network, directly competing with Micromac's on-site and workshop services model.
• Computer Cures: Australian onsite and remote IT support provider for homes and small businesses. Directly comparable in service mix (computer repairs, virus removal, internet setup) and customer segments to Micromac.

Broad incumbents

• Officeworks: Wesfarmers-owned retail chain offering basic tech support, computer setup, and printing services. Wider portfolio and national footprint, but limited depth in advanced repair compared with Micromac.
• Harvey Norman: Large-format retailer with tech support and computer setup services across Australia. Provides overlapping consumer-facing IT services as part of a broader home/tech retail portfolio.
• JB Hi-Fi: National electronics retailer offering in-store tech support and device setup services. Comparable in customer-facing tech support but not a specialist repair workshop.

Regional players

• Mobile Repair Australia: Multi-location phone and tablet repair business operating primarily in metropolitan areas. Comparable in mobile device repair focus but serving different geographies than Micromac's Central Coast base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/micromac-computers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Micromac Computers