WACA

What WACA does

WACA (哇寶國際資訊股份有限公司 / Wabow International Information Co., Ltd.), founded in 2006 and headquartered in Taipei, Taiwan, is a privately held SaaS provider of an integrated omnichannel commerce platform. Its product surface combines three core modules — 網路開店 (online store), 零售POS (iPad-based retail point-of-sale), and 預約管理 / WACA Booking (appointment and resource scheduling) — running on a single backend with OMO (online-merge-offline) member, inventory, and promotion synchronization. The platform is differentiated by an explicit no-transaction-commission policy and a focus on Taiwanese SMBs and individual entrepreneurs across eight vertical industries (health supplements, pet, apparel, beauty, food/gifts, mother & baby, lifestyle, gaming). Technical breadth includes a no-code drag-and-drop editor with 100+ components, 40+ promotion combinations, AI-powered analytics, and integrations to Taiwan-centric rails (LINE Pay via PayNow, JKOPAY, PXPay Plus, ECPay, AFTEE BNPL, ezShip, GoodDeal, Black Cat) plus cross-border payment gateways (Stripe, PayPal, Fiuu).

WACA's business model is subscription-based tiered SaaS pricing — NT$0/month (Starter, annual billing), NT$3,099/month (Business Growth), NT$5,399/month (Advanced Navigation), and NT$8,099/month (Omnichannel Flagship) — with no transaction commissions taken. Additional revenue comes from POS hardware sales (printers, scanners, cash drawers) with one-year warranty and follow-on replacement hardware sales, plus billed POS professional services and onboarding coaching. The company sells through a hybrid GTM: PLG/self-serve free registration with 14-day trial, dedicated account consultants targeting migration of marketplace sellers, and a content/event funnel running monthly webinars and the Wagon E-commerce Academy. The company reports serving over 50,000 brand merchants and has maintained annual ISO/IEC 27001 information security certification since 2020. Named enterprise and SMB customers include UNIQMAN, BHK's, 瓦城, 樂膳自然, 樂覓, CHERIF, 貓樂園, 養樂多健康GO, 木匠兄妹 Carpenter, LADY KELLY, GAGA Monster, WHITE OCEAN, and 安爵銀飾. No funding rounds, external investors, or M&A activity are disclosed.

Name

WACA

Legal name

哇寶國際資訊股份有限公司

Website

https://waca.net

Company type

Private

Founded year

2006

Operating status

Operating

Short description

WACA is a Taiwan-based SaaS platform that provides an integrated omnichannel commerce solution — online storefront, iPad retail POS, and appointment booking — to over 50,000 SMB brand merchants across 8 industry verticals, operating on tiered subscription pricing with no transaction commissions and offering AI analytics and deep Taiwanese payment and logistics integrations.

Ownership category

akta.pro rank

Product category

E-commerce SaaS Platform

akta.pro primary industry

Home & Furniture Omnichannel (CRAFAEAD)

Keywords

• Omnichannel commerce platform
• Online store builder
• Retail POS system
• Appointment management software
• Ecommerce SaaS platform

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS 訂閱方案 (Subscription Plans): WACA generates primary recurring revenue through tiered subscription plans for its online store, POS, and booking modules. Plans range from free (NT$0/year) to flagship (NT$8,099/month), with platform transaction commissions explicitly waived.
2. POS 硬體設備銷售與保固 (POS Hardware Sales & Warranty): WACA sells POS hardware (printers, scanners, cash drawers) with a one-year warranty. After 120 days, replacement hardware is available at preferential pricing.
3. POS 專業服務 (POS Professional Services): Free installation training is provided; additional training sessions are billed at WACA's standard rate. Hardware relocation services are charged separately.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

WACA is a Taiwan-based omnichannel commerce SaaS platform that combines online store building, retail point-of-sale (POS), and appointment/booking management under a single backend system. The platform serves over 50,000 brand merchants across 8 vertical industries and does not charge transaction commissions on sales. It offers a no-code website editor, integrated member CRM, promotional tools, AI-powered analytics, and multi-language/multi-currency support for cross-border commerce.

Product overview

WACA is a Taiwan-based omnichannel commerce platform providing three integrated core products — 網路開店 (online store builder), 零售POS (iPad-based retail POS system), and 預約管理/ WACA Booking (appointment management system) — under a unified platform architecture. The platform is notable for not charging transaction commissions, serving over 50,000 brand merchants. Core platform capabilities include a no-code web editor with 100+ components, 40+ promotional campaign types, member CRM with tiered loyalty programs, AI-powered data analytics, and AI content generation tools (AI 上架助手, AI 文案助手, AI 圖片助手). Additional features include one-page storefronts for streamlined checkout, influencer affiliate/referral marketing, multi-language and multi-currency support for cross-border commerce, and native integrations with LINE, PayNow, AFTEE BNPL, Stripe, and multiple logistics partners. The platform is complemented by Wagon 瓦根電商學院, an e-commerce education and consulting service supporting merchants at all growth stages.

Differentiator

Problem solved

Functional benefit

Brands

• Wagon 瓦根電商學院: E-commerce academy providing courses and educational content for entrepreneurs and brands.
• WACA Booking

Products and services

• WACA Online Store (網路開店)

Quantifiable outcome

• Customer 椪一下 achieved 3x annual sales revenue growth after switching to WACA
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability6 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and secondary.

• LINE PaycoreTechnology or IntegrationLINE Pay is integrated as a payment method within WACA's platform, allowing merchants to accept LINE Pay for online checkout. WACA partners with PayNow to facilitate LINE Pay merchant onboarding, with an approximately 14-day activation timeline. LINE Pay enables contactless payment with LINE POINTS rewards, increasing conversion rates for merchants.
• PayNow 立吉富coreTechnology or IntegrationPayNow is WACA's primary payment gateway partner offering credit card processing, ATM, convenience store payment, and logistics integration. PayNow provides exclusive processing rates for WACA merchants ranging from 2% to 2.35% depending on plan tier. WACA and PayNow collaborate on joint promotions and logistics services including Black Cat Express and convenience store delivery.
• 綠界科技 ECPaycoreTechnology or IntegrationECPay (Green World) provides comprehensive payment services including credit card processing, ATM virtual accounts, web ATM, convenience store barcode and code payments. ECPay is available as an alternative payment gateway within WACA's platform.
• 街口支付 JKOPAYcoreTechnology or IntegrationJKOPAY is one of Taiwan's dominant electronic payment platforms with 6.5 million users. WACA merchants can integrate JKOPAY for QR code-based payments, targeting consumers aged 25-45 in the online shopping demographic.
• 全支付 PXPay PlussecondaryTechnology or IntegrationPXPay Plus is the electronic payment subsidiary of PX Mart (全聯), serving a broad consumer base including seniors and families. WACA integration enables merchants to accept PXPay Plus, expanding reach to this demographic segment.
• PayPalsecondaryTechnology or IntegrationPayPal is integrated as a cross-border payment method within WACA, enabling international consumers to pay using PayPal accounts, credit/debit cards, or bank accounts. WACA merchants can activate PayPal through backend API configuration.
• AFTEE 先享後付secondaryTechnology or IntegrationAFTEE (from Japan) provides a post-purchase payment option where consumers pay after receiving goods. WACA merchants can offer AFTEE as a payment method, expanding conversion for consumers who prefer not to pay upfront. Transaction fee: 1.9% + NT$20 per order.
• 銀角零卡 zingalasecondaryTechnology or IntegrationZingala (by Chailease) provides buy-now-pay-later installment services without requiring a credit card. WACA merchants can offer installment plans (3 to 36 months) to customers, targeting high-ticket items in categories like electronics, beauty, and customized products.
• Fiuu (原 Razer RMS / MOLPay)secondaryTechnology or IntegrationFiuu (formerly Razer RMS/MOLPay) is a Southeast Asian payment gateway covering Malaysia, Singapore, Thailand, Indonesia, Vietnam, Philippines, China, and Taiwan. It enables cash-on-delivery (Razer Cash) and multiple payment methods, helping WACA merchants expand into Southeast Asian markets.
• 漸強實驗室 CrescendosecondaryTechnology or IntegrationCrescendo (漸強實驗室) provides AI-powered marketing automation and conversational commerce tools. The partnership enables WACA merchants to enhance LINE marketing automation and customer engagement workflows.
• OmnichatsecondaryTechnology or IntegrationOmnichat provides conversational marketing and chat commerce solutions. Integration with WACA allows merchants to manage multi-channel customer conversations alongside their e-commerce operations.
• YouTube Shopping 直播電商secondaryTechnology or IntegrationYouTube Shopping integration allows WACA merchants to enable product tagging in YouTube videos, driving viewers directly to their WACA-powered stores for purchase without leaving the video platform.
• GoodDeal 智信倉儲物流secondaryTechnology or IntegrationGoodDeal provides integrated warehouse and logistics services for WACA merchants, including storage, pick-and-pack, fulfillment, and returns management. Merchants with inventory challenges can outsource logistics to GoodDeal, which integrates with WACA's shipping system.
• GooDeal 物流secondaryTechnology or IntegrationGooDeal provides logistics integration services within the WACA partner ecosystem, enabling merchants to manage shipments and delivery tracking through WACA's backend.
• ezShip 台灣便利配secondaryTechnology or IntegrationezShip provides convenience store delivery integration (7-Eleven, FamilyMart, OK, HiLife) including both store-to-store and store-to-home delivery options. WACA merchants can enable ezShip for shipping and payment collection at convenience stores.
• 國泰世華銀行secondaryTechnology or IntegrationCathay United Bank provides direct credit card payment processing integration within WACA's platform, offering merchants a bank-direct payment gateway option alongside third-party payment service providers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Shopify: Shopify is the global leader in SMB e-commerce SaaS and serves as the dominant benchmark for the entire category. While Shopify does not specialize in Taiwan-specific OMO workflows or LINEPay/ezShip integrations the way WACA does, it competes for the same merchant wallet and increasingly for the same cross-border sellers in the Asia-Pacific region.
• BigCommerce: BigCommerce is a global e-commerce SaaS platform focused on mid-market and enterprise merchants with omnichannel and headless commerce capabilities. It is a relevant competitor for WACA's upper-tier enterprise customers migrating from marketplace models and offers comparable integrated POS and multi-channel selling functionality at a higher price point.
• Squarespace: Squarespace is a website builder platform with growing commerce capabilities, competing with WACA for SMB merchants who prioritize design quality and ease of use. While Squarespace does not offer integrated POS or booking to the same depth as WACA, it competes at the top of the funnel for design-conscious lifestyle and apparel merchants in WACA's target verticals.

Direct peers

• Cyberbiz: Cyberbiz is a Taiwan-based e-commerce SaaS platform offering online store builder, POS, and OMO integration directly competitive with WACA. Both target Taiwanese SMB merchants and emphasize no-code website building with integrated payment and logistics workflows. Cyberbiz's similar positioning and pricing tiers make it a useful pricing and feature benchmark.
• meepShop: meepShop is a Taiwan-based e-commerce SaaS platform serving SMB merchants with online store building, payment, and logistics integrations. It competes head-to-head with WACA's entry-level tier in the Taiwanese market and targets a similar merchant profile of small brand owners moving off marketplaces.
• SHOPLINE: SHOPLINE is a Hong Kong-headquartered omnichannel commerce SaaS platform with strong presence across Taiwan, Hong Kong, and Southeast Asia. It directly competes with WACA in the Taiwan SMB market and offers similar online store, POS, and integrated payment capabilities. SHOPLINE's regional footprint makes it the most analogous cross-border peer for WACA's stated Southeast Asia expansion ambitions.
• 91APP: 91APP is Taiwan's largest dedicated omnichannel (OMO) commerce SaaS platform and the most direct competitor to WACA. Both serve SMB and mid-market Taiwanese merchants with integrated online store, POS, and member CRM capabilities, targeting similar verticals (apparel, beauty, food). 91APP's public listing and larger scale make it the primary benchmark for valuing WACA's competitive position.
• EasyStore: EasyStore is a Malaysia-based omnichannel commerce SaaS platform serving SMB merchants across Malaysia, Singapore, Thailand, and other Southeast Asian markets. It is highly comparable to WACA in functionality (online store, POS, CRM) and target segment, and represents WACA's most analogous competitor for any Southeast Asia expansion.

Emerging players

• WooCommerce: WooCommerce is the dominant open-source e-commerce plugin for WordPress, serving small merchants globally including a meaningful share of Taiwan SMBs. While its open-source model differs from WACA's managed SaaS, it competes for the same budget-constrained merchant segment and offers a free alternative that pressures the bottom of WACA's pricing pyramid.

Regional players

• Cafe24: Cafe24 is Korea's largest homegrown e-commerce SaaS platform, serving SMB merchants with online store, payments, and logistics tools. It is most comparable to WACA as a regional SMB-focused SaaS champion in a single Asian country, and serves as a useful template for how a domestic hero can (or cannot) expand cross-border in Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wacatw
• Facebookfacebook.com/Waca.ec
• Instagraminstagram.com/waca_tw?igsh=MXNyOXdzYXl1ZHZzYQ%3D%3D

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WACA