Ordertracker
- Company typePrivate
- Founded2019
- HeadquartersSofia, Bulgaria
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Ordertracker firmographics
Firmographics- Name
- Ordertracker
- Website
- https://ordertracker.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Ordertracker is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Ordertracker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Shipment Tracking Subscription: Billing is based on the amount of shipments tracked per month with unlimited lookups. Offers tiered pricing from free (45,000 shipments) to custom enterprise plans. Annual billing provides 20% discount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small businesses testing the platform |
| Subscription | Monthly | Essential tier with core tracking features |
| Subscription | Monthly | Plus tier with advanced analytics and upsells |
| Subscription | Monthly | Pro tier with full customization |
| Subscription | Multi-year contract | Enterprise custom plan |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Ordertracker product offering
Product offeringCore offering
Ordertracker provides an AI-powered universal shipment tracking platform that aggregates tracking data from over 1,200 global carriers into a single integration. It delivers tracking-as-a-service to e-commerce merchants through a JS widget for websites, a native Shopify app, and a centralized analytics dashboard, leveraging GPT-based natural language processing to rephrase tracking histories, auto-translate content, and predict delivery dates. The platform is designed to reduce "Where is my order?" support tickets and improve the post-purchase customer experience for online retailers and dropshippers.
Product overview
Ordertracker is an AI-powered shipment tracking platform offered as a unified product with multiple deployment modules. The core platform provides universal parcel tracking across 1200+ global carriers, which is delivered through three primary integration options: a JS Widget for direct website embedding (copy-paste integration), a native Shopify App for Shopify merchants, and a Centralized Dashboard for analytics and reporting. A Mobile App is also available for end consumers. The platform leverages AI for carrier auto-detection, estimated delivery prediction, multilingual translation, and dropshipping optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Ordertracker Platform AI-powered universal shipment tracking platform that aggregates tracking data from over 1,200 global carriers, providing end-to-end shipment visibility for e-commerce brands and dropshippers.
- JS Widget JavaScript widget that provides a customizable post-purchase tracking experience on e-commerce websites via copy-paste integration, independent of the underlying shipping carrier.
- Shopify App Native Shopify application that delivers order tracking with upsells, email notifications, customizable tracking pages, and Chinese-carrier auto-filtering directly within Shopify stores via the Shopify App Store.
- Centralized Dashboard Analytics dashboard providing actionable insights, shipment visibility, average delivery time reports, and delivery incident reports to support data-driven shipping decisions.
- Mobile App Consumer-facing mobile application for individual package tracking, available on Google Play and Apple App Store.
Quantifiable outcome
- Slash support tickets by providing transparent tracking information and proactive updates
- +1 more outcomes
Companies that use Ordertracker
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Ordertracker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature8 records
Ordertracker partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreOfficial Shopify app integration allowing Shopify merchants to add Ordertracker functionality directly to their stores. Includes order tracking, upsells, and notifications integrated into the Shopify admin dashboard. Available in the Shopify App Store.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Ordertracker competitors and assessment
Company assessmentDirect peers
- ParcelTrack: ParcelTrack is a multi-carrier tracking platform offering API and Shopify integration with branded tracking pages, similar in scope and customer profile to Ordertracker.
- Aftership: Aftership is a direct competitor offering AI-powered shipment tracking across 1100+ carriers with branded tracking pages, Shopify integration, and a SaaS model. Its feature set (estimated delivery dates, multilingual tracking, analytics) most directly overlaps Ordertracker.
- 17track: 17track is a global multi-carrier parcel tracking aggregator supporting 220+ (and growing) carriers, with consumer-facing tracking and seller-facing tracking services. It competes with Ordertracker for the same cross-border and Shopify dropshipper audience.
- ParcelPerform: ParcelPerform is a carrier performance and shipment tracking SaaS for e-commerce and logistics teams, with branded tracking pages, AI-driven ETA, and analytics. Its feature set and target customer segment are closely aligned with Ordertracker.
Broad incumbents
- EasyPost: EasyPost is a shipping API platform that aggregates 100+ carrier APIs for labels, tracking, and verification. It overlaps Ordertracker on the API-first, developer-oriented multi-carrier aggregation layer.
- Narvar: Narvar is an established post-purchase customer experience platform with branded tracking, delivery notifications, and returns for enterprise retailers. It is a broader incumbent serving a similar post-purchase use case to Ordertracker at the enterprise tier.
- Shippo: Shippo is a multi-carrier shipping software platform with tracking, label generation, and Shopify integration. It is an adjacent competitor serving the same SMB e-commerce customer with a broader shipping workflow.
- Convey (FourKites): Convey (acquired by FourKites) provides last-mile delivery visibility and predictive ETAs for retailers and 3PLs. It overlaps Ordertracker on shipment visibility and estimated delivery but at larger enterprise logistics customers.
- ShipStation: ShipStation (Stamps.com/ShipStation, now part of Auctane) is a leading multi-carrier shipping and tracking SaaS for SMB and mid-market e-commerce. Its tracking and carrier-aggregation capabilities are adjacent to Ordertracker's.
Emerging players
- Route: Route provides a post-purchase tracking, package protection, and Shopify-app experience to e-commerce brands. It overlaps Ordertracker in branded tracking and Shopify app distribution, but bundles shipping insurance.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ordertracker social profiles
Digital presenceOrdertracker compliance and trust
Trust signalCompliance3 records
Ordertracker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ordertracker leadership team
Management profileNumber of profiles
Profiles1 record
Ordertracker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ordertracker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ordertracker
What does Ordertracker do?
Ordertracker provides an AI-powered universal shipment tracking platform that aggregates tracking data from over 1,200 global carriers into a single integration. It delivers tracking-as-a-service to e-commerce merchants through a JS widget for websites, a native Shopify app, and a centralized analytics dashboard, leveraging GPT-based natural language processing to rephrase tracking histories, auto-translate content, and predict delivery dates. The platform is designed to reduce "Where is my order?" support tickets and improve the post-purchase customer experience for online retailers and dropshippers.
Is Ordertracker a public or private company?
Ordertracker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ordertracker founded?
Ordertracker was founded in 2019. It employs 1 to 10 people.
Where is Ordertracker based?
Ordertracker is headquartered in Sofia, Bulgaria, in the Europe region.
How does Ordertracker make money?
One revenue line is on record: shipment Tracking Subscription.
Who are Ordertracker's main competitors?
Direct peers on record are ParcelTrack, Aftership, 17track and ParcelPerform. Broad incumbents are EasyPost, Narvar, Shippo, Convey (FourKites) and ShipStation. Route is listed as an emerging player.
Does Ordertracker have an API?
Yes. Ordertracker offers API documentation for developers to integrate shipment tracking into their projects. The API supports auto-detection from 1200+ carriers, estimated delivery date prediction, multilingual tracking history, shipment visibility and analytics, delivery incident reports, and Chinese carrier auto-filtering. Developer documentation is at docs.ordertracker.com.