What SmsDome does

SmsDome Pte Ltd is a Singapore-based mobile marketing technology company founded in 2007, operating a multi-product platform that combines proprietary SMS and WhatsApp broadcasting infrastructure with aggregated direct mail and out-of-home advertising partnerships. Its two core products are SmsBox, a cloud-based SMS gateway with direct-to-carrier routing and a documented throughput of 240,000 SMS per hour at 99.9% uptime, and SimplyBlast, a WhatsApp Business Platform-based marketing solution offering tiered messaging capacity (1,000 to unlimited unique customers per 24 hours). Around these, SmsDome offers modular add-ons including geo-fenced location-based advertising (5-10 meter targeting via SingTel), database marketing using SingTel (~2M), StarHub, and SingPost SAM (~200K) subscriber data, an SMS/WhatsApp/online contest system claimed to power 70% of Singapore FMCG contests, DNC check and number lookup services ($0.015 per DNC entry), and email marketing.

SmsDome's business model is hybrid: subscription and per-message recurring revenue from SmsBox and SimplyBlast subscriptions (with 6-month minimum commitments on SimplyBlast), supplemented by transaction-fee revenue from data cleaning, direct mail aggregation (SingPost Admail reaching 1.3M households, TryLeh thematic booklets reaching 160K+ households), OOH aggregation (Asiaray MRT, Moove Media buses, Stellar Ace), and commission from partner-served advertising. The go-to-market is sales-led with consultative selling plus self-serve platform trials, targeting B2B clients across all sizes including government agencies (MINDEF, People's Association), telecom and postal partners (SingTel, StarHub, SingPost), large hospitality and retail enterprises (Marina Bay Sands, Resorts World Sentosa, Sephora, Estee Lauder, Pizza Hut, Hyundai, Isetan), healthcare (Cordlife), and long-tail SMB customers.

The company is privately held, has no disclosed funding rounds, and operates with a small leadership team (~12 named individuals across IT, business, sales, and operations). It maintains ISO 9001:2015 certification, an SBO Class License for Mobile Broadcast Services from Singapore's IDA, the TrustSG Seal, and documented PDPA and GDPR compliance, with prior listing on the GovTech Cloudstore. Geographic focus is Singapore-primary with secondary Malaysia coverage.

Name

SmsDome

Legal name

SmsDome Pte Ltd

Website

https://sg.smsdome.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

SmsDome is a Singapore-based mobile marketing technology company, founded in 2007, operating the SmsBox SMS gateway and SimplyBlast WhatsApp marketing platform. It serves B2B clients including government agencies, telecom partners, and enterprises across retail, healthcare, hospitality, and FMCG sectors with SMS, WhatsApp, direct mail, and OOH advertising services.

Ownership category

akta.pro rank

Product category

SMS and Mobile Marketing Platform

NAICS

Advertising Agencies (54181), Direct Mail Advertising (54186), Advertising Material Distribution Services (541870), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

akta.pro secondary industries

SMS & Mobile Direct Marketing Services (BPAFAKAI), SMS/RCS Messaging Platforms (BPAMACAF), Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)

Keywords

• Bulk SMS marketing
• WhatsApp marketing platform
• SMS gateway services
• Location-based advertising
• Database marketing services

Headquarters

HQ city

Hougang

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SMS Marketing Services: Bulk SMS broadcasting services through SmsBox platform. Revenue generated from per-message pricing and subscription plans for platform access. Includes targeted SMS campaigns, OTP/verification services, and triggered SMS notifications.
2. WhatsApp Marketing Services (SimplyBlast): Mass WhatsApp message broadcasting through SimplyBlast platform. Revenue from per-message pricing with tiered messaging limits (1,000 to unlimited unique customers per 24 hours). Minimum 6-month commitment per subscription.
3. Data Cleaning Services: DNC (Do Not Call) check and number lookup services. DNC check priced at $0.015 per entry to remove registered numbers from contact lists for PDPA compliance.
4. Direct Mail/Admail Services: SingPost Admail and HomeDirect direct mail distribution services. Delivers marketing materials to Singapore households. Also includes TryLeh thematic admail coupon booklet distribution.
5. Location-Based Advertising: Geo-fencing advertising services targeting SingTel subscribers in specific locations. Broadcasts SMS/MMS to users within 5-10 meter radius of selected venues for up to 7 consecutive working days.
6. Database Marketing: Access to segmented consumer databases for targeted marketing campaigns. Databases include SingTel subscribers (~2,000,000), StarHub subscribers, SingPost SAM users (~200,000). Segmentation by demographics, housing type, income level, age, gender.
7. SMS Contest/Lucky Draw System: Contest and lucky draw hosting services via SMS, WhatsApp, or online platforms. Used by 70% of FMCG contests in Singapore. Includes data export capabilities and 24-hour IT support.
8. Out-of-Home (OOH) Advertising: Partner aggregation for OOH advertising including Moove Media bus ads, Asiaray MRT ads (Thomson-East Coast Line), and Stellar Ace advertising. Commission-based revenue from facilitating advertising placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels8 records

Core offering

SmsDome operates a cloud-based mobile marketing platform built around SmsBox (a high-volume SMS gateway for bulk broadcasting, OTP, and triggered notifications) and SimplyBlast (a WhatsApp Business Platform-based mass messaging solution). It complements these with geo-fenced location-based advertising, segmented database marketing via SingTel, StarHub, and SingPost, a multi-channel contest/lucky draw system, DNC data cleaning, and channel-resold direct mail (SingPost Admail, TryLeh) and out-of-home (Asiaray MRT, Moove Media bus, Stellar Ace) advertising placements for businesses and government agencies in Singapore.

Product overview

SmsDome operates a multi-product marketing technology platform centered around two core products: SmsBox (cloud-based SMS gateway for broadcasting SMS and push messages) and SimplyBlast (WhatsApp marketing solution built on Meta's WhatsApp Business Platform). The platform offers modular add-on capabilities including Location-Based/GeoFencing Advertising (targeting users via GPS at specific venues), Database Marketing (segmented by demographics via telecom partners), Contest/Lucky Draw System (multi-channel: SMS, WhatsApp, online), Email Marketing, and Data Cleaning Services (DNC checking, Number Lookup). SmsDome also provides partner-integrated advertising services including SingPost Admail/HomeDirect (direct mail to 1.3M+ Singapore households), Try Leh Thematic Admail (coupon booklet distribution), and Out-of-Home advertising partnerships (Asiaray MRT, Moove Media bus, StellarAce transit). The company offers an HTTP-based SMS API with 240,000 SMS/hour throughput for developer integration. Established in 2007, the company serves both B2B and B2C segments in Singapore with government agency and enterprise clients.

Differentiator

Problem solved

Functional benefit

Brands

• SmsBox: Cloud-based SMS marketing and communications solution for businesses and government agencies. Previously listed on GovTech Cloudstore. Supports bulk SMS broadcasting with 240,000 SMS per hour sending speed.
• SimplyBlast

Products and services

• SmsBox Cloud-based SMS marketing and communications gateway for broadcasting high-performance SMS and push messages. Features campaign management, contact organization, SMS templates, smart message composer, scheduling, unsubscription/DNC compliance management, delivery tracking, and open-rate analytics. Previously listed on GovTech Cloudstore. Used by government agencies and enterprises including Resorts World Sentosa, Marina Bay Sands, and People's Association.
• SimplyBlast WhatsApp marketing solution built on Meta's WhatsApp Business Platform that enables businesses to broadcast mass WhatsApp messages, images (JPEG/PNG up to 5MB), and videos (MP4/3GP up to 16MB). Features dashboard, contacts with tags, campaign scheduling, live status tracking, keyword responder for automatic replies, inbox/outbox management, PDPA-compliant unsubscription, automated follow-ups (up to 10 messages per customer within 23 hours), and tiered messaging limits from 1,000 to unlimited unique customers per 24 hours with a 6-month minimum subscription.
• Location-Based Advertising (Geo-Fencing) GPS-based geofencing advertising that broadcasts SMS/MMS to mobile users within a 5–10 meter radius of selected venues, including commercial buildings, MRT stations, schools, shopping centers, malls, hotels, and residential areas. Supports targeting by district, age, gender, and ethnic group via the SingTel network, with campaigns that can run for up to 7 consecutive working days.
• Database Marketing Targeted marketing using segmented databases from telecom operators (SingTel ~2,000,000 subscribers; StarHub) and SingPost SAM (~200,000 users). Segmentation available by housing type, income level, age, gender, district, and interest groups (e.g., parents, business owners, lifestyle/beauty followers). All contacts are DNC-checked before broadcast.
• Contest System (Lucky Draw) Multi-channel contest and lucky draw hosting platform that supports SMS, WhatsApp, and online entry submissions. Includes customizable field formats, zero-latency data export, 99.9% uptime, and 24-hour IT support. Used for product launch contests, social engagement campaigns, purchase threshold promotions, and event-based lucky draws (e.g., Red Bull/Allswell: 500 entries in 4 weeks).
• Email Marketing Email marketing services for business campaigns, including newsletter creation and distribution through partner networks. Awarded 'Best in Singapore: Email Marketing Category'.
• Data Cleaning Services (DNC Check & Number Lookup) Data validation services including DNC (Do Not Call) registry checking at $0.015 per entry to remove registered numbers from marketing lists for PDPA compliance, and a Number Lookup service for Singapore, Malaysia, and Indonesia that verifies contact validity and identifies network providers (SingTel, M1, StarHub).
• SingPost Advertising (Admail & HomeDirect) Direct mail advertising services distributed through Singapore Post. Admail delivers unaddressed flyers to residential letterboxes; HomeDirect delivers addressed mail to 'The Resident'. Targets over 1.3 million Singapore households with filtering by postal sector and dwelling type (HDB, Condo, Landed, Commercial). Peak-period distribution takes 10 working days for Admail and 5 working days for HomeDirect.
• Try Leh Admail Thematic coupon booklet distribution service that aggregates multiple brand advertisements into a single booklet distributed via SingPost Admail. Covers North, East, and West Singapore regions (160,000 HDB households) plus Premium areas (45,000 Condominium and Landed units). Supports festive and special occasion campaigns such as NDP, CNY, Mother's Day, and Black Friday.
• SMS Gateway / API Services Programmatic SMS API services for time-sensitive notifications including OTP verification, account security messages, and triggered SMS. Supports HTTP API and Email-2-SMS API protocols with PHP integration, 240,000 SMS per hour sending speed, direct-to-carrier routing, DNC-checked contacts, and webhook callbacks for delivery status tracking. Documentation includes Quick Start Guide, User Guide, HTTP API User Guide, and Email-2-SMS API User Guide.
• Moove Media Advertising Out-of-home advertising on Singapore's public bus networks through ComfortDelGro's Moove Media. Ad formats include Single-Deck Rear, Interior Panels, and Backseat Posters, covering heartland and city bus routes. SmsDome facilitates placement for enterprise advertisers.
• Asiaray MRT Advertising Out-of-home advertising on Singapore's Thomson-East Coast MRT Line (TEL) covering 27 stations. Formats include digital screens at concourse and platform areas, static panels, in-train panels (upper panels and window decals), and station concepts (wallscapes, floor decals). Network groupings cover business, retail, affluent neighborhoods, and core commuter stations.

Quantifiable outcome

• 90% of text messages opened within 3 minutes of delivery
• +5 more outcomes

Named customers28 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SingTelcoreTechnology or IntegrationSingTel serves as a key database and network partner for SmsDome's location-based advertising services. SmsDome accesses SingTel's subscriber database (~2,000,000 users) for targeted SMS/MMS/E-mail marketing campaigns. SingTel users can be targeted based on live location (within 5-10m radius) or residential district. SmsDome offers additional 10% volume bonus for SingTel targeting campaigns.
• StarHubcoreTechnology or IntegrationStarHub partnership enables direct mail database marketing services. SmsDome utilizes StarHub subscriber data for targeted advertising campaigns.
• SingPostcoreChannel Partner/ Reseller/ DistributorSingPost is a key distribution partner for direct mail services. SmsDome resells SingPost's Admail (unaddressed direct mail to 1.3 million+ households) and HomeDirect (addressed semi-direct mail) services. Peak-period distribution takes 10 working days for Admail and 5 working days for HomeDirect.
• Moove MediacoreChannel Partner/ Reseller/ DistributorMoove Media Pte Ltd (advertising arm of ComfortDelGro, operating since 2005) provides out-of-home advertising on buses across Singapore. SmsDome facilitates business access to bus advertisement formats including Single-Deck Rear, Interior Panels, and Backseat Posters. Commuters reached: millions daily.
• AsiaraycoreChannel Partner/ Reseller/ DistributorAsiaray manages advertising spaces on Singapore's Thomson-East Coast MRT Line (TEL), covering 27 stations with digital screens, static panels, and in-train formats. SmsDome facilitates access to business, retail, affluent, and core station networks for OOH advertising campaigns.
• Stellar AceminorChannel Partner/ Reseller/ DistributorStellar Ace provides out-of-home advertising partnership for businesses seeking OOH marketing options beyond traditional formats.
• eGenticminorChannel Partner/ Reseller/ DistributoreGentic advertising partnership provides additional network options for SmsDome's marketing service portfolio.
• TryLehcoreChannel Partner/ Reseller/ DistributorTryLeh is a thematic admail service assembling multiple brand advertisements into coupon booklets distributed via SingPost to North, East, West Singapore (160,000+ HDB households) and Premium areas (45,000 condo/landed units). SmsDome facilitates brand participation in thematic campaigns tied to festive occasions (NDP, CNY, Mother's Day, Black Friday, etc.).
• Meta (WhatsApp Business Platform)coreTechnology or IntegrationSimplyBlast WhatsApp marketing platform integrates with Meta's WhatsApp Business Platform for mass broadcasting capabilities. SmsDome operates within WhatsApp's tiered messaging limits and template guidelines. Onboarding requires Meta's business account approval.
• GovTech SingaporecoreStrategic or Co-development PartnerSmsBox was previously listed on the GovTech Cloudstore (now discontinued), making it recommended for Singapore government agency use. SmsDome provides SMS gateway services to government agencies including MINDEF and People's Association.
• PDPC (Personal Data Protection Commission)coreStrategic or Co-development PartnerSmsDome complies with PDPA regulations and integrates DNC registry checks. The company's unsubscription management feature ensures PDPC compliance for WhatsApp marketing through SimplyBlast.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Plivo: Cloud communications platform providing SMS APIs, voice, and WhatsApp Business solutions to enterprises globally. Comparable to SmsDome's HTTP SMS API and developer integration channel, with broader geographic coverage.
• Infobip: Global CPaaS leader offering SMS, WhatsApp, email, and customer engagement APIs at enterprise scale. Comparable to SmsDome's full-stack messaging + marketing offering but operating globally and with significantly broader product portfolio and scale.
• Twilio: Largest global CPaaS platform offering programmable SMS, WhatsApp Business API, and customer engagement tooling. Competes with SmsDome's API services and broader messaging portfolio, though Twilio primarily serves developers rather than marketing-led SMBs.
• Sinch: Global cloud communications and customer engagement platform with SMS, WhatsApp, voice, and verification APIs. Overlaps with SmsDome's SmsBox API and SimplyBlast WhatsApp broadcasting at the developer/integration layer, with much broader enterprise reach.

Direct peers

• CM.com: Global CPaaS provider with strong WhatsApp Business Platform and SMS marketing capabilities serving enterprise marketing and customer service use cases. Direct overlap with SmsDome's SimplyBlast WhatsApp broadcasting value proposition.
• Clickatell: Global messaging platform specializing in WhatsApp Business API and bulk SMS for enterprise marketing and customer engagement. Directly comparable to SmsDome's SimplyBlast WhatsApp broadcasting offering, with broader geographic reach.
• Soprano Design: Australia-founded CPaaS provider with strong Singapore and SEA presence offering SMS gateway, WhatsApp Business, and mobile messaging solutions. Directly competes with SmsDome's SmsBox and SimplyBlast platforms across enterprise and government clients.
• MessageMedia: Asia-Pacific focused business SMS and messaging platform offering bulk SMS, two-way messaging, and developer APIs. Closely comparable to SmsDome's SmsBox in product scope and target market of SMB/enterprise B2B customers.
• Burst SMS: Global SMS marketing platform offering two-way SMS, short codes, and bulk broadcasting for B2B marketing teams. Directly comparable to SmsDome's mass SMS and WhatsApp marketing offerings for marketing-led customer engagement.
• SendQuick: Singapore-headquartered mobile messaging and SMS gateway provider serving enterprises and government with secure SMS/OTP APIs. Closest regional direct competitor to SmsDome's SmsBox offering, with overlapping customer segments and regulatory positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pg/SmsDome/posts
• Xx.com/smsdome
• LinkedInlinkedin.com/company/smsdome-pte-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmsDome