Idehus
Idehus is a Norwegian house chain, founded in 1976 in Trondheim, that sells customized single-family homes, cabins, and multi-family dwellings through a nationwide network of more than 70 independent dealer-construction companies, supported by a central office of architects and engineers.
- Company typePrivate
- Founded1976
- HeadquartersTrondheim, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Idehus does
Idehus, formally IdehusGruppen AS, is a Norwegian house and cabin chain headquartered in Trondheim since its founding in 1976. The company operates a franchise-style model in which a small central office (1–10 employees) of architects and engineers designs, calculates, and quality-assures standardized house and cabin models, while a nationwide network of more than 70 independent dealer construction companies handles local sales, project execution, and customer delivery. The product catalog spans single-family homes in four architectural styles (Modern, Timeless, Elegant, Classic), cabins across multiple series, and since 2023 a multi-family housing line of 21 models covering 2- and 4-unit dwellings and row houses. The 50th-anniversary "Jubel" model was launched in 2026.
Idehus generates revenue through a combination of franchise-style fees and service revenue from the dealer network, architectural design and customization services provided centrally, and coordination of a curated supplier ecosystem of more than 20 vetted Norwegian brands (including NorDan, Gilje, Natre, Sigdal, Flisekompaniet, Fibo, Flexit, Hasås, Trapperingen, Boen, Glava, Icopal, and others). Pricing is project-specific rather than tiered publicly; a standard delivery is described as "house ready for painting" with upgrades selected separately, and individual turnkey home projects documented in case studies run approximately 4–6 million NOK. The company complements new-build sales with renovation, extension, and conversion services for existing homeowners and pursues a secondary segment of property developers building multi-unit housing estates and vacation-apartment complexes.
The go-to-market is channel-led through the dealer network, supported by a centralized marketing operation that distributes printed and digital catalogs, runs the Idehus.no website and blog, operates a meeting-booking and lead-management system, and promotes show homes. Customers primarily are individual Norwegian owner-occupiers building a first home, upgrading from an apartment, or purchasing a cabin; property developers form a secondary segment served by the dealer network. The company is privately held with no external investors identified, operates only in Norway, and claims more than 50,000 homes built over 50 years.
Idehus firmographics
Firmographics- Name
- Idehus
- Legal name
- IdehusGruppen AS
- Website
- https://idehus.no
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Idehus is a Norwegian house chain, founded in 1976 in Trondheim, that sells customized single-family homes, cabins, and multi-family dwellings through a nationwide network of more than 70 independent dealer-construction companies, supported by a central office of architects and engineers.
- Ownership category
- akta.pro rank
Where Idehus is headquartered
LocationHeadquarters
- HQ city
- Trondheim
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Idehus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- House and cabin sales via dealer network: Idehus generates revenue through a franchise/chain model. The head office (IdehusGruppen AS) provides architectural, engineering, and quality assurance services to a network of independent dealers who sell and build Idehus houses and cabins to end customers. Revenue flows through dealer sales of houses, with the head office supporting design, customization, and project management.
- Customization and project planning services: Idehus head office provides architectural design adaptation, structural engineering, site planning, and project management for individual customer projects. Houses are customized to customer needs, site conditions, and preferences with support from Trondheim-based architects.
- Catalog and marketing services: House and cabin catalogs are distributed to generate leads. Customers provide contact information and building municipality, linking them to local Idehus dealers for follow-up.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard delivery — house ready for painting (hus klart til maling) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Idehus product offering
Product offeringCore offering
Idehus is a Norwegian house chain (huskjede) that markets a catalog of pre-designed house and cabin models through a nationwide network of more than 70 independent construction dealers. The company provides architectural and engineering design services, customizes catalog models to customer requirements, and supports the buyer from initial sketch through to handover, with the physical construction executed by its local dealer partners.
Product overview
Idéhus is a Norwegian house and cabin building chain offering a portfolio of pre-designed house models (in four styles: Modern, Timeless, Elegant, Classic) and cabin models (across series like Rustikk and Tidløs), all customizable through the company's central office in Trondheim. The core product is the Idéhus House Collection supplemented by the Cabin Collection, architectural services, site visit support, and renovation services. Idéhus also launched a dedicated multi-family housing product line (21 new models in 2023) and a 50th anniversary special model called 'Jubel.' Products are delivered through a network of authorized dealers, supported by internal lead management and catalog ordering tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Idéhus House Collection A catalog of pre-designed single-family house models in four style lines (Modern, Timeless, Elegant and Classic), each available in multiple sizes and layouts, that customers can purchase and customize through their local Idehus dealer. Designed for Norwegian individual home buyers and families.
- Idéhus Cabin (Hytte) Collection A catalog of pre-designed holiday cabin (hytte) models sold and built through Idehus dealers across Norway, intended for individual consumers wanting a second home or holiday residence.
- Multi-Family Housing Models (Flermannsboliger) A dedicated line of 21 multi-unit residential building models with 3D floor plans designed for property developers and contractors building projects of three or more homes. Models can be adapted to the project site through Idehus's in-house architectural team.
- Jubel 50th Anniversary House A special 50th anniversary house model released as a limited jubilee offering, available for purchase through Idehus dealers with its own downloadable prospectus.
- Architectural Services (Arkitekttjenester) In-house architectural service where Idehus's central architects and engineers adapt a catalog house or cabin model to the customer's plot, preferences and needs. Sold as a paid service package through the dealer network.
- Free Plot/Site Visit Service (Tomtebefaring)
- Renovation, Conversion and Extension Services (Rehabilitering, ombygging og tilbygg)
Quantifiable outcome
- 4 out of 5 homes sold in a challenging housing market (Bårliåsen project, Idehus Romerike)
- +3 more outcomes
Companies that use Idehus
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Idehus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Idehus partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered minor, core and supporting.
- Norwegian Refugee Council (Flyktninghjelpen)minorIdéhus donated one million Norwegian kroner to the Norwegian Refugee Council's work supporting Ukrainian refugees. The donation was presented at Idehus's annual gathering in Trondheim on March 19, 2022. Idehus encouraged other actors in the Norwegian construction industry to follow suit.
- NorDancoreNorDan is a key supplier of windows and doors to Idehus. The company emphasizes quality materials, continuous product development, and long durability. NorDan uses pinewood with high heartwood content and vacuum impregnation for its NTech products. They offer GreenTech products with Swan eco-label certification and a take-back program for old products.
- GiljecoreGilje supplies Norwegian-made quality windows built on solid quality and durability. The company offers smart window solutions including Gilje Sense (smart home app for monitoring windows and doors), Klimanot (improved insulation), and plissé curtains. Gilje holds FSC, EPD, Swan eco-label, and ECOproduct certifications.
- NatrecoreNatre supplies Norwegian windows designed for Nordic conditions. The company focuses on insulation, energy efficiency, and durability. Products feature 3-layer glass, low U-values, and customization options including aluminum cladding for low maintenance.
- SigdalcoreSigdal has produced kitchens since 1950, described as one of Norway's most reputable kitchen brands. The factory in Nedre Eggedal (Sigdal municipality) employs over 100 people and includes a paint facility for custom colors and a special solutions department. Sigdal is the only Norwegian kitchen manufacturer with domestic production.
- FlisekompanietcoreFlisekompaniet is Norway's largest tile retailer with nationwide stores from north to south. The company offers a wide range of tiles, tools, bathroom furnishings, and complementary products. They have over 30 showrooms with inspirational environments and offer bathroom design services.
- FibocoreFibo supplies waterproof wall systems and bathroom wall panels, with over 70 years of experience in 100% waterproof walls for wet rooms. Production is in Lyngdal. Fibo uses PEFC-certified wood, delivers EPD environmental declarations, and produces with low emissions and high recycling rates. Bathrooms built with Fibo can reduce CO2 emissions by up to 45% compared to tiled bathrooms.
- HasåscoreHasås is a complete timber supplier offering core cladding (Kjernekledning) using only heartwood from the inner part of the tree. Products include pre-painted cladding with Jotun DRYDOLIN Nordic Extreme (10-year paint-free guarantee), malmfuru (heart pine) cladding, and Thermo Wood. All products are short-distance Nordic raw materials.
- TrapperingencoreTrapperingen is a partnership of five of Norway's most traditional staircase manufacturers, operating modern factories and showrooms nationwide (Tromsø, Silsand, Tydal, Trondheim, Bergen, Sandnes, Bremnes, Haugesund, Vegårshei, Kristiansand, Sætre, Skien, Tønsberg, Jessheim). They emphasize sustainability and offer a price indicator calculator.
- FlexitcoreFlexit is Norway's largest supplier of residential ventilation, with over 50 years of experience. The company develops energy-efficient ventilation solutions including balanced ventilation with heat recovery (up to 85% heat recovery), the EcoNordic indoor climate center with heat pump, and room ventilators. All products are developed and tested for Nordic climates.
- BoensupportingBoen is a flooring supplier included in Idehus's supplier ecosystem for flooring and wood products.
- GlavasupportingGlava is an insulation supplier included in Idehus's supplier ecosystem.
- IcopalsupportingIcopal is a building materials supplier included in Idehus's supplier ecosystem for roofing and waterproofing.
- PretresupportingPretre is a building materials supplier included in Idehus's supplier ecosystem.
- SystemairsupportingSystemair is a ventilation systems supplier operating in Norway, included in Idehus's supplier ecosystem.
- DovresupportingDovre is a fireplace and stove supplier included in Idehus's supplier ecosystem. Dovre stoves are offered as an optional upgrade in Idehus homes.
- ByggmasupportingByggma is a building materials supplier included in Idehus's supplier ecosystem.
- HuntonsupportingHunton is a wood fiber insulation and building materials supplier included in Idehus's supplier ecosystem.
- MoniersupportingMonier is a roofing supplier included in Idehus's supplier ecosystem.
- SwedoorsupportingSwedoor is a door supplier included in Idehus's supplier ecosystem.
- EscaliasupportingEscalia is a supplier included in Idehus's supplier ecosystem.
- StryntrappasupportingStryntrappa (ST) is a staircase supplier included in Idehus's supplier ecosystem. The Stryn staircase series offers options for storage, wardrobe, office, or storage room under the stairs.
- AUBOsupportingAUBO is an outdoor/kitchen supplier included in Idehus's supplier ecosystem.
- MoteksupportingMotek is a tools and fasteners supplier included in Idehus's supplier ecosystem, mentioned in the context of the trespiker (wooden nail) construction project.
- ElitesupportingElite (Eliteas) is a windows and doors supplier included in Idehus's supplier ecosystem.
- Vartdal plastsupportingVartdal plast is a plastic products supplier included in Idehus's supplier ecosystem.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Idehus competitors and assessment
Company assessmentDirect peers
- Mesterhus: Mesterhus operates a Norwegian/Nordic franchise model for catalog homes with independent local builders, directly comparable to Idehus's dealer-based house chain. Competes for the same Norwegian family/homebuilder customer segment.
- BoligPartner: BoligPartner is a Norwegian house chain with a franchise-style dealer network offering catalog-based, customizable single-family and multi-family homes. Direct competitor to Idehus on Norwegian homebuilders with similar standardized design + dealer execution model.
- A-Hus: A-Hus is a Swedish-origin house chain with Norwegian operations offering pre-designed catalog homes built through affiliated builders. Closely comparable to Idehus's franchise/catalog model in the Nordic residential market.
- Norgeshus: Norgeshus is one of Norway's largest house chains, operating a near-identical franchise model with a central kjedekontor and a network of independent local dealers that sell and build catalog homes. Highly comparable to Idehus in business model, customer base, and product category.
- Block Watne: Block Watne is a Norwegian house builder offering project-based and catalog homes, historically structured with regional builder partnerships. Comparable to Idehus as a Norwegian residential homebuilder with similar product positioning.
- Hjørring Hus: Hjørring Hus is a Danish prefabricated house chain with catalog-based models sold through local builders across the Nordics. Comparable to Idehus in standardized house design, franchise/dealer model, and Nordic market focus.
Broad incumbents
- OBOS: OBOS is one of Norway's largest housing developers and a broad incumbent in Norwegian residential construction, including homebuilding through affiliated builders. Comparable to Idehus as a major Norwegian residential homebuilder but operates at much larger scale across multiple real estate categories.
- Selvaag Bolig: Selvaag Bolig is a major Norwegian residential developer building homes and apartment projects nationwide. Overlaps with Idehus in Norwegian residential construction but operates as a large developer rather than a dealer-chain model.
Regional players
- HusCompagniet: HusCompagniet is a Danish residential homebuilder with a multi-regional presence in Scandinavia offering standardized single-family homes. Comparable to Idehus in product/category though primarily Danish-market focused.
- Fiskarhedenvillan: Fiskarhedenvillan is a Swedish prefabricated house chain focused primarily on the Swedish market with catalog homes built through local contractors. Comparable business model to Idehus but operates in a different Nordic geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Idehus social profiles
Digital presenceIdehus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Idehus leadership team
Management profileNumber of profiles
Profiles3 records
Idehus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Idehus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Idehus
What does Idehus do?
Idehus is a Norwegian house chain (huskjede) that markets a catalog of pre-designed house and cabin models through a nationwide network of more than 70 independent construction dealers. The company provides architectural and engineering design services, customizes catalog models to customer requirements, and supports the buyer from initial sketch through to handover, with the physical construction executed by its local dealer partners.
Is Idehus a public or private company?
Idehus is a private company. It is classified as unknown and is currently operating.
When was Idehus founded?
Idehus was founded in 1976. It employs 1 to 10 people.
Where is Idehus based?
Idehus is headquartered in Trondheim, Norway, in the Europe region.
How does Idehus make money?
Three revenue lines are on record. House and cabin sales via dealer network is the primary driver. The others are customization and project planning services and catalog and marketing services.
Who are Idehus's main competitors?
Direct peers on record are Mesterhus, BoligPartner, A-Hus, Norgeshus, Block Watne and Hjørring Hus. Broad incumbents are OBOS and Selvaag Bolig. Regional players are HusCompagniet and Fiskarhedenvillan.
Does Idehus have an API?
No public API is recorded for Idehus.