Adress Company

Name

Adress Company

Legal name

Avanci

Website

https://adress-company.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

CRM and Data Marketing Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Software Publishers (513210)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

CRM Strategy, Implementation & Managed Services (MPAAAIAD)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), CRM Implementation & Systems Integration (BPAFAFAB), CRM Managed Services & Support (BPAEAGAD)

Keywords

• Data consulting
• CRM strategy
• Customer loyalty
• Data activation
• Marketing automation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Data Consulting Services: Strategic consulting engagements including data audits, CRM strategy development, customer knowledge studies, and data maturity assessments. Revenue generated through project-based professional services engagements.
2. Data Activation Services: Campaign execution services leveraging proprietary databases (Profilia, Corpia) and technology platforms for targeted marketing campaigns, email automation, and customer engagement programs.
3. Training Services: Data and CRM training programs for client teams to build internal capabilities.
4. Platform and Software Services: Access to proprietary platforms (Starkle) and exclusive databases for customer data activation and marketing purposes.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Avanci is a French data and CRM consulting agency that helps enterprises manage, analyze, and activate customer data to drive acquisition, loyalty, and campaign ROI. Its offerings span conseil (strategy), data management, data analysis and intelligence, data activation, and data training, supported by the proprietary Starkle customer-centric platform and exclusive B2C and B2B megabases (Profilia and Corpia). The agency also deploys AI agents and integrates third-party platforms (Actito, Splio, Marigold Engage, Snowflake, Dataiku, Batch, Notify, Adobe) for end-to-end CRM programs.

Product overview

Avanci is a Data & CRM consulting agency specializing in customer loyalty, operating as a multi-expertise service provider with a platform-plus-services model. The core offering includes strategic consulting across data management, analysis, intelligence, activation, and AI integration, supported by proprietary data products (Starkle platform, Profilia BtoC database with 35M profiles, Corpia BtoB database with 14M addresses). Additional offerings include training services and AI agents. The company leverages partnerships with platforms including Actito, Splio, Marigold Engage, Snowflake, Dataiku, Batch, and Notify to deliver integrated customer relationship and marketing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Starkle: Customer Centric Platform that consolidates and reliable customer and prospect data for B2C and B2B, online and offline.
• Profilia
• Corpia
• Scan Client by Avanci

Products and services

• Conseil (Strategic Consulting) Strategic consulting service that guides businesses in data-driven decision making and optimization of their customer data strategy.
• Data Management Expertise that gathers, unifies, and secures all customer data assets across online and offline sources for enterprise clients.
• Data Analyse & Data Intelligence Data analysis and intelligence services that transform raw customer data into customer value and maximize marketing ROI for enterprise clients.
• Data Activation Data activation services that leverage customer and proprietary databases for targeted, effective marketing campaigns across channels for enterprise clients.
• Formations Data (Data Training) Expert training services on data and CRM topics designed to build internal team capabilities at client organizations.
• Nos agents IA (AI Agents) AI-powered agents service that delivers operational efficiency gains by optimizing content and marketing campaigns for enterprise clients.
• Starkle Proprietary Customer Centric Platform that aggregates and unifies B2C and B2B customer and prospect data, online and offline, into a single source of truth for enterprise clients.
• Profilia Exclusive B2C megadatabase of 35 million enriched consumer profiles in France, used for customer acquisition strategies, loyalty programs, and store location planning.
• Corpia Exclusive B2B megadatabase of over 14 million SIRET-verified French addresses, designed to strengthen B2B acquisition and loyalty strategies.
• Scan Client by Avanci Client value scanning tool that assesses the business value of customer capital and provides actionable recommendations for improvement to enterprise clients.

Quantifiable outcome

• +17% customer conversion rate for Millesima wine retailer
• +11 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core.

• ActitocoreTechnology or IntegrationEmail marketing and customer engagement platform partner for campaign execution and marketing automation solutions.
• SpliocoreTechnology or IntegrationLoyalty and CRM platform for customer engagement programs and loyalty campaign management.
• Marigold EngagecoreTechnology or IntegrationMarketing automation and customer engagement platform partner for cross-channel communication.
• ImaginocoreTechnology or IntegrationData activation and customer intelligence platform for enhanced marketing targeting capabilities.
• SnowflakecoreTechnology or IntegrationCloud data platform partnership for advanced data warehouse and analytics capabilities.
• DataikucoreTechnology or IntegrationEnterprise data science platform partnership for advanced analytics and machine learning integration.
• BatchcoreTechnology or IntegrationMobile marketing and customer engagement platform for push notifications and in-app messaging.
• NotifycoreTechnology or IntegrationAI-powered marketing automation platform for intelligent customer engagement and campaign optimization.
• AdobecoreTechnology or IntegrationAdobe Marketing Cloud integration partner for enterprise digital marketing and analytics solutions.

Scale indicators15 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ekimetrics: Paris-based data and AI consultancy combining marketing analytics, data engineering and AI for enterprise clients. Comparable to Avanci on enterprise data strategy and ROI-driven campaign work, with a heavier data science / engineering tilt.
• Artefact: French-founded global data and AI consulting firm offering data strategy, marketing activation and AI services to enterprise clients. Overlaps with Avanci on CRM, data activation and now AI agent capabilities, with a similar French DNA but larger international scale.
• Converteo: French independent data marketing and analytics consulting firm serving enterprise clients on CRM, data strategy and activation. Directly comparable to Avanci as a France-based boutique offering data/CRM strategy plus activation with measurable client outcomes.
• fifty-five: French data consulting and activation agency (part of The&Partnership) helping brands with data strategy, customer analytics and digital marketing. Closely matches Avanci's profile: French-headquartered, enterprise-focused, project + managed services, data activation heavy.
• Yotta (alias Yotta+): French data marketing agency offering data strategy, CRM, CDP implementation and activation services. Closely comparable to Avanci on scope (data + CRM + activation) and on French enterprise client focus, though smaller in headcount.

Broad incumbents

• Capgemini Invent: Global consulting and digital transformation practice within Capgemini covering CRM, data, AI and customer experience. Competes with Avanci on large enterprise CRM/CDP engagements but with a much broader portfolio and global delivery model.
• Publicis Sapient: Global digital transformation arm of Publicis with deep CRM, data and customer engagement capabilities. Overlaps with Avanci across CRM strategy, CDP, and data-driven marketing but operates at global scale with much larger delivery capacity.

Emerging players

• SQLI: French digital services group with a CRM/digital experience practice serving mid-market and enterprise clients. Comparable as a French systems integrator with CRM and customer engagement offerings, though broader in scope than Avanci's data/CRM focus.
• Splio: French-founded CRM and loyalty marketing platform used by Avanci as a core technology partner. Comparable as a French player in CRM/marketing automation, but as a software vendor rather than an agency — illustrates the platform layer Avanci implements against.
• Actito: European (French/Belgian) SaaS platform for CRM, email and marketing automation, listed as an Avanci technology partner. Adjacent rather than competing — represents the type of platform vendor Avanci helps deploy for enterprise clients.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adress Company