EcoMobility
EcoMobility Group is a privately held European telematics provider offering subscription-based GPS tracking, driver behavior monitoring, route optimization, and CO2 reporting for SMB and mid-market commercial fleets across crafts, transport, trucking, and municipal verticals in five European countries.
- Company typePrivate
- Founded2023
- HeadquartersViborg, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EcoMobility does
EcoMobility Group is a privately held European telematics and fleet management provider headquartered in Sandefjord, Norway, with operating subsidiaries in Denmark, Sweden, Luxembourg, and France, and a parent holding company (EcoMobility Group ApS) domiciled in Denmark. The company sells a subscription-based GPS tracking and fleet management platform (WinFleet) that captures vehicle location, fuel consumption, accelerometer-based driver behavior, and tachograph data, and turns that data into operational, compliance, and sustainability reports for commercial fleets. Core product extensions include EcoLink (a hardware-free tracking option launched in 2024), Route (bus and shuttle scheduling), WebTrack, WebTour, EcoFlex, BLE tool/driver tags, and an insurance-approved GPS tracker; the platform integrates with Salesforce, HubSpot, Google Maps, toll (Autopass, Skyttelpass), parking (Easy-Park), and tachograph (Aplicom) systems. EcoMobility sells primarily to SMB and mid-market customers across more than 13 verticals — crafts and trades (carpenters, electricians, plumbers, painters, HVAC), passenger transport, trucking, towing, municipalities, healthcare, car dealers, rental and leasing, building contractors, and cleaning companies — with named references spanning small operators (nettoservice, Harm Mammen & Sønner) to enterprise accounts (TK Elevator Luxembourg, Hein Sablière und Hein Transports).
EcoMobility firmographics
Firmographics- Name
- EcoMobility
- Legal name
- EcoMobility Group ApS
- Website
- https://ecomobility.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EcoMobility Group is a privately held European telematics provider offering subscription-based GPS tracking, driver behavior monitoring, route optimization, and CO2 reporting for SMB and mid-market commercial fleets across crafts, transport, trucking, and municipal verticals in five European countries.
- Ownership category
- akta.pro rank
EcoMobility industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Automotive Equipment Rental and Leasing (5321), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)
- akta.pro secondary industries
- Asset Tracking (Non-Powered: Trailers, Containers, Chassis) (TLABAJAC), Micromobility Rental Software & White-Label Platform Providers (THADAGAO), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where EcoMobility is headquartered
LocationHeadquarters
- HQ city
- Viborg
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
EcoMobility business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Fleet Management Software Subscription: Subscription-based software-as-a-service model for GPS tracking and fleet management. Pricing is based on fleet size and number of assets tracked. Contracts are typically 36 months initial term with 12-month automatic renewals. Payment is annually in advance with 14-day payment terms.
- Hardware Devices: Physical GPS tracking devices and BLE tags for tools are provided as part of the solution. Hardware is typically owned by EcoMobility and provided to customers as part of the subscription service, though some hardware may be sold directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Customized fleet management solution |
| Subscription | Annual | Hardware component |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
EcoMobility product offering
Product offeringCore offering
EcoMobility provides SaaS-based fleet management and GPS tracking solutions that turn vehicle data into business insights for commercial fleet operators. The platform delivers real-time vehicle tracking, driver behavior monitoring, route optimization, fuel consumption analysis, maintenance scheduling, asset/tool tracking via BLE tags, digital tachograph integration, and CO2 sustainability reporting. Core products include WinFleet (flagship platform), EcoLink (hardware-free tracking), Route (bus route planning), WebTrack, WebTour, EcoFlex, and BLE Tags sold under annual subscriptions with 36-month initial contract terms.
Product overview
EcoMobility offers a unified fleet management platform with GPS tracking at its core. The main products include WinFleet (core platform), EcoLink (hardware-free alternative), WebTrack and WebTour (specialized tracking variants), Route (bus scheduling module), and EcoFlex (flexible tracking). Add-on modules include BLE Tags for tool/driver identification and insurance-approved GPS trackers. The platform integrates with third-party services including Salesforce CRM, Google Maps, toll systems (Autopass, Skyttelpass), parking (Easy-Park), and tachograph data services.
Differentiator
Problem solved
Functional benefit
Brands
- WinFleet: Fleet management and GPS tracking solution
- EcoLink
- Route
Products and services
- WinFleet Core GPS tracking and fleet management platform providing comprehensive vehicle monitoring, driver management, and operational insights for businesses with commercial fleets.
- EcoLink Hardware-free GPS tracking solution that enables vehicle tracking without physical hardware installation, utilizing data connections for fleet management.
- Route Bus route planning and scheduling module that helps passenger transport companies optimize routes, manage schedules, and improve operational efficiency.
- WebTrack Web-based vehicle tracking solution for monitoring fleet vehicles, providing real-time location and status information.
- WebTour Tour management and tracking system designed for transport and logistics operations.
- EcoFlex Flexible tracking solution allowing dynamic fleet management with adaptable tracking configurations.
- BLE Tags Bluetooth Low Energy tags for tool tracking and driver identification, enabling asset management and access control.
- Insurance-approved GPS Tracker Insurance-approved GPS tracking device meeting specific certification requirements for insurance purposes.
Quantifiable outcome
- Administrative workload reduction equivalent to one full-time employee
Companies that use EcoMobility
Customer profileNamed customers4 records
Segments10 records
Ideal customer profiles4 records
EcoMobility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature8 records
EcoMobility partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- SortimominorSortimo is a leading provider of innovative solutions for vehicle equipment, specializing in optimizing work areas for craftspeople and mobile professionals. Products include vehicle storage systems, customized shelves, and organization tools. Sortimo partnership involves referral marketing through EcoMobility's partner page.
- Avant DanmarkminorAvant Danmark is Denmark's largest importer of car parts and accessories with over 50,000 articles in stock. They have over 45 years of experience as a total supplier of car accessories to the Danish market. Partnership involves referral marketing through EcoMobility's partner page.
- Datacenter Luxembourg S.A.coreSub data processor for hosting backoffice applications and routing mobile hardware traffic for EcoMobility's services.
- DLX A/ScoreSub data processor for hosting WinFleet, Mango, WebTrack and WebTour related services and mobile apps.
- Microsoft 365coreBackoffice applications provider for EcoMobility Group operations.
- SalesforcecoreCRM system provider for customer relationship management.
- HubSpotcoreCustomer communication platform and additional webpage builder for ecomobility.com.
- Google MapscoreMap features provider for the systems' mapping functionality.
- seven communications GmbH & Co. KGcoreSMS provider for alarm notifications in WinFleet system, only if configured by customer.
- Aplicom OycoreTachograph data processor for customers using Aplicom hardware for tachodownload services.
- Trustpilot A/SminorCustomer review collection platform used to gather and display customer reviews.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
EcoMobility competitors and assessment
Company assessmentBroad incumbents
- Verizon Connect: Verizon Connect bundles fleet telematics (tracking, driver behavior, fuel) within a broader telecom-driven IoT portfolio. Comparable capability surface to EcoMobility but bundled with broader Verizon enterprise services rather than focused on European mid-market fleets.
- Trimble Transportation: Trimble Transportation provides fleet telematics, routing, and asset tracking as part of a larger transportation and logistics software portfolio. Comparable in telematics functionality but competes across broader TMS/enterprise logistics rather than focusing on small/medium commercial fleets.
- Gurtam (Wialon): Gurtam provides the Wialon white-label fleet telematics platform used by hundreds of regional telematics providers worldwide. Comparable on platform-level fleet tracking, route, and asset functionality, though Gurtam primarily serves as an enabling platform rather than a direct end-customer competitor.
Direct peers
- Fleet Complete: Fleet Complete is a global fleet telematics and asset tracking provider with strong presence in Europe and North America. Comparable to EcoMobility across GPS tracking, asset tracking (BLE), driver behavior, and SMB-to-enterprise verticals.
- Geotab: Geotab is a global leader in fleet telematics offering GPS tracking, driver behavior scoring, route optimization, and sustainability/CO2 reporting. Directly comparable to EcoMobility across core product surface area, target verticals, and SaaS-based delivery model.
- Masternaut (Bridgestone): Masternaut is a European-focused fleet telematics provider offering vehicle tracking, driver behavior scoring, and sustainability reporting. Closely comparable to EcoMobility on geographic focus (UK/France), product features, and mid-market customer profile.
- Webfleet (Bridgestone): Webfleet is one of Europe's largest fleet telematics platforms, offering vehicle tracking, driver behavior, tachograph compliance, and route optimization. Directly comparable to EcoMobility on product, European mid-market customer focus, and sustainability reporting positioning.
- Quartix: Quartix provides GPS vehicle tracking and fleet management to SMB and mid-market customers in the UK and Europe. Comparable to EcoMobility on subscription pricing model, target customer profile, and core tracking feature set.
- Samsara: Samsara provides a unified fleet management and IoT platform with GPS tracking, driver behavior, route optimization, and ESG/sustainability reporting. Comparable to EcoMobility's integrated platform approach and AI-driven analytics, with a stronger global scale and broader product portfolio.
Emerging players
- Lightfoot: Lightfoot focuses specifically on driver behavior coaching and eco-driving for commercial fleets. Comparable to EcoMobility's driver behavior scoring and sustainability/CO2 reporting features, though narrower in product scope (no full fleet management suite).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
EcoMobility social profiles
Digital presenceEcoMobility compliance and trust
Trust signalCompliance4 records
EcoMobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
EcoMobility leadership team
Management profileNumber of profiles
Profiles8 records
EcoMobility subsidiaries and ownership
Company hierarchySubsidiaries3 records
EcoMobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EcoMobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EcoMobility
What does EcoMobility do?
EcoMobility provides SaaS-based fleet management and GPS tracking solutions that turn vehicle data into business insights for commercial fleet operators. The platform delivers real-time vehicle tracking, driver behavior monitoring, route optimization, fuel consumption analysis, maintenance scheduling, asset/tool tracking via BLE tags, digital tachograph integration, and CO2 sustainability reporting. Core products include WinFleet (flagship platform), EcoLink (hardware-free tracking), Route (bus route planning), WebTrack, WebTour, EcoFlex, and BLE Tags sold under annual subscriptions with 36-month initial contract terms.
Is EcoMobility a public or private company?
EcoMobility is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EcoMobility founded?
EcoMobility was founded in 2023. It employs 11 to 50 people.
Where is EcoMobility based?
EcoMobility is headquartered in Viborg, Denmark, in the Europe region.
How does EcoMobility make money?
Two revenue lines are on record. Fleet Management Software Subscription is the primary driver. The others are hardware Devices.
Who are EcoMobility's main competitors?
Broad incumbents on record are Verizon Connect, Trimble Transportation and Gurtam (Wialon). Direct peers are Fleet Complete, Geotab, Masternaut (Bridgestone), Webfleet (Bridgestone), Quartix and Samsara. Lightfoot is listed as an emerging player.
Does EcoMobility have an API?
Yes. EcoMobility reserves the right to suspend subscriptions in case of excessive use of the services and/or the API solution. The General Terms and Conditions reference an API-Lösung (API solution) that customers can utilize, indicating a partner-facing API exists for enterprise customers. No public API documentation URL or SDK information is provided in the source materials.
What industry is EcoMobility in?
EcoMobility's product category is Fleet Management Software. Its primary akta.pro industry code is TLAEAFAF, Driver Behavior, Safety Scoring & Usage-Based Telematics, with a secondary code of TLABAJAC, Asset Tracking (Non-Powered: Trailers, Containers, Chassis). Its NAICS code is 5321 and its SIC code is 7510.