Discreet Arts

What Discreet Arts does

Discreet Arts is a privately held B2B animation studio founded in 2008 as Laughing Lion Animation Studios in Hyderabad, India, by CEO Srikanth Pottekula, and rebranded to its current name in 2014. The company produces 2D and CG/3D animated content for children's and family audiences, operating a four-studio network across Hyderabad and Chennai in India, Manila in the Philippines, and Burbank, California (opened March 2021), with a headcount of 251-500 employees.

The studio runs two complementary business lines: work-for-hire animation services for external clients, and original IP development that has produced a library of feature films (Top Cat Begins, Top Cat: The Movie, Ana and Bruno, Monster Island, Guardians of Oz, Norm of the North, and Captain Morten and the Spider Queen) and television series (Wissper, Marco Polo, Tashi, The Hive, Lalaloopsy, Sabrina the Teenage Witch, Tarzan and Jane, Puppy in My Pocket). Core production technology is built around industry-standard 2D and CGI/3D animation pipelines using Maya, with content delivered across film, television, gaming, Android/iOS apps, and interactive publishing formats.

Revenue is generated through project-based professional services fees for work-for-hire engagements and licensing/royalty streams from proprietary IP. The company sells primarily through direct enterprise field sales via its Burbank front-end office, targeting animation studios, production companies, broadcasters, streamers, and toy/entertainment brands. Named enterprise clients include Technicolor, Anima Estudios, Titmouse, MGA Entertainment, Studio 100, WildBrain Studios, Bento Box Entertainment, Telegael, Byju's, and MEG Toys, with finished content distributed through partners including Studio 100 Media and platforms including TubiTV, YouTube, and DirectTV. The firm is founder-controlled with no disclosed institutional investor backing.

Name

Discreet Arts

Legal name

Discreet Arts LLC

Website

https://discreetarts.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Discreet Arts is a B2B animation studio offering 2D and CG/3D work-for-hire services and original IP development for children's and family content, serving animation studios, production companies, broadcasters, streamers, and toy brands across film, television, gaming, and interactive media.

Ownership category

akta.pro rank

Product category

Animation Production Services

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Look Development, Shading & Lighting (Animation) (MPAHACAI)

Keywords

• Animation production services
• 2D animation services
• CG animation studio
• Work-for-hire animation
• Original IP development

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Work-for-hire Animation Services: Animation production services provided to external clients including film studios, broadcasters, and streaming platforms. The company produces 2D and CGI animated content on a fee-for-service basis for children's and family content including film, television, gaming, apps for Android and iOS, and interactive publishing.
2. Original IP Development: The company invests in original animation projects and develops proprietary content, building a library of original intellectual property. Feature films include Top Cat Begins, Top Cat: The Movie, Ana and Bruno, Monster Island, Guardians of Oz, Norm of the North, and Captain Morten and the Spider Queen.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Discreet Arts is an animation studio that provides work-for-hire 2D and CG animation production services for film, television, gaming, Android/iOS apps, and interactive publishing, primarily focused on children's and family content. The studio also develops and invests in original animated intellectual property, building a library of proprietary feature films and TV series such as Top Cat Begins, Ana and Bruno, Wissper, and Tashi.

Product overview

Discreet Arts is an animation studio offering a unified portfolio of 2D and CG animation services. The core offerings consist of Work-for-Hire Animation Services (contracted production for external studios) and Original IP Development (proprietary content creation and investment). The studio produces both Feature Films (such as Top Cat Begins, Norm of the North, Ana and Bruno) and Television Series (including Wissper, Tashi, The Hive, Lalaloopsy). The company operates studios in India (Hyderabad, Chennai), the Philippines (Manila), and the USA (Burbank, CA), providing end-to-end animation production from pre-production through final delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• 2D Animation Services

Quantifiable outcome

• Produced dozens of series and films over 10 years with consistent delivery of first-class animation
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

27 partnerships are on record, tiered core and minor.

• Anima EstudioscoreStrategic or Co-development Partner · 1 January 20103 Feature Deal Signed with Anima Estudios in 2010. Co-production partnership on feature films including Ana & Bruno and Guardians of Oz.
• MGA EntertainmentcoreStrategic or Co-development PartnerProduction partner for Lalaloopsy TV Series (52 x 23 episodes).
• Splash EntertainmentcoreStrategic or Co-development PartnerProduction partner for Lalaloopsy TV Series.
• Flying Bark ProductionscoreStrategic or Co-development PartnerProduction partner for Tashi TV Series (52 x 11 episodes). Distributed by Studio 100 Media.
• Zaya ToonzminorStrategic or Co-development PartnerProduction partner for Iesodo (Believe, Faith and Hope) faith-based animated series.
• CalonminorStrategic or Co-development PartnerProduction partner for Captain Morten and the Spider Queen (79 minutes, rated PG).
• Grid AnimationminorStrategic or Co-development PartnerProduction partner for Captain Morten and the Spider Queen animated feature.
• NukufilmminorStrategic or Co-development PartnerProduction partner for Captain Morten and the Spider Queen animated feature.
• DQ EntertainmentcoreStrategic or Co-development PartnerProduction partner for The Hive TV Series (93 x 7 episodes).
• Lupus FilmsminorStrategic or Co-development PartnerProduction partner for The Hive TV Series.
• Monumental ProductionsminorStrategic or Co-development PartnerProduction partner for The Hive TV Series.
• Magpie 6 MediaminorStrategic or Co-development PartnerProduction partner for Marco Polo TV Series (52 x 25 episodes).
• Monster EntertainmentminorStrategic or Co-development PartnerProduction partner for Marco Polo TV Series.
• Motion WorksminorStrategic or Co-development PartnerProduction partner for Marco Polo TV Series.
• m4ecoreStrategic or Co-development PartnerProduction partner for Wissper TV Series (72 x 7 episodes). Currently available on Tubitv.
• Baste! MediaminorStrategic or Co-development PartnerProduction partner for Wissper TV Series.
• Itaca FilmsminorStrategic or Co-development PartnerProduction partner for Ana & Bruno animated feature film.
• TechnicolorcoreStrategic or Co-development PartnerLong-term client relationship for animation services. President Steven Wendland previously VP of Animation at Technicolor's LA office.
• TitmousecoreStrategic or Co-development PartnerLong-term animation production client and industry partner.
• WildBrain StudioscoreStrategic or Co-development PartnerAnimation production client and industry partner.
• Bento Box EntertainmentcoreStrategic or Co-development PartnerAnimation production client.
• Studio 100coreStrategic or Co-development PartnerLong-term client relationship. Distribution partner for Tashi series through Studio 100 Media.
• 6 Point HarnessminorStrategic or Co-development PartnerAnimation production client.
• TelegaelcoreStrategic or Co-development PartnerProduction partner for Wissper series and animation production client.
• MEG ToysminorStrategic or Co-development PartnerAnimation production client and industry partner.
• Byju'scoreStrategic or Co-development PartnerAnimation content client for educational platform.
• MattelminorStrategic or Co-development PartnerClient logo partner shown on website.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Telegael: Ireland-based animation studio producing children's and family animated series (Wissper co-production). Comparable as an independent co-production partner with similar kids'/family content focus and EMEA-based service offering.
• DQ Entertainment: India-based animation studio with deep history in kids' and family animation (The Hive co-production, Mickey Mouse Clubhouse). Closely comparable on geography, talent pipeline, kids/family focus, and dual work-for-hire plus IP model.
• Flying Bark Productions: Australian animation studio producing 2D/CG animated series and features for global kids' and family audiences (e.g., Tashi co-production). Highly comparable as an independent studio with work-for-hire plus co-production IP model serving global streamers and broadcasters.
• Titmouse: US-based independent animation studio offering 2D and CG work-for-hire services for film, television, and streaming clients. Directly comparable as a work-for-hire animation house serving premium US studios, with overlapping client roster (Titmouse is both a peer and a named client/partner of Discreet Arts).
• WildBrain Studios: Canada-based animation studio focused on children's and family content, with in-house IP (e.g., Strawberry Shortcake, Teletubbies) and work-for-hire services. Comparable in target audience (kids/family), 2D/CG capabilities, and mixed IP-plus-service model.
• 6 Point Harness: US-based animation studio providing 2D and CG work-for-hire and original IP services across TV, features, and interactive. Comparable as an independent animation services peer with overlapping US client base.
• Bento Box Entertainment: US animation studio (Bob's Burgers, The Awesomes) providing 2D and CG animation work-for-hire to broadcasters, streamers, and studios. Directly comparable as a similarly sized, independently operated animation services business serving premium US clients.
• Anima Estudios: Mexico-based animation studio producing 2D/3D feature films and series with co-production partnerships globally (Ana & Bruno, Guardians of Oz). Comparable as a Latin American co-production partner working on the same feature slate as Discreet Arts.

Broad incumbents

• Technicolor (MPC / Technicolor Animation): Global visual effects and animation services giant, historically operating a major LA-based animation division that Discreet Arts' president previously led. Comparable as a much larger incumbent in 2D/CG animation services, but with broader VFX/post-production portfolio rather than animation-only focus.
• Studio 100: European family entertainment company with significant animation, licensing, and IP operations (Maya the Bee, Heidi). Comparable as a larger incumbent combining animation production with global IP ownership and distribution, including Tashi series distribution via Studio 100 Media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/discreet-arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discreet Arts