JC Decaux

What JC Decaux does

JCDecaux is the world's number-one outdoor advertising company, founded in 1964 by Jean-Claude Decaux and headquartered in Neuilly-sur-Seine, France. The company generated approximately $4.16 billion in annual revenue and employs more than 10,000 people globally across 80+ countries and 3,894 cities. The publicly listed parent JCDecaux SA trades on Euronext Paris; the primary French operating entity, JCDecaux France SAS, is privately held.

The company operates across three core businesses: street-furniture advertising (bus shelters known as Abribus, public toilets, information kiosks, and the iconic Colonne Morris), transport advertising (157 airports under the Extime brand and 257 metro/bus/train/tramway contracts), and large-format billboard advertising including XXL Artvertising installations. Specialized sub-brands include M\u00e9diaKiosk (press kiosks), JCDecaux Brand Signature (retail signage), Stratus (a 50-50 scenography joint venture with M\u00e9tropole Atelier), and bike-sharing services V\u00e9lo'v (Lyon), v\u00e9l\u00f4Toulouse, and V\u00e9lam (Amiens). The technology stack is anchored by a SMART PDOOH programmatic DOOH framework, contextual and data-powered audience targeting, and the JCDecaux OOH Measurement platform integrated with Adsquare for attribution and drive-to-store analytics.

JCDecaux makes money by selling advertising space on its owned-and-operated street furniture and transport inventory to brands, agencies, and advertisers, alongside recurring subscription and concession revenue from municipal bike-sharing contracts and long-term city concessions. Go-to-market relies on direct enterprise sales teams, competitive bidding for municipal and airport concessions, and emerging retail media partnerships (notably the May 2026 Carrefour/Carmila/Unlimitail alliance). The customer base spans advertisers and brands (primary), cities and public authorities (primary), airport operators, transport authorities, and retailers, with co-CEO Jean-Charles Decaux continuing the founder's leadership.

Name

JC Decaux

Legal name

JCDecaux France, Société par actions simplifiée

Website

https://jcdecaux.fr

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

JCDecaux is the world's leading outdoor advertising company, selling advertising on owned-and-operated street furniture, transport networks, and billboards across 80+ countries for brands, agencies, cities, and airports.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Media

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)

Keywords

• Outdoor advertising
• Street furniture
• Digital out-of-home
• Transport advertising
• Bike-sharing services

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Outdoor Advertising - Street Furniture: Sale of advertising space on street furniture including bus shelters (Abribus), public toilets, information panels, and other urban installations. Revenue from displaying advertisements from brands, agencies, and advertisers.
2. Transport Advertising: Advertising at airports (157 airports globally) and transport networks including metros, buses, trains, and tramways (257 transport contracts). Premium airport advertising through Extime brand.
3. Billboard/Grand Format Advertising: Large-format outdoor advertising displays, including Artvertising campaigns and event installations.
4. Bike-Sharing Services: Operation of bike-sharing systems including Vélo'v (Lyon), vélôToulouse, Vélam (Amiens), and other cities. Revenue from user subscriptions and municipal service contracts.
5. Municipal/Public Contracts: Long-term concession agreements with cities for provision and maintenance of street furniture, bike-sharing infrastructure, and public amenities. Includes services like public toilets and urban services.
6. Retail Media: In-store and retail media advertising networks through partnerships with retailers like Carrefour, Carmila, and Unlimitail. DOOH screens in retail environments.
7. Brand Identity Services: JCDecaux Brand Signature service providing visual identity solutions for retail brands and store signage.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

JCDecaux sells advertising space and operates a global outdoor advertising network built on street furniture (bus shelters, public toilets, kiosks), transport infrastructure (157 airports and 257 metro/bus/train contracts), and large-format billboards. Beyond media sales, the company operates bike-sharing systems (Vélo'v, vélôToulouse, Vélam), public sanitary facilities, and press kiosks under long-term municipal concessions in 80+ countries.

Product overview

JCDecaux is the world's number one outdoor advertising company, operating a diversified portfolio of products across three core areas: street furniture (urban advertising furniture including bus shelters, public toilets, information kiosks), transport advertising (airports, metro, bus, train, tramway networks with 157 airports and 257 transport contracts), and large-format billboard advertising. The company extends its offering with digital capabilities (Digital Out-of-Home/DOOH and SMART PDOOH programmatic framework), retail media partnerships (physical retail media with Carrefour, Carmila, Unlimitail), and specialized sub-brands including Extime for airport advertising, JCDecaux Artvertising for XXL installations, JCDecaux Brand Signature for visual identity, MédiaKiosk for press kiosks, and Stratus for scenic dressing. The product portfolio also includes urban services such as bike-sharing (Vélo'v in Lyon, vélôToulouse, Vélam in Amiens) and public sanitary facilities, all reinforcing JCDecaux's position as a smart city infrastructure partner. AI-powered offerings include The mAIker platform for automated advertising creation and Badabook for AI-based literary recommendations.

Differentiator

Problem solved

Functional benefit

Brands

• JCDecaux Artvertising: JCDecaux's large-format XXL advertising campaigns and artistic installations
• Extime JCDecaux Airport
• MédiaKiosk
• Vélo'v
• Vélam
• vélôToulouse
• Stratus
• JCDecaux Brand Signature
• JCDecaux Live & Événementiel
• JCDecaux City Provider

Products and services

• Street Furniture Advertising
• Transport Advertising
• Billboard and Grand Format Advertising
• Extime JCDecaux Airport
• JCDecaux Artvertising
• JCDecaux Brand Signature
• Retail Media Physical Alliance Physical retail media network developed in partnership with Carrefour, Carmila, and Unlimitail, offering precision media enriched by data, augmented by AI, programmable and measurable, reaching shoppers in shopping centers with DOOH screens.
• The mAIker AI Platform AI-powered online platform developed with Doohde enabling local advertisers to create their own advertising posters automatically using generative AI.
• MédiaKiosk Specialized entity managing press kiosks across France, offering press distribution and fresh product kiosks in partnership with La Poste and Pickup.
• Vélo'v Bike-Sharing Bike-sharing service in Lyon operated by Cyclocity subsidiary, featuring electric-assist bikes with 2,500 new electric Vélov introduced in January 2025, reaching over 100,000 subscribers and 1.17 million monthly rentals by April 2025.
• vélôToulouse Bike-Sharing Bike-sharing service in Toulouse operated by JCDecaux with 50% electric-assist bikes, featuring 3,300 bikes across 400 stations with up to 40km battery range and app-based bike liberation.
• Vélam Bike-Sharing Bike-sharing service in Amiens featuring mechanical and electric-assist bikes, operated by JCDecaux under a 16-year contract, with 45 stations and 380 bikes covering new neighborhoods.
• Stratus Scenic Dressing Co-enterprise between JCDecaux and Métropole Atelier specializing in scenic dressing and large-scale facade installations using reversible fixation systems for luxury, automotive, retail, and sports sectors.
• Public Sanitary Facilities Automatic maintenance public sanitation facilities installed across French cities, reaching nearly 38 million entries in 2025 in France alone.
• JCDecaux Live & Événementiel Event advertising services including theatrical canvases, event structures, and immersive activations for launches, cultural events, and branded experiences.

Quantifiable outcome

• Outdoor media reaches 60% of French population every week
• +4 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature5 records

Partnerships

22 partnerships are on record, tiered core, minor and strategic.

• CarrefourcoreStrategic or Co-development Partner · 4 May 2026Retail media alliance partnership where JCDecaux, Carrefour, Carmila, and Unlimitail collaborate on physical retail media advertising network, combining retail locations with digital out-of-home advertising capabilities and programmatic targeting.
• CarmilacoreStrategic or Co-development Partner · 4 May 2026Retail media partnership leveraging Carmila shopping center network for DOOH advertising deployment with JCDecaux, enabling data-driven and AI-augmented programmatic retail media.
• UnlimitailcoreTechnology or Integration · 4 May 2026Retail media technology partner providing programmatic DOOH capabilities and data infrastructure for the joint retail media alliance with JCDecaux, Carrefour, and Carmila.
• EICAR (École Internationale de Cinéma et d'Audiovisuel)minorStrategic or Co-development Partner · 27 January 2026Partnership for film Les Légendaires launch with 400m² XXL advertising installation on school facade. Collaboration between JCDecaux Artvertising and EICAR to support cinema industry and cultural initiatives.
• PickupminorChannel Partner/ Reseller/ Distributor · 20 November 2025National partnership with Pickup for MédiaKiosk press kiosk network, extending availability of press products through pickup points across France.
• Groupe ADPcoreStrategic or Co-development Partner · 24 October 2025Airport operator partnership for advertising and passenger experience innovations at Paris airports, including Badabook AI literary recommendation installation.
• RelayminorGTM or Marketing Partner · 24 October 2025Retail partner for Badabook AI-powered book recommendation experience at Paris Airport, combining travel retail with innovative technology solutions.
• DoohdecoreTechnology or Integration · 12 June 2025AI platform partnership where JCDecaux and Doohde launched The mAIker, an online platform enabling local advertisers to create their own advertising posters using artificial intelligence, extended with features for network brands.
• La PostecoreStrategic or Co-development Partner · 15 April 2025National partnership between La Poste and JCDecaux MédiaKiosk for nationwide kiosk and press distribution services, combining postal and advertising networks.
• AccorstrategicTechnology or Integration · 22 January 2025Accor joined the technology alliance with Pernod Ricard and JCDecaux for unified data management, enabling shared data insights across hospitality, beverages, and outdoor advertising sectors.
• MaddynessminorGTM or Marketing Partner · 22 November 2024Startup support partnership through Fundtruck initiative, supporting innovation and entrepreneurship in the mobility and outdoor advertising space.
• CitroënstrategicStrategic or Co-development Partner · 4 October 2021Founding partner in The Urban Collëctif initiative developing autonomous urban mobility solutions. JCDecaux contributed City Provider Pod concept for the Citroën Autonomous Mobility Vision platform featuring electric autonomous vehicles.
• AccorstrategicStrategic or Co-development Partner · 4 October 2021Partner in The Urban Collëctif initiative contributing Pullman Power Fitness and Sofitel En Voyage mobility pod concepts alongside Citroën and JCDecaux for urban autonomous mobility exploration.
• AdsquarecoreTechnology or Integration · 23 September 2021Data partnership for JCDecaux OOH Measurement solution, providing audience and location data to power campaign attribution measurement and audience insights for outdoor advertising.
• Dubai AirportscoreChannel Partner/ Reseller/ DistributorAirport advertising partnership through which JCDecaux operates premium advertising installations at DXB Terminal 3, including Grand Wall Wrap in partnership with property developer Binghatti.
• BinghattiminorGTM or Marketing PartnerProperty developer partner for premium Grand Wall Wrap advertising installation at Dubai Airport Terminal 3, creating impactful brand presence for arriving passengers.
• Uber AdvertisingminorGTM or Marketing PartnerPartnership for Extime JCDecaux Airport to provide brands with visibility throughout passenger journey combining airport advertising with ride-hailing touchpoints.
• Métropole AtelierstrategicStrategic or Co-development PartnerCo-enterprise partnership (50-50) forming Stratus, specialized in large-scale facade installations and scenography. Stratus develops reversible mounting systems and creates impactful building wraps while maintaining heritage preservation.
• Heathrow AirportcoreChannel Partner/ Reseller/ Distributor8-year airport advertising contract renewal from January 2027, extending 25+ year partnership. Heathrow handled 84.5 million passengers in 2025, making it the world's most connected airport.
• Tisséo CollectivitéscoreChannel Partner/ Reseller/ DistributorMunicipal partnership for vélôToulouse bike-sharing service, deploying 3,300 bikes across 400 stations with 50% electric-assist bikes in Toulouse metropolitan area.
• Ville d'Amiens and Amiens MétropolecoreChannel Partner/ Reseller/ Distributor16-year municipal contract for Vélam bike-sharing deployment with 45 stations and 380 bikes covering new neighborhoods including Vallée, Sainte-Anne, and CHU areas.
• Software RépubliqueminorStrategic or Co-development PartnerCleantech mobility intelligence partnership presenting connected vehicle and street furniture data insights at VivaTech 2026, demonstrating urban data collaboration.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• VIOOH: Programmatic digital out-of-home exchange that enables automated buying of DOOH inventory across multiple OOH operators. Increasingly competes with JCDecaux's own SMART PDOOH framework for advertiser spend.
• Hivestack: Global programmatic DOOH ad tech company providing supply-side and demand-side platforms for digital out-of-home inventory. Competes with JCDecaux's programmatic stack for omnichannel OOH buying.
• Broadsign: DOOH-focused CMS and ad-serving platform used by operators and media owners to power digital screen networks. Increasingly important tech-layer competitor to JCDecaux's in-house programmatic and measurement offerings.
• Place Exchange: Programmatic SSP for OOH and DOOH inventory, connecting media owners to omnichannel DSP buyers. A newer-generation competitor for programmatic OOH supply that overlaps with JCDecaux's SMART PDOOH ambitions.

Broad incumbents

• WPP / GroupM: Largest global advertising holding company and major OOH buyer through GroupM agencies. While not a direct OOH operator, it is a powerful customer/competitor at the agency-trading-desk layer that negotiates spend across JCDecaux's network.

Direct peers

• Clear Channel Outdoor Holdings: Direct competitor in street furniture and billboard OOH across the Americas, Europe, and other regions, with comparable airport and transit advertising offerings. Closest large-scale global peer to JCDecaux.
• Lamar Advertising Company: One of the largest outdoor advertising companies in North America focused on billboard, transit, and logo signage. Direct competitor in core billboard and roadside OOH, though with less emphasis on street furniture than JCDecaux.
• Stroeer SE & Co. KGaA: German-headquartered OOH and digital out-of-home operator with a large street furniture and billboard footprint in Germany and Europe. Competes directly for municipal contracts and DOOH spend alongside JCDecaux.
• Outfront Media: North American leader in out-of-home advertising across transit, billboards, and street furniture. Highly comparable business model with transit and municipal concession exposure similar to JCDecaux.

Regional players

• IGPDecaux (Italy): Joint venture between IGPD and JCDecaux-style partners operating street furniture and transport OOH primarily in Italy. Regional peer with similar street-furniture concession model to JCDecaux's European operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/JCDecaux
• LinkedInlinkedin.com/company/jcdecaux-reunion

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JC Decaux