Oliro
Oliro GmbH is a DACH-focused digital marketing services firm offering performance-based campaign management, display advertising via its targeting360 subsidiary, digital consulting, and owned industry events (Affiliate NetworkxX, TactixX, OM Business Bash) for advertisers, agencies, and affiliate networks.
- Company typePrivate
- Founded2006
- HeadquartersKirnberg An Der Mank, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Oliro firmographics
Firmographics- Name
- Oliro
- Legal name
- Oliro GmbH
- Website
- https://oliro.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oliro GmbH is a DACH-focused digital marketing services firm offering performance-based campaign management, display advertising via its targeting360 subsidiary, digital consulting, and owned industry events (Affiliate NetworkxX, TactixX, OM Business Bash) for advertisers, agencies, and affiliate networks.
- Ownership category
- akta.pro rank
Oliro industry classification
Industry- Product category
- Performance Marketing Technology
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)
- akta.pro secondary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Oliro is headquartered
LocationHeadquarters
- HQ city
- Kirnberg An Der Mank
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Oliro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Oliro Network Advertising: Performance-based display advertising campaigns across premium publisher networks, with centralized media performance from high-reach publishers and marketers for affiliated advertising clients.
- targeting360 Display Advertising: 100% subsidiary specializing in display marketing, providing end-to-end online strategy from consultation through campaign delivery. Efficient and individually tailored media purchasing placing personalized advertising on TOP100 AGOF websites.
- Event Management & Sponsorship: Revenue from ticket sales, sponsorship packages, and supporter packages for owned events including OM Business Bash, Affiliate Networkxx, and TactixX conferences.
- Digital Consulting: Consulting services for companies in digital processes, including strategy definition, KPI setting, setup support, and optimization of existing partner programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One-time | Standard Sponsor Package |
| Transaction based/ take rate | One-time | Supporter Package |
| Transaction based/ take rate | One-time | VIP Supporter Package |
| Other | One-time | Custom Sponsorship Packages |
| Usage-based | Monthly | Display Advertising Campaigns |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Oliro product offering
Product offeringCore offering
Oliro operates as a campaign management company built on proprietary AdServing technology, centralizing media performance from premium publishers and marketers on behalf of connected advertising clients. Through its 100% subsidiary targeting360, it delivers end-to-end display advertising and retargeting services, while also providing digital consulting and operating major affiliate and performance marketing events such as TactixX, Affiliate NetworkxX, and OM Business Bash.
Product overview
Oliro is an integrated digital marketing platform and services provider. The core portfolio consists of Oliro Network (campaign management and ad serving), targeting360 (display advertising subsidiary handling end-to-end online strategy), and Digital Consulting (advisory services for digital transformation). The company also operates a major events business through its sub-brands: OM Business Bash (monthly networking events across European cities), Affiliate NetworkxX (semi-annual affiliate marketing networking events with 800+ annual attendees in Munich), and TactixX (annual affiliate and performance marketing conference). Founded in 2006, Oliro manages display campaigns using AdServing technology and provides comprehensive services from campaign planning through optimization and reporting.
Differentiator
Problem solved
Functional benefit
Brands
- targeting360: A 100% subsidiary of Oliro GmbH, specializing in display advertising and digital advertising services.
- Affiliate NetworkxX
- TactixX
- OM Business Bash
Products and services
- Oliro Network A multiplier that centralizes media performance from high-reach premium publishers and marketers for connected advertising customers, providing campaign management and optimization services for advertisers and agencies in the DACH region.
- targeting360 Display marketing arm and 100% subsidiary of Oliro GmbH, providing end-to-end online advertising strategy from consultation through campaign delivery, including profiling pixels, retargeting, and personalized ad placement on TOP100 AGOF websites.
- Digital Consulting Advisory services supporting companies in digital transformation, helping establish online marketing strategies, KPIs, campaign setup, and optimization of existing partner programs.
- Oliro Events Event management services organizing professional networking and conference events for the online marketing industry, including OM Business Bash, Affiliate NetworkxX, and TactixX, sold via sponsorship and ticket packages.
- Affiliate NetworkxX Networking event for affiliate marketing professionals held in Munich, attracting over 800 participants annually as the largest German-speaking affiliate event, offered via sponsorship and ticket packages.
- TactixX Annual conference for Performance and Affiliate Marketing held in Munich, offering keynotes, sessions on industry trends, and networking opportunities, sold via sponsorship and ticket packages.
- OM Business Bash Monthly networking event series for the online marketing industry held in various European cities, bringing together market participants under the 'Creating Business' motto via sponsorship and ticket packages.
Quantifiable outcome
- 800+ attendees at largest affiliate marketing event in German-speaking region
- +2 more outcomes
Companies that use Oliro
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Oliro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Oliro partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- xpose360 GmbHminorLong-standing partnership with xpose360 GmbH, a digital marketing agency. xpose360 values the collaboration with Oliro for achieving great results for their customers through reliability and professionalism.
- AWIN AGcoreManaging Director DACH Marc Hundacker describes Oliro as a trustworthy partner characterized by transparency and reliability. AWIN is a major affiliate network and a key partner in the ecosystem.
- Creativestyle GmbHminorLong-term partnership with Creativestyle GmbH characterized by reliability, expertise, good consulting, and trust. Creativestyle is a digital marketing services provider.
- TARIFCHECK24 GmbHminorPartnership with TARIFCHECK24 GmbH (comparison platform) for setting new impulses in event marketing. CEO Jan Schust highlights professional organization, quick communication, and long-term market experience.
- ADCELL (Firstlead GmbH)minorPartnership with ADCELL affiliate network. Founder & CEO Marcus Seidel notes fast and reliable support making collaboration enjoyable with shared success.
- 100% Affiliate Programsminor100 Percent (100pp) is listed as a customer partner, operating in the affiliate marketing space.
- adresultminoradresult is listed as a customer partner, providing online marketing services.
- artefactminorartefact is listed as a customer partner, a data and analytics marketing consultancy.
- belboonminorbelboon is listed as a customer partner, an affiliate network.
- Check24minorCheck24 is listed as a customer partner, a major German comparison platform.
- CJ Affiliate (Conversant)minorCJ Affiliate (formerly Conversant/CJ) is listed as a customer partner, a global affiliate network.
- iProspectminoriProspect is listed as a customer partner, a digital performance agency.
- NeoryminorNeory is listed as a customer partner, a digital marketing agency.
- PIA MediaminorPIA Media is listed as a customer partner, a media agency.
- TARIFCHECK24minorTARIFCHECK24 is listed as a customer partner, a price comparison platform.
- TradedoublerminorTradedoubler is listed as a customer partner, an international affiliate network.
- WebgainsminorWebgains is listed as a customer partner, an affiliate network.
Scale indicators4 records
Recent moves10 records
Expansion highlights4 records
Oliro competitors and assessment
Company assessmentDirect peers
- AWIN AG: Global affiliate marketing network with strong DACH presence. AWIN is both a core channel partner of Oliro and a direct competitor in the affiliate/performance marketing space, serving overlapping advertiser and agency customers.
- belboon: German affiliate network with a similar DACH-focused proposition. Listed as a channel partner of Oliro, offering comparable affiliate marketing services to advertisers in the region.
- ADCELL (Firstlead GmbH): German affiliate marketing network operating in the same DACH performance marketing space. ADCELL is publicly cited as a customer partner of Oliro and competes head-to-head for affiliate and display advertising budgets.
- Tradedoubler: International affiliate marketing network headquartered in Europe with strong DACH operations. Listed as a channel partner of Oliro, competing in the same affiliate network and performance marketing category.
- xpose360 GmbH: German digital marketing agency specializing in affiliate and performance marketing. Long-standing partner of Oliro with overlapping service offerings around affiliate program management and performance campaigns.
- CJ Affiliate (formerly Conversant): One of the world's largest affiliate marketing networks. Listed as a customer partner of Oliro, it operates in the same affiliate/performance marketing category across global markets including DACH.
- Webgains: European affiliate marketing network with DACH operations. Listed as a channel partner of Oliro, serving the same advertiser base with affiliate and performance-based marketing solutions.
Broad incumbents
- artefact: Global data and analytics marketing consultancy. Listed as a customer partner of Oliro; serves overlapping advertiser clients with broader marketing transformation services rather than affiliate-specific tooling.
- iProspect: Global digital performance agency operating broadly across paid media, affiliate, and display. Listed as a customer partner of Oliro; competes at the enterprise tier but is not specialized in the DACH affiliate niche.
Regional players
- Creativestyle GmbH: German digital marketing services provider with a long-standing partnership with Oliro. Operates in the same DACH region with overlapping e-commerce and performance marketing clientele.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Oliro social profiles
Digital presenceOliro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oliro leadership team
Management profileNumber of profiles
Profiles6 records
Oliro subsidiaries and ownership
Company hierarchySubsidiaries1 record
Oliro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oliro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oliro
What does Oliro do?
Oliro operates as a campaign management company built on proprietary AdServing technology, centralizing media performance from premium publishers and marketers on behalf of connected advertising clients. Through its 100% subsidiary targeting360, it delivers end-to-end display advertising and retargeting services, while also providing digital consulting and operating major affiliate and performance marketing events such as TactixX, Affiliate NetworkxX, and OM Business Bash.
Is Oliro a public or private company?
Oliro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oliro founded?
Oliro was founded in 2006. It employs 11 to 50 people.
Where is Oliro based?
Oliro is headquartered in Kirnberg An Der Mank, Austria, in the Europe region.
How does Oliro make money?
Four revenue lines are on record. Oliro Network Advertising is the primary driver. The others are targeting360 Display Advertising, event Management & Sponsorship and digital Consulting.
Who are Oliro's main competitors?
Direct peers on record are AWIN AG, belboon, ADCELL (Firstlead GmbH), Tradedoubler, xpose360 GmbH, CJ Affiliate (formerly Conversant) and Webgains. Broad incumbents are artefact and iProspect. Creativestyle GmbH is listed as a regional player.
Does Oliro have an API?
No public API is recorded for Oliro.
What industry is Oliro in?
Oliro's product category is Performance Marketing Technology. Its primary akta.pro industry code is BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships), with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 54181 and its SIC code is 7311.