What Code Black Belt does

Code Black Belt is a private Shopify-native application development company headquartered in Zaragoza, Spain, founded in 2017. The company builds and distributes a portfolio of seven specialized e-commerce applications exclusively through the Shopify App Store, targeting SMB Shopify merchants seeking to improve conversion rates, average order value, and overall shopping experience. Its two flagship products — Frequently Bought Together and Also Bought — leverage AI-powered recommendation engines that analyze customer purchase patterns to drive cross-selling and upselling, supported by five complementary apps: Currency Converter Plus (real-time conversion into 200+ currencies), Shipping Rates Calculator Plus (carrier rate display in cart), Video Background (storefront video customization), Add To Cart Anywhere (streamlined purchase UX), and Keep & Share Your Cart (social cart sharing to reduce abandonment).

The company's underlying technology is built around Shopify platform integration, with recommendation algorithms processing structured purchase and behavior data to surface complementary products. The business model is subscription-based recurring revenue transacted through the Shopify App Store, with a 50k+ merchant install base globally, a 4.9 average star rating across 4.8k+ reviews, and a stated 99.9% server uptime. Go-to-market relies on the Shopify App Store as the primary discovery and conversion channel, supplemented by a direct website, blog content, Help Center documentation, a Partners Program, and newsletter engagement. Headcount is reported in the 11-50 range, and the company operates as a wholly-owned brand within the Shop Circle portfolio of Shopify app companies, as indicated by the 'Powered by Shop Circle' attribution.

Name

Code Black Belt

Legal name

Code Black Belt

Website

https://codeblackbelt.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Code Black Belt is a Shopify-native app developer based in Zaragoza, Spain, offering 7 e-commerce apps — including AI-powered product recommendation engines — to 50k+ SMB merchants globally via the Shopify App Store on a subscription basis.

Ownership category

akta.pro rank

Product category

E-commerce Software (Shopify Apps)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

E-commerce & Retail Recommendation Engines (HDAAAGAA)

akta.pro secondary industry

Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)

Keywords

• Shopify app development
• E-commerce conversion optimization
• Product recommendation engine
• Shopify subscription apps
• Shopping cart abandonment

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Shopify App Store Subscriptions: Code Black Belt generates revenue through app subscriptions sold via the Shopify App Store. Merchants pay recurring fees to access premium features of apps like Frequently Bought Together, Also Bought, Currency Converter Plus, and other Shopify tools.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Code Black Belt develops and sells a suite of seven Shopify-native e-commerce applications designed to help Shopify merchants increase conversions, grow average order value, and reduce cart abandonment. Its core products are two AI-powered product recommendation engines (Frequently Bought Together and Also Bought), complemented by Currency Converter Plus, Shipping Rates Calculator Plus, Video Background, Add To Cart Anywhere, and Keep & Share Your Cart. All apps are sold as subscriptions exclusively through the Shopify App Store.

Product overview

Code Black Belt is a Shopify App development company offering a suite of 7 specialized e-commerce apps for Shopify merchants. The product portfolio centers on two AI-powered recommendation engines (Frequently Bought Together and Also Bought) that provide intelligent product suggestions based on customer purchase patterns. Supporting these core recommendation tools are complementary apps: Currency Converter Plus for real-time multi-currency conversion, Shipping Rates Calculator Plus for carrier rate display, Video Background for visual store customization, Add To Cart Anywhere for streamlined purchasing, and Keep & Share Your Cart for social sharing and cart abandonment reduction. All apps are specifically designed for the Shopify platform with transparent pricing, no hidden costs, and dedicated customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Frequently Bought Together An AI-powered product recommendation app that suggests complementary products to customers based on purchase patterns, helping Shopify merchants increase average order value through smart upsells.
• Also Bought A cross-selling recommendation engine that displays products frequently purchased together, leveraging customer purchase history to drive additional sales for Shopify merchants.
• Currency Converter Plus A real-time currency conversion app that displays prices in over 200 currencies, enabling international customers to shop in their local currency on Shopify stores.
• Shipping Rates Calculator Plus A shipping rate calculator that displays accurate shipping costs from multiple carriers directly in the shopping cart, helping Shopify merchants reduce cart abandonment through transparent shipping costs.
• Video Background A visual customization app that allows Shopify merchants to add video backgrounds to any page of their store with autoplay functionality that works across all devices.
• Add To Cart Anywhere A store optimization app that enables quick product selection and purchase through a customizable add-to-cart button accessible from any page of the Shopify store.
• Keep & Share Your Cart A cart abandonment reduction app that allows customers to save and share their shopping cart via social media, helping Shopify merchants reduce abandonment rates and drive organic traffic.

Quantifiable outcome

• 4.9 average star rating across 4.8k+ reviews
• +3 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Clerk.io: Clerk.io is a search, personalization, and product recommendation provider for Shopify and other ecommerce platforms. It overlaps with Code Black Belt's recommendation apps and competes for Shopify merchants seeking AI-driven upsell tools, although it extends beyond Shopify to other platforms.
• Nosto: Nosto is a personalization and product recommendation platform with a strong Shopify integration. It competes directly with Code Black Belt's FBT and Also Bought apps but typically targets higher-end merchants, overlapping on the AI-recommendation core functionality that drives Code Black Belt's flagship products.

Broad incumbents

• Bold Commerce: Bold Commerce is a broader e-commerce app suite (subscriptions, discounts, upsells) with strong Shopify presence. It competes head-on with Code Black Belt's upsell/recommendation apps while serving adjacent merchant needs at greater scale and with deeper R&D resources.

Direct peers

• Hulk Apps: Hulk Apps is a sibling Shopify app developer under the Shop Circle portfolio, building category-leading apps (e.g., Hulk Form Builder, Hulk Superhero). It is the most comparable peer given identical platform focus, distribution channel, and shared parent, competing directly for Shopify merchant mindshare.
• Skypilotapp: Skypilotapp is a sibling Shop Circle brand offering multi-channel inventory sync for Shopify. It shares the same exclusive Shopify App Store distribution and SMB merchant customer profile, making it a structural and strategic peer despite non-overlapping product.
• Opinew: Opinew is a Shop Circle sibling brand offering product review apps for Shopify merchants. It competes in the broader Shopify conversion-optimization stack Code Black Belt also serves, though in reviews rather than recommendations; tight functional adjacency makes it a direct peer for merchant wallet share.
• LimeLight (formerly LimeLight by Telepathy): LimeLight powers the recommendation engine behind frequently-bought-together displays on many Shopify stores and is one of the longest-standing FBT apps on Shopify, competing head-to-head with Code Black Belt's flagship Frequently Bought Together app for the same merchant workflow.
• CartHook: CartHook is a sibling Shop Circle brand offering Shopify checkout optimization and post-purchase upsell apps. It overlaps directly with Code Black Belt's conversion-focused positioning (FBT, Also Bought) and shares the same Shopify-exclusive, subscription-based distribution model.
• Releas.it: Releas.it is a sibling Shop Circle brand offering Shopify product release and drop management tools, distributed through the same Shopify App Store channel. It targets the same SMB Shopify merchant base with a similarly SaaS-subscription model.
• Wholesalehelper.io: Wholesalehelper.io is a sibling Shop Circle brand offering Shopify wholesale management apps. It shares the same Shopify-exclusive subscription model, SMB merchant focus, and parent-company distribution synergies, making it a structural peer even though the product niche differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/codeblackbelt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Code Black Belt