What Releasit does

Releasit is a private Shopify-app developer founded in 2018 and operated by Shop Circle Ltd (UK), with a secondary contracting entity in British Columbia, Canada (Corknine Development Limited). The company builds Cash on Delivery (COD) order-management and upsell tooling that augments Shopify's native checkout, which does not natively support COD workflows. Its two flagship products are 'Releasit COD Form & Upsells' (a customizable one-click COD order form with upsells, downsells, quantity offers, SMS/WhatsApp OTP verification, fraud prevention, and abandoned-cart recovery) and 'Releasit COD Fee & Partial Pay' (conditional COD fees, geo- and rule-based COD hide/show, and partial upfront payments). The technology stack is a Shopify-native SaaS application with native integrations to Google Sheets, Google Autocomplete, and analytics pixels (Facebook, TikTok, Snapchat, Pinterest, Google Analytics), plus compatibility with the major Shopify page-builder and bundling apps.

The business model is a freemium-to-enterprise tiered subscription in two parallel app ladders: COD Form & Upsells runs Free / Premium $9.99 / Enterprise $29.99 / Unlimited $69.99 per month (25% discount on annual billing), while COD Fee & Partial Pay runs Premium $7.49 / Unlimited $22.49 per month. Revenue is supplemented by a 15% recurring-commission affiliate/partner program with 300+ active partners across 25+ countries. Go-to-market is product-led and marketplace-led: distribution occurs primarily through the Shopify App Store (4.9 rating, 2.1k+ reviews on the flagship app), supported by content marketing (Compare, News, Wiki blogs), social channels, a Skool classroom, and referral partnerships. Releasit reports 115,000+ merchant stores across 100+ countries and references enterprise users including Steve Madden, The Body Shop, Decathlon, AC Milan, Oh Polly, BioTech USA, Vitapur, Molekule, Boggi, and Anekke. No external funding rounds or revenue figures are disclosed, indicating the company is most likely bootstrapped within Shop Circle's broader app ecosystem.

Name

Releasit

Legal name

Shop Circle Ltd

Website

https://releas.it

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Releasit (operated by Shop Circle Ltd) builds Cash on Delivery (COD) order-management and upsell Shopify apps used by 115,000+ merchants across 100+ countries, offering one-click COD forms, OTP fraud prevention, AOV-boosting upsells, and COD fee customization for Shopify stores in COD-dependent markets.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue - COD Form & Upsells: Tiered subscription model with 4 pricing tiers (Free, Premium, Enterprise, Unlimited) offering progressive features and order limits. Annual billing offers 25% discount. Revenue scales with merchant order volume and feature requirements.
2. Subscription Revenue - COD Fee & Partial Pay: Tiered subscription model with 2 pricing tiers (Premium and Unlimited) for COD fee customization and partial payment features. Annual billing provides cost savings.
3. Affiliate/Partner Revenue Share: Partner affiliate program offering 15% recurring commission to partners who refer merchants, plus one-time bonuses and monthly incentives.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels11 records

Core offering

Releasit develops and sells two Shopify apps that enable e-commerce merchants to accept and manage Cash on Delivery (COD) orders at scale. Releasit COD Form & Upsells provides customizable 1-click COD order forms with integrated upsells, downsells, quantity offers, SMS/WhatsApp OTP verification, and fraud prevention. Releasit COD Fee & Partial Pay enables merchants to add fixed or percentage-based COD fees, conditionally show or hide COD at checkout, and accept partial COD payments.

Product overview

Releasit offers two core Shopify apps focused on Cash on Delivery (COD) e-commerce solutions. Releasit COD Form & Upsells is a premium order form app that enables one-click COD purchasing with integrated upsells, downsells, quantity offers, SMS automation, and fraud prevention. Releasit COD Fee & Partial Pay is a complementary app that allows merchants to add custom COD fees, conditionally manage COD availability at checkout, and accept partial payments. Together, these products serve over 115,000 merchants across 100+ countries who need specialized COD checkout functionality that Shopify's default checkout does not provide.

Differentiator

Problem solved

Functional benefit

Brands

• Releasit COD Form & Upsells: Primary Shopify app enabling 1-click Cash on Delivery order forms with upsells, downsells, quantity offers, OTP verification, and fraud prevention. Pricing tiers: Free (60 orders/month), Premium $9.99/month (420 orders), Enterprise $29.99/month (10,000 orders), Unlimited $69.99/month.
• Releasit COD Fee & Partial Pay

Products and services

• Releasit COD Form & Upsells Premium Shopify app that enables merchants to create fully customizable one-click Cash on Delivery order forms with integrated upsells, downsells, quantity offers, SMS OTP verification, abandoned cart recovery, and fraud prevention features. Available in Free (60 orders/month), Premium ($9.99/month, 420 orders), Enterprise ($29.99/month, 10,000 orders), and Unlimited ($69.99/month) tiers.
• Releasit COD Fee & Partial Pay

Quantifiable outcome

• 115,000+ merchants from 100+ countries use Releasit
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability1 record

Feature19 records

Partnerships

18 partnerships are on record, tiered core and minor.

• DropicoreStrategic or Co-development PartnerLatAm-focused dropshipping and logistics platform automating inventory, order fulfillment, shipping, fast payouts and analytics. Enables sellers to scale without holding stock. Partnership allows Releasit merchants to seamlessly integrate with Dropi's COD fulfillment services in Latin American markets.
• DropeacoreStrategic or Co-development PartnerSpanish COD dropshipping solution automating fulfilment, inventory-free scaling, and seamless store integration for online retailers. Partnership enables Spanish-speaking merchants and COD operations in Spain.
• CODDropshipping.comcoreStrategic or Co-development PartnerTop UAE dropshipping platform focused on COD: product sourcing, fulfillment, warehousing, fast UAE/GCC shipping, and influencer/wholesale support. Partnership serves Middle East COD markets.
• CodFacilecoreStrategic or Co-development PartnerItalian COD-focused dropshipping partner offering 24-48h shipping, no upfront stock costs, real-time shipment tracking, weekly payouts. Partnership serves Italian COD e-commerce.
• PrimeCODminorStrategic or Co-development PartnerFulfillment and dropshipping platform designed for e-commerce businesses. Offers end-to-end solutions including product sourcing, warehousing, order fulfillment, last-mile delivery, and easy Shopify integration.
• Club3PLminorStrategic or Co-development PartnerOffers low-cost fulfillment starting under €3 per shipment in Spain and Portugal, with zero fees for COD refusals in Portugal. Merchants benefit from immediate COD payouts directly from carriers.
• MarketfulminorStrategic or Co-development PartnerMexico-based 3PL provider offering warehousing, inventory management, and nationwide shipping for Shopify merchants, helping brands automate fulfillment and scale logistics.
• ZambeelminorStrategic or Co-development PartnerUAE-based fulfillment platform for the GCC region, offering product sourcing, warehousing, inventory management, order confirmation, and last-mile delivery via 3PL and dropshipping solutions.
• Shop CirclecoreGTM or Marketing PartnerParent company powering Releasit. Website footer states 'Powered by Shop Circle'. Shop Circle provides infrastructure and ecosystem for multiple Shopify apps including Releasit.
• Wholesale HelperminorGTM or Marketing PartnerPart of the Releasit brand ecosystem, offering wholesale pricing solutions for Shopify merchants.
• OpinewminorGTM or Marketing PartnerReview platform partner in the Releasit brand ecosystem.
• Sky PilotminorGTM or Marketing PartnerDigital delivery app partner in the Releasit brand ecosystem.
• AccentuateminorGTM or Marketing PartnerCustom fields solution partner in the Releasit brand ecosystem.
• HulkAppsminorGTM or Marketing PartnerShopify app development company partner in the Releasit ecosystem.
• AidenminorGTM or Marketing PartnerMarketing automation partner in the Releasit ecosystem.
• CartHookminorGTM or Marketing PartnerPost-purchase upsell platform partner in the Releasit ecosystem.
• CodeblackbeltminorGTM or Marketing PartnerAdvanced bundling and quantity breaks partner in the Releasit ecosystem.
• BeepingminorStrategic or Co-development PartnerCOD-ready 3PL partner for Spain and Portugal, mentioned in Releasit blog content.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AfterSell: Post-purchase upsell platform for Shopify that directly overlaps with Releasit's upsell, downsell, and one-click AOV-boosting functionality. Both compete for the same merchant wallet share on post-cart conversion.
• CartHook: One-click upsell platform for Shopify merchants, listed as a Releasit brand-ecosystem partner. Direct overlap in post-purchase and AOV-boosting functionality, both operating in the same conversion-optimization category.
• ReConvert: Post-purchase upsell app for Shopify focused on thank-you page conversion, bump offers, and upsells. Closely comparable to Releasit's upsell/downsell features serving the same Shopify merchant segment.
• PageFly: Leading landing page builder for Shopify and a named Releasit integration partner. Shares the same merchant base and works alongside Releasit's form/checkout customization to drive conversion.
• Zipify Pages: Sales funnel and landing page builder for Shopify and named Releasit integration partner. Comparable go-to-market (Shopify-native, conversion-focused) and joint-positioning for direct-response merchants.
• Beeketing: All-in-one conversion and marketing suite for Shopify offering upsells, popups, and email tools. Substitutes for several of Releasit's AOV-boosting features from a broader app portfolio.
• Wide Bundles: Quantity-breaks and bundle discount app for Shopify, named Releasit integration partner. Directly overlaps with Releasit's in-form quantity-offer features for AOV growth.
• Code Black Belt: Shopify bundling and quantity-breaks developer and named Releasit brand-ecosystem partner. Competes head-on with Releasit's AOV-boosting functionality within the same Shopify merchant base.

Broad incumbents

• Bold Commerce: Broader Shopify-focused commerce platform offering checkout customization, subscriptions, and discounts. Larger incumbent operating across the same checkout/upsell space as Releasit's specialized tools.
• Shopify: The e-commerce platform on which all of Releasit's products run. Controls the App Store policies, checkout extensibility framework, and the underlying merchant relationships that Releasit monetizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/releasitapps
• YouTubeyoutube.com/@releasitapps
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sc-releasit
• Instagraminstagram.com/releasit_apps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Releasit