What Opinew does

Opinew is a Shopify-focused product review management platform headquartered in Glasgow, Scotland, serving over 10,000 merchants globally. Its core product, the Photo Reviews app, allows merchants to bulk-import reviews from AliExpress, eBay, and other marketplaces via a Chrome extension or in-app tools, collect new reviews through automated email, SMS, and QR-code flows, and display reviews using customizable widgets such as product page widgets, star ratings, carousels, floating widgets, and all-reviews pages. The platform is differentiated by a 26kb widget footprint that does not impact Lighthouse performance scores, a Smart Reviews Assistant that automatically surfaces highest-converting reviews, and a migration pathway from competing apps such as Yotpo, Judge.me, Stamped.io, and Okendo. Deep integrations with Klaviyo, Omnisend, LoyaltyLion, Smile.io, Gorgias, Zendesk, Google Shopping, and multiple page-builder and dropshipping apps allow review workflows to plug into the broader Shopify operating stack.

Opinew operates a SaaS subscription model priced from $69/month, with all core widgets and customizations available from the entry-level tier, positioning against higher-priced competitors such as Yotpo at $149/month. The go-to-market is product-led growth through the Shopify App Store (4.9 rating, 1,400+ reviews) supplemented by a 14-day free trial, while enterprise and Shopify Plus merchants are served through demo booking and dedicated customer success managers. The company is part of Shop Circle, a portfolio of Shopify-focused e-commerce applications that provides operational infrastructure and cross-app distribution. Named customers are exclusively SMBs across diverse verticals including health and wellness, skincare, pet products, and general e-commerce, indicating a long-tail customer base with no enterprise concentration.

Name

Opinew

Legal name

Opinew

Website

https://opinew.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Opinew is a Shopify-focused product review management SaaS platform that enables merchants to bulk-import reviews from AliExpress and eBay, collect reviews via email, SMS, and QR codes, and display them through lightweight customizable widgets. It serves over 10,000 SMB merchants globally as part of the Shop Circle portfolio.

Ownership category

akta.pro rank

Product category

E-commerce Review Management Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

OEM & Device-Embedded App Stores (BPAMADAD)

Keywords

• Product review software
• Shopify review app
• Review syndication platform
• Social proof widgets
• Customer review management

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Monthly or annual subscription plans with tiered pricing based on review volume, features, and store size. Starting plan available with core features included.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Opinew is a product review management platform built primarily as a Shopify app that enables merchants to import reviews in bulk, collect photo and video reviews from multiple channels, curate them with AI, and display lightweight, customizable review widgets on storefronts. The platform supports multi-language and multi-country syndication, import from competitor platforms like Amazon and AliExpress, and integrates reviews from social channels to drive conversion and SEO.

Product overview

Opinew is a unified all-in-one product review management platform for Shopify merchants. The core product is Photo Reviews (a Shopify app) which integrates review import from AliExpress and eBay via Chrome Extension or in-app tools, automatic review collection via email/SMS/QR code flows, and display via customizable widgets including Product Page Reviews, Product Stars, All Reviews Page, Review Carousel, and Floating Widget. The Smart Reviews Assistant uses automated curation to surface highest-converting reviews. Additional features include Coupon Rewards for incentivizing reviews, Questions and Answers widgets, Review Syndication across stores and products, SEO-optimized JSON-LD markup, Multi Country Widgets for international stores, and integration with Klaviyo, Omnisend, and loyalty programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Photo Reviews
• Opinew Chrome Extension
• Multi-Country Widgets Distinct widget offering within the Photo Reviews app that translates reviews into multiple languages and serves localized variants to shoppers based on their country, supporting international merchants.

Quantifiable outcome

• 40% higher conversions, 20% lower returns for merchants using Opinew
• +3 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and featured.

• KlaviyocoreTechnology or IntegrationFeatured integration partner for building state-of-the-art email and SMS review request workflows. Enables custom lists and profiles, coupon rewards for happy customers, and featured reviews in abandoned cart flows. Advanced Klaviyo/Omnisend integrations available for custom automation.
• OmnisendcoreTechnology or IntegrationIntegration for creating custom automation workflows for sending review requests and emails for customers who leave reviews.
• GorgiasfeaturedTechnology or IntegrationFeatured integration for creating support tickets automatically when customers leave reviews. Enables support team to handle reviews directly from Gorgias interface.
• Google ShoppingfeaturedTechnology or IntegrationFeatured integration enabling display of reviews on Google Shopping search results and rich snippets in search engines.
• Shop CirclecoreOthersParent company under Shop Circle portfolio of Shopify apps. Listed as Powered by Shop Circle.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yotpo: Yotpo is the most prominent Shopify and enterprise-focused product review platform, offering review collection, display, SMS marketing, and loyalty. It is Opinew's primary named competitor and the benchmark for pricing and feature depth.
• Judge.me: Judge.me is a widely adopted Shopify review app focused on photo reviews, review request emails, and affordable pricing for SMB merchants. It directly competes with Opinew on the Shopify App Store with overlapping feature sets and target customers.
• Loox: Loox is a Shopify-native photo reviews app with strong positioning on visual social proof and referral programs. It overlaps directly with Opinew's photo review widget and SMB merchant focus.
• Stamped.io: Stamped.io is a Shopify and enterprise review and ratings platform offering review collection, NPS, and loyalty. It is referenced in Opinew's migration and comparison pages as a direct competitor.
• Ryviu: Ryviu is a Shopify reviews app offering product reviews, photo reviews, and Q&A. It competes directly with Opinew on the Shopify App Store and is named in Opinew's comparison content.
• Okendo: Okendo is a Shopify Plus-focused review and user-generated content platform with deeper enterprise and personalization features. It is referenced by Opinew as a competitor and overlaps on smart curation.
• AliReviews: AliReviews is a Shopify review app specializing in importing AliExpress reviews, directly overlapping with Opinew's bulk marketplace import value proposition.
• Fera.ai: Fera.ai is a Shopify product reviews app offering customizable widgets, photo and video reviews, and request automation. It competes for the same SMB merchant segment.
• REVIEWS.io: REVIEWS.io is a multi-platform review collection and display solution with deep integrations into marketing channels. It competes with Opinew for Shopify Plus and multi-channel merchants.

Emerging players

• Junip: Junip is a Shopify-native product reviews app positioned around brand storytelling and on-brand review displays. It competes with Opinew for design-conscious Shopify merchants and overlaps on widget customization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/opinew
• Facebookfacebook.com/opinewdotcom
• LinkedInlinkedin.com/company/opinew
• Instagraminstagram.com/opinewteam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opinew