Mental Wellness
Mental Wellness Counseling Services is a privately held Nebraska therapy practice founded in 2019, offering in-person sessions in Omaha and statewide telehealth for anxiety, depression, trauma, grief, ADHD, and couples counseling via a six-therapist licensed clinical team.
- Company typePrivate
- Founded2019
- HeadquartersOmaha, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mental Wellness does
Mental Wellness Counseling Services, LLC is a privately held mental health therapy practice founded in 2019 and headquartered in Omaha, Nebraska. The firm operates as a fee-for-service clinical group delivering in-person therapy in Omaha alongside statewide telehealth sessions across Nebraska, with a six-therapist licensed team plus one administrative assistant serving individuals, children and adolescents, couples, and families. Its licensed clinicians hold credentials spanning LICSW, LIMHP, LMFT, LADC, and PLMHP and apply evidence-based modalities including Cognitive Behavioral Therapy and EMDR, as well as Gottman-informed virtual couples counseling, addressing anxiety, depression, trauma, grief, ADHD, self-esteem concerns, and relationship issues.
The business runs on a direct-to-consumer model: prospective clients request a free 10-minute consultation and book appointments through the ClientSecure.me HIPAA-compliant online platform, which also hosts secure video sessions accessible from computer, tablet, or smartphone. Revenue is generated primarily through insurance reimbursement from in-network carriers — including Blue Cross Blue Shield, Cigna, UMR, Aetna, United Healthcare, Optum, Midlands Choice, Medicaid United Healthcare, and Medicaid Molina Healthcare — with some self-pay capacity. Patient acquisition is driven by website SEO, online booking, and insurance network participation rather than outbound sales or enterprise contracts.
The practice has no disclosed funding rounds, parent company, subsidiaries, or institutional investors; ownership is associated with founder Michaela Mastny. Geographic reach is currently constrained to Nebraska despite the telehealth-enabled distribution model, and there is no evidence of multi-state licensing, AI-enabled capabilities, mobile applications, or material M&A or partnership activity beyond the ClientSecure.me platform relationship.
Mental Wellness firmographics
Firmographics- Name
- Mental Wellness
- Legal name
- Mental Wellness Counseling Services, LLC
- Website
- https://mentalwellnesscounseling.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mental Wellness Counseling Services is a privately held Nebraska therapy practice founded in 2019, offering in-person sessions in Omaha and statewide telehealth for anxiety, depression, trauma, grief, ADHD, and couples counseling via a six-therapist licensed clinical team.
- Ownership category
- akta.pro rank
Mental Wellness industry classification
Industry- Product category
- Mental Health Counseling
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
- akta.pro secondary industries
- Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Outpatient Mental Health & Counseling Clinics (HLAFABAC)
Keywords
Where Mental Wellness is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mental Wellness business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Therapy Session Fees: Fee-for-service therapy sessions billed per appointment. Accepts insurance from multiple providers including Blue Cross Blue Shield, Cigna, Aetna, United Healthcare, Medicaid plans. Some self-pay options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-based therapy sessions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Mental Wellness product offering
Product offeringCore offering
Mental Wellness Counseling Services, LLC is a private mental health therapy practice based in Omaha, Nebraska that provides individual therapy sessions (typically 50 minutes) to clients both in-person at its Omaha office and online via a HIPAA-compliant telehealth platform, serving all of Nebraska. The practice focuses on common mental health concerns including depression, anxiety, trauma, grief, stress management, women's issues, and pregnancy/postpartum support, delivered by a team of licensed therapists.
Product overview
Mental Wellness Counseling offers a unified therapy service combining in-person sessions in Omaha with online therapy across Nebraska. The practice provides individual therapy services for anxiety, depression, trauma, grief, self-esteem, and ADHD, delivered through specialized therapeutic approaches including EMDR (Eye Movement Desensitization and Reprocessing) Therapy and Cognitive Behavioral Therapy (CBT), as well as virtual couples counseling using Gottman-informed strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy Sessions
- Online / Telehealth Therapy
Quantifiable outcome
- Research shows online therapy is as effective as in-person therapy for anxiety, depression, relationship issues, and stress management
Companies that use Mental Wellness
Customer profileNamed customers2 records
Segments4 records
Mental Wellness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mental Wellness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ClientSecure.mecoreOnline appointment booking and HIPAA-compliant video session platform used for telehealth therapy appointments. The platform enables clients to book consultations and attend secure video therapy sessions.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Mental Wellness competitors and assessment
Company assessmentRegional players
- Counseling Nebraska (regional private practices): Other licensed mental health practices operating in Omaha and across Nebraska, such as Omaha Therapy & Arts Collaborative and similar local group practices, compete directly for the same in-person patient pool in the same geography.
Emerging players
- Headway: Platform that helps independent therapists accept insurance by handling credentialing, billing, and scheduling. Comparable to Mental Wellness Counseling's in-network, insurance-billing model and could either compete for or onboard similar Nebraska clinicians.
- Brightside Health: Telehealth mental health provider focused on anxiety and depression with medication plus therapy options. Competes with Mental Wellness Counseling for the same Nebraska anxiety and depression patient segment via online delivery.
- Charlie Health: Virtual and in-person intensive outpatient mental health provider for adolescents and young adults. Overlaps with Mental Wellness Counseling's child/adolescent therapy offering and trauma/EMDR specializations.
- Alma: Membership-based platform that supports independent therapists with insurance credentialing, billing, and a directory of in-network providers. Mirrors Mental Wellness Counseling's insurance-accepting, multi-therapist private practice model.
- Grow Therapy: Therapist enablement platform providing insurance billing, telehealth infrastructure, and patient matching. Overlaps with Mental Wellness Counseling's hybrid in-person plus telehealth, insurance-billing approach and serves similar solo and small-practice therapists.
Direct peers
- Two Chairs: Therapy practice operating brick-and-mortar clinics combined with teletherapy, employing licensed clinicians across multiple specialties. Closest direct analog to Mental Wellness Counseling's hybrid in-person plus statewide online therapy model.
Broad incumbents
- BetterHelp: Largest online therapy platform offering subscription-based teletherapy across all 50 U.S. states, including Nebraska. Competes with Mental Wellness Counseling for the same anxiety/depression/trauma patient pool, but at vastly greater scale and marketing reach.
- Lyra Health: Enterprise-focused mental health benefits provider offering teletherapy through employer-sponsored plans. Competes for Nebraska-covered lives via the same employer insurance channel Mental Wellness Counseling accesses indirectly.
- Talkspace: Public online therapy and psychiatry platform serving individuals and employers nationwide. Directly competes with Mental Wellness Counseling's online therapy offering on convenience, pricing transparency, and insurance acceptance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mental Wellness social profiles
Digital presenceMental Wellness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mental Wellness leadership team
Management profileNumber of profiles
Mental Wellness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mental Wellness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mental Wellness
What does Mental Wellness do?
Mental Wellness Counseling Services, LLC is a private mental health therapy practice based in Omaha, Nebraska that provides individual therapy sessions (typically 50 minutes) to clients both in-person at its Omaha office and online via a HIPAA-compliant telehealth platform, serving all of Nebraska. The practice focuses on common mental health concerns including depression, anxiety, trauma, grief, stress management, women's issues, and pregnancy/postpartum support, delivered by a team of licensed therapists.
Is Mental Wellness a public or private company?
Mental Wellness is a private company. It is currently operating.
When was Mental Wellness founded?
Mental Wellness was founded in 2019. It employs 1 to 10 people.
Where is Mental Wellness based?
Mental Wellness is headquartered in Omaha, United States, in the North America region.
How does Mental Wellness make money?
One revenue line is on record: therapy Session Fees.
Who are Mental Wellness's main competitors?
Counseling Nebraska (regional private practices) is listed as a regional player. Emerging players are Headway, Brightside Health, Charlie Health, Alma and Grow Therapy. Two Chairs is listed as a direct peer. Broad incumbents are BetterHelp, Lyra Health and Talkspace.
Does Mental Wellness have an API?
No public API is recorded for Mental Wellness.
What industry is Mental Wellness in?
Mental Wellness's product category is Mental Health Counseling. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers, with a secondary code of HLALADAB, Behavioral & Mental Health Virtual Care (EAP/Teletherapy). Its NAICS code is 621330 and its SIC code is 8093.