SMS Marketing
SMS Marketing is a privately-held US SMS Gateway company founded in 2011 in North Myrtle Beach, providing global SMS coverage with stated military-grade security and operating with 11-50 employees under founder-owner Justin Rockwell.
- Company typePrivate
- Founded2011
- HeadquartersNorth Myrtle Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SMS Marketing does
SMS Marketing is a privately held US SMS Gateway company founded in 2011 and headquartered in North Myrtle Beach, operating with 11-50 employees. The firm's stated positioning centers on global SMS coverage with what it describes as military-grade security for messages and information flows processed through its platform. Justin Rockwell is identified as the founder and owner. Beyond the firmographic and leadership disclosure for SMS Marketing, the aggregated source material provides detailed operational records for an associated SMS gateway platform (referenced as ClickSend), which describe the technology stack, product surface, and go-to-market motion but no direct financial data specific to SMS Marketing (smsmarketing.com) as a standalone entity.
SMS Marketing firmographics
Firmographics- Name
- SMS Marketing
- Legal name
- ClickSend
- Website
- https://smsmarketing.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SMS Marketing is a privately-held US SMS Gateway company founded in 2011 in North Myrtle Beach, providing global SMS coverage with stated military-grade security and operating with 11-50 employees under founder-owner Justin Rockwell.
- Ownership category
- akta.pro rank
SMS Marketing industry classification
Industry- Product category
- SMS Messaging Platform
- NAICS
- Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (54186), Advertising Agencies (54181)
- SIC
- Telegraph & Other Message Communications (4822), Services-Advertising (7310)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
- akta.pro secondary industries
- SMS/RCS Messaging Platforms (BPAMACAF), SMS & Mobile Direct Marketing Services (BPAFAKAI)
Keywords
Where SMS Marketing is headquartered
LocationHeadquarters
- HQ city
- North Myrtle Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SMS Marketing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel
Revenue model
- SMS/MMS Message Delivery: Usage-based model where customers pay per message sent or received. Supports SMS marketing, broadcasts, alerts, notifications, and multimedia messaging.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier available for new users |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
SMS Marketing product offering
Product offeringCore offering
SMS Marketing provides an SMS Gateway delivering global message coverage with military-grade security for business communications. The platform enables businesses to send and receive SMS and MMS messages worldwide via a web dashboard, REST API, or pre-built integrations, with direct routing, SDKs in multiple languages, and AI-powered automation capabilities. It supports use cases including SMS marketing, mass texting, transactional alerts, notifications, multimedia messaging, and emerging Rich Communication Services (RCS, WhatsApp Business, Facebook Messenger).
Product overview
ClickSend offers a unified business communications platform centered on SMS and MMS messaging. The core product portfolio includes Business SMS for basic text messaging, Mass Texting/Bulk SMS for large-scale campaigns, and Business MMS for multimedia content. Developer-focused offerings include the SMS API with SDKs in multiple languages. The platform extends through AI Messaging (AI-powered automated communications), Rich Messaging (RCS, WhatsApp, Facebook Messenger in early access), and Email to SMS gateway. All products integrate via a central dashboard or API, serving businesses from single users to enterprise customers sending billions of messages globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Business SMS Core SMS messaging service enabling businesses to send and receive text messages globally via web dashboard or API integration for marketing, alerts, and notifications.
- Mass Texting (Bulk SMS) Bulk SMS campaign service for sending mass text messages to large audiences for marketing, alerts, and notifications.
- Email to SMS Gateway service converting email messages to SMS format for unified communications delivery to mobile phones.
- SMS API Developer API providing programmatic access to SMS sending, receiving, and campaign management capabilities for software integration, with SDKs in NodeJS, Python, Java, C#, PHP, Ruby, and Swift.
- SMS Marketing Software Marketing-focused SMS platform for creating and managing promotional SMS campaigns, broadcasts, and customer engagement activities.
- Business MMS Multimedia messaging service enabling businesses to send messages with images, audio, and up to 1,600 characters for marketing campaigns with rich media content.
- AI Messaging AI-powered messaging service leveraging generative AI for automated business communications and intelligent message handling, currently in early access.
- Rich Messaging Advanced messaging service providing early access to RCS (Rich Communication Service), Facebook Messenger, and WhatsApp Business for rich multimedia experiences and real-time conversations.
Quantifiable outcome
- 99.95% uptime SLA guarantee
- +2 more outcomes
Companies that use SMS Marketing
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
SMS Marketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability5 records
Feature5 records
SMS Marketing partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- ZapiercoreZapier integration partner enabling no-code automation connecting ClickSend SMS/MMS with thousands of web applications through automated workflows.
- ZohocoreZoho integration partner connecting ClickSend messaging with Zoho's suite of business applications including Zoho CRM.
- ActiveCampaigncoreActiveCampaign integration partner enabling SMS marketing automation combined with email marketing and CRM capabilities.
- SalesforcecoreSalesforce integration partner connecting SMS/MMS capabilities with Salesforce CRM for enterprise customer communications.
- SlackcoreSlack integration partner enabling team notifications and SMS triggers from Slack channels for internal communications.
- MarketocoreMarketo integration partner connecting ClickSend SMS capabilities with Marketo's marketing automation platform.
- ShopifycoreShopify integration partner enabling SMS notifications for e-commerce order updates and customer engagement.
- MagentocoreMagento integration partner connecting SMS/MMS with Magento e-commerce platform for transactional messages and marketing.
- GooglecoreGoogle integration partner connecting ClickSend messaging with Google Workspace and Google services.
- WordPresscoreWordPress integration partner with plugins enabling SMS functionality for WordPress websites and businesses.
- OutlookcoreMicrosoft Outlook integration partner enabling SMS functionality from Outlook for email-to-SMS and calendar-based messaging.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SMS Marketing competitors and assessment
Company assessmentDirect peers
- Textmagic: SMS marketing and business texting platform with a web dashboard and API. Closely comparable SMB/marketing use cases and product surface to ClickSend's Business SMS.
- Bandwidth: Communications platform for enterprises offering messaging APIs with direct carrier relationships. Comparable A2P messaging and enterprise customer focus.
- MessageBird (Bird): Omnichannel communications platform with SMS, WhatsApp, and email APIs targeting enterprises and developers. Closely comparable API-first GTM and channel mix to ClickSend.
- Sinch: Global CPaaS provider offering SMS, MMS, RCS, and WhatsApp Business APIs. Notably, ClickSend's trust center is hosted at trust.sinch.com, suggesting a possible Sinch relationship; product overlap is near-complete.
- Telnyx: Networking and communications platform offering SMS APIs, private global IP backbone, and direct-to-carrier routing. Comparable infrastructure-led positioning and developer focus.
- Plivo: Cloud communications platform offering SMS and voice APIs with multi-language SDKs and a self-serve dashboard. Closely comparable target market (developers and SMBs) and product surface.
- SimpleTexting: SMS marketing platform targeting SMBs and marketers with mass texting, campaigns, and integrations. Comparable customer segment and marketing-led GTM to ClickSend.
Broad incumbents
- Vonage (Ericsson): Now part of Ericsson, Vonage's API platform offers SMS, voice, and video APIs. Comparable API-first messaging capability, but with broader telecom-stack reach.
- Twilio: The dominant CPaaS/SMS API platform globally. Directly comparable product (Programmable Messaging API, SDKs, global routing) and a much larger, public-company scale competitor to ClickSend.
- Infobip: Global CPaaS with SMS, RCS, WhatsApp, and a full customer engagement suite. Overlaps on SMS gateway and rich messaging, with broader enterprise/campaign-management depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SMS Marketing social profiles
Digital presenceSMS Marketing compliance and trust
Trust signalCompliance2 records
SMS Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMS Marketing leadership team
Management profileNumber of profiles
Profiles1 record
SMS Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMS Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMS Marketing
What does SMS Marketing do?
SMS Marketing provides an SMS Gateway delivering global message coverage with military-grade security for business communications. The platform enables businesses to send and receive SMS and MMS messages worldwide via a web dashboard, REST API, or pre-built integrations, with direct routing, SDKs in multiple languages, and AI-powered automation capabilities. It supports use cases including SMS marketing, mass texting, transactional alerts, notifications, multimedia messaging, and emerging Rich Communication Services (RCS, WhatsApp Business, Facebook Messenger).
Is SMS Marketing a public or private company?
SMS Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMS Marketing founded?
SMS Marketing was founded in 2011. It employs 11 to 50 people.
Where is SMS Marketing based?
SMS Marketing is headquartered in North Myrtle Beach, United States, in the North America region.
How does SMS Marketing make money?
One revenue line is on record: SMS/MMS Message Delivery.
Who are SMS Marketing's main competitors?
Direct peers on record are Textmagic, Bandwidth, MessageBird (Bird), Sinch, Telnyx, Plivo and SimpleTexting. Broad incumbents are Vonage (Ericsson), Twilio and Infobip.
Does SMS Marketing have an API?
Yes. ClickSend provides REST APIs for SMS and MMS messaging. The SMS API allows sending and receiving text messages, scheduling, and campaign management. Supports multiple SDKs including NodeJS, Python, Java, C#, PHP, Ruby, and Swift. Authentication uses HTTP Basic Auth with username and API key. The platform provides direct routes for global message delivery. Developer documentation is at developers.clicksend.com.
What industry is SMS Marketing in?
SMS Marketing's product category is SMS Messaging Platform. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT), with a secondary code of BPAMACAF, SMS/RCS Messaging Platforms. Its NAICS code is 5418 and its SIC code is 4822.