Foma Publishing

What Foma Publishing does

Foma Publishing, LLC is a privately held Beverly Hills, California-based company that has operated since the mid-1990s as a digital creative agency serving businesses seeking online growth. The firm runs an LLC domiciled in California at 9100 Wilshire Blvd., Suite 725E, with operations structured around founder Keith Nickel Langevin as Founder, Vice President and Director.

The company's core offering is 'The Foma' (Fundamental Online Marketing Applications), an all-in-one SaaS platform that consolidates two-way text messaging, missed-call text-back, consolidated social chat (Facebook, Instagram, Google Business), a drag-and-drop email builder, review management for Facebook and Google, a smart webchat widget, and payments via Text-2-Pay and Tap-2-Pay into a single mobile-accessible system. It also embeds an AI virtual assistant called Alie for question-answering and appointment booking, and is paired with a mobile app. Underpinning the SaaS, Foma Publishing continues to deliver traditional agency services — Website Building, SEO, Content Management, and Product Advertising — to a customer base it reports at over 200 clients across industries including technology, retail, florist, and wellness.

Revenue mechanics center on a Premium subscription priced at $497/month with a one-time $2,500 setup fee, complemented by service revenue from its agency offerings. Distribution is direct-to-consumer via thefoma.com with self-serve signup, free marketing audit, and demo pathways targeting local small and mid-sized businesses. No funding rounds, institutional investment, M&A, or partnerships are disclosed, and the company is reported as founder-owned with a single named executive.

Name

Foma Publishing

Legal name

Foma Publishing, LLC

Website

https://fomapublishing.com

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Foma Publishing, LLC operates The Foma, an all-in-one SaaS platform for local businesses that consolidates texting, social chat, email, reviews, and payments. It serves over 200 SMB clients globally from Beverly Hills, California.

Ownership category

akta.pro rank

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Premium SaaS Subscription: Monthly subscription model at $497/month with a one-time $2,500 setup fee. Includes all features: lead capture, messaging, reviews, email campaigns, and payment tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Foma Publishing operates "The Foma" (Fundamental Online Marketing Applications), an all-in-one SaaS business growth platform for local businesses. The platform consolidates 2-way text messaging, missed-call text-back, consolidated social chat, drag-and-drop email builder, review management, Text-2-Pay, Tap-2-Pay, and an AI virtual assistant named Alie into a single subscription product priced at $497 per month plus a $2,500 setup fee. The company also offers digital marketing services including website building, SEO, content management, and product advertising.

Product overview

Foma Publishing operates The Foma as its primary all-in-one business growth platform, combining unified communication tools with marketing automation capabilities. The core platform integrates 2-way text messaging, missed-call text-back, consolidated social chat, drag-and-drop email builder, Facebook and Google reviews management, smart webchat widget, Text-2-Pay, and Tap-2-Pay into a single system. Supporting the platform, Foma Publishing also offers digital marketing services including Website Building, SEO Product Digital, Content Management, and Product Advertising. The Premium plan is priced at $497/month plus a $2,500 one-time setup fee.

Differentiator

Problem solved

Functional benefit

Products and services

• The Foma All-in-one SaaS business growth platform for local businesses that consolidates 2-way text messaging, missed-call text-back, consolidated social chat (Facebook, Instagram, Google Business), drag-and-drop email builder, Facebook and Google reviews management, smart webchat widget, Text-2-Pay, Tap-2-Pay, and an AI virtual assistant (Alie) into a single subscription product priced at $497/month with a $2,500 one-time setup fee.
• Website Building Digital marketing service offering website design and development aimed at creating high-converting websites that grow an online business, targeted at local businesses seeking an online presence.
• SEO Product Digital Search engine optimization service focused on boosting online visibility, driving qualified traffic, and growing sales for client businesses.
• Content Management Content management service that streamlines content strategy and execution for clients, intended to maximize marketing impact through coordinated content production and distribution.
• Product Advertising Targeted product advertising service that runs paid campaigns aimed at measurable sales outcomes for client businesses.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Constant Contact: SMB-focused digital marketing platform with email, social, reviews, and ecommerce tools. Targets the same small/local-business segment as The Foma.
• ActiveCampaign: Customer experience automation platform combining email, CRM, messaging, and sales tools for SMBs. Direct alternative for the email/messaging automation portion of The Foma.
• Vendasta: White-label platform sold to agencies and SMBs for marketing, CRM, reputation, and commerce. Operates in the same SMB local-business consolidation niche as The Foma.
• GoHighLevel: All-in-one white-label marketing and CRM platform for agencies and local businesses, bundling messaging, reviews, payments, and funnels. Most direct competitor to The Foma.
• Birdeye: Reputation, reviews, messaging, and customer experience platform for local businesses. Closely overlaps with The Foma's review management and unified inbox features.
• Podium: Messaging, reviews, and payments platform for local businesses — same buyer persona as Foma with comparable lead-conversation and Text-to-Pay functionality.
• Thryv: All-in-one business management SaaS for small and local businesses with marketing automation, CRM, payments, and reputation management — overlapping heavily with The Foma's feature set.
• Keap: CRM and marketing automation platform purpose-built for SMBs and solopreneurs. Competes with The Foma for the same small-business buyer with messaging, email, and payments bundled.

Broad incumbents

• HubSpot: Large incumbent CRM, marketing, and customer service platform serving SMB through enterprise. Competes with The Foma at the SMB tier and offers broader ecosystem depth.

Emerging players

• ServiceTitan: Vertical SaaS platform for home and commercial service businesses with marketing, messaging, and payments. Adjacent in serving local service SMBs but vertical-specialized.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@FomaPublishing
• Facebookfacebook.com/FomaPublishing
• LinkedInlinkedin.com/company/foma-publishing
• Instagraminstagram.com/keithnickel
• Xx.com/fomainc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foma Publishing