Rooted Recovery

What Rooted Recovery does

Rooted Recovery is a private, founder-owned behavioral health practice founded in 2024 and based in Sparks, United States, delivering specialized telehealth services for eating disorders, substance use and addiction, and mood and anxiety disorders. The practice is operated by Katie Fraser, LPC, a licensed clinician with cross-training in clinical psychology and computer science, and is structured around three service lines: 1-hour individualized Therapy sessions, 5–10 minute Coaching sessions designed as an adjunct to therapy, and Groups, which is listed as a forthcoming offering on the services page. All services are delivered through HIPAA-compliant video or phone platforms, with patients able to choose phone, online, or hybrid modalities. The business model is direct-to-consumer and insurance-reimbursed; Rooted Recovery is in-network with nine named payors including Moda, PacificSource, Cigna, Providence Behavioral Health, Aetna, Optum, United, Regence BlueCross BlueShield, and Tricare/Tricare West, and offers sliding-scale pricing for uninsured patients to reduce cost as a barrier to care. The clinical approach is explicitly process-based, drawing on ACT, DBT, RO-DBT, and Relational Frame Theory, and emphasizes psychological flexibility, emotion regulation, and values-driven change. There is no evidence of institutional investment, no disclosed revenue, and source-level commentary characterizes the operation as a solo practitioner practice, making this an early-stage, founder-led service business rather than a venture-backed company.

Name

Rooted Recovery

Website

https://rootedrecovery.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Rooted Recovery is a founder-owned, telehealth-based behavioral health practice providing therapy and coaching for individuals with eating disorders, substance use, and mood and anxiety disorders, delivered via HIPAA-compliant video or phone with in-network insurance and sliding-scale access.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Eating Disorder Recovery Nutrition Support (HSADAFAM)

akta.pro secondary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Eating disorder treatment
• Behavioral health services
• Telehealth therapy
• Addiction counseling
• Anxiety depression treatment

Headquarters

HQ city

Sparks

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Insurance-based therapy services: In-network provider accepting multiple major insurance plans including Moda, PacificSource, Cigna, Providence Behavioral Health, Aetna, Optum, United, Regence BlueCross BlueShield, and Tricare/Tricare West. Revenue derived from insurance reimbursement for therapy sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Rooted Recovery is a behavioral health practice delivering specialized therapy and coaching for eating disorders, substance use and addiction, and mood/anxiety disorders. Services are delivered remotely via a HIPAA-compliant telehealth platform with patient choice of phone or online sessions, and the practice is in-network with multiple major insurance providers with sliding-scale options available.

Product overview

Rooted Recovery offers a unified behavioral health service platform centered on three interconnected offerings: individual Therapy sessions for specialized treatment of eating disorders, substance use/addiction, and mood/anxiety disorders; Coaching services for skills and behavior change support as a supplement to therapy; and Groups services (currently in development). All services are delivered through the organization's proprietary HIPAA-compliant software platform, providing accessible, affordable care via secure video or phone sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapy Individual therapy sessions specializing in eating disorders and disordered eating, substance use and addiction, and mood and anxiety disorders. Delivered via HIPAA-compliant video or phone platforms in 1-hour sessions with individualized treatment plans; available to patients nationwide.
• Coaching Skills and behavior change support coaching offered as a supplement to therapy. Delivered in 5–10 minute individualized sessions through the same HIPAA-compliant telehealth platform, designed to support treatment goals between or alongside therapy sessions.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• ModacoreOthersIn-network insurance provider for behavioral health services at Rooted Recovery.
• PacificSourcecoreOthersIn-network insurance provider for behavioral health services at Rooted Recovery.
• CignacoreOthersIn-network insurance provider for behavioral health services at Rooted Recovery.
• Providence Behavioral Health (PBH)coreOthersIn-network insurance provider for behavioral health services at Rooted Recovery.
• AetnacoreOthersIn-network insurance provider for behavioral health services at Rooted Recovery.
• OptumcoreOthersIn-network insurance provider for behavioral health services at Rooted Recovery.
• UnitedcoreOthersIn-network insurance provider for behavioral health services at Rooted Recovery.
• Regence BlueCross BlueShieldcoreOthersIn-network insurance provider for behavioral health services at Rooted Recovery.
• Tricare/Tricare WestcoreOthersIn-network insurance provider for behavioral health services at Rooted Recovery.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Charlie Health: Charlie Health offers virtual intensive outpatient and outpatient mental health programs, including for co-occurring mood, anxiety, and substance use concerns. Comparable as a virtual behavioral health provider serving complex, often co-occurring cases.
• Equip Health: Equip provides virtual, family-based treatment for eating disorders via a multidisciplinary care team. It is the most direct virtual eating-disorder peer and competes for the same patient population Rooted Recovery targets.
• Two Chairs: Two Chairs operates a hybrid in-person and virtual therapy practice with matched-client care. Its outpatient therapy model, payor relationships, and matching-based positioning parallel Rooted Recovery's outpatient telehealth approach.
• Brightside Health: Brightside Health provides telehealth psychiatry and therapy for anxiety, depression, and related behavioral health conditions. It overlaps Rooted Recovery's telehealth delivery model and payor-backed, outcomes-oriented positioning.
• Cerebral: Cerebral provides telehealth mental health care including therapy and medication management for anxiety, depression, and related conditions. Comparable as a virtual outpatient behavioral health provider serving similar use cases.
• Within Health: Within Health delivers virtual eating-disorder care with individualized treatment plans across levels of care. Its virtual-first outpatient model directly overlaps Rooted Recovery's telehealth therapy positioning for ED patients.

Broad incumbents

• Talkspace: Talkspace is a large online therapy and psychiatry platform accepting multiple insurance plans. It is a broader incumbent in the same telehealth therapy category Rooted Recovery operates in, though it does not specialize in eating disorders.
• Lyra Health: Lyra Health is a mental health benefits platform offering in-person and virtual therapy through employer-sponsored coverage. It competes for the same payor-funded, employer-channel behavioral health demand Rooted Recovery accesses via in-network insurance.

Others

• Alma: Alma provides a clinician directory and insurance credentialing/billing infrastructure that helps independent therapists accept insurance. It is a platform peer that supports the same solo-therapist, in-network model Rooted Recovery depends on.
• Headway: Headway offers insurance credentialing, billing, and practice software to therapists accepting insurance. As an enabler of in-network solo practices like Rooted Recovery, it is thematically and operationally adjacent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RootedRecovery
• LinkedInlinkedin.com/company/rooted-recovery-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooted Recovery