Mike Rogerson Estate Agents

What Mike Rogerson Estate Agents does

Mike Rogerson Estate Agents is an independently owned, traditional estate agency founded in 1992 and headquartered in Ashington, operating across Northumberland and North Tyneside through a network of 22 branch offices. The company provides residential property sales, residential lettings, commercial property sales and lettings, and property management services, supplemented by in-house conveyancing delivered via the 'Legally Prepared' Navigator online workflow system, auction sales through a partnership with Agents Property Auction, and mortgage referral income via NMS Financial Ltd.

The underlying technology stack centers on the Expert Agent estate agency platform powering the company website and property listing management, with customer-facing digital features comprising online video tours, desktop valuations, and virtual viewings. National listing distribution is achieved through parallel syndication to Rightmove and On The Market, while the in-house Navigator conveyancing system supports secure document upload and progress tracking, claimed to accelerate legal transactions by up to 10 days. Compliance is anchored by membership in Client Money Protect, The Property Ombudsman redress scheme, Trading Standards approval, and the MyDeposits tenancy deposit protection scheme.

The business model is transaction-fee driven, earning commission on successful residential and commercial sales and lettings, with ancillary revenue from fixed-fee conveyancing and financial services referrals. Marketing combines physical high-visibility Green & Black 'SOLD and LET' signage, branch window displays, portal listings, and technology-enabled services, while customer segmentation spans residential buyers/sellers, landlords/property investors (SMB and small-portfolio), commercial property owners, and auction buyers/sellers across the North East of England.

Name

Mike Rogerson Estate Agents

Legal name

Mike Rogerson Estate Agents

Website

https://mikerogerson.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Mike Rogerson Estate Agents is an independently owned regional estate agency founded in 1992, operating 22 branches across Northumberland and North Tyneside to deliver residential and commercial sales, lettings, property management, in-house conveyancing, and auction services to individual buyers, sellers, and landlords.

Ownership category

akta.pro rank

Product category

Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Office Brokerage (BPAJABAA), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Residential property sales
• Residential lettings
• Commercial property services
• Property management
• Conveyancing services

Headquarters

HQ city

Ashington

HQ country

United Kingdom

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Residential Property Sales Commission: Commission-based revenue from residential property sales. Agents earn fees on successful property transactions.
2. Residential Lettings Commission: Fees from residential lettings and property management services for landlords.
3. Commercial Property Services: Commercial property sales and lettings services generating transaction fees.
4. Conveyancing Services: In-house conveyancing with fixed legal fees. Offers 'Legally Prepared' service that can reduce transaction timescales by up to 6 days. No move, no fee policy.
5. Financial Services Referrals: Referral arrangements with NMS Financial Ltd for mortgage advisory services, generating referral income.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Mike Rogerson Estate Agents is an independently owned estate agency that sells, lets, and manages residential and commercial properties across Northumberland and North Tyneside. Operating since 1992 from 22 branch offices, the firm provides traditional estate agency services enhanced with online video tours, desktop valuations, virtual viewings, and an in-house conveyancing service (Legally Prepared) using the Navigator online conveyancing system.

Product overview

Mike Rogerson Estate Agents is an independently owned estate agency offering a unified service platform for residential and commercial property transactions. The core offering comprises Residential Sales, Residential Lettings, Commercial Property, and Property Management services. Ancillary services include in-house Conveyancing (Legally Prepared with Navigator online system), Financial Advice (via NMS Financial Ltd partnership), and Auction Properties through Agents Property Auction. All properties benefit from the same sophisticated marketing approach including full-colour photography, floorplans, and listing distribution through Rightmove and OnTheMarket.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales
• Residential Lettings
• Commercial Property
• Conveyancing
• Property Management
• Auction Properties
• Financial Advice Referrals

Quantifiable outcome

• Properties can be legally prepared in 6 days with contracts issued within 24 hours
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NMS Financial LtdcoreStrategic or Co-development PartnerNMS Financial Ltd are specialist, impartial mortgage advisers offering comprehensive mortgage planning services. They have helped thousands of clients since February 1998 with first-time buyers, homeowners moving home, and landlords expanding portfolios. They provide face-to-face or phone consultations using state-of-the-art software systems and have been working alongside Mike Rogerson Estate Agents for many years.
• RightmovecoreGTM or Marketing PartnerNational property advertising and marketing portal providing exposure for properties to nationwide audience of potential buyers and tenants.
• On The MarketcoreGTM or Marketing PartnerNational property portal providing alternative marketing channel alongside Rightmove for property listings.
• Agents Property AuctionminorChannel Partner/ Reseller/ DistributorOnline auction platform partnership for properties sold via auction method, providing alternative sales route for investment properties and unique opportunities.
• Expert AgentcoreTechnology or IntegrationEstate agent software provider powering the company's website and property listing management system.
• Client Money ProtectcoreOthersClient money protection scheme ensuring client funds are handled correctly and protected.
• The Property OmbudsmancoreOthersIndependent redress scheme for consumer complaints resolution in the property industry.
• MyDepositsminorOthersTenant deposit protection scheme for landlords using the agency's letting services.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Belvoir: UK national franchise of estate and letting agents with strong residential lettings and management focus — directly comparable on the lettings/management side of the business.
• Sanderson Young: Independent North East England estate agency with offices across Northumberland and Newcastle, offering residential sales, lettings and commercial services — closely comparable regional independent competitor.
• Rook Matthews Sayer: Long-established North East England estate agency with branch network across Northumberland and Tyne & Wear, providing residential sales, lettings and management — directly comparable independent regional peer.
• Bradley Hall Chartered Surveyors & Estate Agents: North East England-based full-service estate agency and surveying firm covering Northumberland and Tyne & Wear with sales, lettings, commercial, and surveying services — overlapping service mix and territory.
• Pattinson Estate Agents: Headquartered in Prudhoe, North East England, Pattinson is one of the largest independent estate agency networks in the North East with similar multi-branch coverage, sales and lettings services, and auction offerings — directly comparable on geography, services, and customer base.

Emerging players

• Strike: UK online estate agency offering flat-fee property sales — represents the same low-fee competitive pressure as Purplebricks and is reshaping UK consumer expectations of estate agency pricing.
• Purplebricks: UK hybrid/online estate agency offering fixed-fee sales and lettings services — a direct competitor on price and service model, particularly relevant given consumer shifts toward lower-fee alternatives.

Broad incumbents

• Leaders Romans Group: Large UK-wide residential sales, lettings and property management group — broader incumbent with comparable full-service offerings including sales, lettings and financial services referrals.
• Hunters Property Group: UK-wide franchised estate agency network offering residential sales, lettings and mortgage services across hundreds of branches — comparable service offering but with broader national footprint.
• Your Move: Large UK national estate agency chain owned by Lloyds Banking Group, offering residential sales, lettings, and mortgage services — competes for the same buyer/seller pool with a much larger branch network.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mike Rogerson Estate Agents