INLINE

What INLINE does

INLINE is a Russian B2B wholesale distributor of computer hardware components and digital devices, founded in 1996 and headquartered in Moscow. The company distributes over 3,500 product SKUs across categories including processors, motherboards, graphics cards, memory modules (DDR3/DDR4/SODIMM), storage drives (SSD/HDD), CPU coolers, power supplies, PC cases, and peripherals, sourced from international brands such as Deepcool, 1STPLAYER, Chieftec, ID-COOLING, Netac, Acer Predator, JONSBO, KingBank, KingSpec, XASTRA, and Powercase.

The company's business model is built on a partner-only distribution channel, requiring login authentication for pricing access. INLINE serves B2B resellers and system integrators across Russia, providing consolidated multi-vendor sourcing along with financial, service, logistics, and marketing support. Revenue is generated through wholesale hardware sales with quote-based pricing accessible exclusively to registered partners, supplemented by promotional pricing campaigns. The company also operates a service center, logistics function, and content marketing program featuring product reviews and PC build showcases to drive partner engagement.

INLINE operates with a lean team of 1-10 employees and has no disclosed funding, parent company, or institutional investors. The company maintains an active product launch cadence throughout 2025-2026, introducing new SKUs from existing vendor partners and earning vendor product awards (3DNEWS RECOMMENDS for Xastra A700). Its geographic footprint is limited to Russia with no disclosed international expansion plans.

Name

INLINE

Legal name

INLINE

Website

https://inline-online.ru

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

INLINE is a Russian B2B wholesale distributor of computer hardware components and peripherals, founded in 1996, serving partner resellers and system integrators with over 3,500 SKUs from international brands including Deepcool, Chieftec, and JONSBO.

Ownership category

akta.pro rank

Headquarters

HQ city

Dolgoprudnyy

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Wholesale Component Distribution: Revenue generated through wholesale sales of computer components, peripherals, and digital devices to B2B partners. The company acts as a distributor between vendors and resellers, offering over 3500 product SKUs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

INLINE is a Russian B2B wholesale distributor of computer components, peripherals, and digital devices, offering more than 3,500 SKUs including processors, motherboards, graphics cards, memory, storage, cooling systems, power supplies, and chassis. The company supplies resellers, system integrators, and corporate clients across Russia, sourcing products from international brands such as Deepcool, 1STPLAYER, Chieftec, Netac, Acer Predator, KingSpec, ID-COOLING, JONSBO, XASTRA, Powercase, and KingBank.

Product overview

INLINE is a wholesale computer hardware distributor operating since 1996, offering over 3,500 product names across multiple categories. The company provides financial, service, logistics, and marketing support to its partners. The product portfolio includes computer components and accessories from brands such as Deepcool, 1STPLAYER, Chieftec, Netac, Acer, KingSpec, ID-COOLING, and JONSBO. Product categories span processors, motherboards, graphics cards, memory modules (DDR4, DDR3, SODIMM), storage drives (SSD, HDD), CPU coolers (air and liquid cooling compatible), power supplies (various wattages and certifications), PC cases (ATX, mATX, mini-ITX), and peripherals. The company operates as a B2B distribution platform with dedicated partner services.

Differentiator

Problem solved

Functional benefit

Products and services

• Computer Components Wholesale Distribution Core wholesale distribution program for computer hardware components and digital accessories covering processors, motherboards, graphics cards, memory modules, storage devices, cooling solutions, power supplies, and chassis. Sourced from multiple international brands and supplied to B2B partners (resellers, system integrators, corporate buyers) across Russia.
• Acer Predator GM7000 SSD High-performance M.2 NVMe solid-state drive from the Acer Predator gaming storage line, distributed to B2B partners for use in gaming PCs and high-end desktop builds.
• Deepcool AK400 CPU Cooler Single-tower air CPU cooler from Deepcool, distributed to B2B partners for mid-range and enthusiast desktop PC builds requiring aftermarket cooling.
• 1STPLAYER DK D7 Power Supply ATX power supply unit from 1STPLAYER, distributed to B2B partners for desktop system builds.
• Chieftec Atmos Case Mid-tower PC chassis from Chieftec, distributed to B2B partners for assembled desktop systems.
• Deepcool CH780 Case Full-tower PC chassis from Deepcool, distributed to B2B partners for enthusiast and showcase desktop builds.
• Netac Memory Modules DDR memory modules from Netac, distributed to B2B partners for desktop and notebook memory upgrades and OEM builds.
• 1STPLAYER FK Power Supply Series ATX power supply line from 1STPLAYER, distributed to B2B partners across desktop build configurations.
• Deepcool PN/PQ Power Supplies Power supply units from Deepcool (PN and PQ series), distributed to B2B partners for desktop system builds.
• Deepcool AG/AK CPU Coolers Air CPU cooler line (AG and AK series) from Deepcool, distributed to B2B partners for desktop processor cooling.
• Deepcool CH/CC Cases PC chassis line (CH and CC series) from Deepcool, distributed to B2B partners for desktop system enclosures.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and major.

• DeepcoolcoreTechnology or Integration · 1 January 1996Deepcool is a key vendor partner supplying computer cooling solutions including CPU coolers, power supplies, and PC cases. INLINE distributes Deepcool products as part of their 3500+ SKU catalog.
• 1STPLAYERcoreTechnology or Integration · 1 January 19961STPLAYER is a vendor partner providing PC cases and power supplies. INLINE distributes 1STPLAYER products including SFX and ATX power supplies.
• ChiefteccoreTechnology or Integration · 1 January 1996Chieftec is a vendor partner supplying power supplies and PC cases. Products include Chieftec Atmos series and Chieftronic SteelPower series.
• ID-COOLINGcoreTechnology or Integration · 1 January 1996ID-COOLING supplies liquid cooling systems and CPU coolers. Products include SE-207-XT BLACK and FROZN A620 ARGB WHITE.
• NetaccoreTechnology or Integration · 1 January 1996Netac is a memory and storage vendor partner supplying DDR3, DDR4, and SODIMM memory modules as well as USB flash drives.
• Acer PredatorcoreTechnology or Integration · 1 January 1996Acer Predator is a vendor partner providing high-performance SSD storage solutions including the GM7000 NVMe PCIe Gen4x4 series.
• JONSBOmajorTechnology or Integration · 1 January 1996JONSBO is a vendor partner supplying premium PC cases including the D33, TK-5, and N6 models.
• KingBankmajorTechnology or Integration · 1 January 1996KingBank is a memory vendor partner supplying RAM modules. New KingBank memory shipments have been received.
• XASTRAmajorTechnology or Integration · 1 January 1996XASTRA is a vendor partner supplying PC cases including the award-winning A700 and A311 4ARGB-C6 models.
• PowercasemajorTechnology or Integration · 1 January 1996Powercase is a vendor partner supplying PC cases including the ByteFlow series.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Merlion: Merlion is one of the largest Russian IT distribution companies, distributing a broad portfolio of computer hardware, components, and peripherals to B2B resellers across Russia — directly comparable to INLINE in business model, customer segment, and geographic market.
• Treolan: Treolan is a Russian IT distributor (part of Merlion Group) focused on computer components, peripherals, and digital devices for B2B partners — a direct comparable in both product scope and Russian-market channel focus.
• OCS Distribution: OCS Distribution is a leading Russian IT distributor serving resellers and system integrators with computer components, networking, and enterprise hardware — operating in the same Russian B2B channel as INLINE with a similar multi-vendor distribution model.
• ELKO Grupa: ELKO Grupa is a Latvia-based IT distributor operating across CIS, Baltics, and Central Asia, distributing computer components and peripherals to B2B partners — directly overlapping with INLINE's distribution model and CIS geographic footprint.
• RRC Group: RRC Group is a Russian IT distributor focused on networking, computer components, and enterprise hardware sold to B2B partners across Russia — comparable to INLINE in channel model and Russian market exposure.
• ASBIS: ASBIS is a value-added IT distributor headquartered in Cyprus with extensive operations across Russia, CIS, and Eastern Europe, distributing computer components, peripherals, and IT equipment to resellers — competing head-to-head with INLINE in the Russian/CIS channel.

Broad incumbents

• Ingram Micro: Ingram Micro is a global IT distribution and supply-chain services company distributing computer hardware, components, and peripherals to channel partners worldwide — operates in the same wholesale IT distribution category as INLINE with global breadth.
• Arrow Electronics: Arrow Electronics is a major global IT and electronic components distributor serving enterprise and channel customers — overlapping with INLINE in components distribution but operating at global scale across enterprise, industrial, and consumer segments.
• Avnet: Avnet is one of the world's largest IT component and embedded solutions distributors, serving OEMs, resellers, and system integrators globally — operates in the same wholesale IT distribution category as INLINE but at vastly greater scale and breadth.
• TD Synnex: TD Synnex is a leading global IT distributor formed from the merger of Tech Data and Synnex, distributing IT components, peripherals, and enterprise hardware to resellers globally — overlapping with INLINE in computer hardware distribution but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INLINE