Softmart

What Softmart does

Softmart (OOO «Софтмарт») is a privately held Russian value-added software reseller and implementation company founded in 2003 and headquartered in Moscow. The company specializes in DevOps and DevSecOps solutions, distributing and integrating enterprise software for organizations in financial, banking, telecom, insurance, and IT sectors, with additional focus on government and state-owned enterprises requiring Russian-registered software for import substitution compliance. Its core product portfolio spans the software development lifecycle: GitLab (and its Russian alternative AppSec.Code, registered in the Russian Software Registry in July 2024) for DevSecOps platforms; JFrog for artifact and binary management; JetBrains for developer tooling; Mattermost (where Softmart is the official sole representative in Russia), Rocket.Chat, and TrueConf for secure collaboration; plus Zoom for video conferencing. Complementing these are Russian domestic offerings including Astra Linux and its 15-product ecosystem, BaseALT (Alt OS), R7-Office suite, and CyberProtect backup and disaster recovery, all aligned with state procurement requirements.

Softmart's business model combines license resale with implementation and managed services. Revenue is generated through per-seat or per-user subscription resales, server-based licensing (for products like JFrog), and quote-based enterprise pricing, supplemented by professional services for GitLab migration, architecture configuration, deployment scenario development, and integration support. The company also offers extended technical support for free software editions (e.g., GitLab Free) as a managed services revenue stream. Sales are conducted exclusively with legal entities on a non-cash payment basis through direct enterprise field sales with personalized account management, supported by the corporate website (softmart.ru) as the primary marketing channel. The GTM motion blends direct enterprise outreach with channel partner relationships, as Softmart operates as an official distributor for multiple vendors, deriving both reseller margin and implementation services revenue.

The company employs 11-50 staff and operates solely within Russia, with no international footprint. Its competitive positioning emphasizes a deliberately compressed product line and deep specialization in selected segments rather than broad-line distribution, supported by more than 15 years of operating history. The combination of Western vendor distribution rights, exclusive regional partnerships (Mattermost), and curated Russian domestic alternatives positions Softmart as a niche specialist navigating Russia's bifurcated enterprise software market.

Name

Softmart

Legal name

OOO «СофтМарт»

Website

https://softmart.ru

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Softmart is a Russian B2B value-added reseller and implementation partner specializing in enterprise DevOps and DevSecOps software, serving financial, banking, telecom, insurance, IT, and government organizations with both Western tools and Russian-registered domestic alternatives.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software License Sales: Softmart resells enterprise software licenses from vendors including GitLab, JFrog, JetBrains, Mattermost, Zoom, TrueConf, Rocket.Chat, Astra Linux, BaseALT, R7-Office, and CyberProtect. Revenue is generated through per-seat subscriptions, per-user annual fees, and server-based licensing models depending on the product.
2. Implementation and Technical Support: The company provides implementation services including GitLab migration assistance, optimal architecture configuration, deployment scenario development, integration support, and ongoing technical support for their software portfolio.
3. Extended Technical Support Services: Softmart offers extended technical support and maintenance for free software editions (e.g., GitLab Free), including configuration assistance, alternative tool recommendations, and consulting on product capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Softmart is a B2B value-added reseller and implementation partner that distributes enterprise software licenses (GitLab, AppSec.Code, JFrog, JetBrains, Mattermost, Rocket.Chat, Zoom, TrueConf, Astra Linux, BaseALT, R7-Office, Киберпротект) and provides associated implementation, migration, architecture configuration, and extended technical support services. The portfolio blends Western enterprise DevOps/DevSecOps platforms with Russian domestic alternatives registered in the national software registry for import-substitution compliance. Customers are exclusively legal entities in financial, banking, telecom, insurance, and IT sectors.

Product overview

Softmart is a Russian IT company specializing in the sale, implementation, and support of DevOps and DevSecOps solutions. The company offers a focused product portfolio including GitLab as the primary DevOps platform, JFrog for artifact management, and JetBrains developer tools. Additionally, Softmart provides Russian domestic software alternatives including AppSec.Code (GitLab Premium alternative), Astra Linux, BaseALT (Alt OS), Р7-Офис office suite, and Киберпротект backup solutions. The portfolio also includes communication and collaboration tools such as Rocket.Chat, Mattermost, TrueConf, and Zoom for video conferencing. The company operates as a value-added reseller and integrator, offering technical support, migration services, and optimal architecture design for its clients.

Differentiator

Problem solved

Functional benefit

Products and services

• GitLab Leading DevSecOps platform providing a comprehensive toolchain for the entire software development lifecycle, from planning and development to security, release, and monitoring; resold by Softmart with migration, architecture, and support services for Russian enterprises.
• AppSec.Code Russian domestic alternative to GitLab Premium, built on GitLab Community Edition with all Premium features including merge request approvals, code owners, AD/LDAP synchronization, and advanced CI/CD capabilities; registered in the Russian domestic software registry and offered with flexible per-user pricing.
• JFrog Universal DevOps and Security platform providing artifact management and container registry solutions for the software supply chain; resold in Pro, Pro X, Enterprise X, and Enterprise+ editions with deployment and configuration support.
• JetBrains World-leading developer tools including IDEs for various programming languages, .NET development tools, CI systems, and project management solutions; offered with competitive pricing and favorable supply terms including All Products Pack bundles.
• R7-Office (Р7-Офис) Russian office suite included in the Ministry of Digital Development registry, available in desktop, server, and cloud versions with document editors, collaboration platform, and CRM capabilities.
• Киберпротект (CyberProtect) Russian data protection, backup, and disaster recovery solutions for virtual, physical, and cloud environments, based on world-class technology and registered in the Russian domestic software registry with FSTEC certifications.
• Astra Linux Certified Russian operating system with built-in information security features for IT infrastructure of any scale; part of the 15-product Astra ecosystem. Softmart is an official partner selling licenses and ecosystem software including Brest, RuPost, RuBackup, ALD Pro, and VMmanager.
• BaseALT (Альт) Russian operating systems developed by Basealt SPO with over 20 years of experience, based on the independent Sisyphus repository with approximately 20,000 packages; offered with FSTEC licenses for confidential information protection tools.
• Zoom Video conferencing and collaboration platform available in Basic, Pro, Business, and Enterprise editions with various participant limits and features including AI assistant, cloud storage, SSO, and PBX telephony.
• TrueConf Secure video conferencing server and corporate messenger supporting up to 1,000 participants, with LDAP authorization, webinar platform, and integration capabilities.
• Rocket.Chat Secure communication platform for organizations working with confidential data, supporting chat, VoIP calls, video conferences, and AI, available in Starter, Pro, and Enterprise editions with team collaboration, omnichannel, and Rocket.Chat AI capabilities.
• Mattermost Secure collaboration platform for developers and teams, supporting DevOps workflows with flexible deployment options (self-hosted or SaaS cloud) and open-source codebase; offered in Starter, Professional, and Enterprise editions with AD/LDAP sync, SSO, and 24x7 support.

Quantifiable outcome

• GitLab migration support with optimized architecture configuration and deployment scenarios

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and key.

• GitLabcoreTechnology or IntegrationSoftmart has worked with GitLab for over 5 years as a key partner. They offer GitLab sales, migration assistance, architecture configuration, deployment scenarios, and technical support. Currently unable to sell paid subscriptions due to geopolitical situation but provides extended support services for GitLab Free edition.
• JFrogcoreChannel Partner/ Reseller/ DistributorJFrog provides the Artifactory solution for artifact and binary management across the software supply chain. Softmart resells JFrog products including Pro, Pro X, Enterprise X, and Enterprise+ editions with deployment and configuration support.
• JetBrainscoreChannel Partner/ Reseller/ DistributorJetBrains is a world leader in developer tools including IDEs, .NET tools, CI systems, and project management. Softmart offers competitive pricing and favorable supply terms for JetBrains products including All Products Pack bundles.
• MattermostcoreChannel Partner/ Reseller/ DistributorSoftmart is the official and sole representative of Mattermost in Russia. They sell Mattermost licenses (Starter, Professional, Enterprise), handle renewals, and provide transition support between editions. Both self-hosted and SaaS options available.
• ZoomkeyChannel Partner/ Reseller/ DistributorSoftmart offers Zoom One licenses in Basic, Pro, Business, and Enterprise editions. Provides competitive pricing and supply terms for video conferencing solutions.
• TrueConfkeyChannel Partner/ Reseller/ DistributorTrueConf provides video conferencing server and corporate messenger solutions. Softmart offers TrueConf licenses with support for up to 1,000 participants per conference, LDAP authorization, and webinar platform capabilities.
• Rocket.ChatkeyChannel Partner/ Reseller/ DistributorRocket.Chat is a secure communication platform for organizations handling confidential data. Softmart offers Starter (free), Pro, and Enterprise editions with team collaboration, VoIP, video conferencing, and omnichannel capabilities.
• Astra LinuxkeyChannel Partner/ Reseller/ DistributorAstra Linux is a Russian operating system with built-in security features for IT infrastructure. Softmart is an official partner selling Astra Linux licenses and ecosystem software ( Brest, RuPost, RuBackup, ALD Pro, VMmanager).
• BaseALTkeyChannel Partner/ Reseller/ DistributorBaseALT (Alt Linux) is a Russian domestic operating system developed by Bashnya SPO with over 20 years of experience. Softmart offers BaseALT licenses for enterprise deployment.
• Р7-Офис (R7-Office)keyChannel Partner/ Reseller/ DistributorR7-Office is a Russian office suite included in the official software registry. Softmart offers R7-Office licenses in desktop, server, and cloud versions with document editors, collaboration tools, and CRM capabilities.
• Киберпротект (CyberProtect)keyChannel Partner/ Reseller/ DistributorCyberProtect provides data protection, backup, and recovery solutions for virtual, physical, and cloud environments. Products are registered in Russian domestic software registry with FSTEC certifications available.
• AppSec.SolutionscoreChannel Partner/ Reseller/ DistributorAppSec.Code is a full-featured Russian alternative to GitLab Premium, registered in Russian domestic software registry (Record #23202 from 15.07.2024). Built on GitLab Community Edition with all Premium features. Softmart offers AppSec.Code licenses with flexible per-user pricing and installation on Russian OS including Astra Linux.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marvel-Distribution: Russian IT distribution company reselling enterprise and developer software to corporate and SMB customers — directly overlapping VAR activities in the Russian market.
• RRC Group: Russian IT distributor and VAR covering enterprise software, networking, and developer-tooling categories — competes head-to-head with Softmart for Russian enterprise license and support deals.
• Treolan (formerly OCS Distribution): Russian IT distributor carrying enterprise software, server, and developer-tooling portfolios for corporate and channel customers — comparable wholesale/VAR model with broader scale.
• Softline: Largest Russian-headquartered IT vendor and value-added reseller, distributing enterprise software (including DevOps, security, and collaboration suites) to corporate and state customers across Russia and CIS — directly comparable model to Softmart but at much larger scale.
• Mont (Монт Group): Specialized IT distribution and value-added reseller focused on enterprise software, cloud, and DevOps/security products across Russia and CIS — comparable VAR model with a similarly focused enterprise channel.

Broad incumbents

• LANIT (Ланит): Major Russian IT systems integrator and software reseller serving enterprise and government with hardware, software, and services — competes for the same Russian enterprise IT contracts as Softmart, with deeper implementation benches.
• CROC (КРОК): One of Russia's largest IT systems integrators delivering enterprise software deployment, infrastructure, and managed services — overlaps with Softmart's implementation services at much larger scale and broader portfolio.
• Bell Integrator: Russian-headquartered IT services and enterprise software integrator with operations across Russia, Europe, and the US — competes for enterprise software implementation engagements in adjacent verticals.
• Jet Infosystems (Jet Systems): Russian IT services and software integration firm serving large enterprise and state clients — comparable services footprint but with broader digital-transformation scope beyond DevOps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/softmart-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softmart