What Moving Software does

Moving Software, operated by Moving Connect Pty Ltd, is a privately held, bootstrapped Australian vertical SaaS provider serving removalist and moving businesses. Founded by Mark Edwards in Noosa Heads, Queensland and rebuilt end-to-end in 2023 with developer Stephen Neate, the company sells a single web-hosted, cloud-based platform accessed via browser on any device, including smartphones, with no native mobile app. The product is purpose-built for the removals workflow: it bundles an embeddable online quote form with a cubic-metre volume calculator, automatic jobsheet and condition-report generation, calendar scheduling for trucks and teams, asset management for trucks/storage/pods, a customer notes system, CSV reporting, and a one-click invoice hand-off to Xero. The company targets removalist businesses of all sizes — from solo operators to multi-team established removalists — and positions itself as the '#1 selling' cost-effective software for the Australian removals industry, with named customers including MrMovee, Overland, Curly's, Auslink and Noosa Vanlines.

The business model is a tiered monthly subscription with a one-time setup fee. Four published plans are Basic ($98/month, up to 170 customers, 1 user), Standard ($265/month, up to 350 customers, 3 users), Professional ($550/month, up to 600 customers, 5 users) and Enterprise ($990/month, up to 1,000 customers, unlimited users), with a $2,199 GST-inclusive account setup fee that includes insertion of the webform onto the customer's own website. All prices are quoted inclusive of Australian GST. Go-to-market is predominantly direct-to-consumer/self-serve through the company website (movingsoftware.com.au), with demo booking via Google Calendar, plus a phone-based inside-sales motion (+61 0400 928 999) for Enterprise and custom implementations. Distribution is single-country/domestic (Australia), and the only confirmed technology integration is native Xero accounting connectivity. The company has no disclosed funding rounds, no M&A activity, no parent company, no subsidiaries, and a 1–10 employee headcount, consistent with a founder-led, lifestyle/bootstrapped operating profile rather than a venture-backed scale profile.

Name

Moving Software

Legal name

Moving Connect Pty Ltd

Website

https://movingsoftware.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Moving Software is an Australian vertical SaaS platform that provides web-hosted quoting, jobsheet, scheduling, and Xero-integrated invoicing tools specifically for removalist and moving businesses across Australia, sold via tiered monthly subscriptions.

Ownership category

akta.pro rank

Product category

Removals Industry Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Move Scheduling, Time-Window Booking & Calendar Management (HSAKAOAF)

akta.pro secondary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

Keywords

• Removalist software
• Moving industry SaaS
• Job scheduling software
• Inventory tracking software
• Removalist quoting tools

Headquarters

HQ city

Noosa Heads

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Monthly Software Subscription: Recurring monthly subscription revenue with tiered pricing based on customer entry volume and user count. Four tiers: Basic ($98/mo), Standard ($265/mo), Professional ($550/mo), Enterprise ($990/mo). All plans include GST.
2. Account Setup Fee: One-time account creation and initial setup fee of $2,199 GST inclusive. Includes web form insertion to customer's existing website.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Moving Software is a web-hosted, cloud-based SaaS platform built specifically for Australian removalist businesses. The platform provides end-to-end workflow management including an online quote form with cubic metre volume calculator, customer database, automated jobsheet generation with condition reports, colour-coded calendar scheduling for trucks and teams, asset management for trucks/storage containers, and direct Xero accounting integration for one-click invoice creation. Access is provided via browser on any device including smartphones.

Product overview

Moving Software is a single, unified web-hosted platform built specifically for removalist businesses. The core product offers a comprehensive suite of tools including online quote forms with volume calculator, customer management, jobsheet creation, calendar scheduling, asset/team management, and Xero accounting integration. The platform is offered through four pricing tiers (Basic, Standard, Professional, Enterprise) differentiated by monthly entry limits and user seats. All tiers share the same feature set with the exception of calendar scheduling (not available on Basic) and webform with calculator (available on all plans). A once-off account setup fee of $2,199 applies.

Differentiator

Problem solved

Functional benefit

Products and services

• Moving Software Platform A web-hosted, cloud-based SaaS platform purpose-built for removalist businesses. Provides comprehensive tools for managing customer details, volume calculation, quoting, job sheets, scheduling, team/resource assignment and Xero accounting integration, accessed via browser on any device including smartphones.

Quantifiable outcome

• Reduced administrative time through streamlined quoting and invoicing workflow
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

One partnership is on record.

• XerocoreTechnology or IntegrationXero is the primary accounting integration partner for Moving Software. The software connects directly to Xero for seamless invoice creation, reducing double-handling of data between quoting/booking and accounting. Users can create invoices in Xero at the click of a button from within Moving Software.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MoversSuite: Enterprise moving company management software for van lines and large moving operators in North America. Direct peer in the same vertical with comparable jobsheet, scheduling, and operations functionality.
• Workiz: Field service management SaaS for small and mid-sized service businesses (locksmiths, movers, junk removal). Direct peer in operations management for moving-adjacent verticals, with stronger mobile app presence.
• Jobber: North American field service management SaaS for SMB service businesses. Direct peer in workflow/quoting/scheduling for SMB service operators, with a significantly larger customer base and recurring-revenue scale.
• Moverbase: Moving company software for SMB and mid-market movers, with quoting, CRM, and operations features. Direct peer in vertical moving software with overlapping customer profile and feature scope.
• Simpro: Australia/NZ-based field service management software for trades and service businesses. Direct competitor serving the same SMB geography and adjacent verticals (removals, logistics), with deeper investment capacity.
• Vonigo: Cloud-based business management software for service-based industries including moving, franchise, and field services. Direct peer in vertical SaaS for moving-related operators with integrated quoting, scheduling, and invoicing.
• SmartMoving: US-based SaaS platform purpose-built for moving companies, offering CRM, scheduling, dispatch, and customer management. Direct peer in vertical moving software with comparable feature set, though operating in a larger US market.
• Service Autopilot: Cloud-based business management platform for service-based businesses including junk removal and moving. Direct peer in vertical SaaS for service operations with comparable workflow, scheduling, and invoicing functionality.
• ServiceM8: Australian field service management SaaS targeting trades and service businesses including removalists. Same geography, overlapping SMB customer base, broader feature set — represents the most immediate competitive threat from a horizontal FSM incumbent.

Broad incumbents

• ServiceTitan: Large US-based field service management platform serving home and commercial service businesses. Broader incumbent with significantly greater scale and capital; represents the upper-bound competitive benchmark for vertical FSM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Moving_Software
• Facebookfacebook.com/movingsoftwareaustralia
• LinkedInlinkedin.com/company/moving-software

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving Software