Jaune Citron
- Company typePrivate
- Founded1997
- HeadquartersLes Sables-d'olonne, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
Jaune Citron firmographics
Firmographics- Name
- Jaune Citron
- Legal name
- SARL Côté Cuisines
- Website
- https://jaune-citron.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Jaune Citron industry classification
Industry- Product category
- Custom Kitchen and Interior Fitting Services
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)
- akta.pro secondary industries
- Kitchen Permitting, Design & Project Management (HSAPAAAK), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)
Keywords
Where Jaune Citron is headquartered
LocationHeadquarters
- HQ city
- Les Sables-d'olonne
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Jaune Citron business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Kitchen Sales and Installation: Primary revenue stream from designing, selling, and installing bespoke kitchens. Includes cabinetry, worktops, and appliances. Full project management from consultation through installation.
- Custom Interior Fitting: Bespoke fitted furniture including wardrobes/dressings, bathroom furniture, bookshelves, and storage solutions. Work with several French manufacturers for customized finishes and accessories.
- Bathroom Design and Installation: Custom bathroom design and installation services including tiling, fixtures, and cabinetry.
- Professional Installation Services: In-house team of professional installers including carpenters, electricians, plumbers, and tilers providing complete installation services for all projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Entry-level kitchen range for budget-conscious customers |
| Unit Pricing | One time/ perpetual license | Mid-range kitchen solutions with good quality-to-price ratio |
| Unit Pricing | One time/ perpetual license | Premium Nolte kitchen collections |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Jaune Citron product offering
Product offeringCore offering
Jaune Citron is an artisan kitchen and interior fitting company that designs, sells, and installs custom kitchens, bathrooms, wardrobes, and fitted furniture for residential and commercial clients. The company operates a 300m² showroom in Olonne-sur-Mer where customers consult with technical advisors, view display configurations, and commission bespoke projects. An in-house team of designers, carpenters, electricians, plumbers, and tilers handles projects end-to-end, from initial consultation and on-site measurement through DAO-based technical planning, 3D visualization, and final installation.
Product overview
Jaune Citron is an artisan kitchen designer and interior fitting company operating under a platform-of-services architecture. Its core offerings comprise four principal product lines: custom kitchens (Cuisines sur mesure), custom bathrooms (Salles de bain sur mesure), custom wardrobes (Dressing sur mesure), and interior fitting (Agencement intérieur) covering entryways, laundries, libraries, and office furniture. The company also distributes and installs branded kitchen lines — notably Nolte Kitchens and Häcker Kitchens — as part of its product portfolio. All services are offered on a bespoke, project-managed basis from design consultation through technical planning to on-site installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Cuisines sur mesure (Custom Kitchens)
- Salles de bain sur mesure (Custom Bathrooms)
- Dressing sur mesure (Custom Wardrobes)
- Agencement intérieur (Interior Fitting)
Quantifiable outcome
- 25+ years in business with established regional presence
- +1 more outcomes
Companies that use Jaune Citron
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Jaune Citron technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Jaune Citron partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Nolte KüchencorePrimary premium kitchen brand partner. Jaune Citron has evolved to 'Nolte Les Sables d'Olonne by Jaune Citron' brand identity, representing their flagship partnership. Joint marketing initiatives and exclusive product displays in showroom.
- Häcker KüchencoreGerman kitchen manufacturer partner for modern and contemporary kitchen collections. Jaune Citron showcases Häcker trends and collections including the 2018 and 2017 new releases.
- MielecorePremium appliance partner for kitchen installations. Joint culinary demonstrations organized at Jaune Citron showroom including steam oven demonstrations.
- Come in VendéeminorSponsorship partnership for Vendée Globe 2016-2017 round-the-world sailing race. Jaune Citron supported the adventure as part of community engagement.
- Enfants du DésertminorCharitable partner supported through 4L Trophy sponsorship. The 4L Trophy is a humanitarian rally supporting Enfants du Désert and the French Red Cross.
- Carbao Business NetworkminorLocal business network partnership. Jaune Citron hosted Carbao network members for showroom tours and business presentations.
Scale indicators4 records
Recent moves12 records
Expansion highlights5 records
Jaune Citron competitors and assessment
Company assessmentDirect peers
- Aviva Cuisines: French custom kitchen retailer with showroom + design + installation model targeting residential homeowners. Directly comparable to Jaune Citron in target customer (residential, mid-to-premium) and service offering (bespoke kitchen design, in-house or partner installation).
- Schmidt: Major French/German kitchen brand with extensive French showroom network selling custom kitchens, bathrooms, and storage. Direct comparator in product mix (kitchens + dressing + bathrooms) and showroom + installation channel, with premium positioning similar to Jaune Citron's.
- SoCoo'c: French kitchen specialist network offering custom kitchen design and installation through franchised showrooms. Comparable to Jaune Citron as a design-build kitchen retailer, though typically at a lower price tier and with broader geographic coverage.
- Cuisines Références: French network of independent kitchen specialists offering custom design and installation of premium kitchens. Operates a similar model to Jaune Citron — local showroom-based custom kitchen retailer with design and installation services — but with greater geographic spread through its network.
- Cuisinella: French kitchen retailer and installer with a national showroom network selling custom kitchens and integrated appliances. Directly comparable to Jaune Citron in product (custom kitchens) and channel (showroom + design + installation), but operates at significantly larger scale across France.
- Arthur Bonnet: Long-established French custom kitchen designer and installer with regional showrooms. Directly comparable as a kitchen specialist combining design services, premium brand distribution, and professional installation — a model identical to Jaune Citron's.
- Mobalpa: French custom kitchen, bathroom, and storage specialist with a nationwide showroom network. Closely comparable to Jaune Citron across the same product categories (kitchen, dressing, bathroom) and the same showroom-plus-installation business model.
- Ixina: International kitchen retailer with strong French showroom presence focused on custom kitchen design and installation. Overlaps directly with Jaune Citron on showroom-led selling of bespoke kitchens to residential customers.
Broad incumbents
- IKEA France: Global home furnishings retailer with French kitchen and storage offerings including design and installation services. Indirectly comparable as a competitor for residential kitchen spend in the Vendée region, though operating at a different price point and with a fundamentally different customer journey.
- Lapeyre: Major French home renovation retailer offering kitchens, bathrooms, windows, doors, and interior fittings through a national showroom network. Overlaps with Jaune Citron on kitchen and bathroom renovation but operates as a broad home-improvement incumbent rather than a specialist.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Jaune Citron social profiles
Digital presenceJaune Citron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jaune Citron leadership team
Management profileNumber of profiles
Profiles8 records
Jaune Citron funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jaune Citron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jaune Citron
What does Jaune Citron do?
Jaune Citron is an artisan kitchen and interior fitting company that designs, sells, and installs custom kitchens, bathrooms, wardrobes, and fitted furniture for residential and commercial clients. The company operates a 300m² showroom in Olonne-sur-Mer where customers consult with technical advisors, view display configurations, and commission bespoke projects. An in-house team of designers, carpenters, electricians, plumbers, and tilers handles projects end-to-end, from initial consultation and on-site measurement through DAO-based technical planning, 3D visualization, and final installation.
Is Jaune Citron a public or private company?
Jaune Citron is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jaune Citron founded?
Jaune Citron was founded in 1997. It employs 11 to 50 people.
Where is Jaune Citron based?
Jaune Citron is headquartered in Les Sables-d'olonne, France, in the Europe region.
How does Jaune Citron make money?
Four revenue lines are on record. Custom Kitchen Sales and Installation is the primary driver. The others are custom Interior Fitting, bathroom Design and Installation and professional Installation Services.
Who are Jaune Citron's main competitors?
Direct peers on record are Aviva Cuisines, Schmidt, SoCoo'c, Cuisines Références, Cuisinella, Arthur Bonnet, Mobalpa and Ixina. Broad incumbents are IKEA France and Lapeyre.
Does Jaune Citron have an API?
No public API is recorded for Jaune Citron.
What industry is Jaune Citron in?
Jaune Citron's product category is Custom Kitchen and Interior Fitting Services. Its primary akta.pro industry code is CRAIAFAG, Kitchen & Bath Design-Build & Remodeling Showrooms, with a secondary code of HSAPAAAK, Kitchen Permitting, Design & Project Management. Its NAICS code is 54141.