C & B Powersports
C & B Powersports (dba Boji Powersports) is a single-location, multi-brand powersports dealership in Spirit Lake, Iowa, selling new and pre-owned ATVs, UTVs, snowmobiles, scooters, pontoons, and trailers alongside service, parts, and financing for individual recreational and utility consumers.
- Company typePrivate
- Founded-
- HeadquartersSpirit Lake, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
C & B Powersports firmographics
Firmographics- Name
- C & B Powersports
- Legal name
- C & B Powersports
- Website
- https://cbpowersports.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- C & B Powersports (dba Boji Powersports) is a single-location, multi-brand powersports dealership in Spirit Lake, Iowa, selling new and pre-owned ATVs, UTVs, snowmobiles, scooters, pontoons, and trailers alongside service, parts, and financing for individual recreational and utility consumers.
- Ownership category
- akta.pro rank
C & B Powersports industry classification
Industry- Product category
- Powersports Dealership
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Recreational Vehicle Dealers (441210)
- akta.pro primary industry
- Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)
- akta.pro secondary industry
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
Keywords
Where C & B Powersports is headquartered
LocationHeadquarters
- HQ city
- Spirit Lake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
C & B Powersports business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- New Vehicle Sales: Sale of new ATVs, UTVs, side-by-sides, snowmobiles, pontoon boats, scooters, and trailers from brands including Polaris, Can-Am, CFMOTO, Kawasaki, John Deere, Manitou, and Genuine Scooters. Revenue is one-time per transaction.
- Pre-Owned Vehicle Sales: Sale of certified pre-owned off-road vehicles and snowmobiles. Revenue is one-time per transaction.
- Financing Services: Facilitates vehicle financing through a third-party lender (MeridianLink), earning referral or origination income on financed deals.
- Service and Maintenance: Workshop services for vehicle maintenance and repair, including Polaris-specific service via the RideReady platform.
- Parts and Accessories: Sale of OEM parts, accessories, and parts finder tools for Polaris, CFMOTO, and other brands.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
C & B Powersports product offering
Product offeringCore offering
C & B Powersports, operating as Boji Powersports, is a multi-brand powersports dealership in Spirit Lake, Iowa, retailing new and pre-owned ATVs, UTVs/side-by-sides, snowmobiles, pontoons, scooters, Indian Motorcycle motorcycles, and trailers from brands such as Polaris, Can-Am, CFMOTO, Kawasaki, Manitou, Genuine Scooters, and John Deere. The dealership supports these sales with an in-house service department, a parts department, and consumer financing options.
Differentiator
Problem solved
Functional benefit
Companies that use C & B Powersports
Customer profileSegments4 records
Ideal customer profiles1 record
C & B Powersports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
C & B Powersports partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Polaris IndustriescoreAuthorized Polaris dealer selling new Polaris ATVs, UTVs, side-by-sides, snowmobiles, and Slingshot vehicles. Offers Polaris parts, accessories, and Polaris-specific service scheduling via the RideReady platform. Polaris is prominently featured across the website's navigation and promotional banners.
- Can-Am (BRP)coreAuthorized Can-Am dealer selling new Can-Am side-by-sides, ATVs, and the Defender line. Featured prominently in factory promotions including financing offers on 2026 Maverick, Defender, and Renegade models.
- CFMOTOcoreAuthorized CFMOTO dealer offering new CFMOTO off-road vehicles and the UFORCE series. Website includes a dedicated CFMOTO Digital Zone portal and CFMOTO accessories section.
- ManitouminorAuthorized Manitou pontoon boat dealer. In-stock Manitou pontoons featured in the inventory and promotional banners on the website.
- Genuine ScootersminorAuthorized Genuine Scooters dealer for new in-stock scooters, featured in the inventory and promotional sections of the website.
- KawasakiminorAuthorized Kawasaki dealer. Kawasaki TERYX 4 pre-owned unit featured in the pre-owned inventory section.
- Indian MotorcyclecoreThe dealership is self-identified as the only powersports dealership in the hometown of Indian Motorcycle, serving as a local authorized Indian Motorcycle dealer in Spirit Lake, Iowa.
- John DeereminorJohn Deere brand vehicles (side-by-side/UTV models) are listed in the new models section of the website, indicating authorized dealer status.
- Dealer SpikecoreWebsite platform provider powering the Boji Powersports dealer website, including inventory management, parts finder, and event/announcement features.
Scale indicators1 record
C & B Powersports competitors and assessment
Company assessmentBroad incumbents
- Lazydays Holdings: Multi-location RV dealership chain (NASDAQ: GORV) with service, parts, and financing across the recreational vehicle category. Comparable dealer business model with multi-location scale and recreational vehicle focus.
- Camping World Holdings: Largest US RV and outdoor recreation retailer (NYSE: CWH) with hundreds of dealership locations. Operates a broad portfolio that includes powersports, RV, and outdoor lifestyle categories — comparable business model but at vastly larger scale and a multi-location footprint.
Emerging players
- Cycle Gear: Specialty retailer of powersports parts, accessories, and apparel with a national store footprint (owned by Turn 5). Comparable to the dealership's parts/accessories and gear side of the business, though Cycle Gear does not sell vehicles.
- RevZilla: Leading online powersports parts, accessories, and gear retailer owned by Comcast. Comparable to the parts/accessories revenue stream and digital GTM approach of the dealership, though RevZilla operates purely online at scale.
Direct peers
- RumbleOn: Powersports-focused dealer and online marketplace (NASDAQ: RMBL) combining a national digital platform with brick-and-mortar dealership operations selling motorcycles, ATVs, UTVs, and personal watercraft. Comparable as a hybrid online/offline powersports retailer.
- MarineMax: Largest US recreational boat dealer (NYSE: HZO) operating multi-state retail locations with new/used boat sales, financing, and service. Directly comparable for the pontoon boat (Manitou) and broader marine component of the dealership's portfolio.
- RideNow Powersports: Large US multi-brand powersports dealership group operating multiple locations across multiple states. Sells new and pre-owned motorcycles, ATVs, UTVs, snowmobiles, and personal watercraft from major OEMs — the closest direct analog as a multi-brand regional dealership operator.
Others
- Polaris Inc. NYSE-listed manufacturer (PII) of Polaris off-road vehicles, snowmobiles, Slingshots, and Indian Motorcycle. The dealership is an authorized Polaris dealer — included as a manufacturer counterpart whose network policies directly shape the dealership's inventory and promotional access.
- Indian Motorcycle: Heritage American motorcycle brand owned by Polaris, headquartered in Spirit Lake, Iowa — the very hometown the dealership anchors its brand identity around. Included as the manufacturer whose local presence drives the dealership's unique positioning.
- BRP (Bombardier Recreational Products): TSX-listed manufacturer (DOO) of Can-Am off-road vehicles, Ski-Doo snowmobiles, Sea-Doo watercraft, and Rotax engines. The dealership is an authorized Can-Am dealer — included as a manufacturer counterpart whose dealer-program terms govern the Can-Am side of the business.
Market position
Customer concentration
C & B Powersports social profiles
Digital presenceC & B Powersports financial estimates
Financial estimateRevenue estimate
Valuation estimate
C & B Powersports leadership team
Management profileNumber of profiles
Profiles2 records
C & B Powersports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C & B Powersports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C & B Powersports
What does C & B Powersports do?
C & B Powersports, operating as Boji Powersports, is a multi-brand powersports dealership in Spirit Lake, Iowa, retailing new and pre-owned ATVs, UTVs/side-by-sides, snowmobiles, pontoons, scooters, Indian Motorcycle motorcycles, and trailers from brands such as Polaris, Can-Am, CFMOTO, Kawasaki, Manitou, Genuine Scooters, and John Deere. The dealership supports these sales with an in-house service department, a parts department, and consumer financing options.
Is C & B Powersports a public or private company?
C & B Powersports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was C & B Powersports founded?
C & B Powersports was founded in -1. It employs 1 to 10 people.
Where is C & B Powersports based?
C & B Powersports is headquartered in Spirit Lake, United States, in the North America region.
How does C & B Powersports make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-Owned Vehicle Sales, financing Services, service and Maintenance and parts and Accessories.
Who are C & B Powersports's main competitors?
Broad incumbents on record are Lazydays Holdings and Camping World Holdings. Emerging players are Cycle Gear and RevZilla. Direct peers are RumbleOn, MarineMax and RideNow Powersports. Others are Polaris Inc., Indian Motorcycle and BRP (Bombardier Recreational Products).
Does C & B Powersports have an API?
No public API is recorded for C & B Powersports.
What industry is C & B Powersports in?
C & B Powersports's product category is Powersports Dealership. Its primary akta.pro industry code is CRAMABAN, Motorsports & Powersports Gear & Accessories Retail, with a secondary code of CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution. Its NAICS code is 441227.