What Brands&culture does

Brands&culture is a privately held, female-founded events and knowledge-series company headquartered in the City of London, UK, founded in 2024. It produces curated, invite-driven gatherings for senior marketing leaders, brand CMOs, and creative-industry executives, with its flagship properties being B&C London (held at Ministry of Sound), B&C NYC (held at Webster Hall), and the B&C Cannes Villa. The inaugural editions of the London and New York editions sold out and collectively drew more than 100 senior attendees from major brands including P&G, Google, L'Oréal, and Mastercard. The company also publishes News & Views, an editorial platform extending the brand into year-round written content.

The business operates with a small team (1-10 employees) and monetizes primarily through corporate sponsorships and ticketed attendance. Its go-to-market leverages the founding team's collective ~100 years of industry experience at organizations including Cannes Lions and Contagious, giving the company direct access to elite speakers, agency partners (Havas, Edelman, Burson, OMD, Dentsu Creative), and senior brand buyers. The product model is asset-light and event-anchored: each flagship is a fixed-date, fixed-venue, high-touch gathering, complemented by the News & Views editorial surface for off-cycle engagement.

Its 2026 slate (B&C London May 6-7, B&C Cannes June 22-26, B&C NYC November 5) signals an intentional multi-market cadence across the UK, France, and the US, with the Cannes Villa positioned for Cannes Lions week adjacency. Strategically, the company is pursuing an ecosystem buildout across major holding-company agencies and event/tech vendors (Cvent, Monks, Dexerto) to underwrite sponsorship capacity and operational scalability. There is no disclosed proprietary technology platform; the underlying product is the live event and editorial experience itself, supported by standard event-operations and content-publishing tooling.

Name

Brands&culture

Legal name

Brands & Culture

Website

https://brandsnculture.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Brands&culture is a female-founded UK events and knowledge-series company running curated, invite-driven gatherings (London, NYC, Cannes) for senior marketing leaders and brand CMOs, monetizing through corporate sponsorships and tickets alongside a News & Views editorial platform.

Ownership category

akta.pro rank

Product category

Marketing Conferences and Events

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industries

Professional & Association Conferences (MPAGAGAB), Partner, Channel & Vendor Conferences (MPAGAGAL)

Keywords

• Marketing conferences
• Culture-led marketing
• Brand events series
• Marketing knowledge events
• Industry event programming

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Tickets: Revenue generated from paid conference attendance. Events include London (May 6-7, 2026 at Ministry of Sound), NYC (November 5, 2026 at Webster Hall), and Cannes (June 22-26, 2026 at Brands&Culture Villa). Ticket registration managed via Eventbrite and direct website registration.
2. Sponsorship Packages: Corporate sponsorship opportunities for events with multiple partnership tiers including Cultural Icons, B&C Programming Partners, Cultural Community Partners, Culture Convos, Partner-Hosted Events Partners, and Network & Media Partners. Contact for sponsorship: [email protected] or +44 (0) 752848838.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Brands&culture operates an event and knowledge series for marketing leaders, consisting of three flagship in-person conferences — B&C London at Ministry of Sound, B&C NYC at Webster Hall, and B&C Cannes at the Brands&Culture Villa — paired with a News & Views editorial content platform. The conferences feature curated speaker lineups of CMOs and senior marketing leaders from major global brands, supplemented by sponsor-hosted fringe events and networking, and are monetized through paid attendee tickets and named corporate sponsorship tiers.

Product overview

Brands&Culture is an events and knowledge series company that organizes in-person conferences and produces editorial content for marketing leaders. The core offering consists of three flagship event programs: B&C London (held at Ministry of Sound), B&C NYC (at Webster Hall), and B&C Cannes (at the Brands&Culture Villa). These events feature speaker sessions, debates, workshops, and networking opportunities focused on culture-led marketing. The company also produces News & Views, a content platform featuring articles and analysis on branding and cultural trends.

Differentiator

Problem solved

Functional benefit

Products and services

• B&C London Annual two-day in-person conference held at Ministry of Sound in London, featuring curated speaker sessions, debates, workshops and networking for senior marketing leaders focused on culture-led marketing.
• B&C NYC Annual in-person conference held at Webster Hall in New York, focused on how brands can make, shape and define culture to drive business growth. Targets senior brand-side marketers, agency creatives and strategists.
• B&C Cannes Multi-day event series held at the Brands&Culture Villa in Cannes during the advertising festival period, featuring curated programming and partner-hosted events (e.g., with Thinkingbox, Kepler, Crossmedia, Useful Arts, Monotype, Adobe) for marketing leaders attending Cannes.
• News & Views Editorial content platform featuring articles, trend analysis, speaker interviews and brand case studies on culture-led marketing, branding, gaming strategy, sports marketing, AI in marketing, brand reputation and consumer behavior. Includes filters by month and category.

Quantifiable outcome

• 84% of CMOs agree they need to win share of culture, not just share of voice, though 81% agree there are not enough tried and tested examples of how to do it (Dentsu, 2025)
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered core and supporting.

• Viral NationcoreGTM or Marketing PartnerContent agency specializing in creator and influencer marketing. Listed as a premier partner for B&C events, particularly active in Cannes programming.
• HavascoreGTM or Marketing PartnerGlobal communications company with Havas Play division. Partnership includes both Havas and Havas Play as event partners.
• EdelmancoreGTM or Marketing PartnerGlobal PR and communications firm. Multiple Edelman team members featured as speakers at B&C events.
• BursoncoreGTM or Marketing PartnerGlobal public relations firm (formerly Burson Cohn & Wolfe). Multiple speakers from Burson including Global Chair of Consumer & Brand (Allison Cirullo) and Senior Director of Entertainment (Emma Franklin-Wright).
• BBC StudiossupportingGTM or Marketing PartnerMedia company and content creator. Listed as Network & Media Partner for B&C events.
• SportradarsupportingGTM or Marketing PartnerSports data and technology company. Featured partner with speakers discussing sports moments marketing playbook and gaming strategies.
• Spotify AdvertisingsupportingGTM or Marketing PartnerAudio advertising platform. Listed as Fandoms Icon partner, with speaker Simon Jenkins (Global Head of Creative Intelligence) at events.
• OMDsupportingGTM or Marketing PartnerGlobal media agency. Listed as Media Agency Icon partner with Chief Strategy Officer Mark Murray Jones speaking at events.
• DexertosupportingGTM or Marketing PartnerGaming and entertainment media company. Listed as partner with CEO Joshua Nino De Guzman speaking at events.
• MonkssupportingGTM or Marketing PartnerDigital marketing services company (S&P Global). Listed as partner with EVP Group Account Director Bonnie Preece speaking at events.
• ThinkingboxsupportingGTM or Marketing PartnerCreative production studio. Co-hosting Partner-Hosted Event at Cannes with Kepler and Crossmedia.
• KeplersupportingGTM or Marketing PartnerMedia agency. Co-hosting Partner-Hosted Event at Cannes with Thinkingbox and Crossmedia.
• CrossmediasupportingGTM or Marketing PartnerMedia agency. Co-hosting Partner-Hosted Event at Cannes with Thinkingbox and Kepler.
• ESL FACEIT GroupsupportingGTM or Marketing PartnerEsports and gaming entertainment company. Listed as partner with VP of Global Brand Partnerships Sarah Jane Benjamin speaking at events.
• CventsupportingGTM or Marketing PartnerEvent management technology company. Listed as partner for event infrastructure.
• Dentsu CreativesupportingGTM or Marketing PartnerCreative agency network within Dentsu. Listed as Creative Agency Icon partner with Global Chief Strategy Officer Patricia McDonald speaking at events.
• The Thought PartnershipsupportingGTM or Marketing PartnerContent and marketing agency co-founded by Charlotte Williams and Josephine Andrew. Historical connection to B&C founding team.
• WeRepresentsupportingGTM or Marketing PartnerInfluencer creative and management agency founded by Vanessa Sawyerr (B&C Co-Founder). Focused on authentic cultural connection and diverse voices.
• HijinkssupportingGTM or Marketing PartnerCreative agency with Co-Founder Marc Allenby speaking at B&C NYC events.
• Zeno GroupsupportingGTM or Marketing PartnerPR and communications agency. Multiple speakers including Thomas Bunn (Global Chief Client Impact Officer) and Theresa Bertrand (Head of Strategy & Planning US).
• BobbiesupportingGTM or Marketing PartnerBaby formula company. Managing Director Monica Caponigro speaking at B&C events.
• HUNTERsupportingGTM or Marketing PartnerPR agency. President Gigi Garcia Russo speaking at B&C events.
• MonotypesupportingTechnology or IntegrationTypography and design technology company. Executive Creative Director Phil Garnham speaking at events. Co-hosting Cannes event with Useful Arts and Adobe.
• NuevosupportingGTM or Marketing PartnerCreative agency. President Clyde McKendrick and Head of Creative Intelligence Karen Correia Da Silva speaking at events.
• DE-YANsupportingGTM or Marketing PartnerCreative/entertainment company. Chief Innovation Officer Steve Martell speaking at B&C events.
• FlourishsupportingGTM or Marketing PartnerData visualization and storytelling company. Listed as partner.
• Museum of Youth CulturesupportingGTM or Marketing PartnerCultural institution documenting youth culture. Listed as Cultural Community Partner.
• YahoosupportingGTM or Marketing PartnerTechnology and media company. Chief Communications Officer Sona Iliffe-Moon speaking at events.
• KolsquaresupportingGTM or Marketing PartnerInfluencer marketing platform. Listed as partner.
• OxfordSMsupportingGTM or Marketing PartnerStrategic marketing consultancy. Listed as partner.
• MOXsupportingGTM or Marketing PartnerCreative agency. Co-founder & ECD Matt Bolton and Senior Creative Strategist Yraiz Lougheide-Camejo speaking at events.
• Mark Allen & Co.supportingGTM or Marketing PartnerPublishing company. Listed as partner.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Contagious: B2B insights and events business focused on creative marketing and culture. Co-founder Michelle Graves led its Ascential acquisition; the firm operates a similar events + research + editorial hybrid model targeting the same culture/marketing audience.
• Advertising Week: Global multi-city B2B conference and content series for the marketing/advertising industry. Same model of paid ticket events, sponsored stages, and editorial content serving senior brand marketers - the closest functional peer to B&C's format.
• Festival of Media: B2B marketing events series folded into Ascential. Co-founder Michelle Graves was on the Executive Leadership team at Festival of Media; the model (paid conferences for brand marketers) and audience overlap directly with B&C.

Emerging players

• The Drum: Global marketing media brand covering advertising and the creative industries, hosting events and awards. Competes with B&C for the same CMO/agency audience and uses an integrated content-plus-events go-to-market similar to B&C's News & Views and conferences.

Others

• Adweek: Major advertising and marketing trade publication and events operator. Adjacent in that it serves overlapping CMO/media buyer audiences with editorial plus live events, but at significantly larger scale and broader scope.
• Campaign: Haymarket-published global marketing trade media brand with associated awards and events. Functions as a UK sister outlet to Adweek, serving the same agency and brand-side marketer audience with editorial plus event-driven engagement.
• Digiday: Media and events business covering digital marketing and media. Runs industry conferences and content products serving similar buyers, though broader in vertical scope than B&C's dedicated culture-marketing focus.

Broad incumbents

• Cannes Lions: The flagship international advertising festival held annually in Cannes, operated by Ascential. B&C's Cannes Villa operates alongside (and captures spillover from) Cannes Lions week, making it the most adjacent incumbent in the marketing events space.
• Web Summit: Large multi-track tech and business conference series operating across Lisbon, Rio, Qatar, and other cities. Comparable as a reference for scaling a niche B2B event into a multi-city global brand, though its vertical is tech rather than marketing.
• SXSW: Massive multi-track annual conference spanning tech, music, film, and culture. Demonstrates how a single-event brand can scale into a multi-vertical franchise, providing a long-term aspirational peer for B&C's culture-led marketing positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brandsnculture
• LinkedInlinkedin.com/company/brandsnculture

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brands&culture