Ballistic Agency
Ballistic Agency is a privately held eCommerce and digital marketing agency founded in 2008 that builds custom BigCommerce and Shopware storefronts plus email, SMS, SEO, and support services for firearms, shooting, hunting, outdoor, tactical, and fitness brands.
- Company typePrivate
- Founded2008
- HeadquartersOpelika, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ballistic Agency does
Ballistic Agency is a privately held, founder-led eCommerce and digital marketing agency founded in 2008 and headquartered in Opelika, Alabama. The firm specializes exclusively in serving brands operating in the firearms, shooting, hunting, outdoor, tactical, and fitness verticals — a deliberate niche choice driven by the regulatory, payment-processing, and platform-deplatforming complexities facing 2A-aligned merchants. Its service catalog spans custom eCommerce website design and platform migration (anchored on BigCommerce and Shopware), email and SMS marketing (Klaviyo and Sendlane), AI-powered customer support implementation (Gorgias), SEO, affiliate marketing, marketing consulting, and recurring support retainers. Named enterprise clients include Wilson Combat, Bravo Company USA, Staccato, Yankee Hill Machine, VZ Grips, TandemKross, Evolved Ballistics, Zev Technologies, Heirloom Precision, Lone Wolf Arms, CCW Safe, Chip McCormick Custom, and Power Athlete.
The firm's technology stack is partnership-driven rather than proprietary. Ballistic Agency holds the highest available certification tiers with five major platforms — BigCommerce Elite, Klaviyo Master Platinum, Shopware Platinum, Sendlane Founding Partner, and Gorgias Elite — alongside Shopify Plus, Feedonomics, Listrak, Signifyd, Emporix, and eBridge integrations. Core differentiators include SHAFT-compliant SMS campaigns for firearms clients, ERP-to-front-end connectors for B2B dealer management, and migration expertise from legacy stacks such as Magento and Shift4Shop. No proprietary software product, API, or SDK is disclosed.
Commercials are quote-based with multi-year contracts and a recurring support component. The firm reports 5+ year average client tenure, 20+ active clients across 16+ years, and "hundreds of millions" in attributed revenue for its clients (not agency revenue). Headcount sits at 1-10, the firm is bootstrapped with no disclosed funding rounds, and customer acquisition is event-driven (SHOT Show, NRA Annual Meeting, Blade Show, Outdoor Retailer, NASGW) supplemented by partner referral channels and direct inbound via ballisticagency.com. Leadership is concentrated in founder and CEO Jason Young, who has run the firm since inception.
Ballistic Agency firmographics
Firmographics- Name
- Ballistic Agency
- Legal name
- Ballistic Agency
- Website
- https://ballisticagency.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ballistic Agency is a privately held eCommerce and digital marketing agency founded in 2008 that builds custom BigCommerce and Shopware storefronts plus email, SMS, SEO, and support services for firearms, shooting, hunting, outdoor, tactical, and fitness brands.
- Ownership category
- akta.pro rank
Ballistic Agency industry classification
Industry- Product category
- eCommerce Agency Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Hunting, Shooting Sports & Archery Retail (CRAMABAK)
- akta.pro secondary industry
- Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)
Keywords
Where Ballistic Agency is headquartered
LocationHeadquarters
- HQ city
- Opelika
- HQ country
- United States
- HQ region
- North America
Markets served
Ballistic Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- eCommerce Website Design & Development: Custom website design and development services for shooting, hunting, outdoor, tactical, and fitness brands. Includes platform migrations, responsive design, and conversion rate optimization.
- Digital Marketing Services: Comprehensive marketing services including SEO, email & SMS marketing, affiliate marketing, and marketing consulting for eCommerce brands.
- Ongoing Support & Maintenance: Continuous improvement support services including design updates, conversion rate optimization, performance improvements, and technical maintenance.
- Website Rescue Services: Revitalization services for underperforming or outdated websites including diagnosis, implementation, and optimization.
- Coaching & Consulting: Expert guidance in digital marketing and eCommerce to help brands navigate growth complexities in shooting, hunting, and fitness industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based engagement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Ballistic Agency product offering
Product offeringCore offering
Ballistic Agency is a specialized eCommerce agency that builds custom online stores and runs digital marketing campaigns for brands in the firearms, shooting, hunting, outdoor, tactical, and fitness industries. The firm delivers eCommerce website design and development (primarily on BigCommerce, Shopware, Shopify Plus, and Emporix), platform migrations, ERP and B2B integrations, SEO, email and SMS marketing, affiliate programs, data and analytics, and ongoing support and coaching.
Product overview
Ballistic Agency is a specialized e-commerce agency focused on serving the shooting, hunting, outdoor, tactical, and fitness industries. The agency offers a comprehensive suite of digital marketing and e-commerce services including custom website design and development (primarily on BigCommerce and Shopware platforms), email and SMS marketing (using Sendlane and Klaviyo platforms), customer service solutions (Gorgias), SEO, marketing consulting, and ongoing support. Rather than a single product or platform, the offering is a service-based agency model where expert teams provide end-to-end e-commerce solutions tailored to the firearms and outdoor industries. Services are delivered through partnerships with major e-commerce and marketing technology platforms, with specialized expertise in 2A-friendly (Second Amendment friendly) solutions for the firearms industry.
Differentiator
Problem solved
Functional benefit
Products and services
- E-Commerce Website Design & Development
- Search Engine Optimization (SEO)
- Email & SMS Marketing
- Coaching & Consulting
- Ongoing Support & Maintenance
- Website Rescue Services
- Affiliate Marketing
- Data & Analytics
- BigCommerce Development
- Shopware Development
- Klaviyo Email Marketing
- Sendlane Email & SMS Marketing
- Gorgias Customer Service Implementation
Quantifiable outcome
- 13.92% increase in daily revenue
- +8 more outcomes
Companies that use Ballistic Agency
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Ballistic Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Ballistic Agency partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- BigCommercecoreBigCommerce Elite Partner. Ballistic Agency provides eCommerce platform implementation, migrations, and development services using BigCommerce for B2B and B2C brands in the firearms and outdoor industries. The partnership enables clients to leverage headless commerce, multi-storefront management, and robust security features.
- KlaviyocoreKlaviyo Master Platinum Partner. Ballistic Agency offers comprehensive email and SMS marketing services including onboarding, strategy, template design, flow automation, and ongoing management. The partnership delivers proven results of 184x ROI and 100% deliverability performance for clients.
- SendlanecoreSendlane Founding Partner. As a founding partner, Ballistic Agency provides email, SMS, reviews, and forms marketing services with 2A-friendly platform capabilities. The partnership offers multi-storefront compatibility and owned sending infrastructure to avoid deplatforming risks.
- GorgiascoreGorgias Elite Partner. Ballistic Agency implements AI-powered customer service solutions for eCommerce stores to turn support departments into profit centers with automated ticket management, instant resolutions, and unified channel support.
- ShopwarecoreShopware Platinum Partner. Ballistic Agency provides implementation services for Shopware's open-source eCommerce platform with Digital Sales Rooms, Advanced B2B Suite, Rule and Flow Builder, and AI Copilot features for mid-market B2B merchants.
- SOC-FminorProud supporter of SOC-F (Second Amendment Civil Rights Operation), supporting firearms rights advocacy.
- NSSFminorProud member of NSSF (National Shooting Sports Foundation), the firearms industry trade association representing manufacturers and retailers.
- Warriors HeartminorProud supporter of Warriors Heart, an organization providing support to first responders, military personnel, and their families.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Ballistic Agency competitors and assessment
Company assessmentDirect peers
- WebiMax: WebiMax is a digital marketing agency offering SEO, PPC, web design, and eCommerce services. Comparable to Ballistic in agency service offering, with overlap in SEO, web development, and eCommerce optimization for mid-market clients.
- BlueSwitch: BlueSwitch is a BigCommerce Elite Partner agency offering eCommerce development, marketing, and integration services. Comparable in partner-program tier, agency business model, and emphasis on replatforming and B2B commerce.
- Groove Commerce: Groove Commerce is a BigCommerce-focused eCommerce agency specializing in replatforming, B2B, and integration work. Highly comparable to Ballistic in platform specialization, migration services, and B2B eCommerce capabilities.
- Digital Operative: Digital Operative is an integrated eCommerce and digital marketing agency with strong BigCommerce practice. Comparable in agency service breadth, eCommerce development focus, and mid-market/enterprise client orientation.
- Absolute Web: Absolute Web is a BigCommerce Elite Partner and full-service eCommerce/digital agency. Comparable to Ballistic in elite partner status, full-stack eCommerce service offering, and enterprise client engagement model.
- Coalition Technologies: Coalition Technologies is a full-service eCommerce and digital marketing agency working with BigCommerce and other platforms on design, SEO, and conversion optimization. Comparable to Ballistic in agency service mix, platform-led delivery, and enterprise/mid-market clientele.
- LYFE Marketing: LYFE Marketing is a digital marketing agency focused on social media, SEO, email, and eCommerce marketing. Comparable in digital marketing service offering and small-to-mid-market client base, though broader in vertical coverage.
- Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, web design, email marketing, and eCommerce services. Comparable to Ballistic in service mix (SEO, email, web dev) and mid-market client focus, though less vertically specialized.
- OuterBox: OuterBox is a BigCommerce Elite Partner and eCommerce-focused digital agency offering design, development, SEO, and marketing services. It is a direct peer in eCommerce agency model, BigCommerce partner tier, and mid-market/enterprise client focus.
Emerging players
- Directive Consulting: Directive is a B2B-focused digital marketing agency with eCommerce-adjacent services including SEO and paid media. Comparable in agency model and enterprise client orientation, though focused more on B2B SaaS than B2C eCommerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ballistic Agency social profiles
Digital presenceBallistic Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ballistic Agency leadership team
Management profileNumber of profiles
Profiles1 record
Ballistic Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ballistic Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ballistic Agency
What does Ballistic Agency do?
Ballistic Agency is a specialized eCommerce agency that builds custom online stores and runs digital marketing campaigns for brands in the firearms, shooting, hunting, outdoor, tactical, and fitness industries. The firm delivers eCommerce website design and development (primarily on BigCommerce, Shopware, Shopify Plus, and Emporix), platform migrations, ERP and B2B integrations, SEO, email and SMS marketing, affiliate programs, data and analytics, and ongoing support and coaching.
Is Ballistic Agency a public or private company?
Ballistic Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ballistic Agency founded?
Ballistic Agency was founded in 2008. It employs 1 to 10 people.
Where is Ballistic Agency based?
Ballistic Agency is headquartered in Opelika, United States, in the North America region.
How does Ballistic Agency make money?
Five revenue lines are on record. eCommerce Website Design & Development is the primary driver. The others are digital Marketing Services, ongoing Support & Maintenance, website Rescue Services and coaching & Consulting.
Who are Ballistic Agency's main competitors?
Direct peers on record are WebiMax, BlueSwitch, Groove Commerce, Digital Operative, Absolute Web, Coalition Technologies, LYFE Marketing, Thrive Internet Marketing Agency and OuterBox. Directive Consulting is listed as an emerging player.
Does Ballistic Agency have an API?
No public API is recorded for Ballistic Agency.
What industry is Ballistic Agency in?
Ballistic Agency's product category is eCommerce Agency Services. Its primary akta.pro industry code is CRAMABAK, Hunting, Shooting Sports & Archery Retail, with a secondary code of CRAMAKAG, Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection). Its NAICS code is 54181 and its SIC code is 7311.