GrowYellow

What GrowYellow does

GrowYellow is a privately held B2B professional services company headquartered in Copenhagen, Denmark, that helps software vendors accelerate international expansion into the US and European markets. Its core offering is in-country sales representation delivered through a partner network of more than 70 International Business Developers based across multiple regions, supplemented by structured outbound lead generation (approximately 5,200 LinkedIn outreaches and 2,100+ targeted emails per month), CRM-anchored pipeline operationalization on HubSpot, Microsoft Dynamics, and Salesforce, and channel/reseller development. The company has been operating for roughly a decade under founder and CEO Jan de Blanck alongside co-founder Diederik Klaassen and a bench of regional partners covering the Nordics, Benelux, UK & Ireland, France & Switzerland, the rest of Europe, the US (via a Detroit hub), South Africa, the Middle East, and the Far East.

The company's product surface is service-based rather than software-based: beyond sales execution it offers Go-To-Market Strategy consulting (including Business Model Generation Canvas workshops), Headhunting for international sales/support/marketing roles (100+ placements claimed), Fundraising support leveraging VC and Business Angel networks, B2B Advertising via a specialist partner, Foreign Office Setup assistance, and an Advisory Board service. GrowYellow's competitive differentiation rests on its proprietary data asset of 100,000+ LinkedIn contacts and 5,000+ potential customer records, its multi-region partner network providing native-language and cultural market access, and its established track record with named enterprise software clients such as Paperflow, Agillic, Applause, GlobalConnect, and Grifols.

Revenue is generated through quote-based, multi-year professional services engagements. Pricing is not publicly disclosed, and the company operates without disclosed external funding, remaining founder-controlled with a core employee base of 11-50 augmented by the partner network. GrowYellow's go-to-market combines direct enterprise sales (a 'Schedule a Free Call' CTA routes to the CEO's HubSpot calendar), content marketing through its blog, LinkedIn campaigns, and partner-sourced relationships, targeting primarily enterprise software vendors expanding internationally and secondarily early-stage software startups needing fundraising and team-building support.

Name

GrowYellow

Legal name

GrowYellow

Website

https://growyellow.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

GrowYellow is a Copenhagen-based B2B sales services firm that helps software vendors expand internationally by providing in-country sales representation, lead generation, and channel development through a network of 70+ international business developers across the US, Europe, Africa, and Asia.

Ownership category

akta.pro rank

Product category

B2B Sales and International Expansion Services

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE), Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

Keywords

• B2B sales services
• Go-to-market consulting
• Channel development services
• Lead generation services
• International expansion services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Go-To-Market Strategy Consulting: Consulting services for software vendors including Business Model Generation Canvas workshops and market assessments
2. B2B Sales Services: In-country sales representation, lead generation, and channel development services for software vendors entering new markets
3. CRM-Anchored Customer Growth: Operationalizing sales pipeline within platforms like HubSpot, Microsoft Dynamics, and Salesforce to transition leads from marketing interest to closed-won deals
4. Headhunting Services: International hiring services for sales, support, and marketing positions - more than 100+ international hires completed
5. Fundraising Services: Screening funding opportunities, preparing project descriptions, and targeted fund applications with network within VC and Business Angel ecosystems

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

GrowYellow provides B2B sales and international expansion services for software vendors, acting as an outsourced in-country sales and channel partner across the US and European markets. Through a network of more than 70 International Business Developers and a database of 100,000+ LinkedIn contacts and 5,000+ prospects, the company runs go-to-market strategy, lead generation, B2B sales, channel development, CRM-anchored customer growth, B2B advertising, headhunting, fundraising, and foreign office setup on behalf of clients.

Product overview

GrowYellow is a B2B sales and international expansion services company offering a comprehensive suite of professional services to software vendors. The company does not offer a traditional software product but rather provides expert services including Go-To-Market Strategy (with Business Model Generation Canvas workshops and market assessments), B2B Sales and Channel Development, Lead Generation (LinkedIn, email, and cold calling campaigns), CRM-Anchored CustomerGrowth, B2B Advertising, Foreign Office Setup, Headhunting, Fundraising, and Advisory Board services. Services are delivered through a network of more than 70 international business developers based in-country across multiple regions. GrowYellow operates hubs in Copenhagen, London, Eindhoven, and Detroit, and maintains databases of over 100,000 LinkedIn contacts and 5,000 potential customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Go-To-Market Strategy
• B2B Sales and Channel Development
• Lead Generation
• CRM-Anchored CustomerGrowth
• B2B Advertising
• Foreign Office Setup
• Headhunting
• Fundraising
• Advisory Board

Quantifiable outcome

• 5,200 LinkedIn outreaches handled per month
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• B2B Advertising PartnerminorGTM or Marketing PartnerGrowYellow partners with a B2B advertising specialist to offer comprehensive advertising solutions that boost brand recognition and awareness for clients. Services are delivered in a hassle-free, turnkey manner.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Outreach: Outreach is a leading sales execution platform providing sequencing, engagement, and forecasting tools that overlap with the workflows GrowYellow operationalizes for clients on HubSpot, Salesforce, and Microsoft Dynamics.
• Salesloft: Salesloft is a sales engagement platform that provides the technology layer (cadences, dialers, CRM integration) used by many outsourced SDR agencies including GrowYellow peers — relevant as a broader incumbent shaping the category GrowYellow operates in.
• HubSpot: HubSpot is a CRM and marketing platform on which GrowYellow explicitly operationalizes client pipelines ("CRM-Anchored CustomerGrowth"). It is a broader incumbent whose partner ecosystem overlaps with GrowYellow's GTM services.
• ZoomInfo: ZoomInfo is a B2B contact and company data vendor whose database underpins much of the outbound prospecting industry — relevant as a broader incumbent/data provider that competes with or complements GrowYellow's 100,000+ contact asset.
• Toptal: Toptal is a global freelance talent marketplace including sales, marketing, and BD roles — an alternative channel for software vendors seeking in-country sales help, partially overlapping with GrowYellow's headhunting and BD-as-a-service offering.

Direct peers

• SalesHive: SalesHive is a B2B SDR outsourcing and lead generation firm running cold-calling, email, and LinkedIn campaigns for tech companies — a direct functional peer to GrowYellow's appointment-setting and outbound execution services.
• CIENCE: CIENCE is a B2B outsourced SDR and lead generation agency that provides in-country sales development reps and outbound prospecting for technology and SaaS vendors — directly comparable to GrowYellow's core B2B sales and channel development offering.
• SalesRoads: SalesRoads provides B2B appointment setting, SDR outsourcing, and inside sales services for software and technology clients — comparable in service mix and target customer profile to GrowYellow.
• Belkins: Belkins is a B2B lead generation and appointment-setting agency focused on B2B tech companies, delivering outbound campaigns and SDR-style services — overlapping directly with GrowYellow's LinkedIn/email-driven lead generation product.
• Martal Group: Martal Group is a B2B sales agency providing outbound lead generation, SDR outsourcing, and channel development for SaaS and technology vendors expanding into North America and Europe — closely aligned with GrowYellow's go-to-market service line.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/growyellownow
• Facebookfacebook.com/growyellow
• LinkedInlinkedin.com/company/growyellow

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GrowYellow