Do.Yoga

What Do.Yoga does

Do.Yoga (legally YogaSadhana Technologies Pvt Ltd) is a Bangalore-headquartered, privately held Indian company that operates an online live yoga platform connecting students with yoga teachers for real-time sessions streamed via Zoom and Google Meet. The platform offers 100+ classes spanning styles such as Ashtanga, Vinyasa, Sivananda, Iyengar, Yin, and Restorative, organized by practitioner level and health focus (pregnancy, PCOS, diabetes, back pain, arthritis, hypertension, thyroid, spondylitis). Core technology includes a class booking and scheduling system, integrated payment processing through Razorpay (INR) and Stripe (USD) with PCI-DSS compliant handling, automated post-signup workflows, and a teacher-side dashboard for student pipeline management and subscription automation.

The business operates a dual-sided model. On the student side, revenue comes from a $5/₹50 trial class, monthly subscriptions, 3-month packages with a 15% discount, $15 one-on-one personal sessions, $40 yoga mat sales, and the Aahara personalized nutrition coaching add-on. On the teacher side, Do.Yoga operates a marketplace (do.yoga/teach) that recruits instructors, provides them with a branded web presence and operational automation, and charges a 25% commission on student fees plus a Rs.50 per student automation fee. Customer acquisition relies on the direct-to-consumer website, organic SEO, Instagram, and WhatsApp-driven counselor outreach that personally assigns classes based on health needs. The company claims over 10,000 cumulative students served.

Operational footprint is concentrated: a single headquarters in HSR Layout, Bangalore, with primary market in India and emerging global reach via Stripe. There is no disclosed funding history, headcount figure, or revenue. The platform targets health-and-wellness consumers seeking convenient at-home practice, with a secondary vertical focus on condition-specific therapeutic yoga. The service is positioned against studio-based yoga and competing online wellness apps, with differentiation rooted in live (not pre-recorded) instruction, human counselor matching, and an integrated teacher-side marketplace.

Name

Do.Yoga

Legal name

YogaSadhana Technologies Pvt Ltd

Website

https://do.yoga

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Do.Yoga is an Indian online platform offering live, instructor-led yoga classes via Zoom and Google Meet, serving health-conscious consumers with condition-specific programs, 1:1 sessions, and nutrition coaching add-ons.

Ownership category

akta.pro rank

Product category

Online Yoga Instruction

NAICS

Educational Support Services (61171), Professional and Management Development Training (61143), Diet and Weight Reducing Centers (812191)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

Keywords

• Online yoga classes
• Live yoga streaming
• Yoga subscription platform
• Wellness video classes
• Yoga teacher marketplace

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Live Yoga Class Subscriptions: Students pay for yoga classes on a per-session, monthly, or multi-month basis. Trial sessions are offered at $5/₹50; 1:1 personal sessions are priced at $15. The primary revenue comes from monthly and multi-month class subscriptions with a 15% discount for 3-month bookings.
2. Teacher Platform Commission: Yoga teachers listing their classes on the Do Yoga platform pay a 25% commission on student fees, plus Rs.50 per student for automation services. Payment gateway charges are passed through at cost.
3. Yoga Mat Sales: The platform sells branded yoga mats (Aahara yoga mat) at $40 as a complementary hardware product to support the yoga practice.
4. Nutrition Coaching (Aahara): Personalized daily diet plans are offered as an add-on coaching service to complement yoga practice and address specific health goals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Do.Yoga operates an online platform that delivers live, instructor-led yoga classes to individual students via Zoom and Google Meet, offering 100+ classes across styles such as Ashtanga, Vinyasa, Iyengar, Yin and Restorative, plus condition-specific sessions for pregnancy, PCOS, diabetes, back pain, arthritis and hypertension. The platform pairs each new student with a personal yoga counselor who assigns classes based on health needs, and monetizes through per-session, monthly and multi-month subscriptions, 1:1 personal sessions ($15), a $5 trial class, branded yoga mat sales and a complementary personalized nutrition coaching service called Aahara. A separate teacher-side portal (do.yoga/teach) onboards yoga instructors to list classes, paying a 25% commission plus a Rs.50 per-student automation fee.

Product overview

Do.Yoga is an online yoga platform operated by YogaSadhana Technologies Pvt Ltd that offers a unified ecosystem of yoga and wellness services. The core product consists of live online yoga classes streamed via Zoom and Google Meet, complemented by personal 1:1 yoga sessions ($15) and trial classes ($5). The platform also offers a nutrition coaching add-on called Aahara for personalized diet plans. Yoga teachers can use the platform's management tools to list classes, manage students, process payments, and automate operations. The company serves over 10,000 users and provides yoga across various styles (Ashtanga, Vinyasa, Sivananda, Satyananda, Iyengar, Yin, Restorative) and health focuses (Pregnancy, PCOS, Diabetes, Back Pain, Arthritis, Hypertension).

Differentiator

Problem solved

Functional benefit

Brands

• Aahara: Personalized Nutrition Coaching - tailored daily diet plans designed to manage health issues and help achieve health goals.

Products and services

• Live Online Yoga Classes
• Personal Yoga Sessions (1:1)
• Trial Yoga Class

Quantifiable outcome

• 10,000+ people have done yoga with Do Yoga

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• ZoomcoreTechnology or IntegrationZoom is the primary video streaming platform used to deliver live online yoga classes. Students are required to download Zoom to attend sessions, with teachers monitoring student form and movements in real time via the platform.
• Google MeetcoreTechnology or IntegrationGoogle Meet serves as an alternative video streaming platform for live yoga classes, providing students with a choice between Zoom and Google Meet for attending sessions.
• RazorpaycoreTechnology or IntegrationRazorpay is the primary payment gateway used for processing student payments in India (₹). The platform uses Razorpay for transaction processing, with PCI-DSS compliant handling of payment data.
• StripecoreTechnology or IntegrationStripe is the payment gateway used for processing international student payments ($). Both Stripe and Razorpay do not store card data on their servers; data is encrypted through PCI-DSS standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yoga International: Online yoga subscription platform offering multi-style classes (Hatha, Vinyasa, Iyengar, restorative) across levels. Comparable because it serves the same online yoga learner with a broad style library and subscription pricing.
• Alo Moves: Premium online yoga and wellness platform from Alo Yoga offering on-demand and live classes with celebrity/brand instructors. Comparable because it sells multi-style yoga and wellness content via subscription with a similar premium positioning.
• Glo: Online yoga, pilates, and meditation platform with live and on-demand classes taught by named instructors. Comparable because it offers live instructor-led multi-style yoga sessions delivered over video, with subscription pricing.
• Daily Yoga: Mobile-first yoga app with live classes, multi-style content, and teacher-led sessions. Comparable because it monetises live and on-demand yoga via subscription and targets a similar global yoga practitioner audience.
• Gaia: Streaming platform focused on yoga, meditation, and holistic wellness content with a deep teacher-led library. Comparable because it sells multi-style yoga subscription content online with a similar wellness-adjacent positioning.
• Cult.fit (formerly Cure.fit): India-headquartered fitness and wellness platform offering live online classes (including yoga) plus gym/studio access. Comparable because it targets the same Indian health-and-wellness consumer with live, instructor-led digital classes and a subscription model.

Broad incumbents

• ClassPass: Global fitness class subscription and booking platform that includes yoga studios and online workouts. Comparable because it aggregates wellness/yoga classes into a subscription offering with multi-style coverage.
• Mindbody: Large SaaS platform for fitness and wellness studios with consumer booking marketplace. Comparable because it powers booking, payments, and teacher-side automation for yoga businesses - the same operational backbone Do.Yoga offers to teachers.

Regional players

• Fitternity: India-based fitness and wellness discovery and booking platform with online class offerings including yoga. Comparable because it aggregates fitness/yoga instructors onto a digital marketplace in India.
• Sarva (Sarva Yoga): India-focused yoga and wellness brand offering online and offline yoga content. Comparable because it serves the same Indian yoga consumer with multi-style classes and digital subscription offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Customer concentration

• Instagraminstagram.com/d.o.y.o.g.a
• LinkedInlinkedin.com/company/doyoga

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Do.Yoga