fentu
fentu.io is a Singapore-based cloud-native Field Service Management software vendor serving small and mid-market service organizations in manufacturing, construction, medical devices, and industrial equipment, selling via a channel-first GTM through SAP, NetSuite, Acumatica, and Salesforce implementation partners.
- Company typePrivate
- Founded2021
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What fentu does
fentu.io is a cloud-native Field Service Management (FSM) software vendor founded in Singapore in 2021 and incorporated as FENTU PTE. LTD. (with a US subsidiary, fentu LLC, in Florida). It sells a modular FSM platform — fentu.io FSM, Service CRM, Sales CRM, Service Logistics, Employee Dispatcher, Task Dispatcher, Service Contracts, Customer Portal, an offline-capable mobile app, and the fentu Connect middleware — built on open REST APIs and hosted on Google Cloud across Singapore, Germany, and the United States. The platform delivers scheduling and dispatch, work order management, technician tracking, QR-coded service requests, digital checklists and forms, time and parts tracking, and predictive maintenance and AI-assisted scheduling via the GENIE AI module.
The company targets small and mid-market service organizations across four verticals — manufacturing, construction, medical devices, and industrial equipment — plus adjacent ERP-integrated and event-services companies. Its commercial model is quote-based SaaS subscriptions priced by user, supplemented by professional services revenue and channel margins. Distribution is channel-first: SAP SSP (Software Solution Partner) status and an ecosystem of 20+ implementation partners (including Vision33, Consultare America, Tegrous, N'ware, JIS Nederland, Unirez, CRM Consulting, be one solutions, and KVP-Solution) resell and implement fentu alongside SAP Business One, SAP S/4HANA, Acumatica, NetSuite, Haufe X360, HubSpot, and Salesforce. The company claims 45+ clients served since inception, 100% customer retention, profitability achieved within the first year of operations, a 99% SLA, and a 180% year-over-year increase in sales pipeline, while operating with a 1-10 person team.
fentu firmographics
Firmographics- Name
- fentu
- Legal name
- FENTU PTE. LTD.
- Website
- https://fentu.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- fentu.io is a Singapore-based cloud-native Field Service Management software vendor serving small and mid-market service organizations in manufacturing, construction, medical devices, and industrial equipment, selling via a channel-first GTM through SAP, NetSuite, Acumatica, and Salesforce implementation partners.
- Ownership category
- akta.pro rank
fentu industry classification
Industry- Product category
- Field Service Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Field Service Management (FSM) & Dispatch Platforms (HDAEALAM)
Keywords
Where fentu is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
fentu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- FSM Software Subscriptions: SaaS subscription model for Field Service Management software. Clients subscribe for access to FSM platform, mobile apps, and integration capabilities. Pricing based on number of users (technicians, dispatchers, administrators). Term defined in Purchase Order with automatic renewal.
- Professional Services: Implementation, configuration, training, and onboarding services. Partners and customers can receive assistance with system setup, integration configuration, and deployment. Termination assistance available for additional fees.
- Partner Reseller Margins: ERP partners (SAP, NetSuite, Acumatica) resell fentu FSM licenses and services, earning margin on transactions. Sell-through incentive program for channel partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Proof of Concept (POC) Package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
fentu product offering
Product offeringCore offering
fentu.io sells a cloud-native, mobile-first Field Service Management (FSM) SaaS platform that helps small and mid-sized companies manage field technicians, work orders, scheduling, dispatch, assets, and service operations end-to-end. Offerings are modular and include Sales CRM, Service CRM, Service Logistics, the fentu Connect middleware for ERP/CRM integration, and the GENIE AI layer for predictive maintenance and smart scheduling. The platform is sold primarily through SAP, NetSuite, Acumatica, and Salesforce channel partners, with direct enterprise sales for larger accounts.
Product overview
fentu.io offers a modular Field Service Management platform designed for small and medium-sized businesses. The core product is fentu.io FSM, a mobile-first platform that streamlines service operations from request to resolution. The platform consists of several integrated modules: Sales CRM and Service CRM for customer lifecycle management, fentu Connect for middleware/integration capabilities, Mobile App for offline-capable field execution, Service Logistics for delivery and pickup management, Employee Dispatcher and Task Dispatcher for scheduling and resource allocation, Service Contracts for managing maintenance agreements, Customer Portal for self-service, and GENIE AI for AI-powered automation including predictive maintenance and smart scheduling. All modules share a unified data architecture and integrate natively with ERP systems including SAP Business One, SAP S/4HANA, Acumatica, NetSuite, Haufe X360, HubSpot, and Salesforce.
Differentiator
Problem solved
Functional benefit
Products and services
- fentu.io FSM (Field Service Management) Mobile-first, cloud-native Field Service Management platform enabling service operations from request to resolution for small and mid-sized businesses managing field technicians, equipment, and on-site service work. Includes equipment/machinery management, work order and task management, scheduling, multi-technician job assignment, technician pooling, qualifications-based workforce management, time and expense tracking, digital checklists/forms, parts and product inventory, offline-capable mobile execution, QR-code service requests, and real-time technician tracking. Designed for verticals such as manufacturing, construction, medical devices, and industrial equipment service providers and integrates natively with SAP, NetSuite, Acumatica, Haufe X360, HubSpot, and Salesforce.
- fentu Connect Middleware for integrating fentu.io with ERP, CRM, and other FSM systems. Enables scheduled synchronization via cron jobs, tailored workflows, centralized data management, error logging, monitoring dashboard, and API-driven real-time data exchange with systems such as SAP Business One, SAP S/4HANA, Acumatica, Haufe X360, HubSpot, Salesforce, NetSuite, Xero, and QuickBooks.
- Sales CRM CRM module tailored for sales teams in service businesses, providing project/opportunity overview, sales quotations, email marketing, and sales sequences to automate follow-ups and outreach. Designed to complement the fentu.io FSM and Service CRM to cover the full lead-to-service lifecycle.
- GENIE AI AI-powered assistant integrated into fentu.io FSM and CRM that automates work order creation, smart scheduling and dispatching, and customer communication. Includes predictive maintenance that forecasts asset failures from performance data, and an AI-powered knowledge assistant that gives technicians access to troubleshooting guides, historical service data, and step-by-step solutions.
Quantifiable outcome
- 100% customer retention rate since inception
- +8 more outcomes
Companies that use fentu
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles2 records
fentu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature10 records
fentu partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- SAPcoreActive SAP SSP (Software Solution Partner) with integration to SAP Business One and SAP S/4HANA Cloud ERP. Enables real-time syncing of business partners, materials, and service history. Work orders created in fentu trigger updates directly in SAP. Integration uses SAP's pricing logic, discounts, and inventory data within FSM processes.
- Oracle NetSuitecoreNetSuite Partner Ecosystem member providing FSM integration for NetSuite customers. Enables plug-and-play integration for NetSuite users to add field service capabilities. Syncs customers, assets, inventory, and financials while keeping ERP and accounting in one place.
- AcumaticacoreAcumatica partner providing FSM integration for Acumatica ERP environments. Standard integration syncs jobs, customers, orders, and updates between fentu FSM and Acumatica. Offers 8-week paid pilot POC program for Acumatica customers.
- Vision33minorMulti-award-winning SAP Business One partner with over 20 years of experience and more than 1,500 customers globally. Partnering to deliver fentu FSM as part of SAP ecosystem solutions.
- Consultare AmericaminorUS-based SAP Business One Gold Partner focused on small and mid-sized companies. Helps companies align people, processes, and technology through tailored ERP solutions with expanding focus on medical device companies.
- Tegrous ConsultingminorUS-based SAP Gold Partner helping small to mid-sized businesses transform operations by aligning People, Process, and Technology. Strong expertise in manufacturing, wholesale distribution, retail, consumer goods, and service-based businesses.
- N'ware TechnologiesminorGlobal SAP Business One Partner founded in 1995 with presence across North America, EMEA, and Latin America. Specializes in manufacturing and distribution with full suite including ERP, CRM, WMS, BI, e-commerce, and FSM (fentu.io).
- AmistaminorFast-growing SAP partner specializing in integrations, document intelligence, and data-driven process optimization. Strong global presence and delivery capabilities for modernizing ERP landscapes and enabling efficient, automated business processes.
- JIS Nederland BVminorNetherlands-based ERP partner specializing in SAP Business One with over two decades of experience. Supports mid-sized companies in building efficient, scalable, well-integrated business operations across Medical Devices, Manufacturing, Logistics, Wholesale and Distribution.
- Unirez GmbHminorTrusted SAP Gold Partner based in Germany with decades of experience guiding companies through digital transformation with SAP Business One. Strong consulting focus with practical, business-oriented solutions. Hosted Customer Info Day 2025 featuring fentu FSM.
- CRM Consulting (CRM-C)minorSalesforce partner extending CRM with fentu FSM and fentu Connect. Delivers end-to-end transformation across sales, customer service, and field operations. Connected customers include Ruwac and Independent Wine & Spirit (IWS).
- KVP-SolutionminorGermany-based consulting firm with over 25 years of experience supporting companies in construction, building materials, and machinery industries. Specializes in complex transformation projects with focus on project management, process alignment, and change management.
- be one solutionsminorSAP Business One partner with operations in Americas. First fentu FSM project in the United States initiated in collaboration with be one solutions Americas Inc, marking expansion of joint efforts for SAP Business One users in the US market.
- Google CloudcoreData hosting infrastructure provider. Customer data hosted in Google Cloud data centers located in Singapore, Germany, and United States. Hosting region depends on service configuration or contractual agreement.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
fentu competitors and assessment
Company assessmentDirect peers
- ServiceTitan: Leading FSM platform purpose-built for trades and field service businesses. Directly comparable in core FSM functionality (scheduling, dispatch, mobile, work orders), though ServiceTitan focuses on residential trades whereas fentu targets industrial/manufacturing/medtech verticals via ERP integrations.
- FieldAware: FSM software for mid-market service companies with scheduling, dispatching, mobile, and ERP integrations. Comparable mid-market FSM positioning and feature set.
- Jobber: FSM software for small service businesses including scheduling, dispatching, invoicing, and a mobile app. Comparable target customer (SMB service operators) and feature scope, though Jobber focuses on home-service trades.
- Praxio (formerly TOPS FSM / Astea): FSM platform for mid-market service organizations with strong ERP integration heritage. Comparable target market in industrial equipment and complex multi-technician service jobs.
- ServiceM8: Mobile FSM app for small trade and service businesses with work orders, scheduling, and invoicing. Comparable SME FSM focus, particularly in Australia/UK markets.
Broad incumbents
- Microsoft Dynamics 365 Field Service: Microsoft's enterprise FSM offering integrated with Dynamics 365. Competes in the broader FSM category for mid-market and enterprise field operations.
- Salesforce Field Service: Enterprise FSM offering from Salesforce, natively integrated with Salesforce CRM. fentu already integrates with Salesforce as a complementary/partner option for SMEs that find Salesforce FSM too complex or expensive.
- SAP Field Service Management (formerly Coresystems): SAP's native FSM solution tied to the SAP ecosystem. fentu's SAP SSP partnership and SAP B1/S/4HANA integrations compete for the same SAP mid-market FSM wallet, positioning fentu as a lighter alternative.
Emerging players
- Connecteam: Mobile-first workforce management platform offering scheduling, checklists, time tracking, and field operations features. Comparable mobile-first and SME-friendly positioning.
- BConnect (ComActivity): Mid-market FSM and field service automation vendor with ERP integration focus. Comparable niche positioning around ERP-extended field operations for SMB/mid-market service firms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
fentu social profiles
Digital presencefentu compliance and trust
Trust signalCompliance4 records
fentu financial estimates
Financial estimateRevenue estimate
Valuation estimate
fentu leadership team
Management profileNumber of profiles
Profiles1 record
fentu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fentu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fentu
What does fentu do?
fentu.io sells a cloud-native, mobile-first Field Service Management (FSM) SaaS platform that helps small and mid-sized companies manage field technicians, work orders, scheduling, dispatch, assets, and service operations end-to-end. Offerings are modular and include Sales CRM, Service CRM, Service Logistics, the fentu Connect middleware for ERP/CRM integration, and the GENIE AI layer for predictive maintenance and smart scheduling. The platform is sold primarily through SAP, NetSuite, Acumatica, and Salesforce channel partners, with direct enterprise sales for larger accounts.
Is fentu a public or private company?
fentu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was fentu founded?
fentu was founded in 2021. It employs 1 to 10 people.
Where is fentu based?
fentu is headquartered in Singapore, Singapore, in the Asia region.
How does fentu make money?
Three revenue lines are on record. FSM Software Subscriptions are the primary driver. The others are professional Services and partner Reseller Margins.
Who are fentu's main competitors?
Direct peers on record are ServiceTitan, FieldAware, Jobber, Praxio (formerly TOPS FSM / Astea) and ServiceM8. Broad incumbents are Microsoft Dynamics 365 Field Service, Salesforce Field Service and SAP Field Service Management (formerly Coresystems). Emerging players are Connecteam and BConnect (ComActivity).
Does fentu have an API?
Yes. fentu offers Open APIs for custom integrations enabling real-time data exchange, scalability, and flexibility for developers to integrate fentu.io with any system. The API supports SAP Business One Service Layer templates. Additionally, fentu Connect middleware enables scheduled synchronization via cron jobs, tailored workflows, centralized data management, and error logging. Developer documentation is at www.fentu.io/features/integration.
What industry is fentu in?
fentu's product category is Field Service Management Software. Its primary akta.pro industry code is HDAEALAM, Field Service Management (FSM) & Dispatch Platforms. Its NAICS code is 5182 and its SIC code is 7372.