What ExpertSender does

ExpertSender S.A. is a Gdańsk, Poland-based marketing automation and Customer Data Platform (CDP) vendor purpose-built for e-commerce. Founded circa 2011, the company operates with roughly 75 employees and reports serving more than 1,000 e-commerce brands globally, with a publicly stated ICP of online stores generating at least 30,000 unique monthly visits. The platform unifies five communication channels — Email, SMS, Web Push, Mobile Push and on-site personalization — around a central Customer 360 data layer that combines Web Tracking, behavioral events, purchase history and RFM segmentation. Automation is delivered through a drag-and-drop Scenario builder triggered by events such as abandoned carts, price drops and loyalty milestones, with AI-augmented product recommendations delivered via a partnership with Recombee. Native integrations cover the dominant European e-commerce backends — Shopify, Magento/Adobe Commerce, WooCommerce, PrestaShop, IdoSell and Shoper — plus an Integrately iPaaS connector to 1,200+ third-party apps and a documented REST API.

The commercial model is subscription-based with pricing starting at $450 USD per month (or 1,680 PLN in Poland), complemented by professional services for configuration and migration, and a multi-tiered partner program (Silver/Gold/Diamond ambassadors with 10–30% recurring commissions over 12–36 months, plus Referring and Agency tiers). Go-to-market combines direct enterprise field sales with dedicated account managers and a channel motion through 30+ listed implementation/agency partners. Notable enterprise references include Answear (rolled out across 7 countries in 30 days), TUI, 4F, Kazar, Dr. Oetker, Taranko, MK Fresh and ERGO Hestia. The company holds ISO/IEC 27001:2022 certification, is GDPR, CCPA and DORA compliant, and is led by founder-CEO Krzysztof Jarecki and CTO Łukasz Kalita. No external funding rounds, parent company or M&A activity are disclosed; growth appears to be funded organically from subscription revenue.

Name

ExpertSender

Legal name

ExpertSender S.A.

Website

https://expertsender.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

ExpertSender is a Gdańsk, Poland-based marketing automation and Customer Data Platform built exclusively for e-commerce, unifying Email, SMS, Web Push, Mobile Push and on-site personalization around Customer 360 profiles and behavioral automation. It serves 1,000+ e-commerce brands globally via subscriptions starting at $450/month plus a partner channel.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE), Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)

Keywords

• Marketing automation platform
• Customer data platform
• Email marketing software
• Omnichannel marketing
• E-commerce personalization

Headquarters

HQ city

Gdansk

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Fees: Monthly/annual subscription model for platform access, with tiered pricing based on features and contact volume. Starting price from $450 USD or 1,680 PLN per month.
2. Partner Program Commissions: Recurring commissions paid to partners (Silver/Gold/Diamond tiers) for referred clients, ranging from 10-30% for 12-36 month periods
3. Professional Services: Implementation, configuration, and onboarding support services including online training for customer teams
4. Configuration Services: Initial platform configuration services included with subscription, with dedicated account manager support

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ExpertSender sells a subscription-based Marketing Automation and Customer Data Platform (CDP) purpose-built for e-commerce businesses. The platform unifies customer data into Customer 360 Profiles and powers omnichannel marketing across Email, SMS, Web Push, Mobile Push and on-site personalization, with a drag-and-drop scenario builder, RFM segmentation, AI-driven product recommendations, and native integrations with major e-commerce platforms (Magento, PrestaShop, Shopify, WooCommerce, IdoSell, Shoper).

Product overview

ExpertSender is a Marketing Automation and Customer Data Platform (CDP) designed exclusively for e-commerce businesses. The offering is a unified platform combining multiple communication channels (Email, SMS, Web Push, Mobile Push, On-site) with automation, personalization, and analytics modules. The core architecture consists of a Customer 360 data layer at the center — feeding behavioral data from Web Tracking, purchase history from Data Tables/Product Feed, and RFM segmentation — which powers three interconnected capability clusters: (1) Communication channels (Email Marketing, SMS, Web Push, Mobile Push, Content on Site); (2) Automation workflows (Scenarios built via drag-and-drop, Personalization engine, Recommendations engine); and (3) Data management and analytics (Segmentation, Customer 360 Profile, RFM, Preference Center, Wishlist, Data Tables). All three clusters share the unified data layer and are accessed through a single dashboard. The platform includes native e-commerce plugins (Magento/Adobe Commerce, PrestaShop, Shopify, WooCommerce, IdoSell, Shoper) and an API for custom integrations. Pricing starts from $450 USD per month, with dedicated account management and migration support included.

Differentiator

Problem solved

Functional benefit

Products and services

• Email Marketing Email marketing and transactional messaging module that lets e-commerce marketers send behavior-tailored campaigns and automated messages with personalization, A/B testing and deliverability tooling. Includes a drag-and-drop message editor, 400+ ready-to-use templates, preview-before-send and automated bounce handling.
• SMS Marketing SMS marketing module for time-sensitive offers, transactional alerts and reminders. Supports SMS gateway integrations with a reported 99% delivery rate, global connectivity and sub-2-second average delivery time.
• Web Push Notifications Browser push notification module that delivers notifications to website visitors after they leave the site, enabling re-engagement without requiring an email address.
• Mobile Push Notifications Mobile push notification module that sends short, personalized notifications directly to mobile app users for real-time engagement.
• Content on Site (On-site) On-site personalization module that displays pop-ups, banners and product recommendation frames on the website, triggered by user behavior to convert visitors in-session.
• Scenarios (Marketing Automation Workflows) Drag-and-drop workflow builder that creates automated omnichannel marketing scenarios triggered by customer events (abandoned carts, price drops, onboarding, loyalty milestones) without IT involvement.
• Personalization Dynamic content personalization engine that tailors messaging across Email, SMS, Web Push, Mobile Push and on-site using the Customer 360 Profile, purchase history and current browsing behavior.
• Product Recommendations AI-driven product recommendation engine that displays personalized products on-site and within email campaigns based on real customer behavior rather than bestsellers or random choices.

Quantifiable outcome

• 60% sales growth from marketing automation
• +7 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature9 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Loop 7coreImplementation/ SI/ Consulting PartnerLoop 7 has worked with ExpertSender on various projects for over 10 years, recommending the platform for reliable, cost-effective enterprise-level email marketing with exceptional customer support.
• JustIdea AgencycoreImplementation/ SI/ Consulting PartnerJustIdea Agency specializes in advanced marketing automation for B2C and B2B companies, combining strategy, data, AI, and system integrations to build high-converting sales funnels.
• EverflowcoreGTM or Marketing PartnerEverflow partnered with ExpertSender in mid-2023, establishing great communication and trust. Companies co-hosted events including AW Dubai and Fireside Chat sessions.
• EverleeminorImplementation/ SI/ Consulting PartnerEverlee's collaboration with ExpertSender has improved efficiency, resulting in higher engagement and conversions for their clients.
• Adbrainiacs Paweł SierpowskiminorImplementation/ SI/ Consulting PartnerMarketing automation agency specializing in automated email marketing systems that convert one-time buyers into loyal, repeat customers.
• Anna Pantus ConsultingminorImplementation/ SI/ Consulting PartnerDesigns and implements advanced marketing automation processes for B2C and B2B companies, combining strategy, data, AI, and system integrations.
• Automationbees.comminorImplementation/ SI/ Consulting PartnerMarketing automation agency specializing in automated workflows, Customer Data Platforms (CDP), and premium e-commerce email marketing.
• ForecomminorImplementation/ SI/ Consulting PartnerHub of tools and services for e-commerce, integrated with ExpertSender for comprehensive marketing automation.
• Get Noticed AgencyminorImplementation/ SI/ Consulting Partner360-degree digital marketing agency delivering strategy, solutions, and execution for scaling online businesses.
• ICEAminorImplementation/ SI/ Consulting PartnerFuture-proof digital marketing agency providing ExpertSender implementation and strategy services.
• Ideo ForceminorImplementation/ SI/ Consulting PartnerBusiness growth agency helping clients scale through ExpertSender-powered marketing automation.
• KOALAS.DIGITALminorImplementation/ SI/ Consulting PartnerCreative and strategic partner for end-to-end marketing, seamless automation, and high-impact digital experiences.
• Magento (Adobe Commerce)coreTechnology or IntegrationNative integration with Adobe Commerce (Magento) for automated customer journey management and data synchronization.
• MoonwiseminorImplementation/ SI/ Consulting PartnerMarketing of the future through hard data and clear results, utilizing ExpertSender for behavioral targeting.
• Performance GroupminorImplementation/ SI/ Consulting Partner360-degree digital marketing agency implementing customized strategies with ExpertSender.
• PrestaShopcoreTechnology or IntegrationNative integration with PrestaShop for automated e-commerce marketing and customer data synchronization.
• SemcoreminorImplementation/ SI/ Consulting PartnerSXO agency merging SEO and UX to drive digital growth through ExpertSender-powered campaigns.
• ShopifycoreTechnology or IntegrationReal-time Shopify integration for abandoned cart recovery, personalized product drops, and automated multi-channel campaigns.
• WebmetricminorImplementation/ SI/ Consulting PartnerCollaborative, partner-driven digital marketing strategy focused on profit growth for ExpertSender clients.
• WooCommercecoreTechnology or IntegrationNative integration with WooCommerce for automated customer journeys and e-commerce growth.
• YetizminorImplementation/ SI/ Consulting PartnerAgency helping clients build brand awareness, strengthen market position, boost sales, and launch new products using Anywhere Commerce, Brand Building, and Account-Based Marketing approaches.
• RecombeecoreTechnology or IntegrationAI-powered recommendation engine integrated with ExpertSender for personalized product suggestions based on customer behavior.
• SMSAPIcoreTechnology or IntegrationSMS gateway provider enabling reliable message delivery with 99% success rate and global connectivity for ExpertSender SMS campaigns.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HubSpot: HubSpot is a broad CRM, marketing automation, and customer engagement platform with email, SMS, push, and a CDP layer. Its Marketing Hub Enterprise tier competes with ExpertSender in the mid-to-large e-commerce segment, especially for cross-functional marketing and sales use cases.
• Mailchimp: Mailchimp (owned by Intuit) is a broad email and marketing automation platform serving millions of small businesses including e-commerce operators. It competes with ExpertSender at the lower end of the e-commerce market but is far broader and less e-commerce-specialized.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud (including Account Engagement/Pardot and Interaction Studio) is the broad incumbent enterprise marketing automation and CDP stack. It competes with ExpertSender at the high end of the e-commerce market where large enterprises demand deep CRM integration and global scale.

Direct peers

• Iterable: Iterable is a cross-channel marketing automation platform (email, SMS, push, in-app) used heavily by consumer brands and e-commerce operators. It competes with ExpertSender on omnichannel orchestration and AI-driven personalization for retail/DTC customers.
• Omnisend: Omnisend is an e-commerce-specialized marketing automation platform offering email, SMS, web push, and pop-ups with pre-built Shopify, WooCommerce, and BigCommerce integrations. It competes head-to-head with ExpertSender on channel mix, e-commerce segmentation, and SMB/mid-market e-commerce customers.
• Drip: Drip (a Spotlight Reporting brand, formerly owned by Leadpages) is an e-commerce CRM and email/SMS automation platform targeting DTC and Shopify merchants. It overlaps directly with ExpertSender's e-commerce automation and behavioral segmentation positioning.
• Klaviyo: Klaviyo is the leading e-commerce-focused email and SMS marketing automation platform, serving Shopify-, Magento-, and WooCommerce-based merchants with a CDP backbone. It is the most direct competitor to ExpertSender in customer profile, channel mix (email + SMS + push), and e-commerce vertical specialization.
• ActiveCampaign: ActiveCampaign is a CRM + marketing automation platform with email, SMS, and automation flows serving SMB and mid-market e-commerce customers. It overlaps with ExpertSender on automation workflows, segmentation, and e-commerce integrations.
• Brevo: Brevo (formerly Sendinblue) is a European-headquartered email, SMS, marketing automation, and CDP platform serving SMB and mid-market customers globally. Comparable to ExpertSender on channel mix, pricing tier, and European orientation.
• Dotdigital: Dotdigital is a UK-based omnichannel marketing automation platform purpose-built for retail and e-commerce, offering email, SMS, push, and a CDP layer. It is a close analogue to ExpertSender in vertical specialization and EMEA orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights8 records

Customer concentration

• Xx.com/expertsender
• Facebookfacebook.com/ExpertSender
• LinkedInlinkedin.com/company/expertsender

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ExpertSender