What AppDNA does

AppDNA is a boutique mobile app growth agency founded in 2017 and headquartered in Kraków, Poland, with additional offices in London, San Francisco, and Dubai. The firm specializes in subscription-based consumer mobile apps, optimizing the full user journey from acquisition through retention using a proprietary four-step Full-Funnel App Growth framework (Audit, Funnel Setup, Funnel Optimization, Growth Sprint). Its core go-to-market is consultative and agency-based, offering either a monthly retainer for clients with existing marketing teams or a KPI-based engagement that takes responsibility for defined outcomes and includes a 100% money-back guarantee if KPIs are missed. Pricing tiers span early-stage apps (£1,000-£3,000/month), growing apps (£3,000-£10,000/month), and scale-ups (£10,000+/month), with a one-time App Growth Audit starting at £1,499 and an educational subscription product called Learn App Growth.

The technology stack rests on an internal data warehouse used for advanced analytics and machine learning, applied to attribution, ASO, paid user acquisition, retention, and monetization optimization across an 18-partner ecosystem that includes AppsFlyer, Adjust, Amplitude, Mixpanel, Singular, RevenueCat, Adapty, and Sensor Tower. In 2024 the company extended its offering with AppDNA AI, a self-serve AI-powered platform that analyzes successful apps in a category to generate custom marketing funnels and recommendations, marking a transition from pure agency services toward a platform-plus-services model. Customer evidence includes Aion Bank (251% conversion lift, 71% organic download increase), Homa Games (40% conversion lift, 38.1% CPI reduction), and Pippin (167% install-to-subscription conversion lift), spanning finance, gaming, and entertainment verticals. The company is privately held by founders Michael Synowiec and Michał Mróz, with no disclosed institutional capital.

Name

AppDNA

Legal name

AppDNA Limited

Website

https://appdna.agency

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

AppDNA is a boutique mobile app growth agency founded in 2017 that helps subscription-based consumer apps optimize acquisition, conversion, and retention through a four-step Full-Funnel App Growth framework, with offices in Kraków, London, San Francisco, and Dubai.

Ownership category

akta.pro rank

Product category

App Marketing Services

SIC

Services-Advertising Agencies (7311), Services-Management Services (8741)

akta.pro primary industry

Mobile App Stores & Marketplaces (BPAMADAA)

Keywords

• Mobile app marketing
• App growth agency
• App store optimization
• Subscription app consulting
• User acquisition services

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Consultative Services: For clients with existing app marketing teams and/or smaller budgets. Experts available within set monthly hours, divided into client meetings and consultation work. Ongoing mobile consulting for current client activities.
2. Agency Services: Takes responsibility for specific areas of app marketing or all activities. Sets specific KPIs to measure results, including application indicators (ratings, downloads) and business indicators (LTV, ARPU).
3. App Growth Sprint (Outcome-based): KPI-based sprint service where they commit to deliver assumed results or refund 100% of costs. Uses advanced analytics and machine learning for performance-driven outcomes.
4. App Growth Audit: Comprehensive 10-day analysis of entire app funnel. Uncovers growth opportunities, identifies quick wins, creates roadmap for sustainable growth. Starting from £1,499.
5. Learn App Growth: Comprehensive video courses, practical templates, and community access for app creators learning app growth strategies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

AppDNA is a mobile app growth marketing agency that helps subscription-based consumer mobile apps maximize revenue through a full-funnel framework covering acquisition, conversion, and retention. It delivers consulting and agency engagements starting with a 10-day App Growth Audit (£1,499+) and extending to KPI-based growth sprints with money-back guarantees, complemented by individual Growth Accelerator services and an AI-driven platform (AppDNA AI) for funnel recommendations.

Product overview

AppDNA is a mobile app growth marketing agency offering a platform-plus-services model. Their core offering is the Full-Funnel App Growth framework, which includes App Growth Audit, App Funnel Setup, App Funnel Optimization, and App Growth Sprint services. They complement this with Growth Accelerators (individual services including ASO, Paid User Acquisition, App Marketing Automation, Analytics Implementation, Feedback Loop Optimization, Monetization Strategy, and App Growth Director as a Service). They also offer educational content through the Learn App Growth course, and a technology product called AppDNA AI—an AI-powered OS for app growth that analyzes successful apps to generate custom marketing recommendations. The portfolio ranges from consulting services to self-service technology tools, with services starting at £1,499 for audits and extending to comprehensive KPI-based growth sprints with guaranteed results.

Differentiator

Problem solved

Functional benefit

Brands

• AppDNA AI: AI-powered platform for app growth that analyzes successful apps to create custom marketing funnels and actionable recommendations
• App Growth Audit
• App Marketing Course

Products and services

• Full-Funnel App Growth A comprehensive four-step framework that optimizes every stage of the user journey from acquisition to retention, turning app potential into consistent growth through data-driven strategies for subscription-based consumer apps.
• App Growth Audit A 10-day comprehensive analysis of the entire app funnel that uncovers growth opportunities, identifies quick wins, and creates a clear roadmap for sustainable growth, starting from £1,499.
• App Funnel Setup Implementation of audit recommendations including proper tracking setup, user acquisition channel optimization, and engagement framework building to activate the growth engine.
• App Funnel Optimization Continuous data-driven improvements across all funnel touchpoints to reduce acquisition costs, increase conversion rates, and boost subscriber retention.
• App Growth Sprint KPI-based scaling service that accelerates user acquisition while maintaining profitable unit economics through strategic channel expansion, creative optimization, and continuous testing, including a 100% money-back guarantee if KPIs are not met.
• AppDNA AI AI-powered platform that analyzes successful apps in a user's category to create custom marketing funnels and actionable recommendations for acquisition, retention, and monetization; available at appdna.ai.
• Learn App Growth (App Marketing Course) Comprehensive video courses, practical templates, and community access for learning app growth strategies from industry experts, offered to app creators and growth teams.

Quantifiable outcome

• 167% increase in install-to-subscription conversion for Pippin
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• AdaptycoreTechnology or IntegrationAnalytics and subscription management tool integration. Adapty helps with paywall optimization and subscription analytics for mobile apps.
• AmplitudecoreTechnology or IntegrationProduct analytics platform used for user behavior analysis, funnel visualization, and engagement tracking.
• AdjustcoreTechnology or IntegrationMobile measurement and fraud prevention platform for tracking and attribution.
• RevenueCatcoreTechnology or IntegrationIn-app subscription analytics and revenue attribution platform.
• MixpanelcoreTechnology or IntegrationProduct analytics platform for tracking user interactions and measuring product engagement.
• SingularcoreTechnology or IntegrationMarketing intelligence platform for attribution and ROI measurement.
• KochavacoreTechnology or IntegrationMobile attribution and analytics platform for app marketing measurement.
• AppsFlyercoreTechnology or IntegrationMobile attribution and app analytics platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gummicube: App store optimization agency providing ASO, conversion optimization, and app marketing intelligence. Directly comparable to AppDNA's ASO Growth Accelerator and broader app store optimization focus.
• AppTweak: App store optimization intelligence tool with ASO services. Listed as a partner of AppDNA but operates in adjacent/overlapping space for ASO tools and services for app developers.
• Yodel Mobile: UK-based app marketing agency offering ASO, paid user acquisition, and app growth services. Highly comparable to AppDNA in geographic focus, service offerings, and target customer base of subscription apps and mobile-first brands.
• SplitMetrics: App store A/B testing and ASO platform with agency services. Listed as a tech partner of AppDNA but also a competitor in ASO and app store optimization, serving similar app developer clients.
• Phiture: Berlin-based mobile growth consultancy specializing in ASO, subscription app optimization, and full-funnel growth. Direct competitor to AppDNA with similar service portfolio (audit, agency, consulting) and focus on subscription metrics (CAC, LTV, retention).
• Storemaven: App store optimization and conversion rate optimization platform combining technology with services. Comparable to AppDNA in ASO focus, with overlapping client base of app developers seeking store visibility improvements.
• Udonis: Mobile marketing agency specializing in user acquisition and app growth for mobile apps and games. Similar agency model and service portfolio to AppDNA, serving comparable customer segments in the mobile app ecosystem.

Others

• AppsFlyer: Mobile attribution and marketing analytics platform. Listed as a core tech partner of AppDNA, providing attribution infrastructure used in AppDNA's campaigns rather than direct competition, but overlapping with AppDNA's analytics-driven approach.
• Adjust: Mobile measurement and fraud prevention platform. Listed as a core partner of AppDNA, providing attribution and analytics infrastructure that AppDNA relies on for campaign measurement and optimization.

Broad incumbents

• Sensor Tower: Mobile app market intelligence and ASO platform serving enterprise customers. Larger incumbent with broader portfolio of analytics, insights, and optimization tools that overlaps with AppDNA's data-driven growth approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/appdnaagency
• LinkedInlinkedin.com/company/appdnaagency
• Instagraminstagram.com/appdna
• Facebookfacebook.com/appdna.mobileagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AppDNA