FidMarques

What FidMarques does

FidMarques is a France-based mobile loyalty platform operated by PurchEase SA and headquartered in Paris, founded in 2014. The company's core product is a free consumer mobile application (iOS and Android) that allows French shoppers to select virtual loyalty cards from partner brands, photograph their supermarket receipts, and automatically accumulate points via a proprietary OCR/receipt-scanning pipeline. Points are redeemable for product reimbursements via SEPA bank transfer with no minimum, and can be converted into a cross-brand currency called Fidz (1 brand point = 10 Fidz).

The underlying technology is a proprietary receipt scanning and OCR system that parses grocery receipts and attributes purchases to brand loyalty cards, with a disclosed 99.5% successful processing rate. The platform also functions as a white-label loyalty infrastructure for consumer goods brands, providing hosted loyalty programs, individual-level purchase data analytics, and direct-to-consumer communication tools. Data is hosted on Heroku (Salesforce) in the European Union for GDPR compliance, and the company is registered with the French data protection authority (CNIL).

FidMarques operates a two-sided business model. On the consumer side, the app is free and distributed via app stores and brand-partner marketing channels (packaging, codes, newsletters). On the B2B side, revenue is generated through (i) subscription/recurring fees from brands for loyalty program hosting and data access, (ii) data monetization via aggregate consumer purchase insights, and (iii) advertising and promotional offer placements from brand partners. The company serves over 20 disclosed CPG brand partners including Heineken, Candia, Brossard, Fleury Michon, Sodebo, Bonduelle, Matines, and Nestlé Bébé. The service is geographically restricted to metropolitan France (including Corsica), and the company appears bootstrapped with no disclosed institutional funding rounds.

Name

FidMarques

Legal name

PurchEase SA

Website

https://fidmarques.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

FidMarques is a France-based mobile loyalty app, operated by PurchEase SA, that lets consumers earn brand loyalty points by photographing supermarket receipts and redeem rewards via bank transfer. It serves French CPG brands with hosted loyalty programs, purchase data analytics, and direct consumer communication tools.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

akta.pro primary industry

Loyalty, Points Currency & Stored Value Payments (THALAHAK)

akta.pro secondary industry

Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD)

Keywords

• Mobile loyalty app
• Receipt scanning loyalty
• Brand loyalty platform
• Consumer rewards application
• CPG loyalty programs

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Brand Loyalty Program Hosting: FidMarques provides a white-label loyalty platform for consumer goods brands (CPG) to host their loyalty programs. Brands pay PurchEase for the infrastructure, data analytics, and access to consumer purchase data. Brands receive individual-level purchase data for consumers who opt into their specific loyalty card, enabling targeted offers and new product communications.
2. Data Monetisation (Brand Insights): Consumer purchase data (products purchased, frequency, spending levels) collected via receipt scanning is shared with brand partners to help them understand consumer habits, target offers, and develop new products. This is described as a core value for brands joining the platform.
3. Advertising & Promotional Offers: Brands can communicate directly with consumers via the app and send promotional offers, special deals, and advance access to new products, which serves as an additional revenue stream for PurchEase through brand marketing spend on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FidMarques provides a free mobile application (iOS and Android) that functions as a digital wallet for consumer goods brand loyalty cards. Consumers select brand cards, photograph their supermarket receipts, and automatically accumulate brand-specific points via a proprietary OCR system, redeemable for cashback through SEPA bank transfer. The platform also offers consumer goods brands a hosted loyalty infrastructure with purchase data analytics and direct-to-consumer communication tools.

Product overview

FidMarques operates as a single unified mobile application that functions as a digital loyalty card wallet for consumer brands. The core product is the FidMarques mobile app, within which users can select and manage multiple brand-specific loyalty cards. A supplementary points system called Fidz enables cross-brand rewards redemption. Users photograph receipts to automatically accumulate points on selected brand cards, which can be redeemed for product reimbursements or converted to Fidz for additional rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• FidMarques Mobile Application A free mobile application for iOS and Android that serves as a digital wallet for consumer goods brand loyalty cards. Users select brand cards, photograph supermarket receipts, and automatically accumulate brand-specific points redeemable for cashback via SEPA bank transfer.
• Fidz (Multi-Brand Loyalty Points Currency) A cross-brand loyalty points system allowing users to convert accumulated brand-specific points into a unified Fidz currency, which can then be redeemed for gifts, cashback, or vouchers outside individual brand programs.
• Brand Loyalty Program Hosting (B2B Platform) A white-label loyalty program hosting platform sold to consumer goods brands, providing loyalty infrastructure, individual-level purchase data analytics, and direct-to-consumer communication and promotional capabilities through the FidMarques app.

Quantifiable outcome

• Consumers can save money on everyday purchases — one user testimonial claims to have saved €200 since registration
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

32 partnerships are on record, tiered core and minor.

• LotuscoreOthersLotus is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• CharacoreOthersChara is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• BananiacoreOthersBanania is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• TendriadecoreOthersTendriade is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• CandiacoreOthersCandia is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• BrossardcoreOthersBrossard is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• GalliacoreOthersGallia is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• AlprocoreOthersAlpro is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• L'OrcoreOthersL'Or is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• ElleVirecoreOthersElleVire is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• Label 5coreOthersLabel 5 is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• SenseocoreOthersSenseo is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• HeinekencoreOthersHeineken is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• HeinekencoreOthersHeineken is a brand partner whose loyalty card is hosted on FidMarques, enabling consumers to earn and redeem points for product purchases.
• CasaAzzurracoreOthersCasaAzzurra is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• Maître-CoqcoreOthersMaître-Coq is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• MatinescoreOthersMatines is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• AffligemcoreOthersAffligem is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• RevilloncoreOthersRevillon is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• DesperadoscoreOthersDesperados is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• TassimocoreOthersTassimo is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• Baron de LestaccoreOthersBaron de Lestac is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• SocopacoreOthersSocopa is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• Marie MorincoreOthersMarie Morin is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• KaufferscoreOthersKauffers is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• JunecoreOthersJune is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• Fleury MichoncoreOthersFleury Michon is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• SodebocoreOthersSodebo is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• BonduellecoreOthersBonduelle is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• L'Arbre VertcoreOthersL'Arbre Vert is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• MA (Marie)coreOthersMA (Marie) is a brand partner on FidMarques, allowing its consumers to accumulate loyalty points via receipt scanning and redeem rewards through the FidMarques platform.
• Ma Liste De CourseminorGTM or Marketing PartnerMa Liste De Course is a complementary coupon and discount website referenced by FidMarques as a natural complement to its loyalty app. The partnership is informal — FidMarques blog posts reference the site to encourage users to maximize savings by combining both services. Users can print coupons from Ma Liste De Course and use them at checkout while simultaneously earning loyalty points via FidMarques.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shopmium: French-headquartered receipt-scanning cashback app targeting the same supermarket-shopper persona in France; runs brand-funded cashback promotions and shares the receipt-OCR, brand-monetized model with FidMarques.
• Ibotta: US-listed receipt-scanning cashback app with brand-funded offers; same core mechanic of receipt OCR → brand-funded rewards → consumer cashback, but operating at scale in North America.
• Stocard: Mobile loyalty wallet that stores loyalty cards across retailers and brands in Europe; competes with FidMarques on the multi-brand wallet UX, although Stocard historically leans retailer-card aggregation.
• Antavo: B2B loyalty SaaS platform serving global brands; comparable to FidMarques' white-label loyalty hosting offering from the brand-side solution perspective, though Antavo focuses on integrated online loyalty programs.
• Fidme: French mobile loyalty card wallet aggregating retailer and brand loyalty cards; closest direct French competitor on the consumer wallet side, with overlapping merchant-brand partnerships in France.

Broad incumbents

• Kognitiv: Global loyalty technology provider for enterprise brands; overlaps with FidMarques' brand-loyalty hosting and data offering, but operates at enterprise scale with a broader product suite.
• Punchh: Established brand-loyalty SaaS for restaurant and retail chains; addresses the same B2B need (hosted brand loyalty + consumer data) at a larger and broader scale than FidMarques' niche.

Others

• Coupon Network (Publicis / NielsenIQ): Receipt-based coupon and promotional infrastructure (formerly Catalina/News America); adjacent enabling infrastructure that monetizes receipt-level purchase data for CPG brands — a complementary channel rather than a direct loyalty-wallet competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fidmarques

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FidMarques