What Datastor Australia does

Datastor Australia, operating as Datastor Pty Limited, is a privately held Australian value-added distributor (VAD) of IT products headquartered in Coopers Plains, Queensland. Founded in 2005 and registered under the Queensland Government GITC scheme (Q-2548), the company specializes in data storage, data protection, business continuity, and virtualization solutions, serving Australian resellers, managed service providers (MSPs), and through them, SMB and enterprise end-customers. Its portfolio spans authorized distribution of niche vendor products including Altaro VM Backup (VMware/Hyper-V), Archiware P5 Suite (backup/archiving), Hornetsecurity 365 Total Protection (Microsoft 365 cloud security), MailStore (email archiving), Octiga (M365 security management for MSPs), Paragon Software (disk management), Chelsio Communications (10/25/40GbE networking adapters), CRU (storage enclosures), Tandberg Data (RDX removable storage and LTO tape), Promise Technology, Lynx Technologies, and Emsisoft (anti-malware). The company emphasizes trained staff providing pre-sales support, product training, and proof-of-concept evaluation as its value-add versus volume-only distributors.

Datastor's business model is a traditional channel-distribution revenue model: it purchases hardware and software from its vendor partners and resells to Australian resellers and MSPs through a combination of direct engagement and a WebShop e-commerce platform at shop.datastor.com.au. Pricing is quote-based and not publicly disclosed; some products such as MailStore are offered via tiered perpetual licenses with optional annual or three-year support subscriptions. No revenue, headcount, or financial metrics are disclosed, and the company is independently owned with no parent corporation, institutional investors, or venture capital backing. Marketing is conducted primarily through the corporate website (datastor.com.au), the WebShop, and co-marketing activities with vendor partners.

Recent strategic activity has focused on expanding the cloud security and MSP-oriented segment of the portfolio, with onboarding of Octiga in 2024 and the addition of Hornetsecurity 365 Total Protection in 2025, alongside continued maintenance of the Queensland GITC government accreditation. The company remains a single-office, domestic Australian distributor without disclosed geographic expansion beyond Australia or evidence of M&A, funding, or leadership change activity.

Name

Datastor Australia

Legal name

Datastor Pty Limited

Website

https://datastor.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Datastor Australia is a privately held Queensland-based value-added distributor of niche data storage, backup, and security products (Altaro, Archiware, Hornetsecurity, MailStore, Chelsio, CRU, Tandberg, etc.) selling to Australian reseller and MSP partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Product Distribution: Revenue generated through distribution of hardware and software products to reseller partners. Products include storage solutions, backup software, networking equipment, and media (tapes, cartridges). The company acts as an authorized distributor for multiple vendor brands including Altaro, Archiware, Hornetsecurity, Chelsio, CRU, Tandberg Data, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Datastor Australia is a value-added IT distributor specializing in data storage, data protection, business continuity, and virtualization products. The company distributes software and hardware from authorized vendor brands to reseller partners and end customers across Australia, providing trained pre-sales and post-sales technical support, proof-of-concept evaluation, and specialist distribution services. It acts as a channel partner between upstream vendors and downstream resellers, MSPs, and government buyers.

Product overview

Datastor Australia is a value-added distributor of IT products specializing in Data Storage, Data Protection, Business Continuity, and Virtualization. Their product portfolio includes backup and data protection solutions (Altaro VM Backup for VMware/Hyper-V, Hornetsecurity 365 Total Protection for Microsoft 365, Archiware P5 Suite for backup/archive/synchronization), email management (MailStore for archiving), security management (Octiga for Microsoft 365 MSP monitoring), and hardware products including Chelsio Communications networking adapters, CRU storage solutions, Tandberg RDX removable storage, and various other storage hardware. They offer proof-of-concept evaluation and provide pre and post-sales support as part of their value-added distribution model.

Differentiator

Problem solved

Functional benefit

Products and services

• Altaro VM Backup Virtual machine backup and replication solution for VMware and Hyper-V environments, enabling backup, restore, and replication tasks across multiple hosts from a single console; for resellers and end customers deploying hypervisor infrastructure.
• Hornetsecurity 365 Total Protection Next-generation cloud security solution for Microsoft 365 providing email security, compliance, backup, and security awareness for MSPs and organizations using Microsoft 365.
• MailStore Email Archiving Email archiving and compliance solution providing smart, simple, secure, and fast email management and archiving for businesses; tiered perpetual licensing by user count with optional 1-year or 3-year support.
• Archiware P5 Suite Data management suite including P5 Synchronize (replication for high availability), P5 Backup (server backup to disk and tape), P5 Data Mover (policy-based archiving between tape, disk, and cloud), and P5 Archive (offline data migration to disk and tape).
• Octiga Microsoft 365 Security Management Microsoft 365 Security Management and Monitoring platform for MSPs, offering security posture automation and coherent security management.
• Chelsio Communications Unified Wire Adapters High-performance unified wire networking adapters supporting TCP, UDP, iSCSI, iWARP, and FCoE offload over a single unified wire with SR-IOV, EVB/VNTag, and DCB capabilities.
• CRU Storage Solutions Removable and rugged storage devices including Data Express, Data Harbor, DataPort, Digital Cinema, Forensics, RTX, and ToughTech storage products and accessories.
• Tandberg Data RDX RDX QuikStor removable disk systems offering rugged, reliable data protection with capacities from 500GB to 5TB per cartridge and transfer rates up to 330 MB/s, plus LTO tape drives, autoloaders, and storage libraries.
• XenData Archive Solutions Data management and tape-based archive solutions for enterprise data storage and archiving needs.
• Paragon Software Disk Management Disk management solutions including Hard Disk Manager, Protect & Restore, and NTFS for Mac.
• Emsisoft Anti-Malware Anti-virus and anti-malware protection solutions for workstations and servers.
• Promise Technology Storage Solutions Storage solutions and products for various enterprise and SMB storage requirements.
• Lynx Technologies Storage Hardware Storage and data protection hardware solutions.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• AltarocoreChannel Partner/ Reseller/ DistributorSoftware vendor providing VM Backup solutions for VMware and Hyper-V. Datastor distributes Altaro VM Backup products including Standard, Unlimited, and Unlimited Plus editions with SMA (Software Maintenance Agreement). Partnership featured prominently on the website homepage.
• ArchiwarecoreChannel Partner/ Reseller/ DistributorSoftware vendor specializing in backup, archive, and data management solutions. Products include P5 Synchronize, P5 Backup, P5 Data Mover, and P5 Archive for disk and tape data management.
• HornetsecuritycoreChannel Partner/ Reseller/ DistributorCloud security vendor offering Microsoft 365 security solutions including 365 Total Protection (email security, compliance, backup, and security awareness). Featured on homepage as a key vendor partnership.
• MailStorecoreChannel Partner/ Reseller/ DistributorEmail archiving software vendor. Datastor distributes MailStore Server Email Archiving solutions with tiered licensing by user count (5 to 199+ users) and support options.
• OctigacoreChannel Partner/ Reseller/ DistributorCybersecurity and compliance automation platform. Featured as a partner offering Microsoft 365 Security Management & Monitoring for MSPs with coherent security posture automation.
• Paragon SoftwarecoreChannel Partner/ Reseller/ DistributorSoftware vendor providing disk management, backup, and data protection solutions including Hard Disk Manager, Protect & Restore, and NTFS for Mac products.
• XenDataminorChannel Partner/ Reseller/ DistributorData management and archiving solutions vendor for email and file archiving, distributed alongside MailStore products.
• Chelsio CommunicationscoreChannel Partner/ Reseller/ DistributorNetworking hardware vendor providing Unified Wire Adapters (10GbE, 25GbE, 40GbE) with TCP/IP offload, iSCSI, FCoE, and iWARP RDMA capabilities. Products include T420-BT, T520, T580, and T6225 series adapters.
• CRUcoreChannel Partner/ Reseller/ DistributorStorage hardware vendor offering data storage products including Data Express, Data Harbor, DataPort, Digital Cinema, Forensics, RTX, ToughTech series, and accessories.
• Tandberg DatacoreChannel Partner/ Reseller/ DistributorStorage hardware vendor providing RDX QuikStor removable disk systems, RDX cartridges (500GB-5TB), LTO tape drives, autoloaders, and storage libraries.
• Promise TechnologyminorChannel Partner/ Reseller/ DistributorStorage solutions vendor included in vendor portfolio listing.
• Lynx TechnologiesminorChannel Partner/ Reseller/ DistributorStorage technology vendor included in vendor portfolio listing.
• EmsisoftminorChannel Partner/ Reseller/ DistributorAnti-virus and anti-malware software vendor providing workstation and server protection solutions.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Crayon: Cloud and software economics-focused IT distributor operating across APAC (including Australia, following its acquisition of rhipe). Comparable to Datastor's shift toward cloud-era software distribution (M365 security, archiving) but at larger scale and with broader cloud vendor portfolio.
• Arrow Electronics: Global broad-line technology distributor with enterprise and channel businesses covering storage, networking, security and software. A broader incumbent that competes for large Australian enterprise and reseller deals in overlapping categories like storage and security.
• Ingram Micro: Global IT distribution giant with established Australian operations covering enterprise hardware, software, cloud and security categories. Overlaps Datastor's vendor portfolio (storage, networking, security) but at vastly greater scale and breadth, competing for the same Australian reseller accounts.
• TD SYNNEX: Global IT distributor formed from the Tech Data and SYNNEX merger, with significant Australian operations across enterprise, security and storage categories. Competes with Datastor for the same reseller base but offers a much wider catalogue and stronger enterprise relationships.

Regional players

• ALSO Group: European-headquartered IT distribution group with growing APAC presence, covering cloud, security and traditional IT categories. A regional peer with overlapping vendor categories (security, storage, networking) but primary geographic focus outside Australia.

Direct peers

• Dicker Data: ASX-listed Australia's largest pure-play IT distributor, offering broad hardware, software and cloud products through a national reseller channel. Directly comparable to Datastor as a channel partner serving Australian resellers and MSPs, but at much larger scale and across a wider catalogue.
• Bluechip Infotech: Australian value-added IT distributor focused on software, cloud and security products sold through a national reseller channel. Closely comparable to Datastor's VAD model, with overlapping vendor categories (backup, security, archiving) and similar go-to-market through resellers and MSPs.
• Leader Computers: Australian IT distributor serving SMB and enterprise resellers with hardware, software and cloud products nationally. Comparable to Datastor as a domestic distributor targeting the Australian reseller channel, particularly in storage and SMB categories.
• Exclusive Networks: Global cybersecurity-focused value-added distributor serving MSPs and resellers with M365 security, backup and infrastructure vendors. Closely comparable to Datastor's security and backup vendor portfolio (Hornetsecurity, Emsisoft, archiving) and its VAD go-to-market model.
• Wavelink: Australian value-added distributor specialising in enterprise mobility, IoT, security and networking, selling through a national reseller channel. Highly comparable to Datastor's VAD model in Australia, with similar emphasis on technical enablement and pre-sales support rather than pure volume distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Datastor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datastor Australia