Wavelink Communications
- Company typePrivate
- Founded1998
- HeadquartersHawthorn, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wavelink Communications does
Wavelink Communications Pty Ltd is an Australian value-added technology distributor founded in 1998, operating across Australia and New Zealand as part of the Infinigate Group. The company aggregates and distributes enterprise technology solutions from global vendors — including Fortinet, Trellix, Spectralink, Cloudian, N-able, CenTrak, Imprivata, Claroty, Orca Security, Nord Security, and others — through a channel partner network of resellers, system integrators, and managed service providers. Wavelink does not develop proprietary core technology; instead it provides pre-sales support, technical training, partner enablement programs, post-sales services, and a webstore (store.wavelink.com.au) to help channel partners sell and deploy solutions. Revenue is generated through distribution margins on hardware and software products, channel support services, and partner incentive programs such as the Fortinet Sales Accelerator and FortiRewards cashback. The portfolio is organized around three pillars: cybersecurity (Fortinet Security Fabric, Trellix XDR, Nord Security stack, Claroty OT security, Censys, Swimlane SOAR), enterprise mobility and healthcare technology (Spectralink, SOTI MDM, CenTrak RTLS, Spok, Olinqua, Imprivata, Connected Health platform), and MSP-focused platforms (N-able RMM, Cloudian object storage, Acromove edge-cloud). Target verticals are Healthcare (primary), Education, Manufacturing & Logistics, and Hospitality & Retail, with growing emphasis on MSPs serving SMBs. Strategic emphasis has shifted toward cybersecurity (security represented ~30% of Fortinet revenues by 2018) and managed service providers, supported by the 2026 integration into Infinigate Group's multinational distribution platform.
Wavelink Communications firmographics
Firmographics- Name
- Wavelink Communications
- Legal name
- Wavelink Communications Pty Ltd
- Website
- https://wavelink.com.au
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wavelink Communications industry classification
Industry- Product category
- Technology Distribution
- NAICS
- All Other Telecommunications (517810)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Multi-Site Enterprise Connectivity Bundles (Hybrid WAN/MPLS+Internet) (HDAIAFAL)
- akta.pro secondary industry
- Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI)
Keywords
Where Wavelink Communications is headquartered
LocationHeadquarters
- HQ city
- Hawthorn
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Wavelink Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Distribution Revenue: Wavelink generates revenue through distribution margins on technology products sold through channel partners. As a value-added distributor, the company earns margins on hardware and software products from vendor partners including Fortinet, Trellix, Spectralink, and others.
- Channel Services: Revenue is generated through channel support services including pre-sales support, technical training, partner enablement programs, and post-sales services that enable channel partners to implement and support solutions for end customers.
- Partner Programs and Incentives: Wavelink runs partner incentive programs such as the Fortinet Sales Accelerator, where rewards are provided to partners based on sales performance, creating additional engagement and loyalty within the partner ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Quarterly | Fortinet Sales Accelerator - tiered reward program based on aggregated order value |
| Other | Per transaction | Fortinet Small Business Promotion - double cashback incentive |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Wavelink Communications product offering
Product offeringCore offering
Wavelink Communications is a value-added technology distributor operating across Australia and New Zealand, specializing in cybersecurity, networking, unified communications, and mobility solutions. The company aggregates and distributes products from global vendors (Fortinet, Trellix, Spectralink, Cloudian, N-able, CenTrak, Nord Security, and others) through channel partners including resellers, system integrators, and managed service providers. Wavelink provides pre-sales support, technical training, partner enablement, and post-sales services to help channel partners sell, deploy, and support enterprise technology solutions.
Product overview
Wavelink Communications is a specialized technology distributor operating in Australia and New Zealand, providing channel services and business development for enterprise communications, security, and mobility solutions. The company operates as a value-added distributor representing multiple vendor products rather than developing its own unified platform. The product portfolio centers on three core categories: (1) Cybersecurity solutions including Fortinet Security Fabric, Trellix XDR, Nord Security stack, Orca Cloud Security, Claroty OT Security, Censys threat intelligence, and Swimlane SOAR; (2) Enterprise mobility including Spectralink clinical smartphones and DECT handsets, SOTI device management, Scandit scanning, and Imprivata identity management; and (3) Healthcare technology including CenTrak RTLS, Spok communications, Olinqua mobile app, and the Connected Health platform integrating nurse call and clinical workflows. Additional offerings include N-able RMM/backup platforms for MSPs, Cloudian object storage with S3 compatibility, Acromove edge-cloud infrastructure, Penguin HPC solutions, and Acredia aged care software. The company's go-to-market model focuses on recruiting and enabling channel partners (resellers) through pre-sales and post-sales support, technical training, and solution design services.
Differentiator
Problem solved
Functional benefit
Products and services
- Fortinet Security Solutions Fortinet's integrated Security Fabric covering network security, perimeter security, SASE, and advanced threat protection distributed through Wavelink in Australia and New Zealand.
- Spectralink Mobility Solutions Enterprise smartphones, DECT handsets, and wireless devices for healthcare, hospitality, manufacturing, and retail verticals with voice and data capabilities.
- Cloudian Object Storage S3-compatible object storage platform for MSPs providing ransomware protection, backup solutions, AI data platforms, and hybrid cloud storage with enterprise-grade immutability.
- N-able Platform Remote monitoring and management (RMM), backup and recovery, security, and automation platform for managed service providers including Cove Data Protection, MDR services, and cross-platform support.
- Trellix Cybersecurity Intelligence-led cyber resilience solutions providing extended detection and response (XDR), threat intelligence, and security operations for enterprise organizations.
- Nord Security Solutions Integrated security stack including NordLayer (network security/SASE), NordPass (password management), and NordStellar (threat exposure management) for SMBs.
- Acromove Edge-Cloud Systems Portable edge-cloud infrastructure and private 5G systems deployable in 10-15 minutes for field deployment, AI inference, and mission-critical workloads in remote settings.
- Connected Health Solution Wavelink's integrated healthcare communication platform combining nurse call systems, mobile devices, alarm management, and clinical workflows into a unified solution.
Companies that use Wavelink Communications
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles2 records
Wavelink Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Wavelink Communications partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, major and minor.
- TrellixcoreWavelink appointed as distributor for Trellix across Australia and New Zealand in April 2026. Partnership focuses on channel development, partner enablement, and value-driven services to help partners build scalable, outcome-led cybersecurity practices. Wavelink CEO Ilan Rubin stated the partnership aligns with Wavelink's strategy of building sustainable, high-performing vendor ecosystems.
- AcromovecoreAcromove appointed Wavelink as distributor across Australia and New Zealand for portable edge-cloud systems designed for field deployment. Systems deploy in 10-15 minutes at approximately one-third the cost of traditional rack-based edge deployments. Target sectors include critical infrastructure, utilities, resources, and emergency response. Orro also collaborates to support field-based customer use cases.
- Nord SecuritymajorNord Security partnered with Wavelink to strengthen channel support for MSPs and resellers across Australia and New Zealand. Wavelink distributes Nord Security's integrated security stack including NordLayer, NordPass, and NordStellar to help SMBs access enterprise-level cybersecurity protection. Partnership expands Wavelink's cybersecurity vendor portfolio under its Amplitude program.
- Blacklock.io (CYRA)minorWavelink signed an Australian distribution agreement with Blacklock.io in September 2025. Blacklock.io is splitting its consulting business from its CYRA software spin-off. CYRA is an AI-powered orchestration platform for penetration testing tools. The partnership targets growth from $1M to $3M in annual recurring revenue.
- FortinetcoreWavelink has been a long-standing Fortinet distributor in Australia, named Fortinet's 2022 Australian Distributor of the Year. Wavelink sells and supports the complete Fortinet Security Fabric, focusing on both core network and perimeter security offerings. Security represents approximately 30% of Wavelink's Fortinet revenues. Wavelink runs the Fortinet Sales Accelerator program for Advocate and Select partners.
- SpectralinkcoreSpectralink is a key vendor partner for Wavelink, providing enterprise smartphones and DECT devices for healthcare, retail, manufacturing, and hospitality. Wavelink distributes Spectralink PIVOT, Versity, and related accessories with strong focus on the healthcare sector where Spectralink devices support clinical communications.
- N-ablemajorWavelink distributes N-able security and backup solutions including Cove Data Protection, RMM platforms, and Managed Detection and Response (MDR) services. Solutions address ransomware protection, comprehensive security, data loss prevention, remote management, and regulatory compliance for MSPs.
- CenTrakcoreWavelink appointed as distributor for CenTrak's Location and Sensing technologies throughout Australia and New Zealand in 2018. CenTrak provides RTLS solutions for healthcare including asset tracking, environmental monitoring, staff and patient safety, workflow management, compliance and wayfinding. CenTrak was named RTLS Category Leader by KLAS Research for 2017 and 2018.
- ClarotymajorWavelink distributes Claroty industrial cybersecurity solutions for operational technology (OT) security, providing network monitoring and threat detection for industrial control systems.
- Orca SecuritymajorWavelink distributes Orca Security's cloud security platform providing workload protection and vulnerability detection for cloud environments.
- ImprivatamajorWavelink distributes Imprivata healthcare identity and access management solutions supporting secure authentication for clinical workflows.
- HoneywellmajorWavelink distributes Honeywell mobility and communication solutions for healthcare and industrial environments.
- Penguin SolutionsminorWavelink distributes Penguin Solutions edge computing and infrastructure solutions.
- ScanditminorWavelink distributes Scandit mobile data capture and barcode scanning solutions for enterprise use cases.
- SOTImajorWavelink distributes SOTI mobile device management and enterprise mobility solutions.
- Kontakt.iominorWavelink distributes Kontakt.io location and IoT solutions for enterprise environments.
- OlinquamajorWavelink distributes Olinqua hospital mobile communication applications and nurse call integration solutions.
- SpokmajorWavelink signed distribution agreement with Spok for Australia and New Zealand, providing paging and critical communications solutions for healthcare.
- CybleminorWavelink designated as exclusive Australian distributor for Cyble threat intelligence solutions.
- CertesminorWavelink appointed as distributor for Certainly Networks (Certes) cybersecurity solutions.
- TributechminorWavelink helps Tributech expand its reach across ANZ with trust data solutions.
- OrrominorOrro collaborates with Wavelink to support field-based customer use cases, particularly for the Acromove portable edge-cloud deployment.
- Infinigate GroupcoreWavelink is an Infinigate Group company. Infinigate Group is a European-based technology distributor specializing in cybersecurity and cloud solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Wavelink Communications competitors and assessment
Company assessmentBroad incumbents
- Infinigate Group: European-headquartered cybersecurity and cloud value-added distributor and Wavelink's parent company following the 2026 acquisition. Directly comparable as a VAD model serving channel partners with multi-vendor cybersecurity, networking, and cloud portfolios.
- Dicker Data: Largest Australian-listed IT distributor serving ANZ resellers with a broad enterprise hardware, software, and cloud portfolio. Comparable channel-partner distribution model though broader in scope than Wavelink's cybersecurity/mobility focus.
- Westcon-Comstor: Global VAD specializing in networking, security, collaboration, and data center technologies through channel partners, with ANZ presence. Comparable vendor portfolio (including Fortinet) and value-added channel services.
- Arrow Electronics: Global enterprise technology distributor with security, networking, and cloud offerings serving resellers worldwide including ANZ. Comparable multi-vendor channel distribution model at much larger scale.
- Ingram Micro: Global IT distributor with extensive ANZ presence distributing enterprise mobility, networking, security, and cloud solutions through resellers. Comparable channel-partner distribution mechanics, though vastly larger and broader in scope.
- TD SYNNEX: Global IT distributor (formed via Tech Data / SYNNEX merger) with broad cybersecurity, networking, and mobility portfolios distributed through ANZ resellers. Comparable channel-first distribution model and vendor breadth.
Direct peers
- Exclusive Networks: Global cybersecurity VAD operating across APAC (including ANZ, formerly Bluechip Infotech) with a channel-first go-to-market focused on cybersecurity and cloud solutions. Closest direct competitor to Wavelink in ANZ cybersecurity distribution.
- Orca Tech: ANZ-focused cybersecurity VAD distributing leading security vendors to channel partners across Australia and New Zealand. Closely comparable vendor portfolio overlap (Fortinet, security-led) and channel-first GTM.
Regional players
- Bluechip Infotech: Australian-headquartered IT software distributor (now part of Exclusive Networks) serving ANZ resellers with cybersecurity, infrastructure, and cloud vendor portfolios. Directly comparable to Wavelink in scale, geography, and channel-led distribution model.
- Rhino Distribution: Australian IT distributor focused on enterprise networking, security, and communications solutions to ANZ resellers. Comparable in size, regional focus, and value-added distribution model for cybersecurity and networking vendors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Wavelink Communications social profiles
Digital presenceWavelink Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wavelink Communications leadership team
Management profileNumber of profiles
Profiles5 records
Wavelink Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wavelink Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wavelink Communications
What does Wavelink Communications do?
Wavelink Communications is a value-added technology distributor operating across Australia and New Zealand, specializing in cybersecurity, networking, unified communications, and mobility solutions. The company aggregates and distributes products from global vendors (Fortinet, Trellix, Spectralink, Cloudian, N-able, CenTrak, Nord Security, and others) through channel partners including resellers, system integrators, and managed service providers. Wavelink provides pre-sales support, technical training, partner enablement, and post-sales services to help channel partners sell, deploy, and support enterprise technology solutions.
Is Wavelink Communications a public or private company?
Wavelink Communications is a private company. It is classified as corporate owned and is currently operating.
When was Wavelink Communications founded?
Wavelink Communications was founded in 1998. It employs 11 to 50 people.
Where is Wavelink Communications based?
Wavelink Communications is headquartered in Hawthorn, Australia, in the Oceania region.
How does Wavelink Communications make money?
Three revenue lines are on record. Distribution Revenue is the primary driver. The others are channel Services and partner Programs and Incentives.
Who are Wavelink Communications's main competitors?
Broad incumbents on record are Infinigate Group, Dicker Data, Westcon-Comstor, Arrow Electronics, Ingram Micro and TD SYNNEX. Direct peers are Exclusive Networks and Orca Tech. Regional players are Bluechip Infotech and Rhino Distribution.
Does Wavelink Communications have an API?
No public API is recorded for Wavelink Communications.
What industry is Wavelink Communications in?
Wavelink Communications's product category is Technology Distribution. Its primary akta.pro industry code is HDAIAFAL, Multi-Site Enterprise Connectivity Bundles (Hybrid WAN/MPLS+Internet), with a secondary code of HDAIABAI, Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband). Its NAICS code is 517810 and its SIC code is 4899.