Pelicano

What Pelicano does

Pelicano is a 6PL (sixth-party logistics) end-to-end e-commerce fulfillment service provider headquartered in Pune, India, with a secondary operational office in Allentown, Pennsylvania. The company was established circa 2003 per its website's About page (though its mission narrative references a 2019 founding), and is led by founders Pravin Jotwani and Kamal Jotwani. Pelicano targets small and medium e-commerce sellers—predominantly SMB and mid-market—who want to sell products across international marketplaces but lack the operational capacity to manage cross-border logistics, compliance, and account administration. Its primary customers are online retailers in categories including home textiles, handicrafts, furniture, cosmetics, baby products, electronics, and footwear; the only named customer reference in source material is Kea Global (used as a case-study example for India-to-US selling).

Pelicano's core offering is an integrated suite of cross-border commerce services delivered through proprietary technology. The in-house stack includes a Warehouse Management System (WMS) providing real-time marketplace order, inventory, billing, and inbound/outbound stock tracking; an in-house accounting system with multi-marketplace reconciliation and statutory/tax/legal compliance; in-house research tools for competitor insights, listing optimization, and keyword alerts; AI-based logistics applications for product research, smart warehouse management, and demand forecasting; and a single mobile dashboard consolidating BI reporting across all marketplaces. Around this technology base, Pelicano delivers approximately 15 service modules: 6PL fulfillment (first/mid/last-mile logistics, pick & pack, bundling, FBA/WFS prep), marketplace account management on 25+ platforms (Amazon, Walmart, eBay, Etsy, Shopify, WooCommerce, Flipkart, etc.), warehousing and storage, international shipping and returns, inventory management, company formation in foreign jurisdictions, product photography, business intelligence, customer care, social media engagement, and content/graphics. The company has carrier partnerships with UPS, USPS, and FedEx for last-mile delivery.

Pelicano monetizes through a mix of revenue streams: managed-services fees for 6PL fulfillment, recurring account management, usage-based warehousing (with disclosed unit pricing of $1–$4 for storage bins and $25 per pallet, on pay-as-you-go terms), and professional-services fees for compliance, content, and photography. Custom packages are available. Its go-to-market combines direct enterprise field sales (phone, email, client registration portal) with marketplace-driven channel partner motion. Marketing is primarily content-driven (blog, Facebook, YouTube, SEO). The company reports no disclosed revenue, no funding rounds, no institutional investors, and is privately held.

Name

Pelicano

Legal name

pelicano 6PL service provider

Website

https://pelicano.biz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Pelicano is a 6PL end-to-end e-commerce fulfillment service provider, based in Pune, India, that helps small and medium online sellers sell across 25+ global marketplaces through cross-border logistics, account management, warehousing, and AI-powered business intelligence tools.

Ownership category

akta.pro rank

Product category

Cross-Border E-commerce Fulfillment Services

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro industry

PRIMARYTLAIANAE

Freight Audit, Payment & Invoice Management

Transportation & Logistics/Third-Party & Fourth-Party Logistics (3PL/4PL) / Contract Logistics/Non-Asset-Based 3PL Services

Keywords

• E-commerce fulfillment services
• Cross-border logistics
• Marketplace account management
• Warehousing and storage
• 6PL logistics solutions

Headquarters

HQ city

Allentown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. 6PL Fulfillment Services: End-to-end fulfillment service covering first mile, mid mile, and last-mile logistics including storage, pick & pack, bundling, FBA and WFS prep
2. Account Management: Full account management or SEO services on Amazon Global Marketplaces and other domestic and international marketplaces
3. EoR/IoR/SoR Services: Exporter of Record, Importer of Record, and Seller of Record services for cross-border commerce
4. Warehousing and Storage: Storage and fulfillment services with smart warehouse system
5. Compliance and Legal Services: Legal, tax, IP compliance, and overseas company formation services
6. Content and Photography Services: Data, content, graphics, photography, and product listing optimization services

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Pelicano is a 6PL (sixth-party logistics) end-to-end service provider that handles the complete e-commerce supply chain from first mile to last mile for small and medium sellers who want to sell globally. The company manages storage, fulfillment, FBA/WFS prep, pick & pack, bundling, marketplace listings across 25+ global platforms, account management, international shipping and returns, customs documentation, legal/tax/IP compliance, and overseas company formation. It also provides in-house business intelligence reporting and AI-based logistics applications accessible through a single mobile dashboard.

Product overview

Pelicano operates as a 6PL (sixth-party logistics) end-to-end e-commerce fulfillment service provider, functioning as a category creator in the cross-border D2C space. The core offering is a comprehensive logistics and fulfillment platform that manages the complete supply chain from first mile to last mile. The product portfolio centers on the main 6PL E-commerce Fulfillment service, supplemented by specialized modules including Account Management (marketplace listings on 25+ platforms), Warehousing & Storage, FBA Preparation, International Shipping, International Returns, Inventory Management, Company Formation, Product Photography, Business Intelligence & Analytics, Customer Care, Legal/Tax/IP Compliance, Social Media Engagement, Content & Graphics, and Cross-Border Services. These modules are designed to work together as an integrated suite enabling small and local businesses to go global by handling everything from product storage through marketplace listing, fulfillment, and returns management.

Differentiator

Problem solved

Functional benefit

Products and services

• 6PL End-to-End E-commerce Fulfillment Pelicano's core 6PL (sixth-party logistics) service providing complete e-commerce fulfillment from first mile to last mile, including cross-border D2C solutions across 25+ global marketplaces, with proprietary in-house data analysis and a single mobile dashboard.
• Account Management Full account management service covering marketplace listings, SEO optimization, inventory management, and order tracking across 25+ global marketplaces including Amazon, Walmart, and regional platforms.
• Warehousing & Storage Smart warehouse system with inventory management, storage facilities, pick & pack, bundling, and fulfillment services featuring climate control and security for product protection.
• FBA Preparation Fulfillment by Amazon (FBA) preparation service including product inspection, packaging, labeling, and compliance with Amazon's strict guidelines for warehouse acceptance.
• International Shipping Cross-border shipping services handling import/export between countries via air, sea, or land, including customs documentation and freight forwarding coordination.
• International Returns Global returns management service handling international returns with compliance to regional return regulations and policies across different countries.
• Company Formation Overseas company registration services including US entity formation (LLC, Corporation), legal compliance, and business setup assistance for international sellers.
• Product Photography Commercial product photography services for e-commerce marketplaces including white background images, action photography, and advertising campaign visuals.
• Cross-Border Services International trade facilitation including customs documentation, e-AWB processing, cross-border logistics coordination, and market demand analysis for selling products globally.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• UPSminorOthersShipping carrier partner for international package delivery and logistics services. Listed on the Markets page as part of Pelicano's shipping partner ecosystem.
• USPSminorOthersUnited States Postal Service partner for domestic and international shipping solutions. Listed as part of Pelicano's logistics partner network.
• FedExminorOthersInternational shipping carrier partner referenced in content about international shipping processes. Part of the shipping carrier ecosystem for cross-border logistics.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Cubyn: European e-commerce fulfillment provider for SMB and mid-market sellers with marketplace integration — comparable service model to Pelicano but primarily serving European merchants.

Direct peers

• ShipBob: US-based multi-channel fulfillment provider serving SMB and mid-market e-commerce sellers with WMS, shipping, and marketplace integrations — fundamentally similar service model to Pelicano, focused on Western markets.
• Shiprocket: India-based e-commerce shipping and fulfillment aggregator serving SMB sellers across multiple marketplaces with warehousing, courier aggregation, and cross-border capabilities — directly comparable in target customer and service model to Pelicano.
• ShipMonk: Multi-channel order fulfillment and shipping technology platform serving e-commerce sellers globally — comparably positioned to Pelicano with WMS, marketplace integrations, and SMB focus.
• iThink Logistics: India-based logistics aggregator offering domestic and cross-border shipping, fulfillment, and NDR management for e-commerce sellers — directly comparable in target segment and service breadth.
• Eshopbox: India-based e-commerce fulfillment provider offering warehousing, fulfillment, and marketplace management for omnichannel brands — competes in the same SMB cross-border seller segment as Pelicano.

Broad incumbents

• Flexport: Large global cross-border freight forwarder with growing e-commerce fulfillment capabilities — broader incumbent that overlaps with Pelicano's cross-border logistics offering.
• Delhivery: Large Indian logistics and supply chain platform offering fulfillment, cross-border shipping, and technology services — broader incumbent that competes with Pelicano in cross-border e-commerce.

Others

• ShipStation (Stamps.com): Shipping and order management software platform that integrates with multiple marketplaces and carriers — adjacent enabling technology ecosystem relevant to Pelicano's marketplace integration stack.

Emerging players

• iCourier: India-based cross-border courier and fulfillment platform for e-commerce sellers — narrower emerging player with overlapping service lines to Pelicano's cross-border offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeiwzo-UYMXbfBbPvRDh76w
• Facebookfacebook.com/keaglobalinc
• LinkedInlinkedin.com/company/pelicanobiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelicano