MetroQuality
MetroQuality is a Milan-based showroom and material consultancy serving architects and interior designers, offering a curated Materioteca of 3,500+ physical samples and project coordination through 30+ manufacturing partners. Founded in 2014, it operates by appointment from a single 450 sqm space in the Brera Design District.
- Company typePrivate
- Founded2014
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MetroQuality does
MetroQuality (legal entity: Marchio SRL) is a Milan-based physical showroom and material consultancy founded in 2014, operating from a 450 sqm space at Via Solferino 24 in the Brera Design District. The company is built around its Materioteca — a curated material library of over 3,500 physical samples spanning parquet, ceramics, marble, natural stones, textiles, wallpapers, metals, and resins, with a dedicated bathroom section added in 2024 and HVAC/heating categories incorporated through partners such as INNOVA and Caleido.
The business model is relationship-based and appointment-only: three account managers and the two co-founders (Salvatore Petrullo overseeing commercial operations and Riccardo Biffi overseeing marketing and communications) personally serve a customer base of more than 900 architecture and interior design studios. Revenue is generated through three streams: sale of materials and bespoke products sourced from a partner network of more than 30 Italian and international manufacturers; professional material-selection consultancy and technical assistance; and supply-and-installation coordination through the partner network. MetroQuality has no e-commerce platform, no public-facing storefront, no mobile app, and no API — distribution is entirely through the single Milan showroom.
The company is privately held under Marchio SRL with no disclosed external investment, no patents or trademarks, and a small employee base (1–10). It maintains an active press presence in Italian design trade publications, runs a weekly or periodic newsletter (MetroLetter), participates annually in Milano Design Week and Salone del Mobile, and is an official partner of the Brera Design District. Its competitive position rests on the curated Materioteca asset, embedded relationships with 900+ studios, and a two-sided ecosystem that gives manufacturers a route into the Milan architect community that they cannot easily access independently.
MetroQuality firmographics
Firmographics- Name
- MetroQuality
- Legal name
- Marchio SRL
- Website
- https://metroquality.it
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MetroQuality is a Milan-based showroom and material consultancy serving architects and interior designers, offering a curated Materioteca of 3,500+ physical samples and project coordination through 30+ manufacturing partners. Founded in 2014, it operates by appointment from a single 450 sqm space in the Brera Design District.
- Ownership category
- akta.pro rank
MetroQuality industry classification
Industry- Product category
- Architectural Material Showroom
- NAICS
- Interior Design Services (54141)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)
Keywords
Where MetroQuality is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
MetroQuality business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Material and Product Sales: MetroQuality generates revenue through the sale of materials and products sourced from its partner network. The showroom provides a curated selection of materials (ceramics, parquet, marble, natural stones, textiles, wallpapers, metals, resins) and connects architects with partner companies for customized products and made-to-measure realizations for residential, commercial, public, and industrial projects.
- Consultancy and Technical Assistance: Professional consultancy and technical assistance services for architects, helping them select appropriate materials for their specific projects and providing expertise that adds perceived value for their clients.
- Supply and Installation Coordination: Coordination of supply and installation services through MetroQuality's network of retailers and professionals, offering complete solutions from product selection through installation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
MetroQuality product offering
Product offeringCore offering
MetroQuality runs a Materioteca — a 450 sqm curated material library and consultancy showroom in Milan's Brera Design District offering architects and interior designers access to 3,500+ physical samples of furnishing accessories, wallpapers, curtains, and fabrics. The showroom is paired with products and projects consulting, material research, and supply and installation services for design projects.
Product overview
MetroQuality is a physical showroom and consulting service in Milan (Via Solferino 24, Brera Design District) spanning 450 mq that serves architects and interior designers. The core offering is the Materioteca - a material library with over 3,500 physical samples of materials (parquet, ceramics, gres, marble, natural stones, fabrics, wallpaper, metals, resins) - supported by expert consulting services for material selection, project assistance, and supply/installation coordination through a network of partner companies. The service model relies on personalized appointments and direct relationships with architects, offering both catalog products and custom-made solutions for private, public, commercial, and industrial projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Materioteca (Material Library) Curated 450 sqm physical material library of 3,500+ samples of furnishing accessories, wallpapers, curtains, and fabrics, available by appointment to architects and interior designers at MetroQuality's Brera Design District showroom.
- Products and Projects Consulting Consultancy service supporting architects and interior designers in selecting and specifying furnishing materials, wallpapers, curtains, and fabrics for their interior and architectural projects.
- Material Research Research service helping architects and interior designers identify and evaluate suitable materials from MetroQuality's library and partner manufacturer network for use in design projects.
- Supply and Installation End-to-end procurement and installation service delivering the wallpapers, curtains, furnishing accessories, and fabrics specified through MetroQuality's consultancy to architects' and interior designers' project sites.
Companies that use MetroQuality
Customer profileSegments2 records
Ideal customer profiles1 record
MetroQuality technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MetroQuality partnerships and signals
Strategic signalPartnerships
41 partnerships are on record, tiered core and minor.
- ArblucoreArblu, a Friulian company founded in 1996, specializes in working complementary materials including glass, wood, aluminum, and natural resin compounds such as Pietrablu and Tecnoblu, as well as porcelain stoneware. The partnership was highlighted during the inauguration of MetroQuality's new bathroom section at Salone del Mobile 2024.
- Caesar CeramichecoreCaesar Ceramiche specializes in porcelain stoneware production since 1988, focused on technical excellence combined with aesthetic beauty through company research and technology.
- CatalanocoreFounded in 1967, Catalano is the Italian leader in bathroom ceramics, synonymous with high quality and unique design. The company combines innovation with artisanal tradition, offering high-quality products and has been expanding the Materioteca's bathroom section.
- IB RubinetteriecoreLocated in the Brescian sanitary fittings district, IB Rubinetterie is a family business established in 1985. They work with lead-free and zinc-free brass alloys, producing allergy-friendly bathroom articles. Present in 64 countries across five continents.
- INNOVAcoreINNOVA has dedicated over 20 years to ideation, development, and production of heating, ventilation, and residential air conditioning solutions. Their renewed spaces showcase HVAC innovations at the MetroQuality showroom.
- CaleidocoreCaleido brings consolidated expertise in towel warmers and thermo-functional solutions where functionality, innovation, and design merge harmoniously into the MetroQuality offering.
- Decoratori BassanesicoreDecoratori Bassanesi is an Italian brand founded in 1988, representing artistic handmade decoration in ceramic wall tiles. They reinterpret contemporary interior design, collaborating with promising designers to create unique collections.
- EffeitaliaminorSince its establishment in 1987, Effeitalia is synonymous with decorative complements and materials for home and public space decoration, with particular expertise in commercial, hotel, and marine contract projects.
- FellicoreFelli specializes in producing composite wood (WPC) for exterior applications, offering versatile and designed solutions for flooring, wall claddings, and sunscreens. Known for products that combine nature and technology.
- GerflorcoreGerflor is a French multinational company and global reference point in resilient flooring, combining innovation, sustainability, and design in high-quality solutions for both residential and commercial environments. With over 80 years of experience.
- MontbelcoreMontbel creates seating, upholstered furniture, and contract furnishings for hospitality and healthcare sectors. Raw material wood is extracted and worked internally to create original, finely crafted architectural pieces.
- Original ParquetcoreOriginal Parquet is a wood flooring manufacturer with three production facilities, headquartered near Ravenna. Known for continued investment in technology, research, and industrial systems for multi-layer prefinished flooring.
- NalessocoreNalesso has been an established artisanal reality in custom furniture since 1980, pursuing sartorial tradition, design experience, and technical research to create high-quality, timeless custom pieces.
- NovellocasecoreNovellocase is entirely dedicated to constructing custom wooden buildings with high energy efficiency and eco-building, handling production and assembly of insulated wooden panels for residential, industrial, and commercial construction.
- IB RubinetteriecoreFamily-run Italian company producing lead-free, zinc-free brass bathroom fittings. Present in 64 countries, IB is known for design collaborations and commitment to innovation in sanitary ware.
- TREND GroupcoreTREND Group is an Italian multinational design company specializing in glass mosaic and 24K gold leaf materials, Venetian enamels, and engineered stone surfaces. With over 700 employees worldwide and headquarters in Venice area.
- Status ContractcoreStatus Contract handles contract and interior design projects, supported by extensive production facilities with cutting-edge machinery, specializing in wood and latest-generation materials processing.
- KindofminorKindof creates seating, armchairs, bookshelves, coat racks, tables, and side tables from nervated steel bar (used in reinforced concrete), with each piece hand-bent for distinctive design.
- BrionvegacoreBrionvega has represented Italian design since 1960, featuring legendary designers who revolutionized mass electronics. Products include iconic RadioCubo, Radio Grattacielo, and RadioFonografo designed by the Castiglioni brothers.
- Albertini Italian Windows and DoorscoreSince 1993, Albertini has focused on innovative, original, and functionally impeccable solutions for windows, doors, fixtures, and custom complements. Committed to environmental standards and sustainable production.
- ForiscoreForis enriches the MetroQuality showroom with six collections of minimal aesthetic lighting objects designed to enhance room ambiance, combining advanced technology with contemporary design.
- The Paint Makers Co.coreThe Paint Makers Co. provides color consultation services, offering high-quality resins, paints, and Wall&Floor Design decorative stencils with curated color collections balancing historical and contemporary tones.
- Radar InteriorcoreRadar Interior is an Italian-French brand of lamps and small furnishings with minimal and sculptural traits, transforming spaces into unforgettable luminous experiences combining European artisanal tradition with technological innovation.
- PROLICHTcoreFounded in 1993 in the Austrian Tyrol, PROLICHT designs and creates lighting systems for those wanting to give meaningful form to spaces, transforming every project into something significant.
- OLEVcoreOLEV designs lamps that improve daily life by generating wellbeing sensations. Their intelligent technologies can absorb noise or imitate natural sunlight, evolving from cold, stimulating tones.
- Noël&MarquetcoreNoël&Marquet operates in the design market, crystallizing years of know-how in developing decorative wall products (profiles, panels, frames, and paintable skirting boards) in high-density, resistant materials.
- Fornice ObjectsminorFornice Objects creates objects whose surfaces express their strength and essence through touch, with research focused on materials, working techniques, textures, and forms resulting in soft, colorful, and lively micro-architecture silhouettes.
- Barone ItaliacoreBarone Italia transforms art, design, and architecture into unique experiences. Each project is a coherent system where spaces, objects, and details speak an exclusive language, centered on art with sculptures, bonsai, and installations.
- Casa DesigncoreCasa Design is part of Paviclic, a reality born in the Sassuolo ceramic district leveraging over 20 years of ceramic sector experience, distinguishing itself through continuous research to recreate resilient materials.
- CevicacoreFour entrepreneurial souls created the CEVICA brand in Castellón de la Plana over 30 years ago, marking a story of passion, commitment, and dedication to ceramics, continuing with strength today.
- NubecoreFounded in 1958 in Brianza, Nube is now led by the second and third generation of the Nicoli family, blending solid industrial tradition with author design, expanding internationally since the 1970s.
- Idee & ParquetcoreIdee&Parquet has origins dating back over half a century, born from passion for wood, an ancient material capable of inspiring creations and ambitions in design projects.
- CMP SolmarcoreCMP Solmar combines two historic companies (Cmp Commercio Marmi Pregiati and Solmar) offering selected slabs from the best Italian and foreign quarries for over 50 years, including exclusive Valentine Grey and Valentine Red marbles.
- MussicoreMussi has been in the furniture world for 100 years and in design upholstery production since 1961, today an atelier where artisan knowledge, design, technology, and industrial organization create exclusive sofas, beds, and armchairs.
- Ceramica Francesco De MaiocoreFrancesco De Maio ceramic collections offer warm, welcoming environments enhanced by artisan glazes skillfully mixed with sands, featuring Byzantine, Arab, Renaissance, and Baroque motifs in Vietri-style ceramics.
- RastellicoreRastelli serves sophisticated, international kitchen clients seeking Italian design, technology, and quality. The company collaborates with world-renowned architects including Ferruccio Laviani and Karim Rashid.
- MetalyminorMetaly produces decorated metals that are permanent and technologically advanced, conceived for product and industrial design, offering customizable and totally ecological decorated metals through innovative, patented production technologies.
- Serra & FonsecaminorFounded in 2012, Serra & Fonseca specializes in research perfumery and storytelling through scents, creating brand olfactory identity and products from formulation to packaging and communication.
- N-HUBminorN-HUB represents synergy, innovation, and management as driving forces behind every project, creating effective synergy to realize complex, custom projects.
- OBERHAUSER'S STYLEminorOBERHAUSER'S STYLE produces 3D printed concrete using Selective Cement Activation (SCA) technology, creating structures layer by layer through precise cement paste injection into powder beds.
- Matteo ThunminorInternationally renowned architect and designer Matteo Thun held a book presentation event at the MetroQuality showroom on March 25, 2025, showcasing his 40-year career retrospective 'Stories' published by Post Editori.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
MetroQuality competitors and assessment
Company assessmentDirect peers
- Material Bank: US-based digital materials library that aggregates samples from hundreds of manufacturers and ships them to designers on demand. Closest functional peer to MetroQuality's Materioteca, but delivered via a digital platform rather than a physical showroom, making it a model that could compete with or complement MetroQuality's curated physical approach.
Emerging players
- Bisazza: Italian luxury mosaic and decorative surface manufacturer with showrooms in Milan and other cities, supplying architects and designers on premium residential and hospitality projects. Comparable as a curated surface/materials showroom brand.
- Archello: Online platform aggregating architectural products, materials, and manufacturer information for designers and specifiers in Europe. Comparable as a digital adjacency to MetroQuality's physical curation role, with a risk of substitution for early-stage material discovery.
- Iris Ceramica: Italian ceramics and porcelain stoneware manufacturer with showrooms targeting architects and interior designers across Europe. Comparable as a partner-brand ceramics supplier featured in the MetroQuality Materioteca, with overlapping architect-customer base.
- Gerflor: French multinational resilient flooring manufacturer with showrooms serving architects and designers across Europe. Comparable as a flooring partner brand in MetroQuality's catalogue with overlapping specifier customer base.
Broad incumbents
- Salvatori: Italian natural stone manufacturer and design brand with a Milan showroom showcasing stone products to architects and designers. Comparable as a Brera-based stone/materials showroom targeting the same specifier audience MetroQuality serves.
- Dedar: Italian high-end textile and wallpaper manufacturer with its own Milan showroom in the design district. Comparable as a Brera-located, design-professional-facing material showroom, though vertically integrated into manufacturing rather than acting as a multi-brand curator.
- Rubelli: Heritage Venetian textile and wallpaper house with showrooms in Milan and beyond, serving architects and interior designers with curated fabric/wallcoverings collections. Comparable as a brand-driven Milan material showroom targeting the same design professional audience.
- Listone Giordano: Italian premium engineered wood flooring brand with flagship showrooms serving architects and interior designers. Comparable as a Milan-based parquet/materials brand showcasing products to the same professional community.
Regional players
- MaterialDistrict (formerly Material ConneXion): Netherlands-based international materials library and consultancy that curates innovative materials for designers and architects globally. Comparable as a third-party materials curation model serving design professionals, though operating primarily outside Italy.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MetroQuality social profiles
Digital presenceMetroQuality financial estimates
Financial estimateRevenue estimate
Valuation estimate
MetroQuality leadership team
Management profileNumber of profiles
Profiles2 records
MetroQuality funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MetroQuality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MetroQuality
What does MetroQuality do?
MetroQuality runs a Materioteca — a 450 sqm curated material library and consultancy showroom in Milan's Brera Design District offering architects and interior designers access to 3,500+ physical samples of furnishing accessories, wallpapers, curtains, and fabrics. The showroom is paired with products and projects consulting, material research, and supply and installation services for design projects.
When was MetroQuality founded?
MetroQuality was founded in 2014. It employs 1 to 10 people.
Where is MetroQuality based?
MetroQuality is headquartered in Milan, Italy, in the Europe region.
How does MetroQuality make money?
Three revenue lines are on record. Material and Product Sales are the primary driver. The others are consultancy and Technical Assistance and supply and Installation Coordination.
Who are MetroQuality's main competitors?
Material Bank is listed as a direct peer. Emerging players are Bisazza, Archello, Iris Ceramica and Gerflor. Broad incumbents are Salvatori, Dedar, Rubelli and Listone Giordano. MaterialDistrict (formerly Material ConneXion) is listed as a regional player.
Does MetroQuality have an API?
No public API is recorded for MetroQuality.
What industry is MetroQuality in?
MetroQuality's product category is Architectural Material Showroom. Its primary akta.pro industry code is CRAIAFAK, Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused). Its NAICS code is 54141 and its SIC code is 2590.