AMA Network
AMA Network (Réseau AMA) is a French privately-held ecosystem of six brands delivering personal services across early childhood and senior care, including home care franchises (AD Seniors), shared senior housing (Les Babadines), teleassistance (Jama & Co.), micro-crèches, and a CPF-eligible online training platform (AMA Campus). The group operates 110 structures in France with 215 employees.
- Company typePrivate
- Founded2000
- HeadquartersSaint-jean-de-luz, France
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What AMA Network does
AMA Network (operating as Réseau AMA, legal entity Entrepreneuriat Conseil SAS) is a French privately-held ecosystem of six complementary brands serving the personal services sector, with a focus on early childhood and senior autonomy. Founded in 2000 by Arnaud Maigre originally as Réseau +, the group operates across two interconnected verticals: senior care via AD Seniors (home care franchise network), Les Babadines (human-sized shared housing alternative to nursing homes with ~30 residents per village), and Jama & Co. (mobile teleassistance with connected objects and a social engagement 'Mon Club' feature); and early childhood via Les P'tits Babadins (inclusive micro-crèches franchise), Kidsplace (childcare platform), and AMA Family / AMA Family Pro (family assistance solutions for individuals and corporate clients). Training is delivered through AMA Campus, which operates as the group's online learning platform with 50+ Qualiopi-certified courses eligible for CPF and IPERIA public funding; 6,000+ learners have completed training with a 92.9% satisfaction rate. The network spans 110 structures across France (notably Île-de-France and Centre-Val de Loire) and employs 215 collaborators, with strategic senior village partnerships in place with Cogedim and Harmocare (2023) targeting the first new village opening in Sorigny in 2025.
The business model combines multiple recurring revenue streams: franchise fees from AD Seniors and Les P'tits Babadins operators, direct subscription revenue from Les Babadines housing and Jama & Co. teleassistance, course fees from AMA Campus (subsidized via CPF/IPERIA), and B2B corporate wellness contracts via AMA Family Pro. Go-to-market is hybrid: franchise-led for physical services, self-service B2C for AMA Campus, and direct enterprise sales for AMA Family Pro and senior village co-development deals. Underlying technology includes a digital ecosystem spanning AMA Campus (online LMS with VR-enabled pedagogy), AMAfamily (family assistance platform), Jama Care (connected-objects teleassistance), telemedicine stations at Les Babadines sites, and the Happy Madeleine intergenerational virtual house application. The group holds Qualiopi (2020) and IPERIA (2022) certifications, providing regulated access to French public funding channels — a structural moat in the publicly-subsidized personal services market. No external funding rounds or revenue figures are disclosed.
AMA Network firmographics
Firmographics- Name
- AMA Network
- Legal name
- ENTREPRENEURIAT CONSEIL
- Website
- https://reseau-ama.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- AMA Network (Réseau AMA) is a French privately-held ecosystem of six brands delivering personal services across early childhood and senior care, including home care franchises (AD Seniors), shared senior housing (Les Babadines), teleassistance (Jama & Co.), micro-crèches, and a CPF-eligible online training platform (AMA Campus). The group operates 110 structures in France with 215 employees.
- Ownership category
- akta.pro rank
AMA Network industry classification
Industry- Product category
- Personal Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Other Individual and Family Services (624190)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)
- akta.pro secondary industry
- Remote Patient Monitoring (RPM) Platforms & Device Hubs (Connectivity/Gateways) (HLAHACAH)
Keywords
Where AMA Network is headquartered
LocationHeadquarters
- HQ city
- Saint-jean-de-luz
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
AMA Network business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Personal Services Revenue: Revenue from home assistance services through AD Seniors franchise network, providing aide à domicile services to seniors and families.
- Training Services: Online training courses for professional and family caregivers in early childhood and senior care. Revenue from course fees, with financing options through CPF and IPERIA.
- Teleassistance Subscription: Monthly subscription for teleassistance services including mobile assistance and connected objects through Jama Care brand.
- Senior Housing: Revenue from Les Babadines shared housing solutions, providing accommodation and care for seniors in loss of autonomy.
- Franchise Fees: Franchise network revenue from AD Seniors agencies and Les P'tits Babadins micro-crèches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | CPF-eligible professional training courses |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
AMA Network product offering
Product offeringCore offering
AMA Network operates a multi-brand service platform in France delivering personal care across the life stages, including in-home senior care (AD Seniors), shared senior housing (Les Babadines), teleassistance (Jama & Co), micro-crèches (Les P'tits Babadins), a childcare-matching platform (Kidsplace), a corporate employee family-assistance program (AMA Family Pro), and a training center (AMA Campus). The network operates 110 service structures with 215 collaborators, serving individual families directly and corporate clients through tailored B2B offers.
Product overview
AMA Network (Réseau AMA) operates as a multi-brand ecosystem focused on personal services and social innovation. The organization comprises 6 brands across two main sectors: early childhood and seniors. The portfolio includes AD Seniors (home care agencies), AMA Campus (online training platform), Les Babadines (senior shared housing), Les P'tits Babadins (inclusive micro-crèches), Kidsplace (childcare platform), AMA Family/AMA Family Pro (family assistance), and Jama & Co. (teleassistance). The ecosystem is structured around three strategic pillars: innovation (person-centered approach), training (first online school for personal services), and digital (digitalized services for businesses).
Differentiator
Problem solved
Functional benefit
Brands
- AMA Campus: First online training platform for personal services and early childhood sectors, offering over 50 courses with Qualiopi certification and CPF eligibility
- Les Babadines
- Jama & Co.
- AD Seniors
- Les p'tits Babadins
- Kidsplace
- AMA Family
- AMA Family Pro
Products and services
- AD Seniors
- Les Babadines
- Jama & Co
- Les P'tits Babadins
- Kidsplace
- AMA Family
- AMA Family Pro
- AMA Campus
Quantifiable outcome
- 92.9% learner satisfaction rate
- +2 more outcomes
Companies that use AMA Network
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
AMA Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AMA Network partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- CogedimcoreStrategic partnership for developing senior villages adapted to all profiles. Cogedim brings expertise in real estate design and construction, while Les Babadines provides its model of shared housing for autonomous and dependent seniors. The first village will open in Sorigny in 2025.
- HarmocarecorePartnership with specialist in senior real estate to ensure adapted and secure living environments for each resident in the senior villages. Completes the expertise needed for comprehensive village development.
- Fabrique SpinozaminorRéseau AMA is an official partner of the 'Vieillir Heureux' (Aging Happily) study conducted by Fabrique Spinoza, exploring new approaches for happy aging. Sérénya is also a partner in this study.
- IPERIAcoreAMA Campus obtained IPERIA label, validating its capacity to provide quality training for home care sector employees. AMA Campus develops training offerings for early childhood under 'formations IPERIA'.
- SérényacorePartnership for senior village development where Les Babadines is integrated as an alternative to retirement homes within the Sérénya senior village. First location at Meung-sur-Loire opened April 2023.
- Docteur Michel AllardminorCooperation with Dr. Michel Allard, a specialist in gerontology and centenarians. He writes blog posts for Les Babadines on longevity, aging issues, and happy aging topics.
- GeneraliminorInsurance company supporting the Réseau AMA ecosystem.
- Edouard Denis ImmobilierminorReal estate developer partner in the Réseau AMA ecosystem.
- P2iminorStrategic partner in the Réseau AMA ecosystem.
- Retraite PlusminorSenior care information and services platform partner.
- Groupe ZephyrminorStrategic partner in the Réseau AMA ecosystem.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
AMA Network competitors and assessment
Company assessmentDirect peers
- Petits-fils: French senior home care franchise network providing aide à domicile services across France. Directly comparable to AD Seniors' franchise model with similar target market (dependent seniors), service offering (personal assistance, daily living support), and reliance on public funding mechanisms.
- Adef Résidences: French nonprofit operator of résidences autonomie, foyers de travailleurs migrants, and senior housing services. Comparable to Les Babadines' shared housing model and AD Seniors' home assistance, with similar focus on vulnerable populations and social innovation mission.
- La Maison Bleue: French network of micro-crèches and crèches operating across multiple regions, with corporate client services and quality certifications comparable to Les P'tits Babadins. Directly comparable on early childhood care franchise model, B2B corporate offering, and similar target segments.
- O2 Care Services: Major French home care and personal services franchise network offering garde d'enfants, aide aux seniors, ménage, and jardinage services across France. Directly comparable to AMA Network's AD Seniors franchise model, with similar B2B2C approach, subscription revenue, and reliance on APA and tax credits for senior services.
- SeniorAdom: Leading French teleassistance provider offering mobile and home-based personal emergency response services for seniors. Directly comparable to Jama & Co.'s teleassistance offering with subscription-based pricing, connected devices, and 24/7 monitoring centers, though with greater scale and national reach.
- Babychou Services: French childcare services franchise specializing in garde d'enfants, sortie d'école, and babysitting. Directly comparable to Kidsplace within the AMA Network portfolio, with similar franchise structure, target market (working families), and B2C/B2B dual-channel approach.
- ADMR: Largest French network of home services associations providing aide à domicile, garde d'enfants, and teleassistance across all French departments. Directly comparable to AD Seniors' home care services and Jama Care's teleassistance, with a comparable not-for-profit association structure and similar service portfolio spanning seniors and families.
Broad incumbents
- Korian: Major European operator of nursing homes, assisted living facilities, and home care services with thousands of beds across France and other European countries. Broad incumbent in the senior care space, overlapping with Les Babadines (alternative housing) and AD Seniors (home care) but operating at much greater scale and with broader clinical capabilities.
- Orpea: One of Europe's largest nursing home and CCRC operators with extensive French presence in senior residential care, post-acute care, and home services. Overlaps with Les Babadines' shared housing model and AD Seniors' home care, but operates traditional larger-scale nursing facilities rather than human-sized alternatives.
- Colisée: French operator of EHPAD (nursing homes), résidences services seniors, and home care services across multiple regions. Broad incumbent comparable to Les Babadines' senior housing model and AD Seniors' home care services, but with traditional facility scale and broader geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
AMA Network social profiles
Digital presenceAMA Network compliance and trust
Trust signalCompliance2 records
AMA Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMA Network leadership team
Management profileNumber of profiles
Profiles1 record
AMA Network subsidiaries and ownership
Company hierarchySubsidiaries7 records
AMA Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMA Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMA Network
What does AMA Network do?
AMA Network operates a multi-brand service platform in France delivering personal care across the life stages, including in-home senior care (AD Seniors), shared senior housing (Les Babadines), teleassistance (Jama & Co), micro-crèches (Les P'tits Babadins), a childcare-matching platform (Kidsplace), a corporate employee family-assistance program (AMA Family Pro), and a training center (AMA Campus). The network operates 110 service structures with 215 collaborators, serving individual families directly and corporate clients through tailored B2B offers.
Is AMA Network a public or private company?
AMA Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AMA Network founded?
AMA Network was founded in 2000. It employs 1,001 to 5,000 people.
Where is AMA Network based?
AMA Network is headquartered in Saint-jean-de-luz, France, in the Europe region.
How does AMA Network make money?
Five revenue lines are on record. Personal Services Revenue is the primary driver. The others are training Services, teleassistance Subscription, senior Housing and franchise Fees.
Who are AMA Network's main competitors?
Direct peers on record are Petits-fils, Adef Résidences, La Maison Bleue, O2 Care Services, SeniorAdom, Babychou Services and ADMR. Broad incumbents are Korian, Orpea and Colisée.
Does AMA Network have an API?
No public API is recorded for AMA Network.
What industry is AMA Network in?
AMA Network's product category is Personal Care Services. Its primary akta.pro industry code is HSABAIAB, Care Navigation & Service Coordination (Medical, Social, Community), with a secondary code of HLAHACAH, Remote Patient Monitoring (RPM) Platforms & Device Hubs (Connectivity/Gateways). Its NAICS code is 624120 and its SIC code is 8050.