Marcus Lumber Company

What Marcus Lumber Company does

Marcus Lumber Company is a fourth-generation, family-owned building materials retailer and home improvement dealer headquartered in Marcus, Iowa. Founded on February 1, 1920 by Roger T. Leavitt as a successor to the Thomas Patton Lumber Company, the business has been continuously owned and operated by the Leavitt family for over 100 years, now spanning third- and fourth-generation leadership. The company sells lumber, decking, siding, windows, flooring, kitchen and bath cabinetry, stone, roofing, doors, millwork, fireplaces, and insulation to homeowners, contractors, and agricultural customers, and operates full-service plumbing, HVAC, and electrical divisions that originated with a 1952 plumbing/heating launch and expanded into electrical in 2019.

The company runs three retail locations in Northwest Iowa (Marcus headquarters, Storm Lake opened in 2022, and Sioux City satellite opened in 2025), supported by an 18,000 sq ft office plus 7,500 sq ft kitchen/bath showroom addition in Marcus, a 2026 warehouse expansion in Storm Lake, and approximately 60 employees operating 15 delivery vehicles across 100,000+ sq ft of yard storage. Its technology footprint centers on a Matterport virtual window showroom tour, computer-aided kitchen/bath design tooling, and an online storefront via the Do It Best marketplace offering 70,000+ items with free ship-to-store. Marcus Lumber holds the only Andersen Enterprise Dealer status in Northwest Iowa and is a President's Club Emerald-level partner with Showplace Cabinetry.

Marcus Lumber's revenue model combines one-time building materials sales across multiple categories with professional services (kitchen/bath design consultation, plumbing/HVAC/electrical installation) and quote-based project work for contractors. Pricing is transaction-based with 30-day credit terms for qualified accounts, a 1.5% monthly finance charge on overdue balances, and limited promotional financing (0% for 18 months on Lennox HVAC equipment). Go-to-market is showroom-led, sales-led, and direct-to-consumer via phone, online, and three physical locations, with no external investors and no parent company disclosed.

Name

Marcus Lumber Company

Legal name

Marcus Lumber Co. Corp.

Website

https://marcuslumber.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

51–100 employees

Short description

Marcus Lumber Company is a fourth-generation, family-owned building materials retailer and home improvement dealer serving homeowners, contractors, and agricultural customers across Northwest Iowa through three locations with showrooms, design services, and full plumbing, HVAC, and electrical divisions.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Home Centers (444110)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA)

akta.pro secondary industries

Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI), Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)

Keywords

• Building materials retail
• Home improvement supplies
• Kitchen and bath design
• Plumbing and HVAC services
• Lumber and decking products

Headquarters

HQ city

Marcus

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Building Materials Sales: Lumber, decking, siding, windows, flooring, and other home improvement building materials sold to homeowners and contractors
2. Plumbing, HVAC & Electrical Products & Services: Full-service plumbing, heating, air conditioning, and electrical division offering products and installation services for residential and commercial customers
3. Design Services: Kitchen and bath design consultation services with award-winning designers to help customers plan remodeling projects
4. Agricultural Buildings: Custom pole barn and agricultural building sales with over 30 years of experience serving Northwest Iowa farms

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Marcus Lumber Company is a family-owned home improvement retailer that sells a broad catalog of exterior and interior building materials — including decking, siding, windows, flooring, roofing, stone, doors, garage doors, fireplaces, millwork, insulation, and closet systems — and provides professional kitchen and bath design services alongside full-service plumbing, HVAC, and electrical installation for residential and commercial customers across Northwest Iowa.

Product overview

Marcus Lumber Company is a fourth-generation family-owned home improvement retailer and building materials dealer offering a comprehensive portfolio of products and services for residential and commercial projects. The company operates as a full-service dealer with three locations (Marcus, Storm Lake, and Sioux City) and maintains expansive showrooms. Core product categories include exterior products (decking/railing, siding, windows, roofing, stone, doors) and interior products (flooring, kitchen cabinets, bathroom fixtures, fireplaces, millwork, stairs, interior doors, closets). The company also operates full-service plumbing/HVAC and electrical divisions. They serve as the only Andersen Enterprise Dealer in Northwest Iowa and partner with numerous national brands including TimberTech, Bertch, Showplace, Shaw, Mohawk, and Owens Corning. The business offers design services, planning guides, and virtual showroom tours to support customer projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Decking and Railing

Quantifiable outcome

• Named Top Showroom in the Nation by HBSDealer
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core.

• Andersen WindowscoreTechnology or IntegrationONLY Andersen Enterprise Dealer in all of Northwest Iowa. Marcus Lumber features dozens of Andersen casement windows in their showroom and is an Andersen Dealer Support Network Technician certified operation.
• LennoxcoreTechnology or IntegrationFeatured Lennox equipment in showroom for HVAC systems including furnaces, air conditioners, and heat pumps. Offers ZERO down and 0% financing for 18 months on Lennox HVAC equipment.
• Delta FaucetscoreChannel Partner/ Reseller/ DistributorLong-standing partnership for kitchen and bath faucets and fixtures displayed in showrooms
• ShawcoreChannel Partner/ Reseller/ DistributorCarries Shaw carpet and vinyl flooring products along with other major brands like Mohawk and Dreamweaver
• MohawkcoreChannel Partner/ Reseller/ DistributorFlooring partner offering carpet and hard surface flooring products
• Bertch CabinetscoreChannel Partner/ Reseller/ DistributorLong-standing partnership with USA-made Bertch Bath cabinets and Bertch kitchen cabinets. Marcus Lumber is among top Bertch dealers.
• Showplace CabinetrycoreChannel Partner/ Reseller/ DistributorPresident's Club Emerald Award winner and 2023 Diamond-level President's Club Award winner. Top Showplace dealer nationwide for cabinetry sales.
• Onyx CollectioncoreChannel Partner/ Reseller/ DistributorPremier local showcase dealer for Onyx Collection in Northwest Iowa. Features Onyx Showers, Vanities, and full-size walk-in shower displays.
• TimberTechcoreChannel Partner/ Reseller/ DistributorNorthwest Iowa's leading TimberTech and Azek decking dealer. Offers highest quality, most realistic composite decking with limited lifetime product warranty.
• AzekcoreChannel Partner/ Reseller/ DistributorComposite decking partner offering premium, low-maintenance decking that resists mold, mildew, scratches, stains, and termites
• Versetta StonecoreChannel Partner/ Reseller/ DistributorHas more Versetta on display than anyone in Northwest Iowa. Stocks Plum Creek and Sterling colors with quick access to full color range.
• Diamond KotecoreTechnology or IntegrationFeatures Diamond Kote siding with 30-year no fade warranty. First to carry new Engineered Wood Rabbeted Nail Fin Trim and Outside Corners.
• Owens CorningcoreChannel Partner/ Reseller/ DistributorRoofing partner featuring TruDefinition Duration Shingles with SureNail Technology
• Do It BestcoreChannel Partner/ Reseller/ DistributorOnline marketplace partner enabling access to 70,000+ items with free ship-to-store
• CambriacoreChannel Partner/ Reseller/ DistributorQuartz countertop partner for kitchen and bath surfaces

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• ABC Supply Co. Largest U.S. wholesale distributor of roofing, siding, windows, and exterior building products serving contractors nationwide. Comparable to Marcus Lumber on the exterior building products side (Owens Corning, Diamond Kote, Versetta Stone, Andersen), though operating at contractor/wholesale scale rather than retail.
• Menards: Midwest-based big-box home improvement retailer operating in the same Iowa trade areas as Marcus Lumber. Comparable product breadth (lumber, building materials, kitchen/bath, appliances) but at vastly greater scale and with a self-distribution model Marcus Lumber cannot match.
• Home Depot: National home improvement big-box with locations serving Marcus Lumber's broader Iowa geography. Competes in essentially every category Marcus Lumber operates in but at vastly different scale, with Marcus Lumber leaning on showroom experience, design service, and local relationships to differentiate.
• Lowe's: National home improvement retailer with comparable categories (lumber, kitchens, plumbing, electrical) and pro-customer programs. Represents the same broad incumbent competitive threat as Home Depot, with overlapping mid-tier product positioning versus Marcus Lumber's premium brand mix.
• Builders FirstSource: Largest U.S. supplier of building products, prefabricated components, and value-added services primarily to professional homebuilders. Comparable on the contractor and lumber/building materials side of Marcus Lumber's business, though at much larger scale and with a B2B-heavy model.

Direct peers

• Lansing Building Products: National specialty distributor of exterior building products (windows, siding, millwork, decking) with branches across the Midwest and beyond. Comparable to Marcus Lumber's exterior-products and contractor-focused distribution activity, though at greater scale and with a more wholesale-oriented model.
• Wausau Homes: Wisconsin-based custom home and pole barn builder/dealer with a regional Midwest footprint and builder-dealer network. Comparable to Marcus Lumber's agricultural building and pole barn business and shares a similar Midwest rural-customer profile.
• Lampert Lumber: Regional lumber yard and building materials dealer operating across the Upper Midwest with multi-generation family ownership. Closely comparable to Marcus Lumber in store-based retail model, contractor/homeowner customer mix, and product categories including lumber, roofing, and millwork.
• Zeeland Lumber & Supply: West Michigan-based regional lumber and building materials dealer with multiple yard locations serving contractors and homeowners. Direct analog to Marcus Lumber in terms of small-to-mid-sized footprint, contractor-focused GTM, and product breadth across lumber, windows, and interior building products.

Others

• Do it Best: Fort Wayne, Indiana-based hardware and lumber buying cooperative that powers Marcus Lumber's online marketplace with 70,000+ SKUs and ship-to-store. Not a direct competitor, but a channel and supply partner whose cooperative model is structurally similar to how independent lumber yards like Marcus Lumber scale procurement and digital reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/marcuslumber
• Xx.com/MarcusLumber
• LinkedInlinkedin.com/company/marcus-lumber-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marcus Lumber Company