Auto Partners

What Auto Partners does

Auto Partners is a privately held Brazilian e-commerce consultancy founded in 2019 and headquartered in Campinas, São Paulo. The firm specializes exclusively in the automotive aftermarket segment, offering four interconnected services: strategic marketplace consulting (Amazon, Mercado Livre, Shopee, Americanas, Magalu), Full Service outsourced e-commerce management, implementation and support of commerce platforms (VTEX, Tray) and the Anymarket integration hub, and product catalog standardization. The company is bootstrapped and founder-led by Leandro Ribeiro, whose prior roles include leading the automotive category at Mercado Livre for more than four years, with additional experience at Grupo Dpaschoal and Grupo Comolatti. The firm operates with a 1–10 person team and has accumulated a portfolio of more than 30 automotive brand and distributor clients, including global suppliers such as Nakata, BorgWarner, SKF, Delphi Technologies, TMD Friction, and Fras-le, alongside mid-market distributors and retailers in Brazil.

The business is built on a stack of certified partner relationships with the major Brazilian marketplaces and the dominant commerce platforms, which Auto Partners leverages as both a service-delivery channel and a credibility signal to prospective automotive clients. Its core technology footprint is essentially the third-party platforms and integration hub it implements and operates on behalf of clients, augmented by a proprietary 5-stage methodology (Diagnóstico, Planejamento, Execução, Implementação, Performance) and a packaged partner ecosystem. There is no proprietary software product, no API surface, and no AI/ML capability disclosed in the source data.

Auto Partners generates revenue through a mix of professional services (consulting and catalog work) and managed services (Full Service and platform implementation/support), with engagement-based rather than publicly disclosed pricing. Go-to-market is sales-led and channel-partner driven, using direct outreach, a website contact funnel, WhatsApp Business, LinkedIn, and Instagram, with case studies serving as the primary top-of-funnel content asset. The firm operates exclusively in Brazil, and there is no evidence of external institutional investment, M&A activity, or public listing.

Name

Auto Partners

Legal name

Auto Partners

Website

https://autopartners.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Auto Partners is a Brazilian e-commerce consultancy founded in 2019 that helps automotive aftermarket brands, distributors, and retailers sell across major marketplaces (Amazon, Mercado Livre, Shopee) and commerce platforms (VTEX, Tray) via consulting, full-service management, implementation, and catalog standardization.

Ownership category

akta.pro rank

Product category

E-commerce consulting for automotive aftermarket

akta.pro primary industry

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

Keywords

• Ecommerce consulting
• Automotive aftermarket
• Marketplace strategy
• Platform implementation
• Full service ecommerce

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consultoria em E-commerce e Marketplaces: Strategic consulting services for marketplace presence and e-commerce optimization. Includes marketplace strategy, catalog standardization, and performance optimization.
2. Implementação de Plataformas e Hubs: Implementation and ongoing support of e-commerce platforms (VTEX, Tray) and integration hubs for marketplace connectivity.
3. Gestão Full Service: Comprehensive e-commerce management where Auto Partners operates as the client's dedicated e-commerce department, handling all marketplace and platform operations.
4. Catalogação e Padronização: Product catalog structuring and listing standardization services for marketplaces and e-commerce platforms.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Auto Partners is a Brazil-based e-commerce consultancy agency specializing in the automotive aftermarket segment. It provides strategic marketplace consulting, full-service outsourced e-commerce management, platform and integration hub implementation (VTEX, Tray, Anymarket), and product catalog standardization services for automotive brands, distributors, and retailers operating across major Brazilian marketplaces.

Product overview

Auto Partners is an ecommerce consultancy agency offering a suite of interconnected services for the automotive aftermarket. The core offering consists of Marketplace Consulting (for Amazon, Mercado Livre, Shopee, and other marketplaces), Full Service (outsourced ecommerce management), Platform and Integration Hub Implementation (VTEX, Tray, Anymarket), and Product Cataloging and Listing Standardization. These services are designed to work together as a complete digital strategy solution for automotive brands, distributors, and retailers seeking to establish or optimize their online presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultoria Marketplaces
• Gestão Full Service
• Implementação de Plataformas e Hubs de Integração
• Catalogação e Padronização de Anúncios

Quantifiable outcome

• Served over 30 automotive brands and numerous distributors and retailers with documented case studies

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AmazoncoreGTM or Marketing PartnerCertified consulting partner for Amazon marketplace in the automotive aftermarket segment. Auto Partners provides consultancy services to brands and sellers looking to optimize their Amazon marketplace presence.
• Mercado LivrecoreGTM or Marketing PartnerCertified consulting partner for Mercado Livre marketplace, one of Latin America's largest e-commerce platforms. The founder previously led Mercado Livre's automotive category for over 4 years.
• ShopeecoreGTM or Marketing PartnerCertified consulting partner for Shopee marketplace, providing marketplace strategy and optimization services for automotive aftermarket clients.
• Americanas MarketplaceminorGTM or Marketing PartnerCertified consulting partner for Americanas marketplace, one of Brazil's major retail marketplaces.
• Magalu (Magazine Luiza)minorGTM or Marketing PartnerCertified consulting partner for Magalu marketplace, providing automotive aftermarket clients access to this major Brazilian retail platform.
• VTEXcoreTechnology or IntegrationCertified implementation partner for VTEX e-commerce platform, providing platform setup, configuration, and ongoing support for automotive aftermarket clients.
• TraycoreTechnology or IntegrationCertified implementation partner for Tray e-commerce platform, offering platform implementation services for clients.
• AnymarketcoreTechnology or IntegrationCertified partner for Anymarket integration hub, providing multi-marketplace synchronization and management solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VTEX: Latin American e-commerce platform giant with an agency/partner ecosystem. Comparable because VTEX's certified partner network overlaps with Auto Partners' GTM, and VTEX itself provides adjacent services.
• Locaweb: Brazilian hosting and e-commerce platform with marketplace and agency-adjacent services. Comparable as a broader incumbent that bundles e-commerce platform and services offerings in Brazil.
• Resultados Digitais (RD Station): Brazilian marketing automation platform with agency and services ecosystem. Comparable as a broader incumbent in Brazilian digital marketing/agency services that competes for the same B2B digital services budget.

Direct peers

• Wake Commerce: Brazilian e-commerce platform that also offers agency and managed-services for brands operating on multiple marketplaces. Directly comparable to Auto Partners because both bundle platform/agency services for Brazilian brands selling across marketplaces.
• Venddo: Brazilian e-commerce platform and services firm focused on helping brands sell across multiple marketplaces. Closely comparable service model and target buyer to Auto Partners.
• e-Sales: Brazilian e-commerce solutions provider offering platform, integration, and agency services to brands and retailers. Comparable to Auto Partners in serving the cross-marketplace seller use case in Brazil.
• Conversion: Brazilian digital agency specialized in e-commerce performance and marketplace strategy. Comparable because it competes for the same brand-side digital commerce consultancy wallet in Brazil.

Emerging players

• Olist: Brazilian marketplace integrator (acquired by Mercado Livre) that helps brands and retailers sell on multiple marketplaces. Comparable because it overlaps with Auto Partners' multi-marketplace integration and catalog-services value proposition.
• Nuvemshop: Brazilian (LatAm) Shopify-like e-commerce platform with growing partner/agency network. Comparable because it serves the same Brazilian SMB and mid-market sellers looking to launch or scale online.

Others

• Hub2B / Anymarket: Brazilian integration hub that synchronizes catalogs and orders across marketplaces. Listed as an ecosystem partner for Auto Partners; included as a peer because it is an enabling/adjacent platform in the same workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/br-autopartners
• Instagraminstagram.com/autopartnersoficial

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Partners