Mortar Marketing
Mortar Marketing, operating as My Automation Genius, is a six-person US-based boutique consultancy delivering marketing, sales, and workflow automation services alongside custom integrations and website/funnel design for small and mid-sized businesses via project-based engagements.
- Company typePrivate
- Founded2020
- HeadquartersAdelaide, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mortar Marketing does
Mortar Marketing operates under the legal name My Automation Genius and functions as a small business automation services firm targeting small to mid-sized businesses. The firm delivers a horizontal suite of services covering marketing automation, sales automation, workflow automation, website and funnel design, marketing and automation strategy, and custom integrations and development. Its value proposition centers on simplifying operations for SMBs by consolidating automation, web design, and integration work under a single vendor rather than relying on multiple point solutions, with a free consultation call lowering the entry barrier.
The underlying technology is a WordPress-based platform built on the Salient theme, with no proprietary software products, APIs, SDKs, or mobile applications disclosed in the source data. Functional capabilities include pre-built automation workflows for marketing, sales, and operations, automated pipeline management and follow-up sequences, custom business process automation, and bespoke development for automation or integration needs that off-the-shelf products do not address. The website contains placeholder Lorem ipsum copy and dummy sample logos, indicating either an early-stage or under-maintained web presence.
The business model is project-based services rather than standardized SaaS subscriptions; pricing is not publicly disclosed and is set during a free consultation. Go-to-market is single-country and domestic (United States, per the Manhattan, NY address disclosed on the website), relying on a website-driven consultative sales motion. The team comprises six people — CEO/Founder James Warren, a developer, designer, art director, UX designer, and a marketing team member — consistent with a boutique consultancy rather than a scaled software business. No funding rounds, institutional investors, customer logos, revenue figures, or geographic expansion data are disclosed.
Mortar Marketing firmographics
Firmographics- Name
- Mortar Marketing
- Legal name
- My Automation Genius
- Website
- https://mortarmarketing.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mortar Marketing, operating as My Automation Genius, is a six-person US-based boutique consultancy delivering marketing, sales, and workflow automation services alongside custom integrations and website/funnel design for small and mid-sized businesses via project-based engagements.
- Ownership category
- akta.pro rank
Mortar Marketing industry classification
Industry- Product category
- Business Process Automation Services
- NAICS
- Advertising Agencies (54181), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industry
- Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)
Keywords
Where Mortar Marketing is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Mortar Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Distribution channels1 record
Marketing channels3 records
Mortar Marketing product offering
Product offeringCore offering
Mortar Marketing (operating via My Automation Genius) provides business automation services to small and mid-sized businesses, covering marketing automation, sales automation, workflow automation, website and funnel design, marketing and automation strategy, and custom integrations/development. Engagements are scoped per project and sold directly through a free consultation call initiated from the company website. The firm positions itself as a single provider for integrated marketing, sales, and operational automation rather than separate point solutions.
Product overview
The company offers business automation services including marketing automation, sales automation, workflow automation, website and funnel design, marketing and automation strategy, and custom integrations and development. However, no specific named product offerings or branded software products were identified in the source content.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Automation Service offering that delivers pre-built marketing automation workflows designed to streamline marketing operations for small and mid-sized businesses.
- Sales Automation Service offering that provides automated pipeline management and follow-up sequences for sales teams at small and mid-sized businesses.
- Workflow Automation Service offering that designs and implements custom business process automation and workflows to reduce manual workload for small and mid-sized businesses.
- Website & Funnel Design Service offering that designs and builds websites and marketing/sales funnels for small and mid-sized businesses, integrated with the firm's automation stack.
- Marketing & Automation Strategy Consulting service that helps small and mid-sized businesses plan their marketing and automation strategy before and during implementation of automation systems.
- Custom Integrations & Development Per-project custom automation or integration solutions developed for clients whose needs are not covered by off-the-shelf platforms; projects are scoped after a free consultation call.
Companies that use Mortar Marketing
Customer profileSegments1 record
Ideal customer profiles1 record
Mortar Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mortar Marketing partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights1 record
Mortar Marketing competitors and assessment
Company assessmentDirect peers
- Kartra: Kartra is an all-in-one platform bundling funnel building, email marketing automation, sales pipelines, and workflows for SMBs. It offers Mortar's bundled value proposition as a self-serve product rather than a service.
- Keap (Infusionsoft): Keap combines CRM, sales automation, and marketing automation specifically for small businesses and solopreneurs, mirroring Mortar's SMB positioning. Both vendors pitch an end-to-end 'one platform' automation story rather than point solutions.
- GetResponse: GetResponse provides email marketing automation, sales funnels, and workflow automation tailored to SMBs and online businesses. The overlap with Mortar covers marketing automation, funnel design, and sales-pipeline features.
- ActiveCampaign: ActiveCampaign provides marketing automation, sales automation, and CRM/workflow automation for SMBs — the same trio Mortar Marketing sells as services. Both target small and mid-sized businesses seeking to automate marketing and sales pipelines without enterprise tooling.
- ClickFunnels: ClickFunnels sells funnel design, landing pages, and marketing/sales automation workflows to SMBs. Its website/funnel design plus automation automation stack directly overlaps with Mortar's Website & Funnel Design and Marketing Automation service lines.
Emerging players
- Drip: Drip (by Bloomspot/Leadpages) is an e-commerce-focused marketing automation and workflow platform. It targets SMB and DTC merchants — a segment Mortar also serves via funnel design and custom integrations.
Broad incumbents
- Mailchimp: Mailchimp (Intuit) is an SMB-focused email and marketing automation platform with built-in customer journeys, landing pages, and funnels. It competes with Mortar's marketing automation and funnel design offering as a low-cost, self-serve alternative for the same audience.
- HubSpot: HubSpot is the dominant SMB marketing, sales, and workflow automation platform, offering marketing automation, CRM, sales pipelines, and website/funnel tools natively. Mortar Marketing competes for the same SMB wallet but as a services-led implementation partner on top of platforms like HubSpot.
Others
- Make (Integromat): Make is a visual automation and integration platform enabling SMBs to build custom workflows across marketing, sales, and operations tools. It is an adjacent enabling layer to Mortar's workflow automation and custom integrations practice.
- Zapier: Zapier is a workflow automation platform used by SMBs to connect apps and automate repetitive processes without code. It competes with Mortar's 'Workflow Automation' and 'Custom Integrations' services as a no-code alternative.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights4 records
Customer concentration
Mortar Marketing social profiles
Digital presenceMortar Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mortar Marketing leadership team
Management profileNumber of profiles
Profiles6 records
Mortar Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mortar Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mortar Marketing
What does Mortar Marketing do?
Mortar Marketing (operating via My Automation Genius) provides business automation services to small and mid-sized businesses, covering marketing automation, sales automation, workflow automation, website and funnel design, marketing and automation strategy, and custom integrations/development. Engagements are scoped per project and sold directly through a free consultation call initiated from the company website. The firm positions itself as a single provider for integrated marketing, sales, and operational automation rather than separate point solutions.
Is Mortar Marketing a public or private company?
Mortar Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mortar Marketing founded?
Mortar Marketing was founded in 2020. It employs 11 to 50 people.
Where is Mortar Marketing based?
Mortar Marketing is headquartered in Adelaide, Australia, in the Oceania region.
Who are Mortar Marketing's main competitors?
Direct peers on record are Kartra, Keap (Infusionsoft), GetResponse, ActiveCampaign and ClickFunnels. Drip is listed as an emerging player. Broad incumbents are Mailchimp and HubSpot. Others are Make (Integromat) and Zapier.
Does Mortar Marketing have an API?
No public API is recorded for Mortar Marketing.
What industry is Mortar Marketing in?
Mortar Marketing's product category is Business Process Automation Services. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAFAKAM, Marketing Automation Operations for Demand Gen (Email/CRM Workflows). Its NAICS code is 54181 and its SIC code is 7310.