UNTMD

What UNTMD does

UNTMD is an Australian digital marketing agency founded in 2021 and headquartered in South Melbourne, operating as an integrated growth partner for growth-stage founders, eCommerce brands, beauty/lifestyle brands, and Australian service businesses. The firm positions itself against traditional agencies by anchoring performance on revenue outcomes rather than clicks and impressions, and targets the stated problem that Australian businesses waste up to $6 billion annually on ineffective digital advertising. Its founder and Chief Marketing Officer Maria Kathopoulis leads the firm with a SaaS founder/exit background and operates a hybrid direct-sales GTM that begins with a Calendly discovery call and scopes engagements to specific growth goals and budgets.

The agency delivers a connected suite of 13 marketing services spanning Full Service Marketing, SEO, PPC, Website Development, Content Marketing, Social Media Marketing, Email Marketing, Lead Generation, Branding and Storytelling, Influencer Marketing, Public Relations and Events, Media Training, and Fractional CMO. Technically, UNTMD stitches together best-of-breed tools (Google, Meta, Semrush, Klaviyo, Shopify, HubSpot, Mailchimp) under a unified analytics layer rather than building proprietary infrastructure; the firm describes its approach as AI-integrated, applying AI to content and campaign optimization without disclosed proprietary models or patents. Commercial revenue is generated through monthly retainers priced $4,000 (focused channel) to $15,000+ (full-service), project-based engagements for websites, branding and campaign activations, and pay-as-you-go media training.

Recent strategic activity centers on a 2025 merger with Chiquita & Co PR that absorbed public-relations capability and created UNTMD Media as a sub-brand, alongside a Media Training partnership with Monica Rosenfeld and a Fractional CMO service line. Documented client outcomes include $940K of revenue in 30 days from $5K ad spend (Fast Labour Hire), 18x MER, 180,000+ Year One paid subscribers (On the Ball), $1M+ Black Friday sales at 3.87x ROAS (EZZ), $90K revenue in 90 days at 4.15x ROAS (JasChoc), and a scale from $70M to $200M in revenue (Alloc8). The firm remains privately held, founder-owned, and bootstrapped with no disclosed institutional funding.

Name

UNTMD

Legal name

UNTMD Marketing Agency

Website

https://untmd.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

UNTMD is a South Melbourne-based, founder-led digital marketing agency founded in 2021 that delivers an integrated suite of 13 marketing services for growth-stage founders, eCommerce brands, and Australian service businesses, with retainers priced $4K-$15K+ per month.

Ownership category

akta.pro rank

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing Retainers: Monthly retainer-based engagements for full-service marketing, focused channel work, and fractional CMO services. Retainers range from $4,000 per month for focused channel work to $15,000+ for full-service engagements.
2. Project-Based Services: One-time engagements for specific services such as website development, branding projects, media training, and campaign activations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

UNTMD is a digital marketing agency that delivers integrated, revenue-focused marketing services spanning SEO, paid media (PPC), content marketing, social media management, email marketing, PR, brand strategy, and fractional CMO-level consulting. It functions as a full-stack marketing partner for growth-stage businesses, combining senior strategic direction with hands-on execution across the entire customer acquisition funnel under a single accountable team.

Product overview

UNTMD is a full-service digital marketing agency positioned as a growth partner for brands, founded in 2021 in South Melbourne, Australia. The company offers an integrated suite of 13 interconnected marketing services spanning Full Service Marketing, SEO, PPC, Website Development, Content Marketing, Social Media Marketing, Email Marketing, Lead Generation, Branding and Storytelling, Influencer Marketing, Public Relations and Events, Media Training, and Fractional CMO. Rather than operating as standalone services, each channel connects under one integrated growth plan, with the Fractional CMO service providing strategic leadership that coordinates execution across all other services. UNTMD positions itself as a performance-driven agency focused on revenue metrics rather than traditional vanity metrics.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO)

Quantifiable outcome

• $940K revenue in 30 days from $5K ad spend for Fast Labour Hire
• +7 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core.

• Chiquita & Co PRcoreStrategic or Co-development PartnerUNTMD Marketing merged with Chiquita & Co PR to form a single agency positioned as a go-to growth engine for brands. Founders Maria Kathopoulis and Chiquita Searle combined their expertise in digital marketing and public relations.
• SemrushcoreTechnology or IntegrationSemrush Certified Agency Partner. Active certification across the platform for SEO and competitive analysis capabilities.
• MetacoreTechnology or IntegrationMeta Certified Media Buying Professional. Certified expertise in Facebook/Instagram advertising and media buying.
• KlaviyocoreTechnology or IntegrationKlaviyo Partner. Certified for email marketing automation and CRM integration.
• ShopifycoreTechnology or IntegrationShopify Partner. Expertise in eCommerce website development and Shopify store optimization.
• GooglecoreTechnology or IntegrationGoogle Partner. Certified expertise in Google Ads, Google Analytics, and Google marketing platforms.
• HubSpotcoreTechnology or IntegrationHubSpot Partner. CRM integration and marketing automation expertise.
• Monica Rosenfeld / Stories That Stir® GlobalcoreStrategic or Co-development PartnerMedia training delivered in partnership with Monica Rosenfeld, former TV producer for A Current Affair and founder of WordStorm PR. Provides hands-on media training for client spokespersons.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SmartSites: US digital marketing agency offering SEO, PPC, web design, and email. Comparable on full-service integrated delivery to SMB and mid-market customers.
• Webprofits: Australian performance marketing agency focused on paid acquisition, CRO, and analytics for growth-stage brands. Comparable on revenue-driven positioning and digital-first delivery.
• King Kong: Australian performance-focused digital marketing agency offering SEO, PPC, and social services to growth-stage and eCommerce brands. Closest head-to-head peer given shared AU market, SMB-to-mid-market positioning, and ROI-led marketing.
• Wpromote: US-based performance marketing agency with multi-channel SEO, paid media, and content services. Comparable on revenue-accountable positioning and integrated full-funnel delivery model.
• Disruptive Advertising: Performance-focused digital marketing agency offering PPC, SEO, and CRO services. Comparable on revenue-tied value proposition and mid-market client focus.
• Online Marketing Gurus: Australian full-service digital agency delivering SEO, Google Ads, social, and web design to mid-market brands. Highly comparable on service breadth, geography, and target customer profile.
• Supple: Australian digital agency providing SEO, content, PR, and digital PR services. Comparable on integrated marketing-and-PR offering following UNTMD's merger with Chiquita & Co.
• Relink Media: Australian digital marketing and SEO agency serving SMBs and growth-stage brands. Comparable on AU focus, performance-led service mix, and founder-led brand positioning.

Broad incumbents

• HubSpot: Global CRM and marketing automation platform with an in-house agency solutions arm and ecosystem of partner agencies. UNTMD is a certified HubSpot partner and competes against HubSpot's broader marketing-services narrative at the platform layer.
• R/GA: Global creative and digital agency with capabilities across brand, content, performance, and PR. Comparable as an incumbent offering the kind of integrated digital-plus-PR mix UNTMD is building toward, though at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/untmd-marketing
• Facebookfacebook.com/untmdmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNTMD