Shoutout
- Company typePrivate
- Founded2018
- HeadquartersNot disclosed, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Shoutout firmographics
Firmographics- Name
- Shoutout
- Legal name
- ShoutOut
- Website
- https://shoutout.global
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Shoutout industry classification
Industry- Product category
- Affiliate Marketing Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
- akta.pro secondary industries
- Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH), Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)
Keywords
Where Shoutout is headquartered
LocationHeadquarters
- HQ city
- Not disclosed
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Shoutout business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Start-Up, Essentials, Growth, Pro): Tiered subscription model with a free Start-Up plan (up to 30 referrals) and paid plans (Essentials, Growth, Pro) offering unlimited referrals, affiliates, and advanced features. Billing via Shopify invoice for Shopify merchants; direct for WooCommerce/Squarespace.
- Enterprise Plans: Three enterprise tiers (Enterprise 1: $590/mo, Enterprise 2: $1,080/mo, Enterprise 3: $1,570/mo) with higher order volumes, email limits, dedicated account managers, white label, and priority support.
- Optional Affiliate Joining Fees: Merchants may optionally charge affiliates a fee to join their program through starter kits or memberships, creating an additional revenue stream for merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Start-Up (Free) |
| Subscription | Monthly | Essentials Plan (Paid) |
| Subscription | Monthly | Growth Plan (Paid) |
| Subscription | Monthly | Pro Plan (Paid) |
| Subscription | Monthly | Enterprise 1 ($590/month) |
| Subscription | Monthly | Enterprise 2 ($1,080/month) |
| Subscription | Monthly | Enterprise 3 ($1,570/month) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Shoutout product offering
Product offeringCore offering
ShoutOut is a cloud-based multi-level marketing (MLM) affiliate marketing software that links directly to Shopify, WooCommerce, or Squarespace online stores. It enables e-commerce merchants to recruit affiliates, build MLM networks with unlimited depth and width, create unlimited referral links and coupons, automatically track sales (including recurring/subscription orders), calculate and pay commissions, and manage branded affiliate dashboards. The product is sold on a freemium-to-Enterprise subscription basis with white-label options for high-volume merchants.
Product overview
ShoutOut is a cloud-based multi-level marketing (MLM) affiliate marketing platform that operates as a unified software-as-a-service solution connecting to three major ecommerce platforms: Shopify (as an app), WooCommerce (as a WordPress plugin), and Squarespace (as a web application). The core ShoutOut product provides merchants with affiliate recruitment, referral link and coupon management, commission tracking and calculation, MLM network capabilities with unlimited depth/width, affiliate payout processing via PayPal, and white-label customizable dashboards. The platform offers tiered pricing: a free Start-Up plan (limited to 30 referrals), three paid tiers (Essentials, Growth, Pro) with increasing feature access including MLM capabilities on Growth/Pro, and three Enterprise tiers with white-label branding, dedicated account management, and custom API integrations. Key differentiating features include Lifetime Associations for permanent customer attribution, automated commission adjustments based on performance targets, and integrations with MailChimp, Klaviyo, and 1500+ apps via Zapier. A free 26-lesson video training course is included with all plans.
Differentiator
Problem solved
Functional benefit
Products and services
- ShoutOut A cloud-based multi-level marketing (MLM) affiliate marketing software that connects to Shopify, WooCommerce, or Squarespace online stores, enabling merchants to recruit affiliates, track referrals, manage commission structures, and pay affiliates through integrated payment solutions.
- ShoutOut for Shopify A Shopify App that integrates directly with Shopify admin to provide affiliate tracking, MLM capabilities, commission management, and affiliate dashboards for Shopify merchants.
- ShoutOut for WooCommerce A WordPress/WooCommerce plugin enabling multi-level marketing affiliate tracking and management for WooCommerce store owners, with webhook-based order integration and PrettyLinks compatibility.
- ShoutOut for Squarespace A Squarespace web application providing multi-level marketing affiliate capabilities for Squarespace store owners. Note: ShoutOut for Squarespace is no longer available for new clients.
Quantifiable outcome
- Over 2 million orders tracked per month
- +4 more outcomes
Companies that use Shoutout
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Shoutout technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature10 records
Shoutout partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- PayPalcorePayPal integration enables mass payouts to up to 250 affiliates simultaneously via PayPal MassPay. API keys required from PayPal Business Account with MassPay feature enabled.
- MailChimpcoreAutomatically passes affiliate information to MailChimp on Growth and Pro plans for email marketing integration and affiliate communication.
- KlaviyocoreIntegration with Klaviyo for email marketing automation and affiliate data synchronization on Growth and Pro plans.
- ZapiercoreConnects to 1500+ third-party applications via Zapier on paid subscription plans, enabling custom workflows and integrations.
- HeepsyminorRecommended influencer database with pay-as-you-go pricing for finding and recruiting affiliates. ShoutOut affiliate link in referral URL.
- MuseFindminorRecommended influencer database with 23,000+ influencers available for promotion partnerships.
- ReChargecoreRecommended subscription/recurring billing app for Shopify. Tested and confirmed compatible with ShoutOut for affiliate link and coupon code tracking on recurring orders.
- Recurring Invoices (Shopify)coreAlternative subscription app for Shopify, tested and confirmed compatible with ShoutOut for tracking affiliate sales on recurring orders.
- WooCommerce SubscriptionscoreWooCommerce plugin for subscription/recurring payments. Integrated with ShoutOut via webhook for order tracking and Lifetime Association commission attribution.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Shoutout competitors and assessment
Company assessmentBroad incumbents
- Yotpo: Yotpo is an e-commerce marketing platform offering reviews, SMS, loyalty, and affiliate tools. Its broader suite overlaps with ShoutOut's customer base and competes indirectly for the same Shopify merchant wallet.
- Impact.com: Impact.com is an enterprise partnership management platform covering affiliate, influencer, and B2B partnerships. It competes with ShoutOut for larger merchants needing more sophisticated tracking and global program management.
- PartnerStack: PartnerStack is a broader B2B partner ecosystem platform serving SaaS and e-commerce with affiliate, referral, and reseller programs — a larger incumbent competing for the same affiliate program budget but across verticals.
Direct peers
- Affiliatly: Affiliatly is a lightweight affiliate marketing app for Shopify with referral tracking, coupons, and commission management — a comparable Shopify-focused affiliate SaaS targeting small and mid-sized merchants.
- OSI Affiliate Software: OSI Affiliate Software provides referral and affiliate program management tools for e-commerce stores with multi-tier commissions and integrations with major platforms — comparable in offering affiliate/MLM-style tracking software.
- GoAffPro: GoAffPro is a popular Shopify affiliate marketing app with multi-level referral programs, affiliate dashboards, and PayPal mass payouts — closely overlapping ShoutOut's core feature set and target merchant.
- UpPromote: UpPromote is a leading Shopify affiliate marketing app offering referral programs, coupon tracking, and influencer management. It directly competes with ShoutOut on the Shopify App Store for SMB affiliate marketing installs.
- Refersion: Refersion provides affiliate and influencer marketing for Shopify and BigCommerce brands, including referral links, commission tracking, and payout automation — a direct competitor in the e-commerce affiliate SaaS category.
- Tapfiliate: Tapfiliate is a cloud-based affiliate tracking platform that integrates with Shopify, WooCommerce, and Squarespace, offering referral links, coupon tracking, and multi-level commission structures — directly comparable to ShoutOut.
- LeadDyno: LeadDyno offers affiliate and influencer marketing software with Shopify integration, multi-level commissions, and brand/ambassador dashboards, competing in the same niche as ShoutOut for SMB and mid-market merchants.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Shoutout social profiles
Digital presenceShoutout financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoutout leadership team
Management profileNumber of profiles
Profiles1 record
Shoutout funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoutout M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoutout
What does Shoutout do?
ShoutOut is a cloud-based multi-level marketing (MLM) affiliate marketing software that links directly to Shopify, WooCommerce, or Squarespace online stores. It enables e-commerce merchants to recruit affiliates, build MLM networks with unlimited depth and width, create unlimited referral links and coupons, automatically track sales (including recurring/subscription orders), calculate and pay commissions, and manage branded affiliate dashboards. The product is sold on a freemium-to-Enterprise subscription basis with white-label options for high-volume merchants.
Is Shoutout a public or private company?
Shoutout is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shoutout founded?
Shoutout was founded in 2018. It employs 1 to 10 people.
Where is Shoutout based?
Shoutout is headquartered in Not disclosed, Australia, in the Oceania region.
How does Shoutout make money?
Three revenue lines are on record. Subscription Plans (Start-Up, Essentials, Growth, Pro) is the primary driver. The others are enterprise Plans and optional Affiliate Joining Fees.
Who are Shoutout's main competitors?
Broad incumbents on record are Yotpo, Impact.com and PartnerStack. Direct peers are Affiliatly, OSI Affiliate Software, GoAffPro, UpPromote, Refersion, Tapfiliate and LeadDyno.
Does Shoutout have an API?
Yes. ShoutOut offers API connectivity through Zapier, enabling integration with over 1500+ third-party applications. The API Key can be accessed via ShoutOut admin > Settings > Account Settings > API Key. For WooCommerce merchants, webhook integration is available for order tracking (Delivery URL: https://www.shoutout.global/wooorder?lic=XXXXXXX). The platform supports integration with MailChimp, Klaviyo, and other dedicated emailing solutions via API connection.
What industry is Shoutout in?
Shoutout's product category is Affiliate Marketing Software. Its primary akta.pro industry code is MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management, with a secondary code of MPAAAIAH, Customer Retention, Win-Back & Churn Reduction Programs. Its NAICS code is 5132 and its SIC code is 7372.