What Verloning.nl does

Verloning.nl is a Dutch payrolling platform founded in 2012 by Edward Belgraver and headquartered in Rotterdam. It serves self-employed professionals (zzp'ers) and their hiring clients (opdrachtgevers) by operating under a deemed employment (fictieve dienstbetrekking) construct that lets freelancers work without holding their own KvK or VAT number. The cloud-based platform unifies invoicing, payroll tax and VAT remittance, payroll administration, DBA Act compliance documentation, and insurance enrollment, with payouts processed within one business day of client payment. Supporting tools include a publicly accessible net-income calculator and a DBA Check web module that generates legally substantiated PDF assessments of self-employment status under Dutch law.

The company monetizes through a three-tier membership model: Basic (€0/month, 6% commission per payroll), Premium (€75/month, 3% commission plus a €40 monthly tax-free allowance), and All-in (€175/month, 0% commission plus a €100 monthly allowance). Revenue is further supplemented by factoring/invoice advance fees (2-6% depending on tier), insurance pass-through via a Core partnership with Avéro Achmea for AOV disability coverage, and an in-house mutual support scheme (Schenkkring) that provides up to two years of income protection in case of illness. Lifestyle and telecom perks with partners such as KPN, Vodafone, GoodHabitz, Blijdorp, Artis, Duinrell, Ahoy, Ziggo Dome, Feyenoord, and Ajax are bundled into higher tiers.

Operationally Verloning.nl runs with a lean team of 1-10 employees, supports 123,949 self-employed professionals, and holds an 8.9/10 average rating across 336 reviews on Klantenvertellen. Its go-to-market is predominantly product-led: free registration with no obligation, a public calculator, and a customer-review-driven funnel, supplemented by a client-side portal for hiring organizations. Distribution is exclusively domestic in the Netherlands, with no disclosed external funding and no parent company or subsidiaries, indicating a founder-led, profitable or self-funded operating model.

Name

Verloning.nl

Legal name

Verloning.nl

Website

https://verloning.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Verloning.nl is a Rotterdam-based Dutch payrolling platform founded in 2012 that lets 123,949+ self-employed professionals (zzp'ers) work under a deemed-employment framework handling invoicing, tax remittances, and insurance, monetizing via a three-tier subscription and commission model.

Ownership category

akta.pro rank

Product category

Payroll Administration for Self-Employed

NAICS

Payroll Services (541214)

akta.pro primary industry

Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA)

akta.pro secondary industry

Contractor Payroll, Invoicing & Payment Services (BPACAGAD)

Keywords

• Payroll administration
• Freelancer compliance
• DBA Act compliance
• Self-employed invoicing
• Deemed employment services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Three-tier membership model: Basic (€0/month, 6% commission per payrolling), Premium (€75/month, 3% commission), and All-in (€175/month, 0% commission). Revenue generated through monthly subscription fees and commission on payroll volume.
2. Factoring/Invoice Advance: Invoice advance service allowing freelancers to get paid faster. Fee varies by membership: Basic 6%, Premium 4%, All-in 2%.
3. Insurance Products: Collective disability insurance (AOV) via Avéro Achmea, plus additional insurance products (accident, liability, professional liability, road users') available through memberships or separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Verloning.nl provides a cloud-based payrolling platform under the Dutch deemed employment (fictieve dienstbetrekking) framework that lets self-employed professionals (zzp'ers) invoice clients and receive paychecks without holding their own KvK or VAT number. The platform handles invoicing, payroll tax remittances (VAT, payroll tax, Zvw contributions), annual statements prefilled into tax returns, and administration of collective insurance (AOV, accident, liability, professional liability, road users). A mutual sick-leave fund (Schenkkring) and factoring/invoice-advance services are bundled into the offering, alongside DBA Act compliance checks and fiscal/civil indemnities to clients.

Product overview

Verloning.nl is a Dutch payroll platform operating under a deemed employment (fictieve dienstbetrekking) construct, enabling self-employed professionals to work without their own KvK or VAT number. The platform provides a unified dashboard for invoicing, tax remittances (VAT, payroll tax, Zvw contributions), and insurance management. The offering consists of a core platform supported by three membership tiers — Basic (free, 6% commission), Premium (€75/month, 3% commission), and All-in (€175/month, 0% commission) — along with supplementary tools including a Salary Calculator for net income estimation, a DBA Check web module for assessing self-employment status under Dutch law, and a Schenkkring for income continuity during illness. Insurance products including disability (AOV via Avéro Achmea), accident, liability, and road users' insurance are offered either as add-ons or bundled in paid memberships. Online training through GoodHabitz is included in paid tiers. All memberships provide fiscal certainty, same-day payout, personal support, and DBA compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Verloning.nl Payrolling Platform Cloud-based payrolling platform for Dutch self-employed professionals (zzp'ers) that handles invoicing, payroll tax remittances (VAT, payroll tax, Zvw), annual statements, and insurance administration under a deemed employment construct, enabling freelancers to work without holding their own KvK or VAT number.
• DBA Act Check Web Module Free online questionnaire that assesses whether a working relationship qualifies as genuine self-employment under the Dutch DBA Act, generating a comprehensive legally-substantiated PDF report with recommendations for compliance.
• Schenkkring Sick Leave Fund Proprietary mutual support scheme that provides up to two years of income coverage in case of illness or setback for self-employed professionals who are members of Verloning.nl's Premium or All-in tiers.
• Collective Disability Insurance (AOV) Collective professional disability insurance (AOV) offered through Avéro Achmea, available as an optional add-on or included in paid Verloning.nl memberships, with the company's own contract and price tag outside the payrolling administration fee.
• Invoice Advance (Factoring) Invoice factoring service that lets self-employed professionals accelerate payment on their invoices, with tier-based fees of 6% (Basic), 4% (Premium), and 2% (All-in) per transaction.

Quantifiable outcome

• 123,949 self-employed professionals supported
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, secondary and minor.

• Avéro AchmeacoreOthersCollective disability insurance (AOV) provider via Avéro Achmea, which is mandatory for self-employed with income over €3,750 within three months until age 62.
• GoodHabitzsecondaryOthersOnline training provider offering unlimited training courses to Premium and All-in members.
• SchenkkringcoreOthersVerloning.nl's own sick leave fund supporting self-employed members in case of illness or setback. Offers up to two years of coverage.
• KPNminorGTM or Marketing PartnerPartnership providing unlimited mobile data for Premium and All-in members.
• VodafoneminorGTM or Marketing PartnerPartnership providing unlimited mobile data for Premium and All-in members.
• Blijdorp (Rotterdam Zoo)minorGTM or Marketing PartnerPartner providing tickets to Blijdorp, Artis & Duinrell for Premium and All-in members as exclusive member benefits.
• ArtisminorGTM or Marketing PartnerPartner providing tickets to Blijdorp, Artis & Duinrell for Premium and All-in members as exclusive member benefits.
• DuinrellminorGTM or Marketing PartnerPartner providing tickets to Blijdorp, Artis & Duinrell for Premium and All-in members as exclusive member benefits.
• AhoyminorGTM or Marketing PartnerVIP tickets for concerts at Ahoy & Ziggo Dome available for All-in members.
• Ziggo DomeminorGTM or Marketing PartnerVIP tickets for concerts at Ahoy & Ziggo Dome available for All-in members.
• FeyenoordminorGTM or Marketing PartnerVIP tickets for Feyenoord & Ajax football matches available for All-in members.
• AjaxminorGTM or Marketing PartnerVIP tickets for Feyenoord & Ajax football matches available for All-in members.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Personio: European HR SaaS platform offering payroll, HR administration, and workforce management primarily to SMBs across Europe — comparable in serving SMB employers with payroll and HR tooling.
• Remote: Global Employer of Record and contractor management platform handling international payroll, invoicing, and compliance — adjacent emerging competitor in the contractor payroll category.
• Deel: Global contractor payroll and EOR platform serving freelancers and remote workers internationally. Operates in similar contractor payroll/invoicing space with a tech-native approach; expanding into Dutch market.

Direct peers

• Tentoo: Dutch payrolling platform for freelancers and zzp'ers that handles invoicing, tax remittances, and insurance administration under a deemed employment framework — directly comparable business model and customer base to Verloning.nl.
• Payper: Dutch contractor payroll and invoicing service targeting zzp'ers, providing similar compliance, insurance, and factoring features. Directly competes for the same Dutch self-employed segment.
• Tio Business: Netherlands-based payrolling and administrative services firm for self-employed professionals and small businesses. Overlapping offering in invoicing, payroll administration, and compliance support.

Broad incumbents

• HeadFirst Group: Larger Dutch staffing and payrolling group offering managed payroll, contractor administration, and workforce solutions across multiple verticals. Broader portfolio but directly overlaps in zzp payrolling.
• Visma Raet: Major Dutch payroll and HR software provider serving SMB and enterprise with payroll processing, tax filing, and HR administration — comparable payroll engine but targeting different customer segments.
• SD Worx: European HR and payroll outsourcing leader with operations in the Netherlands providing managed payroll, HR administration, and compliance — broader enterprise focus but overlaps in Dutch payroll outsourcing.
• Unique Nederland: Dutch staffing and payrolling provider with managed payroll services for freelancers, operating a broader workforce solutions portfolio while still competing for the same zzp'ers and clients as Verloning.nl.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Verloning
• LinkedInlinkedin.com/company/verloning-nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verloning.nl