JTA Wellness

What JTA Wellness does

JTA Wellness is a private nutrition and wellness practice headquartered at 1870 W Bitters Road in San Antonio, Texas, founded in 2006 by Jan Tilley, MS, RDN, LD, and operated since 2012 by husband-and-wife owners Chelsea Marquez (CEO) and Rene Marquez (CFO). The firm employs roughly 20 staff including 15+ Registered Dietitian Nutritionists with specializations spanning pediatric nutrition, sports nutrition, oncology, diabetes, autoimmune care, and eating disorders, supported by clinical nutrition management, workplace wellness direction, patient relations, and billing/marketing coordinators. Its core service is one-on-one medical nutrition therapy delivered in-person, via video, or by phone, billed through in-network contracts with Aetna, Blue Cross Blue Shield, UnitedHealthcare, Cigna, Humana, WellMed, and Medicare, with bilingual English/Spanish delivery serving the San Antonio community.

The practice runs on a Healthie-based patient management platform for scheduling, telehealth, and EHR, with intake handled via Microsoft Forms. Beyond individual care, JTA operates a Workplace Wellness vertical that sells employer contracts combining nutrition counseling, wellness presentations, recipe demonstrations, weekly newsletters, and program reporting to clients including CPS Energy, Judson ISD, NEISD, Jefferson Bank, and Methodist Healthcare System. A secondary DTC revenue stream sells downloadable guides ($10), wellness webinars ($0.60-$19.95), and cookbooks ($15) through its own e-commerce shop. Strategic positioning emphasizes evidence-based chronic disease management, pediatric and family nutrition, culturally inclusive care, and physician-referral partnerships with providers such as The START Center for Care and Here We Grow Pediatrics. Stated forward intent is to expand from a single San Antonio location across Texas and globally, though no additional offices have been disclosed.

Name

JTA Wellness

Legal name

JTA Wellness

Website

https://jtawellness.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

JTA Wellness is a San Antonio-based registered dietitian nutrition practice providing insurance-billed individual medical nutrition therapy, corporate workplace wellness programs, and digital health products to individuals, families, and employers across Texas.

Ownership category

akta.pro rank

Product category

Nutrition Counseling Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industries

Corporate/Workplace Wellness Coaching (HSADAGAL), Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Nutrition counseling services
• Medical nutrition therapy
• Workplace wellness programs
• Registered dietitian services
• Chronic disease nutrition

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Nutrition Counseling: Medical nutrition therapy sessions billed through insurance (Aetna, Blue Cross Blue Shield, UnitedHealthcare, Cigna, Humana, WellMed, Medicare) or private pay. Sessions available in-person, video, or phone with bilingual services.
2. Workplace Wellness Programs: Corporate wellness contracts including individual nutrition counseling, wellness presentations, recipe demonstrations, weekly newsletters, and program reports. Billed to employers as B2B service.
3. Products and Digital Content: E-commerce sales of meal prep guides ($10), webinars ($0.60-$19.95), and cookbooks ($15). Also publishes books through external channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

JTA Wellness is a private nutrition and wellness practice providing personalized one-on-one medical nutrition therapy with Registered Dietitian Nutritionists across specialties including chronic disease, diabetes, pediatric, oncology, autoimmune, and sports nutrition. The firm also sells corporate workplace wellness programs (presentations, recipe demonstrations, weekly newsletters) and supports its practice with e-commerce products including cookbooks, a 3-Day Meal Prep Guide, and wellness webinars. Services are delivered in-person, via video, and by phone in English and Spanish.

Product overview

JTA Wellness is a nutrition and wellness practice offering a unified suite of services centered on personalized nutrition counseling and workplace wellness programs. The core offerings include individual nutrition counseling with Registered Dietitian Nutritionists and corporate wellness programs featuring presentations, recipe demonstrations, and newsletters. Supporting products include published cookbooks (Eat Well to Be Well, Healthy Meals for Hurried Families), educational resources (JTA Workbook, 3-Day Meal Prep Guide), wellness webinars, and a recipe collection spanning appetizers, breakfast, entrees, desserts, pasta, soups, salads, and sides. All services are delivered through in-person, video, and phone consultations, with patient management facilitated through the Healthie portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Nutrition Counseling One-on-one personalized nutrition counseling sessions with Registered Dietitian Nutritionists for individuals and families managing chronic conditions, weight, diabetes, pediatric nutrition, autoimmune disorders, eating disorders, food allergies, and general wellness goals. Delivered in-person, by video, or by phone with bilingual English/Spanish support; covered by major insurance plans with private pay also available.
• Workplace Wellness Programs B2B corporate wellness service combining onsite individual nutrition counseling, wellness presentations, recipe demonstrations, weekly newsletters, and program reporting for employers. Sold through direct outreach and client referrals to school districts, healthcare systems, energy companies, and banks.
• Eat Well to Be Well

Quantifiable outcome

• 5.4 lbs average weight loss with Wellness Presentations + RDN Appointments
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Academy of Nutrition and Dietetics (AND)coreOthersProfessional affiliation with the Academy of Nutrition and Dietetics, the world's largest organization of food and nutrition professionals. JTA Wellness is proudly affiliated with AND and related groups including Texas AND, AND DPG Diabetes, and AND DPG Pediatrics.
• Special Olympics TexasminorOthersAffiliated with Special Olympics Texas, providing nutrition support and wellness resources for athletes.
• International Association of Eating Disorder Professionals (IAEDP)minorOthersProfessional affiliation with IAEDP for eating disorder nutrition care standards and professional development.
• Healthie (Patient Management Platform)coreTechnology or IntegrationDigital health platform used for patient scheduling, telehealth, and electronic health records. Patients access services through secure.gethealthie.com portal.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Noom: Noom is a consumer and employer-facing behavior change platform with nutrition coaching as a core pillar. While broader than RDN-only care, it competes for the same corporate wellness and weight-management budgets that JTA pursues.
• Virta Health: Virta Health offers virtual diabetes reversal and metabolic care via nutrition therapy, directly competing for the same self-insured employer contracts and diabetic patient population that JTA's workplace wellness programs target.
• Omada Health: Omada is a well-funded virtual chronic care platform delivering nutrition, diabetes prevention, and behavioral coaching to employers and health plans. It competes with JTA at the enterprise workplace wellness layer but as a much larger, broader chronic-care solution.
• Limeade: Limeade is an established employee well-being and engagement platform sold to mid-market and enterprise employers. It competes with JTA's workplace wellness contracts as a bundled alternative that often includes nutrition programming.
• Vida Health: Vida Health provides virtual chronic condition management including nutrition coaching, sold to employers and health plans. It overlaps with JTA's workplace wellness and diabetes/cardiovascular nutrition offerings at the enterprise layer.

Direct peers

• Culina Health: Culina Health is a virtual Registered Dietitian practice delivering insurance-covered MNT for chronic disease, weight management, and preventive care — a near-direct parallel to JTA's patient care model, with overlapping insurance and chronic-condition positioning.
• Nourish: Nourish is a telehealth platform that connects patients with Registered Dietitians for insurance-covered Medical Nutrition Therapy, with similar in-network payor relationships and chronic-condition focus. It is the closest direct competitor in the insurance-billed virtual MNT category.

Emerging players

• Season Health: Season Health delivers virtual nutrition counseling and medically tailored meals for chronic conditions, with employer and payor partnerships. It is an emerging competitor in the same insurance-billed, employer-sponsored nutrition space as JTA.
• Wellable: Wellable is an employee wellness platform that partners with content providers — including nutritionists — to deliver workplace wellness programs. It is adjacent to JTA's B2B workplace wellness motion and represents a potential channel partner or competitor.
• Wellory: Wellory is a personalized nutrition coaching app connecting users to registered dietitians, with both consumer and employer-facing offerings. It overlaps with JTA's e-commerce and digital content monetization of nutrition expertise.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jtawellness
• Instagraminstagram.com/jtawellness
• Xx.com/jtawellness
• LinkedInlinkedin.com/company/jta-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JTA Wellness