National Etailing and Mailing Organization of America

What National Etailing and Mailing Organization of America does

NEMOA (National Etailing and Mailing Organization of America) is a 501(c)(6) non-profit trade association founded in 1947 (originally as the New England Mail Order Association) that serves the catalog, etail, and multichannel direct-to-consumer marketing industry. The organization serves over 200 corporate member companies across the United States, Canada, and Europe, including catalogers, etailers, retailers, and the suppliers that serve them (printers, list brokers, service bureaus, agencies, paper merchants, data and technology providers). NEMOA's member roster includes notable brands such as L.L.Bean, The Vermont Country Store, J. Jill, BODEN, L'Occitane, Potpourri Group, The Smithsonian Store, Road Scholar, Dover Saddlery, and Design Toscano, alongside service-provider members such as Epsilon, Wiland, Lindenmeyr Central, Arandell, Path2Response, and J.Schmid & Associates.

NEMOA's product surface centers on two semi-annual national summits (described as the only national summit dedicated exclusively to catalogers and etailers), monthly Inside Track virtual discussions on Zoom, a member directory, an industry job board (free unlimited postings for members), recorded session archives, sponsor whitepapers, Boston University certificate program discounts, and a Rising Stars scholarship program. The organization runs entirely on MemberLeap association management software provided by Vieth Consulting, which handles membership database, event registration, email communications, job postings, and the member directory; NEMOA has no proprietary technology assets. The organization is governed by an all-volunteer Board of Directors (current President: Steve August, VP Marketing at Road Scholar), with day-to-day operations handled by a small staff including Janie Downey, and a Boston, MA mailing address (PO Box 56033, Boston, MA 02205-6033).

NEMOA monetizes primarily through annual corporate membership dues ($499 first year, $399 renewal, covering all employees of a member company), paid conference registrations at $669–$1,379 per attendee depending on membership status, headcount, and registration timing, and a tiered sponsorship program (Gold, Silver, Bronze, Exhibit, Patron tiers) for the spring and fall conferences. Membership is corporate (company-level), and non-members may attend events at a premium, creating a built-in conversion funnel. GTM motion is community-led: acquisition is driven by word-of-mouth, peer referrals, industry networking, the summits themselves, and the Inside Track virtual series. Strategic partnerships with Boston University, the American Catalog Mailers Association (ACMA), the Direct Marketing Association (DMA), the UK Direct Commerce Association (DCA), and the VT/NH Marketing Group extend NEMOA's reach across education, policy advocacy, and international direct-marketing communities.

Name

National Etailing and Mailing Organization of America

Legal name

National Etailing and Marketing Organization of America

Website

https://nemoa.org

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

NEMOA is a 501(c)(6) non-profit trade association founded in 1947 that serves over 200 corporate member companies in the catalog, etail, and multichannel direct-marketing industry through semi-annual summits, monthly virtual discussions, a member directory, and an industry job board.

Ownership category

akta.pro rank

Product category

Trade Association Services for Catalog and Multichannel Direct Marketing

NAICS

Business Associations (813910), Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days) (THAHAMAG)

Keywords

• Trade association services
• Catalog industry education
• Multichannel direct marketing
• Corporate membership programs
• Industry conference summits

Headquarters

HQ city

Wellesley Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Corporate Membership Dues: NEMOA generates revenue primarily through annual corporate membership dues. First-year membership is $499 per company; renewal drops to $399 per year. The membership is corporate (company-level), covering all employees of a member company.
2. Conference and Summit Registrations: Revenue from paid conference registrations at NEMOA's semi-annual summits. Conference fees range from $669 to $1,379 per person depending on membership status, attendee count, and registration timing. Sponsorship packages at various levels also contribute.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

NEMOA is a non-profit 501(c)(6) trade association that provides corporate membership, two national summits per year dedicated to catalog and e-tail marketers, monthly Inside Track virtual discussions, a member directory, an industry job board, scholarship programs, and partner discounts to over 200 catalog, e-tail, and supplier companies in the US, Canada, and Europe. Its mission is to educate, connect, and inspire multi-channel direct marketers so they can evolve their marketing strategies, overcome challenges, and grow their businesses.

Product overview

NEMOA (National Etailing & Marketing Organization of America) is a non-profit 501(c)(6) trade association serving the catalog/multichannel industry and direct-to-consumer marketing sector. Founded in 1947, the organization offers a membership-based platform that centers on two annual educational summits (the only national summit dedicated to catalogers and etailers), monthly Inside Track virtual discussions, and access to the NEMOA membership directory. Additional offerings include an industry job board with free unlimited postings for members, Boston University certificate program partnerships, sponsor whitepapers, and scholarship programs including Rising Stars and Lifetime Achievement Awards. The membership structure consists of Catalog/Etailer and Service Provider/Supplier categories, with first-year dues of $499 and annual renewal at $399.

Differentiator

Problem solved

Functional benefit

Products and services

• NEMOA Corporate Membership
• NEMOA Summits (Semi-Annual National Conferences)
• NEMOA Inside Track Virtual Discussions
• NEMOA Industry Job Board
• Rising Stars Scholarship Program
• Boston University Certificate Programs (NEMOA Member Discount)
• Sponsor Whitepapers and Industry Articles
• NEMOA Member Directory

Quantifiable outcome

• Over 200 corporate member companies from across the US, Canada, and Europe
• +3 more outcomes

Named customers30 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered gold sponsor, silver sponsor, bronze sponsor, exhibit sponsor, patron sponsor, core partner, strategic partner and minor partner.

• Redpoint Globalgold sponsorGTM or Marketing PartnerGold Sponsor of NEMOA's Spring 2026 Conference. Redpoint Global provides customer data platform and personalization technology to direct marketers.
• Lindenmeyr Centralsilver sponsorGTM or Marketing PartnerSilver Sponsor of NEMOA's Spring 2026 Conference. Lindenmeyr Central is a paper and printing services provider.
• EP Graphicssilver sponsorGTM or Marketing PartnerSilver Sponsor of NEMOA's Spring 2026 Conference.
• Arandellsilver sponsorGTM or Marketing PartnerSilver Sponsor of NEMOA's Spring 2026 Conference. Arandell is a Midwest-based printer of leading catalog brands.
• Ricohsilver sponsorGTM or Marketing PartnerSilver Sponsor of NEMOA's Spring 2026 Conference. Ricoh provides graphic communications and digital printing technology.
• Nansensilver sponsorGTM or Marketing PartnerSilver Sponsor of NEMOA's Spring 2026 Conference.
• Path2Responsebronze sponsorGTM or Marketing PartnerBronze Sponsor of NEMOA's Spring 2026 Conference. Path2Response provides data-driven marketing services. CEO Brian Rainey serves on the NEMOA Board of Directors.
• Belardi Wongbronze sponsorGTM or Marketing PartnerBronze Sponsor of NEMOA's Spring 2026 Conference. Belardi Wong is a direct marketing consulting and creative agency.
• LS Directbronze sponsorGTM or Marketing PartnerBronze Sponsor of NEMOA's Spring 2026 Conference.
• Fry Communications, Inc.exhibit sponsorGTM or Marketing PartnerExhibit Sponsor of NEMOA's Spring 2026 Conference. Fry Communications is a printing and communication services provider.
• Wilandexhibit sponsorGTM or Marketing PartnerExhibit Sponsor of NEMOA's Spring 2026 Conference. Wiland provides data and marketing intelligence. Senior Client Partner Pamela Higgins serves as NEMOA Secretary on the Board.
• Alliantexhibit sponsorGTM or Marketing PartnerExhibit Sponsor of NEMOA's Spring 2026 Conference.
• Summit Direct-Mailexhibit sponsorGTM or Marketing PartnerExhibit Sponsor of NEMOA's Spring 2026 Conference.
• Windfallexhibit sponsorGTM or Marketing PartnerExhibit Sponsor of NEMOA's Spring 2026 Conference.
• Royle Printingpatron sponsorGTM or Marketing PartnerPatron Sponsor of NEMOA's Spring 2026 Conference.
• The Dingley Presspatron sponsorGTM or Marketing PartnerPatron Sponsor of NEMOA's Spring 2026 Conference.
• Mailinglists.com / Infinite Mediapatron sponsorGTM or Marketing PartnerPatron Sponsor of NEMOA's Spring 2026 Conference.
• Whipple Direct Mailpatron sponsorGTM or Marketing PartnerPatron Sponsor of NEMOA's Spring 2026 Conference.
• Port Hawkesbury Paperpatron sponsorGTM or Marketing PartnerPatron Sponsor of NEMOA's Spring 2026 Conference.
• Epsilonpatron sponsorGTM or Marketing PartnerPatron Sponsor of NEMOA's Spring 2026 Conference. Epsilon provides data-driven marketing technology. VP Christine Page serves on the NEMOA Board.
• Algonomypatron sponsorGTM or Marketing PartnerPatron Sponsor of NEMOA's Spring 2026 Conference.
• Boston University Metropolitan Collegecore partnerStrategic or Co-development PartnerBoston University offers special Certificate Programs for NEMOA members through a partnership that requires only 4 courses and can be completed in as little as two semesters. Programs include Applied Business Analytics, Data Analytics, Global Marketing Management, Supply Chain Management, and Cybercrime Investigation and Cybersecurity.
• American Catalog Mailers Association (ACMA)strategic partnerStrategic or Co-development PartnerACMA is a member association providing policy advocacy and industry representation for catalog mailers. ACMA leadership (Lynn Noble and Paul Miller) presented a policy briefing at NEMOA's Spring 2026 Conference. ACMA members receive discounts on NEMOA events.
• The Direct Marketing Association (DMA)strategic partnerStrategic or Co-development PartnerDMA is listed as an industry association link in NEMOA's Resources section, providing additional industry thought leadership and standards for direct marketers.
• VT/NH Marketing Groupminor partnerStrategic or Co-development PartnerRegional marketing group whose members receive 15% discounts on NEMOA non-member registration prices. Cross-promotional relationship.
• UK Direct Commerce Association (DCA)minor partnerStrategic or Co-development PartnerNEMOA members receive member pricing on UK DCA events, creating international cross-association benefits.
• MemberLeap (Vieth Consulting)core partnerTechnology or IntegrationNEMOA's website and member management system is powered by MemberLeap, an association management software platform by Vieth Consulting. The platform handles membership database, event registration, email communications, job postings, and the member directory.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Regional players

• UK Direct Commerce Association (DCA): UK-based trade body serving direct commerce and catalog companies, with reciprocal member pricing with NEMOA. Functions as the British counterpart to NEMOA but operates in a different geography.

Direct peers

• American Catalog Mailers Association (ACMA): Trade association focused on catalog mailers, providing policy advocacy and industry representation. Listed as a NEMOA member with reciprocal event discounts; directly comparable as a peer trade association serving the catalog industry.
• eTail (WBR): Conference series focused on digital commerce, ecommerce, and multichannel retail. Comparable to NEMOA's summit business in serving retailers and brand marketers with educational events, though with a digital-first orientation.
• Multichannel Merchant (formerly Catalog Success): Media brand and event organizer serving the catalog and multichannel retail industry. Comparable to NEMOA in audience (catalog/etail executives) but operates as a media/events business rather than a member-led association.
• CommerceNext: Community and conference series for direct-to-consumer and digital retail marketers. Operates events and content programs for retail executives, overlapping with NEMOA's audience and value proposition in education and peer networking.
• Performance Marketing Association: Trade association serving performance and affiliate marketing professionals. Operates as a membership-based community for marketers, structurally similar to NEMOA's association model though in a different marketing sub-discipline.

Broad incumbents

• Direct Marketing Association (DMA) / ANA: Large-scale marketing trade body with broad industry scope spanning data, technology, and advertising. Now operating under ANA, DMA serves a wider marketing universe than NEMOA's catalog niche but overlaps in direct marketing community.
• Mobile Marketing Association: Global trade association for mobile marketing, serving marketers and technology providers with research, events, and advocacy. Comparable to NEMOA in the trade association model and member education mission, though in mobile rather than catalog.
• National Postal Forum: USPS-sponsored annual conference and industry forum for mailers and postal customers. Comparable as a major industry gathering serving mail-based marketing, overlapping with NEMOA's catalog mailer audience.
• Shop.org (NRF): Digital retail community within the National Retail Federation, serving retail executives with conferences and content. Comparable to NEMOA's mission of educating and connecting retail/direct marketers but at broader retail scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nemoa_mktg
• Facebookfacebook.com/nemoa.org
• LinkedInlinkedin.com/company/nemoa-share.-learn.-connect.

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Etailing and Mailing Organization of America