Au Bon Repos

What Au Bon Repos does

Au Bon Repos is a private, family-owned furniture, bedding, and home décor retailer founded in 1898 in Brussels, Belgium, and operated continuously for over 125 years across five generations of the Dekock family. The company operates a single 6,000 m² flagship showroom at Place de la Chapelle 10 in central Brussels — described as the largest bedding, furniture, and decoration store in the heart of Brussels — and does not sell online. Its assortment spans mattresses, boxsprings, bed frames, sofas, armchairs, dining and office furniture, outdoor furniture, wardrobes, and home textiles, with 480+ bedding references and over 35 distributed premium international and Belgian brands including Tempur, Simmons, Treca, Lattoflex, Beka, Stressless, Ethnicraft, and Calligaris.

The business model is direct-to-consumer retail with a physical showroom. Revenue is generated through one-time hardware sales of furniture, bedding, and home décor products, with quote-based pricing and no publicly disclosed price points; periodic sales promotions include discounts of up to 50% during seasonal sales and 15% on new bedding orders. Go-to-market is a hybrid of walk-in showroom retail, multilingual expert consultation (French, Dutch, English, Spanish, Italian, German), and dedicated field sales for two professional segments: the diplomatic community (served with a VAT-exempt Diplomatic Card and turnkey home furnishing) and hospitality operators (hotels, B&Bs, gîtes). The company has no proprietary technology, no app, no e-commerce, and no disclosed AI capabilities, and operates with a small headcount of 11-50 employees. The company has never raised external capital and remains entirely under family control.

Name

Au Bon Repos

Legal name

Au Bon Repos

Website

https://aubonrepos.be

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

Au Bon Repos is a 125-year-old, family-owned Belgian furniture, bedding, and home décor retailer operating a single 6,000 m² flagship showroom in central Brussels. It serves individual consumers, diplomats, and hospitality professionals with over 35 premium international and Belgian brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue is generated through direct retail sales of furniture, bedding, and home decor products. The company operates a physical showroom and sells directly to consumers and professionals. Products span mattresses, sofas, storage solutions, tables, chairs, outdoor furniture, and linens.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Au Bon Repos is a family-owned retailer operating a 6,000 m² flagship showroom in central Brussels that sells premium furniture, bedding (mattresses, boxsprings, duvets, pillows, bed linens), sofas, tables, storage solutions, outdoor furniture, and home decoration accessories. The company distributes over 480 bedding references and a wide range of international and Belgian-made furniture brands, complemented by in-house consultation, delivery, installation, and bespoke furniture design services for individual consumers, diplomats, and hospitality professionals.

Product overview

Au Bon Repos operates as a traditional omnichannel furniture and bedding retailer with a flagship 6,000 m2 showroom in central Brussels. Founded in 1898, the company offers a comprehensive portfolio organized around four main pillars: (1) Literie (Bedding) — mattresses, boxsprings, duvets, pillows, bed frames, and medical beds; (2) Ameublement (Furniture) — sofas, armchairs, storage units, dining tables, desks, and outdoor furniture; (3) Deco & Linge de Maison (Home Decor & Linens) — bed linen, throws, towels, rugs, and lighting; and (4) Services — custom design consultation, professional furnish for hotels and diplomatic residences, and multilingual customer support. The product portfolio includes over 480 SKUs across bedding alone, featuring both own-label offerings and distributed international brands including Tempur, Simmons, Treca, Lattoflex, Beka, Stressless, Ethnicraft, and Calligaris. Services include personalized interior design consultation, delivery and installation, custom manufacturing through Belgian partners, and specialized offerings for diplomats (VAT exemption) and hospitality professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Matelas & Sur-matelas (Mattresses and Toppers) Premium mattresses and toppers including latex natural, memory foam (Tempur), Geltex (Beka), and pocket spring models. Over 480 references available, sold to individual consumers and professionals seeking quality sleep products.
• Sommiers & Boxsprings (Bed Bases) Premium bed bases and boxspring systems offering body support, including motorized, storage, and curved options from brands like Beka, Treca, Lattoflex, Simmons, and Magnitude.
• Couettes (Duvets) High-quality duvets in various warmth levels and materials including goose down from brands Brinkhaus, Drouault, and Brun de Vian-Tiran for optimal sleep comfort.
• Oreillers (Pillows) Premium pillows designed for head and neck support across all sleep positions, including models from Tempur, Lattoflex, Magnitude, and Brinkhaus.
• Cadres de Lits (Bed Frames) Bed frames in minimalist to classic designs from brands including Ethnicraft, Tempur, Magnitude, Hasena, Lattoflex, and Calligaris.
• Housses de Couette & Draps (Bed Linen) Duvet covers and sheets in premium materials from brands Yves Delorme, Descamps, Essix, Alexandre Turpault, Mia Zia, Lysdrap, Libeco, and Vandyck.
• Canapés-lits (Sofa Beds) Convertible sofa beds ideal for space-saving and guest accommodation, including models from Innovation Living, POL74, Sits, Sofabed, and Beka.
• Lits (Complete Beds) Complete beds including children's beds from Paidi and premium frames from Treca, Tempur, Ethnicraft, and Calligaris.
• Chambres Enfants & Bébés (Children's Bedroom Furniture) Children's and baby bedroom furniture and bedding, including Paidi bunk beds and bed frames with accessories.
• Lits Escamotables (Murphy Wall Beds) Murphy wall beds combining comfortable sleeping with practical storage, including Célio Smart models for space-constrained homes.
• Lits Médicalisés (Medical/Adjustable Beds) Medical and adjustable beds with easy settings for personalized care, including Trecaflex M5, Lattoflex Winx, and Magnitude Comfort Lift.
• Canapés (Sofas) Sofa collection including fabric and leather options in contemporary designs from brands Olta, Durlet, Jori, Leda, Sits, Stressless, and Himolla.
• Relax & Canapés Relax (Recliners and Reclining Sofas) Reclining chairs and sofas for comfort and relaxation, including models from Conform, Durlet, Himolla, Stressless, and Jori.
• Fauteuils (Armchairs) Armchairs for reading and relaxation in various styles from brands Olta, Leda, Thonet, Durlet, and Jori.
• Tables (Dining Tables) Dining tables including extendable models in wood and ceramic from brands Mobitec, Calligaris, Ethnicraft, Skovby, Joli, Thonet, Theuns, and Fusiontables.
• Bureaux (Desks) Desks combining aesthetics and functionality for home offices from brands Ethnicraft, Skovby, Muller, Thonet, and Paidi.
• Tables Basses (Coffee Tables) Coffee tables in modern, classic, and minimalist styles from brands Joli, Thonet, Ethnicraft, Akante, and Jori.
• Tables de Jardin (Outdoor Garden Tables)

Quantifiable outcome

• Over 480 bedding product references available in store

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

42 partnerships are on record, tiered core, major and minor.

• BekacoreOthersBelgian manufacturer of boxsprings, mattresses, and sofa beds. Beka products are featured prominently across multiple product categories at Au Bon Repos, including beds, sofa beds, and bedding accessories.
• LattoflexcoreOthersPremium Belgian bedding brand known for slatted bed bases and mattresses. Lattoflex products are highlighted as a revolutionary addition to the store's range, with multiple products featured.
• TempurcoreOthersGlobally recognized memory foam mattress and pillow brand. Tempur products including mattresses, pillows, and bed frames are sold at Au Bon Repos.
• SimmonscoreOthersPremium American mattress brand known for pocket spring technology. Simmons boxsprings and mattresses are featured in the store.
• TrecacoreOthersFrench luxury bedding brand. Treca mattresses, boxsprings, and beds are part of the premium offering at Au Bon Repos.
• MagnitudecoreOthersBelgian manufacturer of handcrafted beds and bedroom furniture. Magnitude products include beds, bedside tables, and storage solutions.
• EthnicraftmajorOthersBelgian furniture brand known for contemporary wooden furniture. Ethnicraft beds, tables, storage, and outdoor furniture are sold at the store.
• StresslesscoreOthersNorwegian premium recliner and sofa brand. Stressless relaxation chairs and sofas are part of Au Bon Repos's comfort furniture range.
• HimollamajorOthersGerman furniture manufacturer known for high-quality upholstered furniture and relaxation chairs. Himolla products are featured in the sofa and relaxation sections.
• JorimajorOthersBelgian designer furniture brand for seating and living. Jori sofas, armchairs, and daybeds are featured at Au Bon Repos.
• OltamajorOthersBelgian contemporary furniture brand. Olta sofas, armchairs, and furniture pieces are part of the modern furniture selection.
• MobitecmajorOthersBelgian furniture manufacturer specializing in tables and chairs. Mobitec tables are featured in the dining room section.
• SkovbymajorOthersDanish furniture manufacturer known for extendable tables and quality wood furniture. Skovby tables and storage solutions are sold at Au Bon Repos.
• CalligarismajorOthersItalian furniture brand known for contemporary design. Calligaris tables, storage, and outdoor furniture are featured.
• CéliomajorOthersFrench furniture manufacturer specializing in space-saving solutions including folding beds and wardrobes. Célio Smart folding beds and storage solutions are featured.
• ThonetmajorOthersGerman furniture manufacturer with a long heritage in bentwood and tubular steel chairs. Thonet chairs and tables are part of the furniture selection.
• KartellminorOthersItalian design brand known for plastic furniture and lighting. Kartell products are featured in the décor section.
• DrouaultminorOthersFrench bedding manufacturer specializing in duvets and pillows. Drouault products are featured in the bedding accessories section.
• BrinkhausminorOthersGerman premium bedding brand known for quilts and pillows. Brinkhaus products are featured in the duvet and pillow selection.
• Brun de Vian-TiranminorOthersFrench manufacturer of blankets and throws made from noble fibers (alpaca, mohair, merino). Products are featured in the blankets and throws section.
• Yves DelormeminorOthersFrench luxury linens and bedding brand. Yves Delorme bedding linens are featured in the bed linen section.
• PaidiminorOthersGerman manufacturer of children's and youth furniture. Paidi children's room furniture and beds are featured.
• DurletminorOthersBelgian upholstered furniture brand. Durlet sofas and relaxation chairs are featured in the store.
• LedaminorOthersBelgian furniture manufacturer for upholstered furniture and chairs. Leda products are featured in the seating section.
• SitsminorOthersPolish upholstered furniture manufacturer. Sits sofas and sofa beds are featured in the product selection.
• SofabedminorOthersBelgian manufacturer specializing in sofa beds. Sofabed products are featured in the sofa bed category.
• InnovationminorOthersDanish furniture brand known for modern sofa beds and functional furniture. Innovation products are featured.
• POL74minorOthersItalian furniture manufacturer specializing in sofa beds. POL74 products are featured in the sofa bed selection.
• HasenaminorOthersSwiss manufacturer of bed frames and bedroom furniture. Hasena bed frames are featured.
• RietbergerminorOthersGerman manufacturer of wardrobes and storage solutions. Rietberger dressing and storage products are featured.
• MullerminorOthersGerman metal furniture manufacturer. Muller storage and side tables are featured.
• TheunsminorOthersBelgian furniture manufacturer known for tables. Theuns products are featured in the dining room section.
• JoliminorOthersBelgian furniture brand for contemporary tables and décor. Joli products are featured in the table and décor sections.
• ConformminorOthersNorwegian manufacturer of relaxation chairs. Conform products are featured in the relaxation section.
• ScabminorOthersItalian outdoor furniture manufacturer. Scab garden furniture is featured in the outdoor section.
• AkanteminorOthersFrench design furniture brand. Akante tables and side tables are featured in the product selection.
• LibecominorOthersBelgian linen manufacturer. Libeco bed linens and blankets are featured.
• Alexandre TurpaultminorOthersFrench luxury linens brand. Alexandre Turpault bed linens are featured in the bedding section.
• VandyckminorOthersBelgian bed linens brand. Vandyck products are featured in the bed linen selection.
• EssixminorOthersFrench bed linens brand. Essix bedding linens are featured in the product selection.
• DescampsminorOthersFrench luxury bedding and bath linens brand. Descamps linens are featured.
• Mia ZiaminorOthersBelgian bed linens brand. Mia Zia products are featured in the bedding linens section.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• JYSK: Scandinavian home furnishings chain with extensive Benelux presence. Comparable to Au Bon Repos as a multi-brand furniture and bedding retailer serving European households, though skewed toward value pricing versus Au Bon Repos's premium positioning.
• Maisons du Monde: French-headquartered multi-channel home furniture and décor retailer with a strong Benelux footprint. Directly comparable to Au Bon Repos in category breadth (furniture, bedding, décor), target customer (mass-affluent households), and show-room-plus-digital go-to-market.
• Conforama: Major European home furnishings retailer with a meaningful Belgian store base. Comparable to Au Bon Repos as a multi-brand furniture and bedding retailer serving Belgian households across price tiers, though with a broader value-to-mid-market mix.
• Roche Bobois: French luxury furniture retailer with showrooms across Europe. Highly comparable to Au Bon Repos on premium positioning, multi-brand designer furniture assortment (including Jori, Stressless-tier brands), and consultative showroom sales model.
• Leen Bakker: Benelux home furnishings and furniture chain. Overlaps with Au Bon Repos on multi-brand furniture/bedding assortment and Benelux customer base, although positioned more value-tier than Au Bon Repos's premium curation.

Others

• Tempur Sealy International: Global premium mattress brand and direct supplier (Tempur) carried by Au Bon Repos. Included as a supplier/ecosystem participant whose direct-to-consumer and global retail strategy directly affects Au Bon Repos's bedding assortment economics.

Broad incumbents

• IKEA: Global home furnishings giant with a Brussels-area store. Comparable as a large-format destination showroom retailer of furniture and home goods, though operating at radically larger scale, lower price point, and a different self-serve model.
• Brico: Belgian home improvement and furnishings retailer. Overlaps with Au Bon Repos in serving Brussels households across home categories, though focused more on DIY/hardware plus mid-market furnishings than premium furniture and bedding.
• B&B Italia: Premium Italian furniture brand with its own mono-brand stores plus multi-brand dealer network. Comparable to Au Bon Repos as a premium European furniture presence; Au Bon Repos functions as a multi-brand dealer carrying equivalent premium positioning.

Emerging players

• Westwing: European online home and living retailer. Comparable to Au Bon Repos on furniture/home category, but represents the digital-native format that contrasts with Au Bon Repos's pure showroom model — a useful competitive benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/aubonrepos
• Facebookfacebook.com/Aubonrepos
• LinkedInlinkedin.com/company/au-bon-repos

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Au Bon Repos