Pathways Mental Health

What Pathways Mental Health does

Pathways Mental Health is a privately held, founder-owned mental health therapy practice founded in 2017 in Kearney, Nebraska. The firm is staffed by two Licensed Independent Mental Health Practitioners (LIMHPs) — co-founders Brandon Frerichs and Olivia Frerichs — who deliver individual therapy services across three primary segments: adolescents and young adults (led by Brandon, with 14+ years of clinical experience and prior work on the Adolescent Unit at Richard Young Behavioral Health Center), adults with general mental health conditions such as anxiety and depression, and adults experiencing trauma related to childhood abuse and domestic violence (led by Olivia, with six years of non-profit trauma-specialist experience and training in Trauma-Focused Cognitive-Behavioral Therapy). Both practitioners are explicit advocates for the LGBTQIA+ population and integrate trauma-informed care into their clinical approach.

The practice operates from a single office at 2202 Central Avenue Suite 12, Kearney, NE 68847, delivering services exclusively through scheduled in-person appointments. There is no telehealth offering and no mobile application; patient engagement is limited to a Squarespace-hosted website, a secure client portal for scheduling (pathwaysmh.clientsecure.me), phone/text contact at (308) 627-0490, and a Gmail-based office inbox. The firm runs an educational blog covering mental health topics as a top-of-funnel content channel, and maintains crisis referral relationships with local emergency resources including Richard Young Behavioral Health Center, CHI Health ER, Kearney Regional ER, and the 988 Suicide & Crisis Lifeline.

Revenue is generated through fee-for-service therapy sessions billed to insurance carriers or paid out-of-pocket. The practice is in-network with six major insurance carriers — United, WellCare, BCBS, Aetna, Nebraska Total Care, and TRICARE — which functions as its primary patient acquisition channel via insurance directories. The firm reports 1-10 employees, no institutional capital (no VC, PE, or debt funding), and no legal entity suffix beyond the trade name. The technology stack is minimal: a Squarespace website, a clientsecure.me scheduling portal, and standard office communication tools. There are no patents, trademarks, certifications, regulatory actions, M&A activity, or disclosed financial metrics.

Name

Pathways Mental Health

Legal name

Pathways Mental Health

Website

https://pathwaysmh.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Pathways Mental Health is a Kearney, Nebraska-based private therapy practice founded in 2017, delivering in-person individual mental health counseling for adolescents, young adults, and adults (with a trauma-specialty focus) through two LIMHP clinicians and in-network billing to major insurance carriers.

Ownership category

akta.pro rank

Product category

Mental Health Therapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Individual mental health therapy
• Adolescent counseling services
• Trauma-focused therapy
• Licensed mental health practitioner
• In-person counseling sessions

Headquarters

HQ city

Kearney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mental Health Therapy Services: Pathways Mental Health generates revenue through direct patient therapy sessions billed to insurance or paid out-of-pocket. Services include individual counseling for adolescents and adults, trauma treatment, and specialized mental health therapy. The practice accepts insurance from United, WellCare, BCBS, Aetna, Nebraska Total Care, and TRICARE.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pathways Mental Health delivers individual mental health therapy and counseling to adolescents, young adults, and adults in Kearney, Nebraska, staffed by two Licensed Independent Mental Health Practitioners (LIMHPs). Services are delivered exclusively through scheduled in-person sessions at a single office location, with billing handled via accepted insurance carriers or direct payment. The practice supplements therapy with crisis resource referrals, a client scheduling portal, and an educational blog.

Product overview

Pathways Mental Health is a mental health therapy practice founded in 2017, offering a single integrated suite of services centered on individual counseling and therapy. The core offering consists of mental health therapy services for adolescents/young adults (specializing in Brandon Frerichs, LIMHP) and adults (specializing in Olivia Frerichs, LIMHP with trauma-focused expertise). Services are supplemented by mental health emergency resources and referrals, insurance-based billing accepting major providers, and a client portal for scheduling. Educational content is provided through a blog covering mental health topics. The practice operates from a single location in Kearney, Nebraska.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Mental Health Therapy Services Individual therapy and counseling delivered by Licensed Independent Mental Health Practitioners (LIMHPs) for adolescents, young adults, and adults experiencing mental health conditions such as anxiety, depression, trauma, bipolar disorder, PTSD, ADHD, eating disorders, and neurodivergent conditions.
• Adolescent Mental Health Counseling Specialized counseling for adolescents and young adults focused on self-understanding, self-expression, and navigating the unique mental health challenges of that developmental stage.
• Adult Trauma Therapy Trauma-focused therapy for adults, particularly those experiencing the effects of childhood sexual, physical, and emotional abuse, using Trauma-Focused Cognitive-Behavioral Therapy and trauma-informed care approaches.
• Mental Health Crisis Resources and Referrals

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor.

• United HealthcareminorOthersUnited Healthcare is accepted as an insurance provider at Pathways Mental Health, enabling United members to access mental health services at the practice.
• WellCareminorOthersWellCare insurance is accepted at Pathways Mental Health, allowing WellCare members to receive mental health services at the practice.
• Blue Cross Blue Shield (BCBS)minorOthersBlue Cross Blue Shield insurance is accepted at Pathways Mental Health, enabling BCBS members to access mental health services.
• AetnaminorOthersAetna insurance is accepted at Pathways Mental Health, allowing Aetna members to receive mental health therapy services.
• Nebraska Total CareminorOthersNebraska Total Care insurance is accepted at Pathways Mental Health, enabling members to access mental health services.
• TRICAREminorOthersTRICARE insurance is accepted at Pathways Mental Health, allowing military personnel and their families to access mental health services.
• Richard Young Behavioral Health CenterminorOthersRichard Young Behavioral Health Center is a referral destination for mental health emergencies and was the former employer of co-founder Brandon Frerichs, who worked on the Adolescent Unit for six years before co-opening Pathways Mental Health.
• 988 Suicide & Crisis LifelineminorOthersThe national 988 Suicide & Crisis Lifeline is referenced as a resource for patients experiencing mental health emergencies, providing 24/7 confidential support via phone and chat.
• CHI Health ERminorOthersCHI Health ER at (308) 865-7100 is listed as an emergency resource for patients experiencing mental health crises requiring immediate medical attention.
• Kearney Regional ERminorOthersKearney Regional ER at (308) 455-3600 is listed as an emergency resource for mental health emergencies in the local community.
• Buffalo County PoliceminorOthersBuffalo County Police non-emergency line (308) 237-2104 is provided as a resource for mental health emergencies requiring law enforcement assistance.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Brightside Health: Online mental health platform providing therapy and medication for anxiety and depression. Overlaps with Pathways' core conditions treated but delivers care virtually rather than through in-person office visits.
• Grow Therapy: Therapist marketplace and practice management platform enabling licensed mental health practitioners to run insurance-credentialed practices. Comparable to Pathways in accepting insurance billing and serving similar patient populations, but as an enabling platform rather than a single practice.
• Lyra Health: Mental health benefits platform connecting employees to therapists and coaches. Serves the same therapeutic conditions as Pathways but through employer-sponsored benefits and telehealth, representing an alternative channel for the same patient pool.
• Headway: Mental health practice platform that helps therapists accept insurance and manage their practices. Comparable in business model focus on insurance-credentialed outpatient therapy, though Headway operates as a multi-practitioner platform serving many clinicians like Pathways' founders.
• Alma: Therapist network and practice support platform for licensed mental health professionals. Operates in the same insurance-billed outpatient therapy space as Pathways and serves many solo and small practice therapists with similar credentialing and billing infrastructure.

Direct peers

• Two Chairs: Outpatient mental health practice operating clinics with in-person therapy sessions, similar service model to Pathways Mental Health. Both deliver individualized therapy through licensed clinicians in physical office settings.
• Ellie Mental Health: Outpatient mental health clinic franchise offering therapy and counseling services to diverse populations including adolescents and adults. Directly comparable model of community-based therapy practices staffed by licensed mental health practitioners.

Broad incumbents

• BetterHelp: Large-scale online therapy platform offering mental health counseling to adults. While delivery mechanism (telehealth) differs from Pathways, BetterHelp competes for the same patient populations seeking outpatient mental health support.
• Talkspace: Established online therapy platform providing mental health services via licensed therapists. Operates in the same outpatient mental health space as Pathways but at significantly greater scale and with broader geographic reach.
• Cerebral: Mental health platform offering therapy and medication management for anxiety, depression, and ADHD. Overlaps with Pathways' service categories (anxiety, depression, ADHD) but operates as a digital subscription model rather than local in-person practice.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pathways-life-coaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pathways Mental Health