What Sidekick360 does

Sidekick360 is an analytics platform purpose-built for auto repair and tire shop operators in the United States, operating as a product of 9DATA9 LLC, a single-member LLC headquartered in Gilbert, Arizona. The platform integrates natively with the three dominant US shop management systems — NAPA TRACS, Tekmetric, and Mitchell 1 — and layers on top of them without requiring data migration, workflow disruption, or staff retraining. Its core proposition is recovering missed revenue, which the company quantifies at an average of $50K+ per shop per year, by automatically analyzing 100% of closed repair orders rather than relying on advisors to initiate manual lookups.

The product surface consists of the SideKick360 Platform (revenue insights, maintenance alerts, missed opportunities, team performance metrics, automated reports), the Maintenance Hunter sub-product (a sub-4-second service-profile engine combining CARFAX history, prior invoices, OEM schedules, and BG programs), and several supporting modules: the Nightly Operations Report (daily branded KPI reports with year-over-year comparisons), the 6am Morning Package (MTD dashboards with per-advisor scorecards across 30+ service categories), Invoice Detail Export (55-column line-item export for BI/AI ingestion), Customer Health & CRM Export (Active/High Risk/Lapsed/Lost segmentation), AI Insights (daily coaching recommendations), and Multi-Unit Enterprise Features for multi-location operators. The company claims 1,000+ shop customers across the country.

Sidekick360 operates a sales-led go-to-market motion targeting SMB auto repair and tire/service operators through a free 30-minute demo qualification, supported by an on-site ROI calculator. Revenue is generated via annual subscription pricing that is not publicly disclosed. The company is founder-operated, bootstrapped, privately held, and discloses no external institutional funding, management team beyond the founder, M&A activity, or geographic expansion outside the United States.

Name

Sidekick360

Legal name

9DATA9 LLC

Website

https://sidekick360.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Cloud-based analytics platform for US auto repair and tire shop operators that integrates with NAPA TRACS, Tekmetric, and Mitchell 1 to surface missed revenue, automate daily performance reporting, and deliver maintenance opportunity tracking across 1,000+ shops.

Ownership category

akta.pro rank

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Analytics Platform Subscription: SideKick360 provides an analytics layer that works alongside existing shop management systems. Revenue is generated through subscription-based pricing for access to the analytics platform, daily automated reports, and the Maintenance Hunter intelligence engine. The platform targets auto repair and tire shop operators, positioning the value around recovering $50K+ per shop annually in missed revenue opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SideKick360 is a B2B SaaS analytics platform that integrates with auto repair and tire shop management systems (NAPA TRACS, Tekmetric, Mitchell 1) to surface missed revenue opportunities, automate daily operations reporting, and provide per-advisor performance scorecards. Its Maintenance Hunter intelligence engine analyzes 100% of closed repair orders in under four seconds by combining CARFAX history, prior invoices, OEM schedules, and BG programs to identify due, sold, completed, and missed services, with the company claiming an average of $50K+ in missed revenue per shop per year.

Product overview

SideKick360 is an analytics platform for auto repair and tire shop operators that works alongside shop management systems (NAPA TRACS, Tekmetric, Mitchell 1) to surface missed revenue—an average of $50K+ per shop per year. The core SideKick360 Platform delivers the analytics layer with revenue insights, maintenance alerts, missed opportunities, and team performance tracking. Maintenance Hunter is a sub-product that automatically builds complete service profiles in under four seconds by analyzing CARFAX history, prior invoices, OEM schedules, and BG programs. Supporting modules include the Nightly Operations Report (automated daily KPI reports), 6am Morning Package (MTD dashboards with per-advisor scorecards across 30+ service categories), Invoice Detail Export (55-column line-item export), Customer Health & CRM Export (segmented customer data for retention campaigns), and AI Insights (daily AI coaching quick-win). Multi-Unit Enterprise Features extend the platform for operators managing multiple locations with consolidated views and group-level KPIs.

Differentiator

Problem solved

Functional benefit

Brands

• Maintenance Hunter: Intelligence engine that builds a complete service profile in under four seconds at write-up, analyzing CARFAX history, prior invoices, OEM schedules, and programs like BG. Automatically analyzes every repair order to identify what was due, sold, completed, and missed.

Products and services

• SideKick360 Platform The core analytics platform that integrates with shop management systems (NAPA TRACS, Tekmetric, Mitchell 1) to surface missed revenue, track technician and advisor performance, and deliver automated daily operations reports for auto repair and tire shop operators.
• Maintenance Hunter
• Multi-Unit Enterprise Features

Quantifiable outcome

• Average of $50K+ per shop, per year in identified missed revenue opportunity
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• NAPA TRACScoreTechnology or IntegrationIntegration partnership with NAPA TRACS shop management system. SideKick360 connects to NAPA TRACS to extract operational data for analytics, reporting, and missed opportunity identification without requiring shops to replace their existing management system.
• TekmetriccoreTechnology or IntegrationIntegration partnership with Tekmetric shop management system. SideKick360 integrates with Tekmetric to provide analytics layer on top of the existing workflow, enabling revenue insights and automated reporting for Tekmetric users.
• Mitchell 1coreTechnology or IntegrationIntegration partnership with Mitchell 1 shop management system. SideKick360 connects to Mitchell 1 to surface revenue opportunities and deliver automated daily reports to Mitchell 1 shop operators.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Shop-Ware: Cloud-based shop management system for auto repair shops offering workflow management, reporting, and customer engagement features. It targets the same SMB and mid-market repair shop segments and represents an SMS that SideKick360 does not currently integrate with — capping SideKick360's reachable market.
• Tekmetric: Cloud-native shop management system for auto repair shops that offers its own dashboards and KPI reporting on top of repair order data. It is both an integration partner and a competitor — if Tekmetric ships analytics features comparable to SideKick360's Maintenance Hunter or daily reports, it could disintermediate SideKick360's value layer.
• Shopmonkey: Modern cloud shop management platform for auto repair shops with built-in KPI dashboards, reporting, and customer communication tools. It competes for the same SMS customer wallet and is expanding its analytics features, directly threatening SideKick360's third-party analytics layer value proposition.
• AutoVitals: Digital marketing, customer retention, and reporting platform purpose-built for auto repair shops. It operates in the same analytics/visibility layer above SMSs and competes directly for the same shop owner's marketing and reporting budget that SideKick360's Customer Health & CRM Export targets.
• RevenueRadar: Auto repair analytics platform focused on identifying missed maintenance opportunities and declined services — extremely close in product concept to SideKick360's Maintenance Hunter. It is the most direct functional competitor and serves the same SMB shop operator segment.

Others

• CARFAX: Provider of vehicle history data that SideKick360's Maintenance Hunter explicitly relies on as a data input. CARFAX's parent (S&P Global) could vertically integrate a maintenance opportunity analytics product on top of its own data, undercutting SideKick360's reliance on its CARFAX data synthesis process.

Emerging players

• BayIQ: Customer retention and reactivation platform for auto repair shops that automates outreach to lapsed customers — overlapping with SideKick360's Customer Health & CRM Export module and competing for the same shop marketing/retention spend.

Broad incumbents

• Mitchell 1: Established provider of shop management and estimating software for the automotive aftermarket. SideKick360 integrates with Mitchell 1 today; Mitchell 1 also sells its own performance and reporting modules, making it both a partner and a competitor in the same analytics layer.
• NAPA TRACS: Long-established shop management system widely deployed across NAPA-affiliated auto repair shops. As the underlying SMS that SideKick360 integrates with, NAPA TRACS controls the transactional data layer and could natively bundle missed-revenue analytics, posing an existential disintermediation risk to SideKick360.

Regional players

• Protractor (by PBS Systems): Shop management system with deep penetration in Canadian and select U.S. markets, offering built-in reporting and KPI tools. It represents an SMS platform outside SideKick360's current integration footprint and a competitive benchmark for what native analytics looks like inside an SMS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sidekick360

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sidekick360