Trauma Counseling of Florida

What Trauma Counseling of Florida does

Trauma Counseling of Florida is a small, telehealth-only group practice of licensed mental health counselors (LMHCs) operating exclusively via secure video throughout the State of Florida. The practice specializes in trauma treatment with EMDR (Eye Movement Desensitization and Reprocessing) as its core modality, and serves adult clients dealing with traumatic incidents, PTSD, grief and loss, abuse recovery, self-esteem issues, negative core beliefs, anxiety, and depression. The clinical team comprises four named therapists (Paige L. Shiffman, Shiran Cohen, Deanne O'Brien, and Stephanie Danilov), of whom at least two — Shiffman and Cohen — are EMDRIA-listed certified EMDR therapists.

The core product surface is built around EMDR therapy, with a differentiated "EMDR Intensive" delivery model that compresses three 90-minute sessions into a short timeframe for a flat $1,500 fee, in contrast to the standard $175 50-minute individual session. The practice also sells B2B/professional services — Florida Clinical Supervision for Registered Mental Health Interns ($150 individual / $75 group per hour) and EMDRIA-approved EMDR consultation hours ($150 individual / $50 group per hour) — extending the same clinical talent to a second customer segment. The brand is reinforced by an educational blog on trauma-related topics, an email newsletter, and LGBTQ-affirming credentials (LGBTQ and All certification, CDC Safe Spaces partnership, Human Rights Campaign affiliation), along with directory presence on TherapyDen and EMDRIA.

The go-to-market is direct-to-consumer: clients self-book online via Squarespace, or reach out by phone, text, or email for a free 10-minute consultation. The practice is largely cash-pay, declining most insurance plans and providing superbill receipts for client reimbursement, with a 24-hour cancellation policy. Distribution is concentrated in Florida and relies on organic content marketing and directory listings rather than paid acquisition. The practice is actively recruiting additional Florida-licensed therapists as independent contractors, signaling capacity-led rather than geographic-led expansion.

Name

Trauma Counseling of Florida

Legal name

Trauma Counseling of Florida

Website

https://traumacounselingfl.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Trauma Counseling of Florida is a small, telehealth-only Florida group practice of four licensed mental health counselors delivering EMDR therapy and trauma-focused counseling to adult residents, with adjacent clinical supervision and EMDR consultation services for mental-health interns.

Ownership category

akta.pro rank

Product category

Mental Health Therapy Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Grief, Trauma & PTSD-Focused Teletherapy Platforms (HLALAEAL)

Keywords

• Telehealth therapy services
• Trauma counseling
• EMDR therapy
• Clinical supervision
• Mental health services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Therapy Sessions: 50-minute virtual therapy sessions with licensed therapists trained in EMDR therapy. Standard session rate of $175.
2. Clinical Supervision Sessions: 50-minute sessions with qualified EMDR-certified supervisors at $225 per session.
3. EMDR Intensive Sessions: Three 90-minute intensive EMDR sessions at an accelerated pace for $1,500.
4. Clinical Supervision Hours: Individual supervision at $150 per hour per person (1-2 participants); Group supervision at $75 per hour per person (3-6 participants) for Florida Registered Mental Health Interns.
5. EMDR Consultation Hours: Individual EMDR consultation at $150 per hour per person; Group EMDR consultation at $50 per hour per person (up to 4 participants) for EMDRIA approved consultation hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Trauma Counseling of Florida is a small, online-based (telehealth) group therapy practice specializing in EMDR therapy and the treatment of traumatic incidents, grief and loss, abuse, PTSD, self-esteem, and related issues. Services are delivered remotely via secure video sessions to clients throughout the State of Florida, and include standard 50-minute individual EMDR therapy sessions, accelerated multi-day EMDR Intensives, Florida clinical supervision hours for Registered Mental Health Interns, and EMDRIA-approved EMDR consultation hours for newly trained EMDR therapists.

Product overview

Trauma Counseling of Florida is a small online-based therapy practice offering a unified telehealth platform specializing in trauma treatment. The core offering centers on EMDR (Eye Movement Desensitization and Reprocessing) Therapy, with premium add-ons including EMDR Intensives for accelerated treatment and Clinical Supervision/EMDR Consultation services for mental health professionals. The practice provides individual therapy services including Trauma Therapy, Grief & Loss Therapy, Abuse Therapy, PTSD Therapy, Self-Esteem Therapy, and Negative Core Beliefs Therapy. All services are delivered via secure video sessions (telehealth) to clients throughout Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• EMDR Therapy Eye Movement Desensitization and Reprocessing (EMDR) therapy — a physiological therapy technique that assists the brain to resume its natural healing process and effectively remove the emotional, physical, or psychological distress caused by trauma. Delivered via secure online video sessions by EMDR-trained/certified licensed therapists to clients throughout Florida. Standard 50-minute individual sessions priced at $175 per session.
• EMDR Intensive
• Trauma Therapy
• Grief & Loss Therapy
• Abuse Therapy
• PTSD Therapy
• Self-Esteem Therapy
• Negative Core Beliefs Therapy
• Florida Clinical Supervision
• EMDR Consultation

Quantifiable outcome

• 80% of people who seek therapy will make progress towards improving their mental health (research citation: Asay & Lambert, 1999; Wampold, 2001)

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record.

• EMDR International Association (EMDRIA)OthersEMDRIA is the professional organization for EMDR therapy practitioners. Therapists are certified and listed in the EMDRIA directory. The practice provides EMDRIA approved consultation hours for therapists completing their EMDR training.
• TherapyDenOthersTherapyDen is a therapist directory connecting clients with mental health professionals. Trauma Counseling of Florida is a proud member.
• Centers for Disease Control and Prevention (CDC) - Safe Spaces InitiativeOthersThe practice is listed as a partner in the CDC's Safe Spaces initiative for LGBTQ Youth, providing resources and support for this community.
• LGBTQ and AllOthersLGBTQ and All certification program that verifies mental health practices provide affirming care for LGBTQ individuals.
• Human Rights CampaignOthersThe Human Rights Campaign is the largest LGBTQ civil rights organization. Their EquITy program supports healthcare facilities in providing inclusive care.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Calmerry: Online therapy subscription service connecting clients with licensed therapists via video, text, and chat. Comparable direct-to-consumer telehealth delivery model and price point to Trauma Counseling of Florida, with similar cash-pay positioning.
• Alma: Therapist-led platform that helps independent licensed clinicians launch and run insurance-accepting group practices. Directly comparable to Trauma Counseling of Florida's group-practice model, with similar clinician-focused support and revenue-sharing structure.
• Grow Therapy: Platform that enables therapists to launch group practices handling billing, insurance credentialing, and marketing. Operates a near-identical group practice model to Trauma Counseling of Florida but with national scale, insurance billing, and proprietary software tooling.
• Octave: Multi-state group therapy practice offering in-person and virtual sessions across specialties including trauma. Comparable clinical group practice model with similar therapist team structure, though broader geographic coverage and insurance participation.

Broad incumbents

• BetterHelp: Largest direct-to-consumer online therapy platform with thousands of licensed therapists across all 50 states. Directly competes with Trauma Counseling of Florida for online therapy demand, but at vastly greater scale and with broader generalist coverage rather than trauma/EMDR specialization.
• Cerebral: Telehealth mental health provider offering therapy and medication management for anxiety, depression, and trauma. Comparable online delivery model and trauma-adjacent positioning, though with broader mental health scope and prescription capabilities.
• Lyra Health: Enterprise mental health benefits platform providing therapy to employees of large companies. Competes for trauma therapy demand through employer contracts and accepts insurance — a much larger, well-capitalized alternative distribution model.
• Talkspace: Publicly traded online therapy platform offering video, text, and audio therapy with insurance billing. Operates at much greater scale and offers therapy plus psychiatry, competing for the same Florida-based telehealth therapy demand as Trauma Counseling of Florida.

Emerging players

• Pride Counseling: Online therapy platform specifically serving the LGBTQ+ community. Directly comparable to Trauma Counseling of Florida's LGBTQ-affirming trauma focus, but operating nationally through a platform rather than a small specialty group practice.
• Open Path Collective: Nonprofit network of therapists offering reduced-fee therapy sessions ($30–$80). Operates a comparable group practice / therapist directory model serving trauma and mental health clients, but with a very different price point that highlights Trauma Counseling of Florida's cash-pay positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trauma-counseling-of-florida

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trauma Counseling of Florida