What Overjoy does

Overjoy, operated by Prezento Technologies Inc. and headquartered in New York City, is an AI-powered CRM platform purpose-built for consumer packaged goods (CPG) brands seeking to grow their wholesale channel. The company originated as "Oversee" in 2023 as a lead generation tool and rebranded to Overjoy in January 2025, coinciding with the launch of "Joy," a central AI assistant that spans the entire wholesale workflow from prospecting through account management.

The platform unifies four core modules: Lead Search, which leverages a proprietary store database and AI-driven filtering to identify high-potential retailers; Nurture Campaigns, which automates personalized email outreach and follow-up sequences; a wholesale-focused CRM/Pipeline with sample tracking and AI-driven response categorization; and Reorder Automations, which uses historical order data to predict replenishment timing and trigger upsell communications. Native integrations with Shopify, Shopify B2B, and Faire enable one-click data synchronization, store locator auto-sync, lookalike-customer analysis, and lead attribution when buyers found through Overjoy order via Faire.

Overjoy operates a hybrid go-to-market combining a self-serve product-led growth motion (free trial signup at app.overjoy.ai/signUp) with a sales-assisted "Book a Demo" path for larger teams. Pricing is not publicly disclosed but is structured on monthly or annual subscription tiers. The company serves over 800 CPG brands, with all named customer references being SMBs across coffee, home scents, spices, men's grooming, and bath/body. Reported customer outcomes include 5x–10x efficiency gains, 5%–12% response rates, 27% reply rates sustained over multi-month campaigns, and 137 new wholesale accounts opened by a single customer. The team is small (1–10 employees) including co-founders Alex Han and Jun Kwak.

Name

Overjoy

Legal name

Prezento Technologies Inc.

Website

https://overjoy.ai

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Overjoy (Prezento Technologies Inc.) is an AI-powered CRM and wholesale growth platform serving 800+ SMB CPG brands with lead discovery, automated outreach, pipeline management, and reorder automation, integrated natively with Shopify and Faire.

Ownership category

akta.pro rank

Product category

Wholesale CRM Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

akta.pro secondary industries

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Wholesale CRM software
• B2B sales automation
• AI lead generation
• Retail prospect search
• Wholesale pipeline management

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software (SaaS): Overjoy operates on a subscription-based SaaS model. Billing occurs monthly or annually depending on the subscription plan selected. The platform offers a free trial option for new users. Subscription fees are subject to change with prior notice provided to users.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Overjoy is an AI-powered CRM platform built for CPG brands to grow their wholesale channels. It combines four core modules — Lead Search, Nurture Campaigns, CRM/Pipeline, and Reorder Automations — along with the "Joy" AI assistant to automate prospect discovery, personalized email outreach, sample tracking, pipeline management, and predictive reorders. The platform integrates natively with Shopify, Shopify B2B, and Faire to sync store, order, and customer data in real time.

Product overview

Overjoy is an AI-powered CRM platform designed specifically for CPG brands to unlock wholesale growth. The platform operates as a unified system combining four core modules: Lead Search (for discovering high-potential buyers using real-time verified data), Nurture Campaigns (for personalized, AI-crafted email outreach and automated follow-up sequences), CRM/Pipeline (for managing accounts with AI-driven insights, sample tracking, and workflow automations), and Reorder Automations (for predictive reorders and upsells). At the center of the platform is 'Joy', an AI assistant that guides users through the entire wholesale journey—from prospecting new accounts to nurturing leads and managing existing relationships. The platform also integrates natively with Shopify and Faire for seamless data synchronization, sample sending, and sales analytics. The company was rebranded from 'Oversee' to 'Overjoy' in January 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Overjoy (AI-powered CRM Platform) An all-in-one AI-powered CRM platform for CPG brands that supports every aspect of wholesale channel growth — from prospect discovery and lead generation to relationship nurturing and account management. It unifies Lead Search, Nurture Campaigns, CRM/Pipeline, and Reorder Automations with the "Joy" AI assistant for CPG brands selling through retail and wholesale channels.
• Lead Search AI-powered lead discovery tool that uses a proprietary store database with real-time verified data and filtering capabilities to surface high-potential wholesale retailers for CPG brands. Filters by product relevance, store category, location, and buyer engagement behavior; supports AI-driven lead scoring and targeting.
• Nurture Campaigns Automated outreach campaign system that generates personalized, AI-crafted emails and follow-up sequences designed to engage and nurture wholesale leads through the sales funnel. Includes the "Write Email with Joy" capability for AI-assisted email drafting and sequence creation.
• CRM / Pipeline Wholesale-focused CRM with a six-stage sales pipeline, AI-driven insights, sample tracking, and workflow automations. Manages opportunities, tasks, and accounts from first introduction through close, with AI-powered response categorization turning interested replies into prospects.
• Reorder Automations AI-powered automation system that uses historical order data to predict reorder timing, trigger upsell communications, and maximize customer lifetime value by turning first wholesale orders into recurring accounts.
• Joy (AI Assistant) The central AI assistant that automates lead generation, task management, and follow-up workflows across the Overjoy platform. Powers "Create Campaign with Joy", "Find Leads with Joy", and "Write Email with Joy" features, providing actionable insights and helping brands build stronger wholesale buyer relationships.

Quantifiable outcome

• Efficiency improvement of 5x to 10x in outreach processes
• +5 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative integration with Shopify for one-click data synchronization, sample sending, and store locator updates. Supports multiple Shopify stores connected to one Overjoy account.
• FairecoreTechnology or IntegrationIntegration with Faire marketplace allowing analysis of business categories, identification of lookalike customers, and lead attribution when buyers order via Faire.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HubSpot: Broad CRM and marketing automation suite with sales, marketing, and service hubs. HubSpot is the generic alternative to Overjoy's vertical CRM, and HubSpot's AI features (ChatSpot, Breeze) compete with Joy across the SMB and mid-market.
• Outreach: Enterprise sales engagement platform with sequences, AI deal insights, and pipeline analytics. Overlaps with Overjoy's outreach and CRM modules at the mid-market/enterprise tier that Overjoy aspires to reach.
• Klaviyo: Ecommerce-focused marketing automation platform with deep Shopify integration. Klaviyo overlaps with Overjoy in customer segmentation, email automation, and Shopify data sync, and its Klaviyo AI features are a direct competitive threat.
• Salesforce: Enterprise CRM leader with Einstein AI and AppExchange ecosystem. Salesforce competes with Overjoy at the upper end of the CPG market and could add vertical AI prospecting features that rival Joy for larger brands.
• Pipedrive: Sales-focused CRM with pipeline management and workflow automation. Comparable to Overjoy's CRM/Pipeline module for SMB sales teams, with broader horizontal applicability but less wholesale specialization.

Direct peers

• Lemlist: Cold email outreach and personalization tool with sequence automation. Overlaps directly with Overjoy's Nurture Campaigns and AI email writer features, serving similar SMB and mid-market sales teams.
• Faire: Wholesale marketplace that connects CPG brands with retailers. Faire is both an integration partner and the most directly comparable ecosystem player to Overjoy — it sits in the same wholesale workflow, and its features (lead discovery, lookalikes, attribution) overlap with Overjoy's AI prospecting layer.
• Apollo.io: B2B sales intelligence and prospecting platform with AI-driven lead search, enrichment, and outreach sequences. Comparable to Overjoy's Lead Search and Nurture Campaigns modules for sales teams, although not specialized for CPG wholesale.

Emerging players

• Reachdesk: B2B gifting and direct mail platform integrated with sales CRMs and marketing automation. Relevant adjacency to Overjoy's sample-sending and account-based wholesale motions for CPG brands.
• Instantly.ai: AI-powered cold email at scale with deliverability and reply automation. Closely comparable to Overjoy's Nurture Campaigns and AI email writer, particularly for SMB outbound sales motions.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/overjoy-ai
• Instagraminstagram.com/overjoy.ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overjoy